I think it'll be fine in the short term. but IMO the reason why the FFA signed only a 2 year deal with ch 10 was in the hope they would lose the 20/20 rights. meaning there could be HAL games on the ch 10 primary channel in the future. but with CBS backing them, they might be back in the game and bidding for the 20/20. 

as for Murdoch... he can FOAD the silly old bastard.

Agree on the two year deal on 20 / 20 and that was smart... I would also add the planned expansion with new teams could also be added.

Greatly depends on who gets the cricket, me thinks FFA never wanted 7 or 9, due to their other sports commitments and their sports editorial staff... twas always a bluff we would go to 7 or 9 IMO.

Also and it makes me wanta scream at times is the lack of respect for Football by the FTA networks and the belief it below worthless.... 

I hope we rate reasonably well on 10, as the two year deal is smart especially if we have between 1 & 3 extra games to show..



 

CBS is definitely interested in buying up Australian sport to broadcast live.

The boss of one of Australia’s biggest media businesses, MediaCom’s Sean Seamer (pictured below), believes sports rights will now be firmly in the sights of Network Ten’s new owners, CBS.

http://www.bandt.com.au/media/mediacom-boss-ten-interested-nrl-afl-rights

Yes primarily NRL and AFL, so we will get shafted once again.

NRL and AFL rights already locked in for 6 years, so they'll go looking for whatever they can get their hands on.

Their biggest immediate concern is probably the BBL if we're honest - if they can hold on to that, it gives them more leverage to go after one of the winter codes in a few years time. A-League still a minor priority in these networks eyes.

Interesting article re advertising on  a FTA network.

http://www.mediaweek.com.au/ebiquity-thinktv-payback-2017/

A $1 million study by marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce.ThinkTV has released details of the report:

Ebiquity, which was commissioned by ThinkTV in 2016 to carry out the Payback Australia study, was given three years’ worth of raw sales and campaign data by 21 advertisers with a collective spend of over $500 million in 2016.

Ebiquity then used econometric modelling to generate a series of findings, including:• Media’s investment paid back for all four sectors, generating an average sales ROI of $1.30 for every dollar invested by FMCG participants, $5.90 for Automotive, $1.80 for E-Commerce and $2 for Finance participants.•

TV emerged as the most efficient media channel, delivering almost twice the sales uplift relative to media spend than Search and Radio, and circa five times more sales uplift relative to media spend than Out-of-Home, Online Video and Online Display Media.•

TV has the strongest retention rate (the prolonged or lagged effect of advertising on consumer purchase behaviour) of all media, followed by Out-of-Home, Print, Online Display, Radio, Search and Online Video in that order, with TV’s retention rate, at 68%, almost twice as high as Out-of-Home, at 36%.•

 TV generated by far the greatest return on investment by sales in FMCG, Automotive and Finance but trailed other media in the E-Commerce category – where Search proved to be a critical sales component.•


Ebiquity concluded that participants in the Finance category had over-invested in Online Display on average, which was a large part of their combined media spend but which generated the lowest ROI.• Online Video however, successfully paid back in the Finance category, generating $1.10 of sales uplift for every dollar invested.Ebiquity’s results, which will be unveiled in full by Richard Basil-Jones, managing director of Ebiquity – Asia Pacific, at ReThinkTV in Sydney on September 14, provide unprecedented quantitative insights into the effectiveness of Australian businesses’ $15 billion–plus annual media spend.Basil-Jones, said: “We know from the World Federation of Advertisers’ survey earlier this year that one of the most pressing issues for CMOs is the ability to measure business outcomes in an increasingly complex and fragmenting media and marketing landscape.“

The results of Payback Australia are designed to meet those needs. ROI is a critical measure for advertisers and although it varies by sector, the order of efficiency by media channel is similar. On aggregate TV emerges as the clear winner across all of industry, which is a testament to its enduring power for brands.“

The E-Commerce category showed the importance of Search as a key driver of sales. This reflects the pure-play online nature of the businesses we measured.

However, it is important to highlight the role that advertising plays in driving traffic to the Search platform itself, as a major business you cannot live on Search alone and TV is the most effective media to support Search.”The first wave of Payback, which took raw data from advertisers including Unilever, Pfizer, Kimberly-Clark, Lindt, Goodman Fielder, Sanitarium and McCain, showed that TV creates by far the best return on investment for FMCG brands in Australia, easily beating online video, online display, radio, press, and outdoor advertising.

Every $1 invested in TV advertising generated a return of $1.74 and TV was the only media in the study that generated a positive revenue ROI for the nine participating brands.

The second wave, featuring four automotive brands, found that TV delivered almost twice the ROI as the nearest competitor, Radio, and almost three times as much as the next, Search, with every dollar invested in TV advertising generating a sales return of $8.90, also beating Online 

Mid, seriously - the radio companies run ads telling us they're the best as well. Be careful what you believe when it's presented by an industry body with a vested self interest.

And interesting use of wurds - "efficient", on sime measures a snail can be said to be efficient.

If true, presumably we can expect a massive inflow of advertising revenue to tv companies and a surge upwards in their share price then?

CBS Ten takeover: Bruce Gordon's WIN succeeds in delaying key creditors' meeting

Updated Thu at 5:15pm

Bruce Gordon has successfully delayed a key creditors meeting as part of a last-ditch attempt to thwart the sale of the Ten Network to CBS.

The second creditors' meeting will now occur on September 19 — one week later than what Ten's administrator KordaMentha had originally planned.

Mr Gordon's WIN Corporation and Birketu filed an urgent application in the Supreme Court of NSW on Wednesday to prevent the meeting from going ahead next week, due to alleged deficiencies in the second creditors' report.

So urgent was this application that Justice Ashley Black, and the barristers for CBS and the administrators, had not even received WIN's "revised outline of submissions" until the first few minutes of the Thursday court hearing.

One of the alleged deficiencies is that the administrator failed to provide sufficient reasons why it supports CBS's takeover proposal.

Another argument will be whether the administrators should have considered selling Ten to Mr Gordon and Lachlan Murdoch prior to its collapse.

These substantive arguments will be heard in court next week on September 12 and 13 (next Tuesday and Wednesday).

Messrs Gordon and Murdoch were the front-runners to take over Ten, and were waiting for the Federal Government to amend media ownership laws, which would have allowed a deal to proceed.

However, with CBS being Ten's most likely future owner, the billionaire investors have become the "disappointed underbidders".

Richard McHugh SC, representing the administrator, argued in court that the "disappointed underbidders" should have filed their application "weeks or months ago".

"They shouldn't be given a free run to advance their commercial interest."

Justice Black told the parties that their case involved "significant complexities", and noted the short time between the second hearing day (September 13) and the rescheduled creditors' meeting (September 19).

However, he will not be hearing the case next week, and there is a risk that the case might not be resolved in six days.

"Whichever judge hears the matter next week will have to do the best he or she can," he said


http://www.abc.net.au/news/2017-09-07/gordon-takes-ten-admistrator-cbs-to-court-wins-first-round/8882314

The move follows a successful application made to the NSW Supreme Court seeking a delay to the second meeting of creditors of Ten and requests for further information from Murdoch, Gordon, and content supplier Twentieth Century Fox.

In a statement, KordaMentha said: “The Administrators maintain that their Report to Creditors released on 4 September 2017 was both compliant and provided the necessary and material information required by creditors to make an informed decision on the future of the Ten Network.”

The second creditors meeting will now be held on September 19 after a two-day hearing that starts tomorrow, where the plaintiffs will seek a court declaration that the report “fails to include adequate information” about Gordon and Murdoch’s bid, and the reasons why it was rejected in favour of a proposal by US media giant CBS.

KordaMentha has attempted to address these concerns in today’s statement, claiming they considered the “complexity and risks associated with the conditions of each bid”; “certainty of execution”, as well as “structure” and the “timeframe for completion and timing of payments”.

“Our decision to recommend the CBS transaction followed a thorough review and comparison of the two final bids received. Both the Administrators and the Receivers, having regard to their respective obligations, concluded that the CBS proposal was superior to the Birketu [Gordon’s private company] and Illyria [Murdoch’s private investment firm] proposal for creditors generally,” KordaMentha partner Mark Korda said.

“This view was also supported by Moelis Advisory having conducted the sale process and engaged with all bidders throughout. Whilst the form of the Birketu and Illyria bid is in no doubt of general interest, it is not the usual practice of Administrators to report details of underbidders. It is disappointing that Birketu either directly or via related parties have pursued court action, delaying the creditors vote and putting at risk the certainty provided to 750 employees and creditors under the CBS transaction.”

The Australian is seeking comment from Birketu and Illyria.


http://www.theaustralian.com.au/business/companies/kordamentha-issues-fresh-ten-report-ahead-of-court-hearing/news-story/9071610711b78bee85f211bbce79a3cf

OK the report is all BS ... and the million dollar spend and the analysis of 500 million dollars in sales was set up by the TV industry ...

^^^^^^

Those two CBC / Gordon Murdoch articles re the take over ....

The outcome of this will be interesting ..... I think CBC are in the drivers seat ... but anything could happen... the only certainty is 10 will have new owners and will still broadcast.

That its all BS is the most likley scenario

Ten Network's employees 'poisoned', Bruce Gordon's lawyers tell court

Posted 9 minutes ago

The Ten Network's employees have been "poisoned" by not being allowed to properly consider a competing bid to buy the struggling broadcaster, a court has heard.

The court action by media rich-listers Bruce Gordon and Lachlan Murdoch is attempting to overturn the decision to sell Ten out of receivership to US media giant CBS.

However, whether Mr Gordon and Mr Murdoch were the "disappointed under-bidders" or "disappointed over-bidders" became a point of argument early in the packed hearing before NSW Supreme Court judge Ashley Black.

The hearing also marked first time that Mr Murdoch — through his family-controlled Twenty First Century Fox business, rather than his private Illyria company — intervened, and joined the proceedings.

Ian Pike SC, for Fox, told the court Fox was questioning why it would only receive less than 2 cents in the dollar, unlike other creditors who received a full payout.

Gordon and Murdoch offered a 10pc premium

However, the decision of Ten's administrators KordaMentha to go with CBS as the preferred bidder was a "completely disingenuous proposal", Dr Andrew Bell SC argued on behalf of Mr Gordon's companies.

Mr Gordon's commercial interest involves two entities, his private investment business Birketu and the regional broadcaster WIN Corporation.

Dr Bell SC said Mr Gordon was a "disappointed over-bidder" given his joint bid with Mr Murdoch would have offered 10 per cent more to creditors.

"The administrators have unilaterally made a decision not to put the competing Birketu and Illyria proposals to creditors for a vote," Dr Bell told the the court.

"This should immediately raise the interests of the court to be zealous to ensure full disclosure before the creditors meeting takes place.

"It is not reasonable to remove the decision from creditors of which vote to accept.

"Significant problems remain in the new disclosure (released yesterday by KordaMentha) and some of the earlier problems have been exacerbated."

No substance to challenge: receivers

But Richard McHugh SC, acting for Ten's administrators, had harsh words for Mr Gordon's legal team.

"There is no substance in the Birketu and Illyria complaint," Mr McHugh argued.

"The bid had conditions which made it less attractive and less certain."

He said the Gordon-Murdoch bid depended on changes to be made to Australia's broadcasting laws, which still have not been made by the Federal government.

In addition Mr McHugh argued creditors would be worse off under the Gordon-Murdoch bid, which is allegedly "not open for acceptance" because it was submitted after the August 25 deadline.

CBS' barrister, Jason Potts SC, also appeared at the hearing.

He argued that Mr Gordon's legal team had made some "extraordinary" and "unprecedented" propositions.

Earlier Mr Gordon's legal team argued the value of CBS's vote should be restricted to just $1.

Mr Potts SC said the complaint made by Messrs Gordon and Murdoch is one which involves "an ungrounded, unanchored notion of commercial fairness".

Mr Potts argued that the court "would not find anything justify blocking the vote of CBS, a major creditor".

The hearing continues.


http://www.abc.net.au/news/2017-09-12/ten-network-employees-poisoned-bruce-gordon-alleges/8896012

Ten has until mid-December to sort out its future, argue Gordon, Murdoch

Posted about an hour ago

There is no urgency for Ten Network creditors to sign off on a recommendation to sell the embattled broadcaster to US television giant CBS, a court heard today.

Dr Andrew Bell SC, representing media baron Bruce Gordon, said a deed of company arrangement (DOCA) with CBS does not expire until December 15 this year, allowing creditors sufficient time to consider an alternative bid from Mr Gordon and Lachlan Murdoch.

Mr Gordon and Mr Murdoch through their respective companies, Birketu and Illyria, have challenged the decision by administrators KordaMentha to sell Ten to CBS, claiming that Ten creditors have not been told the full story about their unsuccessful bid.

A second meeting has been called for 19 September where Ten creditors will be asked by KordaMentha to vote for the CBS deal.

However, Mr Bell is seeking to derail the scheduled creditor meeting so the joint proposal from Bruce Gordon and Lachlan Murdoch can be considered.

"No evidence has been put in relation to any particular urgency regarding the DOCA with CBS," Dr Bell said referring to the December 15 sunset clause when the CBS proposal expires.

"Creditors are being asked to do something very significant in terms of their economic self-interest and should be properly informed."

Arguing that KordaMentha had acted improperly by only proposing the CBS deal, Dr Bell also suggested that the KordaMentha recommendation be scrutinised by an independent expert.

Justice Ashley Black dismissed an application from Dr Bell that both the CBS and Gordon/Murdoch proposals be put to the September 19 creditors meeting.

While agreeing that Dr Bell's questions were "very real and not theoretical", Justice Black cited the reluctance of all parties to agree to the terms of the proposal as his reason for refusing the application.

"It seems to be absolutely clear that the (proposed) amendment is factually based on whether there would have been any futility in putting forward a proposal that was substantially similar," Justice Black said earlier.

Richard McHugh SC for KordaMentha opposed Dr Bell's bid, saying it was unfair to permit any amendment without the administrators being able to properly respond.

Mr McHugh said his clients would require an adjournment to consider their response, which Justice Black refused.

The hearing in the NSW Supreme Court has been set down for two days and is scheduled to end late today.

However, in warning Dr Bell to expedite his arguments Justice Black warned he was prepared to continue the case into the early evening.

The court action by media rich-listers Bruce Gordon and Lachlan Murdoch is attempting to overturn the decision to sell Ten out of receivership to US media giant CBS.

The hearing also marked the first time that Mr Murdoch — through his family-controlled 21st Century Fox business, rather than his private Illyria company — intervened and joined the proceedings.

Fairfax reporting the media ownership laws will be changed... and this would allow the Murdoch / Gordon bid to go ahead...

Getting interesting to see who finally gets control...  

Yep, Xenophon has caved so the bill passed.

Gordon and Murdoch make last-ditch attempt to torpedo sale of Ten Network to CBS

By business reporter David ChauPosted 8 minutes agoPHOTO: Media moguls Bruce Gordon and Lachlan Murdoch make a last-ditch attempt to take control of the Ten Network.RELATED STORY: Government's bill to relax media ownership laws passes SenateRELATED STORY: Ten Network administrator reveals why it favoured CBS bidRELATED STORY: Ten Network's employees 'poisoned', Gordon's lawyers argueMAP: AustraliaBruce Gordon and Lachlan Murdoch have wasted no time in launching their latest bid to take over the struggling Ten Network.This follows the Senate's passing of the media law reform bill on Thursday (by a vote of 31-27), thanks to crossbench support from One Nation and the Nick Xenophon Team.This law would abolish the "two out of three" and "reach" rule which, together, prevent a company from owning a newspaper, TV and radio station in the same city, and from broadcasting to more than 75 per cent of the population.Emboldened by this legislative development, the media moguls — through their private companies Biketu and Illyria — submitted a new proposal to Ten's administrators KordMentha on Friday.The terms of the revised Gordon-Murdoch offer are "compelling" for a number of reasons such as the fact is is now a "significantly lower transaction risk", according to the bid document reviewed by the ABC.It is unclear at this stage whether KordMentha will put the duo's joint bid for a vote at the second creditors' meeting next Tuesday (September 19).

What is in the revised offer?

Under their new offer, Mr Gordon and Mr Murdoch have increased their pool of cash for Ten's unsecured creditors by 57 per cent — from $35 million to $55 million.This is higher than US media giant CBS's offer of $32 million, according to a supplementary report released by KordaMentha on Monday.In addition, their private companies, Ten's employees and continuing trade creditors would receive 100c in the dollar, while all other creditors would get 5.75c in the dollar.

History repeating for Ten

While Ten's latest problems are contemporary, the network has faced many hurdles during its lifespan of little over 50 years.CBS, being Ten's largest creditor, would also receive a more generous deal in the new proposal — $20 million, or 5.75c in the dollar.In comparison, the US media giant would receive a lower amount of $7.4 million under the original Gordon-Murdoch bid."Ten will remain listed on the ASX," Birketu and Illyria said in their latest proposal.Ten's 17,000 shareholders would get to keep 25 per cent of their equity, and the network would be re-listed on the ASX. But under the CBS bid, the shareholders' holdings would be completely wiped out.However, "all current shareholders in Ten (including all employee shareholders) will be diluted through the issue of [1.07 billion] options or shares" to Mr Gordon's and Mr Murdoch's private companies, according to the new proposal.The additional shares or options would also give them a combined 75 per cent stake in Ten.As for how this revised offer of $55 million would be funded, it would be through a new debt facility, which is expected to be guaranteed by Commonwealth Bank, and guaranteed by Mr Gordon and Mr Murdoch. But it is not yet know how much this debt facility is worth.

Court to decide Ten's future

Mr Gordon has already succeeded in delaying the second creditors' meeting, originally scheduled on September 12, this Tuesday, through his Supreme Court action against the administrators.In the court action, Mr Gordon sought a declaration from Justice Ashley Black that KordMentha's creditors' report was deficient, and failed to give adequate information about his joint bid with Mr Murdoch.They are also seeking orders for the weighting of CBS's vote to be reduced to $1. That would significantly hamper CBS's ability to vote on its own offer at next week's creditors' meeting.The Supreme Court of NSW will hand down its decision on Monday morning — the day before the second creditors' meeting.

It's probably bad new for Wollongong Wolves as Gordon is/was a fan of football in Wollongong.

Ten Network: Bruce Gordon loses court bid to scuttle sale of Ten Network to CBS

Updated 22 minutes ago

Australian media mogul Bruce Gordon has lost his court case against the Ten Network's administrators KordaMentha and US media giant CBS.

Mr Gordon and Lachlan Murdoch had taken action against the administrators of the Ten Network, arguing their bid to buy the network had not been properly considered and a competing bid from CBS treated more favourably.

In dismissing Mr Gordon's case, the Supreme Court of NSW decided that the second creditors' meeting would proceed as planned tomorrow.

"It will be a matter for creditors at that meeting to determine whether [it] should be adjourned by reason of ... any recent commercial developments, or for any other reason," Justice Ashley Black said in his judgment.

Mr Gordon's lawyers had argued the KordaMentha's creditors' report was deficient, namely because it only presented information about the CBS takeover bid, and not the joint bid from himself and Mr Murdoch.

He also sought court orders for CBS to be prevented from voting on its own bid for Ten at tomorrow's creditors' meeting.

However, Justice Black was not satisfied there were any deficiencies in the report.

The judge also ruled that CBS would not be prevented from voting on its own bid for Ten at tomorrow's meeting, or that its vote be restricted to the small nominal amount of $1.00.

Mr Gordon, who owns the regional WIN Network, was also ordered to pay the other parties' legal costs.

so I guess channel 10 supporting the a-league is now in the air , oh well, one can dream

Gordon must be livid seeing it was his actions that started this whole process

Haha, taken from under his nose.
This should be a breath of fresh air for news and sport

Been watching a bit of Survivor on 10 recently. Quite happy to see A-League ads on already.

Network Ten: CBS raises offer ahead of creditors' meeting

Updated about an hour ago

US broadcasting giant CBS has increased its bid for the Ten Network, ahead of this morning's creditors' meeting in Sydney.

It is understood that CBS's new bid will pay unsecured creditors just over $40 million — an increase of $8 million over its original bid.

It comes after media moguls Bruce Gordon and Lachlan Murdoch submitted their latest bid last Friday, upping their offer to unsecured creditors from $35 million to $55 million.

But the extra $20 million in the Murdoch-Gordon bid is actually a payout to CBS, Ten's largest creditor.

When the CBS payout is excluded, the US broadcaster's new $40 million bid appears to be the higher offer.

Mr Gordon, the owner of the regional WIN Network, attempted to scuttle CBS's bid for Ten by launching an action in the Supreme Court of NSW.

However, Mr Gordon lost that case on Monday and was ordered to pay the legal costs of CBS and Ten's administrators KordaMentha.

He was seeking orders for today's creditors' meeting to be restrained, CBS's voting rights be severely restricted (to the small nominal amount of $1.00), and findings that KordaMentha's creditors' report was "deficient".

Justice Ashley Black did not grant any of those orders.

The judge also ruled that KordaMentha gave creditors enough information to creditors about the original Murdoch-Gordon proposal, and its reasons for supporting the CBS offer.

While Mr Gordon is expected to appeal against the decision, the NSW Court of Appeal has confirmed that no appeal has been filed as yet.

Ten Network's creditors back CBS takeover bid

Updated 16 minutes ago

The Ten Network's creditors have voted in favour of US broadcasting giant CBS's takeover bid at the second creditors' meeting.

The joint bid from media moguls Lachlan Murdoch and Bruce Gordon was unsuccessful.

It is understood CBS earlier increased its bid for Ten to just over $40 million — an increase of $8 million over its original bid.

Mr Murdoch and Mr Gordon submitted their latest bid last Friday, upping their offer to unsecured creditors from $35 million to $55 million.

But the extra $20 million in the Murdoch-Gordon bid was actually a payout to CBS, Ten's largest creditor.

When the CBS payout is excluded, the US broadcaster's new $40 million bid appears to be the higher offer.

Mr Gordon, the owner of the regional WIN Network, had attempted to scuttle CBS's bid for Ten by launching an action in the Supreme Court of NSW.

However, Mr Gordon lost that case on Monday and was ordered to pay the legal costs of CBS and Ten's administrators KordaMentha.

He was seeking orders for today's creditors' meeting to be restrained, CBS's voting rights be severely restricted (to the small nominal amount of $1.00), and findings that KordaMentha's creditors' report was "deficient".

Justice Ashley Black did not grant any of those orders.

The judge also ruled that KordaMentha gave creditors enough information to creditors about the original Murdoch-Gordon proposal, and its reasons for supporting the CBS offer.

 Don't know if this is important ?                                                                                                                                                                                                                                                                                                                                                                 

it sounds important ...

Looking forward to channel 10 broadcasting and see what they can do.