I know there are many football fans who view the AFL as the benchmark for Australian sport, so I thought it would be worthwhile to have a thread where we can keep tabs on the AFL's various metrics.

What better place to start than last night's game between Sydney and Hawthorn at the SCG:

Attendance:  36,221  (pretty good considering the Swans' poor start to the season)

TV RAtings:
Mr TV ‏ @Television_AU  #AFLSwansHawks ratings •TOTAL: 1.216m •
FTA Nat: 891k - 5 city metro: 616k >(SYD:48k >MEL:325k >BRI:33k >ADE:117k >PER: 93k) - -Regional: 275k •
Fox: 325k

1.216m in national ratings is pretty much a monster figure, very good result considering both teams are currently sitting outside the 8.

Some recent sponsorship news:
Bombers: Fujitsu re-sign for another 5 years worth $2.5m a year:
http://www.theage.com.au/afl/afl-ne...it-announces-new-sponsor-20170524-gwc3ik.html

Richmond:  Punt Road Oval naming rights go to Swinburne:
http://www.heraldsun.com.au/sport/a...i/news-story/ac638133fdabaa053d49da68aa76fc45

2016 Annual Reports:

Consolidated Profit/Loss

• West Coast - $7.773,779
  
• Hawthorn - $4,660,824
• Geelong - $2,255,116
• Western Bulldogs - $1,773,234
• St Kilda - $1,107,311
• Melbourne - $720,218
• Fremantle - $525,643
  
• North Melbourne - $83,039
• Sydney - $53,224
• Port Adelaide - $14,840
  
• Richmond - ($80,257)
• GWS - ($493,197)
  
• Carlton ($769,265)
• Adelaide ($1,346,077)
  
• Brisbane - ($1,783,506)
• Collingwood - ($2,622,623)
• Gold Coast - ($2,941,965)
  
• Essendon - ($9,825,37)

Revenue

• Collingwood - $71,475,457
• Hawthorn - $69,779,234
• West Coast - $61,723,404
  
• Geelong - $54,650,813
• Carlton - $ 54,390,069
• Essendon - $53,499, 545
• Port Adelaide - $52,768,461 - 7,281,065
  
• Fremantle - $50,152,735
• Sydney - $49,073,185
  
• Brisbane - $48,707,494
• Western Bulldogs - $48,417,018
• Adelaide - $48,327,897
  
• Melbourne - $47,552,639
• Richmond - $47,538,233
• St Kilda - $39,928,568
• North Melbourne - $38,548,700
• GWS - $37,602,505
• Gold Coast - $35,657,581

Football Department Spend

• Sydney - $25,023,140
  
• Fremantle - $23,670,746
• GWS - $23,612,985
• West Coast - $23,344,693
  
• Geelong - $23,172,565
• Essendon - $22,981,249
• Collingwood - $22,959,708
• Richmond - $22,794,109
• Western Bulldogs - $22,734,238
• Port Adelaide - $22,601,361
  
• North Melbourne - $22,337,950
• Brisbane - $22,236,384
• Melbourne - $21,927,456
• Carlton - $ 21,598,464
• St Kilda - $20,724,493

Sydney total audience was 127k (48k on 7 mate, 43k fox and 36k at the ground).
Total TV audience across Sydney and Brisbane was 147K.
While this isnt large in isolation, its figures the AFL would be more than happy with.

34,685 at Docklands for Western Bulldogs vs St Kilda

7 News Melbourne‏Verified account @7NewsMelbourne  2m2 minutes agoMoreA crowd of more than 85,000 expected for tonight's Dreamtime game between @Richmond_FC and @EssendonFC. @Stevo7AFL LIVE from the MCG. #7News

Last night's dreamtime game attendance:  85,656.

This is a record for any Saturday night home and away fixture.

42,415 at Adelaide Oval last night to see Adelaide vs Freo in teeming rain.

AFL passes 3 million attendees for the season: 3,013,793 - ave up 1.76% to 35,044 with 3 games to come and 86k to pass R10 2016 aggregate

Round 10 ended with some very strong attendances, and a very healthy round average of 36,841, which includes a 5k game in Alice Springs.  Other games:

Adelaide vs Freo:  42,415 (at AO)
Collingwood vs Brisbane:  32.750 (at MCG)
Carlton vs North:  32,802 (at Etihad)
West Coast vs GWS:  37,057

Average attendance to date is 35,016, up 1.67%  on last season.

TV viewing figures courtesy of our good friend Wookie:
AFL - Round 10, 2017
Thursday and Friday night matches both topped the million audience mark when combining national FTA and STV. Friday's Sydney v Hawthorn clash at the SCG was the highest rating game of the round rating 616,000 metro viewers (Syd 48k, Mel 325k, Bris 33k, Adel 117k and Per 93k), 275,000 regional viewers, and 325,000 Foxtel viewers (Syd 43k, Melb 134k, Bris 23k, Adel 32k, Per 38k).

Top rating game in Sydney and Brisbane was the Friday night game on both Fox and FTA. Saturday nights Dreamtime feature between Essendon and Richmond was the highest rating game in FTA in Melbourne with 372k, but Fridays game was top rating in Melbourne on Fox. In Adelaide the top rating game on FTA was Saturday nights Fremantle clash with the Crows which drew 175,000 to channel 7, and a further 35,000 on Fox. In Perth, the honours went to Sunday afternoons West Coast v GWS match where 140,000 watched on 7, 50,000 watched in Regional WA, while a further 46,000 watched the game on Fox.

The Ballarat sub-market in regional VIC catchment, was the main regional contributor to the Friday night game with 40,000 viewers.
ASTRA rated Foxfooty the number 1 subscription tv channel for the 7th week in a row and 8/10 since the season began.

Total ratings for the round are estimated at 4.892 million.

That total round ratings figure of 4.9 mill compares to the better rounds this season as follows:
R1 - 5.19m
R2 - 5.229m
R4 - 4.893m
R5 - 5.915m

Just heard that the Giants have reached 20,000 members for the first time in their history:

It looks like the Giants have a sense of humour, in their detailed breakdown of members they show above that they have 44 pet memberships.

Hilarious

I thought it was very funny because on this very forum we often get people accusing the AFL clubs of pumping up their membership numbers by the inclusion of pet memberships.

AS it happens, we now get all the A-League clubs selling a range of different memberships, with which I have zero problem.

AFL Memberships 2017
All taken from club websites on May 31 unless otherwise indicated

• Hawthorn – 72,552
• Richmond – 69,716
• Adelaide – 68,000 (The Advertiser, March 21st)
• Essendon – 65,665
• West Coast – 64,200
• Port Adelaide – 58,564
• Sydney – 57,775
• Geelong – 54,552
• Brisbane – 21,002
• Carlton – 47,134
• Fremantle – 46,028 (AFL, December 27th)
• Western Bulldogs – 45,500 (Heraldsun, May 28th)
• Melbourne – 40,811
• St Kilda – 40,609
• North Melbourne – 39,334
• Greater Western Sydney – 20,102 (Giants member breakdown here)
• Gold Coast – 10,729
• Collingwood – no figures released.

Last night's attendance for Port vs Hawthorn at AO:  37,910

ON the low side for  a Port game these days, but not bad for a Thurs night.

TV ratings for Thurs night's game  Port v Haw:
Foxtel:

Rank	Description	Channel\Market	(r) National STV
1	LIVE: AFL PORT ADELAIDE V HAWTHORN	FOX FOOTY	210,000
2	LIVE: AFL: THURSDAY NIGHT FOOTY ON FOX	FOX FOOTY	88,000
3	LIVE: AFL: THURSDAY NIGHT FOOTY ON FOX	FOX FOOTY	71,000

plus another 507k on FTA.

30,468 at Kardinia Park last night.

Ratings from last night:
Cats v Crows ratings •TOTAL: 1.266m • FTA Nattional: 961k -5 city metro: 721k >SYD:30k >MEL: 355k >BRI:30k >ADE: 210k >PER:96k -Reg: 240k •Fox:305k

Suns vs Eagles:  11,402 at Metricon

Giants v Bombers - 13,671 at Spotless Stadium

GWS' best home attendance this year at Spotless (they had one larger at Manuka)

TV Ratings for this game (on a Sat afternoon):

Sat STV #AFL #FoxFooty #AFLGiantsDons:  267k
Sat TV #AFL #AFLGiantsDons 7mate Syd 36k

But... It's not accusing now, you just proved it.

Sun AFL - Dockers v Pies - 34,259 at Domain Stadium

AFL R11, 2017 - Overall crowds down -1.96% (4 less gms), ave 34,529 (+2.17%). R11 down 33% on aggregate (3 gms less), ave 27,302 (-0.2%)

Someone on Twitter suggested that the Queen's Birthday match between Melbourne and Collingwood might break the all-time record.

MCG quickly corrected said poster:
Melb Cricket Ground‏Verified account @MCG  15m15 minutes agoMoreMelb Cricket Ground Retweeted tony jonesAll-time VFL/AFL home and away crowd of 99,256 was Melbourne v Collingwood on Queen's Birthday in 1958. Next week will be big, though.

Foxtel ratings from Sunday:

1	LIVE: AFL FREMANTLE V COLLINGWOOD	FOX FOOTY	278,000
2	LIVE: NRL BULLDOGS V PANTHERS	FOX LEAGUE	207,000
3	LIVE: NRL SEA EAGLES V RAIDERS	FOX LEAGUE	201,000
4	LIVE: AFL: BOUNCE	FOX FOOTY	146,000
5	LIVE: AFL: BEFORE THE BOUNCE	FOX FOOTY	92,000