Season 2016/17: A-League Clubs Membership thread


Season 2016/17: A-League Clubs Membership thread

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Davo1985
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bitza - 26 Jan 2017 11:37 PM
SFC are now pushing flex finals run passes/ membership.

http://www.sydneyfc.com/membership/finalsrunflexi/tbwg7y9ku8dj1qccxz6pr8kcp

Give you access to attend and 3 of their 5 last games of the season.

Got to admit, $40 for 3 games for kids seems like a pretty good deal. You can choose which ones too, in case of weather etc.

Can't see them getting a big crowd on a Thursday night against Wellington any next. Especially now that school is back next week.

No, a good deal for kids (who play football) is 3 games for $0. Shouldnt be about trying to make money off the kids. Its all.about building the long term support. Getting the kids in now for free, getting them addidcted to.watching football and then when they become teenagers they start paying for memberships and bec9me fans for life. 
aussie pride
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Both Sydney and CCM used to do this about 5 year ago.

Each junior in the area were eligible for a free membership or something along the lines of this.
Fans of these clubs may care to elaborate on how successful this was or what it's shortfalls were.
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aussie pride - 29 Jan 2017 6:58 PM
Both Sydney and CCM used to do this about 5 year ago.Each junior in the area were eligible for a free membership or something along the lines of this.Fans of these clubs may care to elaborate on how successful this was or what it's shortfalls were.

http://www.sydneyfc.com/community/junior-blues/1l6sg6xzs7zka14bho9t79e995
Sydney still do.
Davo1985
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aussie pride - 29 Jan 2017 6:58 PM
Both Sydney and CCM used to do this about 5 year ago.Each junior in the area were eligible for a free membership or something along the lines of this.Fans of these clubs may care to elaborate on how successful this was or what it's shortfalls were.

If that is the case they needed to continue it. Cant just do it for a couple of seasons and then change. These things can take up to a decade. You will never know the results until those kids become teenagers or adults.

No doubt in some cases the kids may never return or wont become members once they become adults however there will certainly be some that will be life long converts. And that is invaluable. 
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Mariners at 6243
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Announced yesterday:

http://www.perthglory.com.au/article/perth-glory-hits-record-membership-target/13d1q3zj8sa3e114a0qemerd3f

Perth Glory Hits Record Membership Target


Friday, 24 February 2017
PG News @PerthGloryFC
Perth Glory Football Club is excited and proud to announce it has achieved its 2016/17 membership target of 8500, eclipsing last year's record of 7109.

The major milestone follows several years of consistent growth reinforcing the club’s strong connection to fans at the grassroots level.

The off-field success has mirrored the stable on-field performance, where under Kenny Lowe's stewardship, (from season 14/15) the team has seen its best win-loss ratio (34W, 19D, 21L) in Hyundai A-League history. Right now, the team sits two points off third-spot and a possible Asian Champions League berth.

Club CEO Peter Filopoulos said it was a major feat in the club’s history.

“I’d like to thank first and foremost our loyal members, for sticking by us, and of course our staff particularly our membership team of Joe Marafioti and Ghaz Ramli who under the guidance of COO Anthony Radich, have worked around the clock to hit the target and maintain the upward trajectory we have generated in recent years”.

“This is testament to everyone involved at the club, on and off the pitch that the ‘Glory Days’ are back as we strive to hit 10-thousand members and beyond as part of our four-year strategic plan” he said.

The membership tally compliments the boost in TV audiences for Glory matches which are up 15 per-cent on last year, while the match day attendance has also jumped by nearly 20 per-cent on last year to a current average crowd of 10,700.

“It’s already been a historic year for the club on so many levels, with our Perth Glory Women hosting a W-League Grand Final which set a new record crowd and not forgetting this year also marks the club's 20th anniversary; Exciting things will continue to happen at Perth Glory FC" Filopoulos added.

Glory will face off against Western Sydney Wanderers at nib Stadium this Saturday night where a win could elevate Glory to third on the ladder and be in the running to host a home final. '


GloryPerth
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BTW The A-League passed it's previous record a few weeks ago:



http://www.a-league.com.au/article/hyundai-a-league-breaks-all-time-membership-record/105o787a3jmh2126dhwa99cws2 - 2nd February, 2017

Edited
7 Years Ago by GloryPerth
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Updated today, I think:



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Next year lets hope all teams except maybe Nix and CCM can get 10k members.
Even hopefully newcastle can crack 10k

Adelaide 10k
Brisbane 10k
City 12k
Victory 26k
Perth 10k
Sydney 12k
WSW 20k

Newcastle 9k
CCM 6k
Nix 5k 

Total: 120k
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The Mariners just sent out an open letter discussing the results of the A-League membership survey, and revealed a final count of 6,265 members - a record for the club. Shaun Mielekamp mentioned today on the CCM forum that they're aiming for 7,000+ for next season, and could probably get there:

The annual club benchmarking report found that Central Coast Mariners have made the most impressive strides in improving its Members satisfaction to sit THIRD highest for overall satisfaction in the Hyundai A-League. The key findings for the Central Coast Mariners were:
  • * The Central Coast Mariners saw the biggest overall improvement in the Hyundai A-League
  • * Central Coast Mariners have strong Member Satisfaction despite ladder position
  • * The Central Coast Mariners earned the biggest improvement in ‘likelihood to renew’ with 85% of Members saying they are VERY likely to renew
  • * The Central Coast Mariners were one of only two clubs (Sydney FC) that achieved strong improvement in Members Net Promoter Score (likelihood of Members to advocate on behalf of the Mariners)
  • * The Central Coast Mariners recorded the biggest increase in Membership value and second highest rating overall in value of their Membership packages
  • * The Central Coast Mariners achieved the biggest improvement and are ranked number one when it comes to ‘Member involvement with the club’

azzaMVFC
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Who seriously buys memberships this time of year?



Waz
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@ azzaMVFC

People who want a twelve month payment plan buy at this time of year. Roar will be offering that option for the first time and it was one of the strongest inputs the Supporters Federation took from fans when surveyed. The other big input was to be able to digitally transfer your membership for one game if you can't make it so you don't need to meet up with someone to transfer a physical card.
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I've just seen the prices posted on facebook for Den membership and it's gone up to $300 for next season. Pretty sure it was $250 for this season so a bit of a price rise there. Not sure if that's the right move.
azzaMVFC
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Waz - 27 Apr 2017 6:00 AM
@ azzaMVFC People who want a twelve month payment plan buy at this time of year. Roar will be offering that option for the first time and it was one of the strongest inputs the Supporters Federation took from fans when surveyed. The other big input was to be able to digitally transfer your membership for one game if you can't make it so you don't need to meet up with someone to transfer a physical card.

So if they purchase now they'll have a membership that'll cover next season up until 12 months from now?
Waz
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@ azzaMVFC

pretty much it varies by club though I'd guess. Roar used to do a payment plan that had to be completed by October so buy in June and pay in 5 months, august and its two payments. The 12 month plan I think was first used by WSW (might be wrong) looks to be popular, at least based on feedback.
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Roar launched their 2017/18 memberships yesterday, no great fanfare just sent an email out for renewal with links that actually worked first time.

Remarkable only for the fact they fucked this simple step up for the last three seasons so a step in the right direction.
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Waz - 1 May 2017 11:08 AM
Roar launched their 2017/18 memberships yesterday, no great fanfare just sent an email out for renewal with links that actually worked first time. Remarkable only for the fact they fucked this simple step up for the last three seasons so a step in the right direction.

Wanderers have done the same thing, well at least they were talking about auto renew and seat changes, it feels weird that the season isnt even over yet(well i suppose it is for the Roar and Wanderers) and renewal is already been talked about

its great the roar have improved that kinda sounds ridiculous, the wanderers have always had the issue of membership packs being sent out way too late so the fact that renewals are starting now sounds like a step in the right direction(i hope)



Edited
7 Years Ago by Swarth
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Final Membership tally for A-League season 2016/17, image sourced from http://www.a-league.com.au/membership:



http://www.a-league.com.au/article/hyundai-a-league-soars-as-membership-records-tumble/1dta4gz4w2jzk1j8e22mx1kx44

Tuesday, 16 May 2017 -
Staff writer
The surging popularity of the Hyundai A-League has been reinforced yet again with confirmation of record membership numbers across the competition. The impressive figures show the total combined membership of the ten Hyundai A-League clubs in 2016/17 was 117,415, the highest ever recorded.
That represents an increase of 7% from last season. The previous record was 114,544 in the 2014/15 season.

Melbourne City and Brisbane Roar had the highest increase in membership of 37% and 32% respectively.Perth Glory's increase was also a significant 22%.Meanwhile, Western Sydney Wanderers’ membership topped 20,000 for the first time while Melbourne Victory continues to attract huge numbers with over 26,000 members.

These strong statistics further demonstrate the importance of members to their clubs and the competition as a whole.Football supporters are being thanked for their contribution to making the Hyundai A-League the most vibrant, colourful and exciting spectator experience in Australasian sport.And with Season 13 set to be the biggest and best yet, fans are being encouraged to jump on board for 2017/18.

Membership information, on sale details and the opportunity to register interest can all be found on the Hyundai A-League membership website - here.


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Sydney FC at 7,912 for next season


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Any word on what Brisbane have with previous members being able to renew their same seat for the past few weeks?
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@ jackstone

No actual numbers out of Brisbane but I spoke with Kingsman the other day and they're very pleased with the renewal rate. "Well into the thousands" is about as good as a number gets at the moment. Feedback on Roar supporters forums backs that up as well, fingers crossed there's no stuff ups this winter to change all that ...
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Waz - 6 Jun 2017 10:18 PM
@ jackstoneNo actual numbers out of Brisbane but I spoke with Kingsman the other day and they're very pleased with the renewal rate. "Well into the thousands" is about as good as a number gets at the moment. Feedback on Roar supporters forums backs that up as well, fingers crossed there's no stuff ups this winter to change all that ...

That's very interesting given that the total Roar membership was only 7050 last year. Is there an early bird discount?
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@ footballkingz

No discounts just better marketing. Renewals went on sale at the end of May whereas this time last year they wouldn't go on sale for another month due to the Cobb cluster fuck; but this year they've promoted it well, they had the players calling up members asking them to renew and look like they've picked up about half of those renewals reading between the lines. General sales only started on Monday and that will be the real test - anything less than 10,000 members will be a failure which means attracting 3-4,000 new members and most of last seasons.
Edited
7 Years Ago by Waz
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auto renew locks in 12,805 members for wanderers



Edited
7 Years Ago by Swarth
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The Mariners started their renewals a few weeks ago, we're somewhere underneath 3000 at the moment with the first 3000 members to renew getting a limited edition scarf.
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Is it time for a:

'Season 2017/18: A-League Clubs Membership thread'


Joffa?

Edited
7 Years Ago by GloryPerth
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Wsw 13,294

pippinu
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Multibet - 13 Jun 2017 12:38 PM
Wsw 13,294

That's bigger than most NRL clubs.

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pippinu - 13 Jun 2017 1:00 PM
Multibet - 13 Jun 2017 12:38 PM

That's bigger than most NRL clubs.

Who said anything about NRL? 

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Multibet - 13 Jun 2017 4:30 PM
pippinu - 13 Jun 2017 1:00 PM

Who said anything about NRL? 

He was just saying it is bigger than most NRL clubs.. no harm in that.

almost 13,000 already is amazing, thats a lot of auto renewals! 
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