Season 2013/14 thread

http://au.fourfourtwo.com/forums/default.aspx?g=posts&t=82745


Adelaide United: 6,415
Brisbane Roar: 8,100
Central Coast Mariners: 5,960
Melbourne Heart: 7,307
Melbourne Victory: 22,021
Newcastle Jets: 10,115
Perth Glory : 5,000
Sydney FC: 10,658
Wellington Phoenix: 3,500
Western Sydney Wanderers: 16,904

TOTAL: 94,520


http://membership.mhfc.com.au/
http://www.footballaustralia.com.au/sydneyfc
http://www.footballaustralia.com.au/melbournevictory
http://adelaidereds.com.au/default.aspx
https://twitter.com/PGFC_CEO/







Edited by Joffa: 5/6/2014 05:30:39 PM

Edited by Joffa: 5/6/2014 05:31:09 PM

Edited by Joffa: 28/5/2015 09:00:35 PM

Analysis of Brisbane sporting market reveals how fierce competition is between the Broncos, Reds, Roar and Lions

Chris McMahon QB Monthly
The Courier-Mail
May 30, 2014 12:00AM


THE year was 1993. The scene was a record-breaking grand final crowd at the Sydney Football Stadium, and the Brisbane Broncos were about to claim their second premiership in succession against the St George Dragons.

As the familiar bass track to her rock anthem Simply the Best reverberated throughout the 42,239-strong crowd and the saxophone solo played out, Tina Turner made a prediction that would ultimately spell out the Broncos’ mantra for the next two decades.

Not only has on-field success been a hallmark during that period, but off-field consistency, according to managing director of Major League Marketing Jason Greenhalgh, has played a major part in the club’s success.

“The Broncos, along with Collingwood, are the two most marketable clubs in Australian sport,” says Greenhalgh, who has been in sports marketing for 20-plus years and previously worked with the likes of the Broncos, Queensland Reds and other major franchises.

“If you go to Subway you want to know the sandwich you are getting is the same you got last week, otherwise it all goes to crap. I think the Broncos have got that recipe for consistency and that is the main reason they are number one.”

The Broncos have had just four CEOs and three coaches in 25 years. Current CEO Paul White says the key is to always be looking to the future.

“When we achieve a level of performance in one area of the business, we look at what’s next, where can we learn from, who is doing it better and how do we execute that,” White says.

It’s a recipe that has other clubs knocking on the door at Red Hill to see how the Broncos – majority owned by News Corp Australia, publisher of QB Monthly – have developed their business model.

“I think particularly within our rugby league community, it is something we should actively pursue,” White says.

“Yes, we are all competitors on the field, but off the field we are all about growing our game, improving it and strengthening it, and it is right that you share ideas and learnings with others.

“If other clubs are getting stronger because they have learned something off of us, then that’s good for the game.”


NRL and AFL scramble to provide premium experience for fans


But while the Broncos are happy to trade tips with other rugby league clubs, challenges from rival codes are gathering strength.

Greenhalgh says the Brisbane sporting market is “extremely competitive”, even when compared to Sydney and Melbourne.

“We are a very small market and we’ve got every code,” Greenhalgh says.

QUT senior lecturer Dr Larry Neale – a specialist in sports marketing, sports fans and consumer behaviour – says Brisbane clubs can’t rely on loyalty alone.

“There is a lot of vicarious achievement going on here; fans wear the merchandise and talk about the team as being ‘we’, instead of they.

“At the same time, every team has the less identified fans; the fair-weather fans who come along either for social reasons or only when they’re winning.”

The average crowd increases at Brisbane Roar games over the past five years is an indication of this.

“You can have everything behind you as a club, but if the team can’t make the finals over a five to 10-year period, you are going to struggle,” Greenhalgh says.


He believes the Roar has the most growth potential of the four major clubs in Brisbane.

“There is a generational change coming. I believe there are more soccer juniors than rugby, rugby league and AFL combined so, as an indicator, if those sorts of juniors start flowing into supporters, then look out.”

The alarm bells may already be ringing for those outside the round ball code.

Roar general manager Sean Dobson says the club grew its membership from 5400 last season to 8100 by the time it had won this year’s league and grand final double.

“At the moment, we are probably tracking for around 12-13,000 members next season,” Dobson says.


http://www.couriermail.com.au/business/analysis-of-brisbane-sporting-market-reveals-how-fierce-competition-is-between-the-broncos-reds-roar-and-lions/story-fnihsps3-1226932987615

Edited by Joffa: 2/6/2014 08:01:02 PM

Be interesting a lot depends on marque signings the loss of ADP and Ono may have an effect

The Mariners have set a target of 10k members this season, at tonight's Mariners Forum.
A bit steep me thinks, considering they had just over 5k this season, but lets see what happens.

At the forum last night Mariners memberships 2013 / 14 season 5,960 + over 3K Mariner Mates [ie kids playing no fees] memberships...

One would have expected greater increases from BR though over the last couple of years.

Yes, it has grown, but the amount of success it has had would usually see greater increases achieved. Of course it has the greatest potential to grow, as it is the smallest of the crowd averages out of those 4 sides. If it doesn't grow significantly more off the back of this season, then I really do see it as a very hard task moving forward.

Membership | Upcoming Events

Wednesday, 4 June 2014 4:00 PM


In the next fortnight Central Coast Mariners will officially launch its 2014/15 Hyundai A-League Membership drive.

Here’s where our membership representatives & some dedicated Club volunteers will be over the coming weeks as we continue to inform fans of member benefits, commence our #1Team1Dream campaign, and start to sign up supporters for our 10th Hyundai A-League season.

1. Ettalong Tourist Resort Markets
When: Saturday 7 June 2014
Time: 9:00am to 12:00pm

2. Macquarie Shores Markets
When: Sunday 8 June 2014
Time: 9:00am to 12:00pm

3. Westfield Tuggerah
When: Saturday 14 June 2014
Time: 11:00am to 2:00pm

4. Bay to Bay Running Festival (Gosford Sailing Club)
When: Sunday 15 June 2014
Time: 7:00am to 12:00pm

5. Shelly Beach Markets
When: Saturday 28 June 2014
Time: 8:00am to 12:00pm

Can’t wait to register your interest? Phone Mariners HQ on 4353 7200 Monday to Friday between business hours & chat to our member team!

http://www.footballaustralia.com.au/centralcoastmariners/news-display/Membership--Upcoming-Events/90748

Heart to 360 =d> =d> =d> =d> =d> =d> \:d/ \:d/ \:d/ \:d/ \:d/

And joffa, change BR to 8100 and mariners to 5960 in your OP. U have old numbers ;)

suprised ive seen no mention of the melbourne city membership page. It has to be the most comprehensive membership page i have seen from any of the clubs over the years.

http://membership.melbournecityfc.com.au/

Was wondering about this, is this a web template FFA handing out to clubs?

Heart v City

City
Day 1: 470
Day 2: 885

Heart
Day 1: 640
Day 2: 880
Day 3: 965
Day 4: 1040
Day 5: 1068
Day 7: 1114
Day 10: 1243
Day 13: 1293

Membership totals by club

Adelaide United
Brisbane Roar
Central Coast Mariners
Melbourne City - 885
Melbourne Victory
Newcastle Jets
Perth Glory
Sydney FC
Wellington Phoenix
Western Sydney Wanderers



http://membership.melbournecityfc.com.au/
http://www.footballaustralia.com.au/sydneyfc
http://www.footballaustralia.com.au/melbournevictory
http://adelaidereds.com.au/default.aspx
https://twitter.com/PGFC_CEO/



Edited by Joffa: 6/6/2014 10:24:31 PM

Heart v City

Melbourne City 2014-15
June 5: 470 (June 5)
June 6: 885
June 7: 981
June 8: 1055
June 9: 1099
June 10: 1250
June 11: 1361
June 12: 1496

Melbourne Heart 2013-14
June 5: 640 (June 5)
June 6: 880
June 7: 965
June 8: 1040
June 9: 1068
June 11: 1114
June 14: 1243
June 17: 1293
June 20: 1424
June 24: 1505

http://membership.melbournecityfc.com.au/


Edited by clinton: 12/6/2014 07:45:06 PM

Over a week ahead of schedule =d> =d> =d> =d> =d>

Just some future milestones by the thousands
July 4th: 2,143
July 31st: 3,018
August 26th: 4,000
September 20: 5,016
October 14th: 6,000
January 7th: 7002

Kutgw btw

Melbourne City are at 1440 members. Any updates from other clubs yet??

Melb City 1456 now - It's great flow-on to see from 'the market' in response to the changes at 'old Heart' - the impact is amazing and measurable with the on-going comparable tally you guys discuss just above.

The thing is, we're a mile out from the season, barely into pre-season even. The 'timing' of the changes and the recent announcements obviously kick started the boost. Villa's fly-in, fly-out obviously provided a fair bit of stimulus or substance to the hype.

Hopefully, as we hope every WC cycle, the some of the enthusiasm of the World Cup hype and too the Socceroos' participation in it, reflects onto the league and A-League clubs' membership drives receive a slight additional boost from that? Because naturally not alot of people... even many fans of this code, may not normally be thinking/following the code at this time of the year. So to pick up some extras during this dormant period is smart strategically, to build up the snowball for later.

AU haven't started selling 14/15 memberships yet.

Been wondering for a while and I doubt I'm the only one - City/Old Heart have had the membership ticker for a long while now. Victory, Jets, Mariners and perhaps another club at varying points have had some version of one, officially - via their official websites (So not via fans, like Adelaide Reds or Yellow Fever) and that's it.

They are the only club who have consistently, reliably, had a membership ticker on their official site, same place, for the last few seasons. This even despite a change in owners. How and why is that so?! Why are other clubs not doing this, or especially their fellow big city clubs?

I don't know both why other clubs don't or, flipside, why Heart even bother, what makes them different/special to be up-keeping/maintaining that ticker where others don't bother?! Do they have a good IT/Media PR lad or something?!

Edited by GloryPerth: 12/6/2014 05:40:54 PM

Heart v City

Melbourne City 2014-15
June 5: 470 -170
June 6: 885 +5
June 7: 981 +16
June 8: 1055 +15
June 9: 1099 +31
June 10: 1250 +159
June 11: 1361 +247
June 12: 1546 +389
June 13: 1672 +472
June 14: 1691 +448
June 15: 1734 +475
June 16: 1820 +543



Melbourne Heart 2013-14
June 5: 640
June 6: 880
June 7: 965
June 8: 1040
June 9: 1068
June 11: 1114
June 14: 1243
June 17: 1293
June 20: 1424
June 24: 1505
June 27: 1692
July 4: 2143
July 31: 3018
Aug 26: 4000
Sep 20: 5016
Oct 14: 6000
Jan 7: 7002

http://membership.melbournecityfc.com.au/

Edited by clinton: 17/6/2014 06:07:41 AM

WSW should be selling theirs soon.

Will there even be any available to the public? Isn't there a waiting list?

Seeing it is so expensive for kids to play football, they should all be given a season's pass for $5. Bringing the kids in will naturally bring the parents in. Win, win for all.

I'm predicting MVFC will be lucky to crack 15k.

Why do you say that. They played good football this past season, so there's no reason why their membership should drop.

tbitm, clinton or anyone have any idea? I'm not au fait in this area, but obviously the official websites are all under the same/similar umbrella, within the FFA? But among the subtle differences is Heart/City constantly maintaining their ticker, right through the seasons - seeming to update 2-3 times a day over the whole season and most of the year. It's quite extra-ordinary compared to all others!

It's kind of bizarre infact - so I wonder what's behind that - is it as simple as their membership department just being quite 'uniquely diligent' in updating the ticker on their official website? :-k

Just a marketing decision I guess. Heart and now city expected big improvement so they think the counter will work for them. The other clubs probably just want more control over the information they release.

Ange gone, cross-town buzz, disrespect towards fans.

SportsSubs has always handled our memberships, so I'm guessing they provide the facility to generate a banner with the numbers. Marketing-wise it makes sense, especially since we have a competition for members attracting new members. I very much doubt it's the membership department updating the ticker - it would be automated.

It will probably drop because of the news that idiot debohun wants to introduce mandatory membership for active fan areas. Massive backlash in melbourne will result in at least a few thousands people not signing up.

Heart v City

Melbourne City 2014-15
June 5: 470 -170
June 6: 885 +5
June 7: 981 +16
June 8: 1055 +15
June 9: 1099 +31
June 10: 1250 +159
June 11: 1361 +247
June 12: 1546 +389
June 13: 1672 +472
June 14: 1691 +448
June 15: 1734 +475
June 16: 1820 +543
June 17: 1938 +645
June 18: 2002 +665
June 19: 2117 +736
June 20: 2229 +805
June 21: 2280 +836
June 22: 2358 +894
June 23: 2547 +1062



Melbourne Heart 2013-14
June 5: 640
June 6: 880
June 7: 965
June 8: 1040
June 9: 1068
June 11: 1114
June 14: 1243
June 17: 1293
June 20: 1424
June 24: 1505
June 27: 1692
July 1 : 1842
July 4: 2143
July 15: 2491
July 31: 3018
Aug 26: 4000
Sep 20: 5016
Oct 14: 6000
Jan 7: 7002

http://membership.melbournecityfc.com.au/

Edited by clinton: 23/6/2014 10:38:12 PM