AFL/NRL paytv ratings 2011/12 and sundry pedantic ravings


AFL/NRL paytv ratings 2011/12 and sundry pedantic ravings

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Benjamin
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kapow! wrote:
Scrap the a-league marketing budget [if there is one], remove the international players slots and have all aussies and 2 marquees only.


Why?
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Benjamin wrote:
kapow! wrote:
Scrap the a-league marketing budget [if there is one], remove the international players slots and have all aussies and 2 marquees only.


Why?


Enough of your SMFC bias!
;)
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Figjam_3326 wrote:
Metro ratings only

2010
40.Live: Football: A-League Sydney V Mel V Fox Sports 3 32,000

2011
4 Live: Football: A-League Melb V V Syd Fc Fox Sports 1 110,000

Only a 300% increase in Metro ratings in 12 months ... and, last year's match was the Grand Final rematch.

But, Harry missed the HAL launch so he's a greedy, selfish bastard who doesn't put anything back into Australian football.


.... and Buckley should be sacked for not doing a TV deal last year!

Edited by clockwork orange: 19/10/2011 02:31:06 PM
skeptic
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danp638 wrote:
Benjamin wrote:
kapow! wrote:
Scrap the a-league marketing budget [if there is one], remove the international players slots and have all aussies and 2 marquees only.


Why?


Enough of your SMFC bias!
;)


Shhhhh! Let it go and i'm sure Benjamin can trap Batman into another 10 page mother's club meeting, arguing in circles about the subject of international ethnics taking spots from our players, ruining the game and making real Aussies feel too uncomfortable attend aleague games.

The end is nigh, i tell ya, the end is nigh!


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clockwork orange wrote:
Figjam_3326 wrote:
Metro ratings only

2010
40.Live: Football: A-League Sydney V Mel V Fox Sports 3 32,000

2011
4 Live: Football: A-League Melb V V Syd Fc Fox Sports 1 110,000

Only a 300% increase in Metro ratings in 12 months ... and, last year's match was the Grand Final rematch.

But, Harry missed the HAL launch so he's a greedy, selfish bastard who doesn't put anything back into Australian football.


.... and Buckley should be sacked for not doing a TV deal last year!

Edited by clockwork orange: 19/10/2011 02:31:06 PM



God forbid, Buckley did somethinh else right, next you'll be saying his not a hopeless non-football person...
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Top 10 Sport Broadcasts Week 43: 16 - 22 October 2011

1 LIVE: RWC: SF#2, AUSTRALIA V NEW ZEALAND FOX SPORTS 3 Sun 18:55 719

2 LIVE: RWC: BRONZE FINAL, AUS V WAL FOX SPORTS 3 Fri 18:25 385

3 LIVE: RWC CENTRE FOX SPORTS 3 Sun 20:54 213

4 LIVE: FOOTBALL: A‐LEAGUE MELB V V MELB H FOX SPORTS 1 Sat 19:30 105

5 LIVE: FOOTBALL: A‐LEAGUE POST GAME SHOW FOX SPORTS 1 Sat 21:30 86

6 LIVE: FOOTBALL: A‐LEAGUE ADE V SYD FC FOX SPORTS 1 Sat 17:30 73

7 LIVE: CRICKET: ODI RSA V AUS GAME 1 FOX SPORTS 2 Wed 23:00 69

8 LIVE: FOOTBALL: A‐LEAGUE BRIS V G COAST FOX SPORTS 1 Fri 20:30 63

9 RACEDAY LIVE: COX PLATE DAY TVN Sat 11:30 59

10 RACEDAY SATURDAY Sky Racing Sat 11:00 56

MV and Harry watch for the first 3 rounds has been 153, 125 and 105

As a matter of interest, the AU/NZ RWC semi is the highest rating fox telecast since it's inception, by a country mile. About 50% higher than the previous best. It also rated close to 2 mill. in 5 city metro fta. (no regional centres included)

http://astra.org.au

Edited by skeptic: 24/10/2011 10:37:32 AM
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Joffa wrote:
great ratings there for the Victory v Sydney game, still dwarfed by the Union though.

Just like the Football world cup would eclipse the regular season rugby.
Moot point.
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skeptic wrote:
Top 10 Sport Broadcasts Week 43: 16 - 22 October 2011

1 LIVE: RWC: SF#2, AUSTRALIA V NEW ZEALAND FOX SPORTS 3 Sun 18:55 719

2 LIVE: RWC: BRONZE FINAL, AUS V WAL FOX SPORTS 3 Fri 18:25 385

3 LIVE: RWC CENTRE FOX SPORTS 3 Sun 20:54 213

4 LIVE: FOOTBALL: A‐LEAGUE MELB V V MELB H FOX SPORTS 1 Sat 19:30 105

5 LIVE: FOOTBALL: A‐LEAGUE POST GAME SHOW FOX SPORTS 1 Sat 21:30 86

6 LIVE: FOOTBALL: A‐LEAGUE ADE V SYD FC FOX SPORTS 1 Sat 17:30 73

7 LIVE: CRICKET: ODI RSA V AUS GAME 1 FOX SPORTS 2 Wed 23:00 69

8 LIVE: FOOTBALL: A‐LEAGUE BRIS V G COAST FOX SPORTS 1 Fri 20:30 63

9 RACEDAY LIVE: COX PLATE DAY TVN Sat 11:30 59

10 RACEDAY SATURDAY Sky Racing Sat 11:00 56

MV and Harry watch for the first 3 rounds has been 153, 125 and 105

As a matter of interest, the AU/NZ RWC semi is the highest rating fox telecast since it's inception, by a country mile. About 50% higher than the previous best. It also rated close to 2 mill. in 5 city metro fta. (no regional centres included)

http://astra.org.au

Edited by skeptic: 24/10/2011 10:37:32 AM

Excellent. seems like this week will have an even higher Average.
Great news for Football. The resurection of the A-league.
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Surely these sort of figures will sway FTA to bid big $$ for games? It gets bigger every year, and on FTA would jump heaps surely? Skeptic will shoot me down for this comment though, he clearly knows far more than I about it so I'll stay out of it :P What did the Newcastle-Mariners game rate Skeptic?
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I think ESPN will feature heavily when the tv rights negotiations begin, they have a lot of football already covered on their 2 channels and they also have ESPN3 which is internet based and for subscribers allows you to watch selected events wherever you are.
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Jargernaut wrote:
I think ESPN will feature heavily when the tv rights negotiations begin, they have a lot of football already covered on their 2 channels and they also have ESPN3 which is internet based and for subscribers allows you to watch selected events wherever you are.


Wait so could we not sell exclusive rights to Fox or whatever like we have before, and then sell international rights to ESPN or something? The more bidders the better regardless, $$$$$$$$$$$$$$$$$$$$$$$$$$
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Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.
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Mulhollanddrive wrote:
Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.


Only 220k saw the A-league grand final last year, even though 10m should have been watching it it was that entertaining. To take the next step to being a major competition, we need everyone in the country watching games.
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4wanderer4 wrote:
Surely these sort of figures will sway FTA to bid big $$ for games? It gets bigger every year, and on FTA would jump heaps surely? Skeptic will shoot me down for this comment though, he clearly knows far more than I about it so I'll stay out of it :P What did the Newcastle-Mariners game rate Skeptic?


Jets/Mariners are in next week's ratings period. And no, the rating haven't got bigger every year, they slipped along with crowd figures. The top rating aleague games thus far are still a third of that of the top rating afl paytv ratings and about 20-25% of the nrl paytv ratings. Good signs thus far of improvement, but it must continue and not cool off. Without Victory/Harry they'd look very different.

How about you check the archives at the link provided in the ratings post and self educate.
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Setanta Australia is still going strong and has won the rights to broadcast all EURO12 into Australia.

I presume FoxSports bid for this, so it demonstrates Setanta is keen to grow customer base in Australia.
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Mulhollanddrive wrote:
Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.


Is that people or homes?



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skeptic wrote:
[quote=4wanderer4]The top rating aleague games thus far are still a third of that of the top rating afl paytv ratings and about 20-25% of the nrl paytv ratings.


I'd take a third of $1 billion or whatever it is they managed to get for the tv deal for the A-League rights. Sell the Socceroo rights separately and the game would be rolling in money.
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bluebird wrote:
Mulhollanddrive wrote:
Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.


Is that people or homes?


People. The amount in the home/watching at the time of a telecast is required to be entered.
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Ecce wrote:
skeptic wrote:
[quote=4wanderer4]The top rating aleague games thus far are still a third of that of the top rating afl paytv ratings and about 20-25% of the nrl paytv ratings.


I'd take a third of $1 billion or whatever it is they managed to get for the tv deal for the A-League rights. Sell the Socceroo rights separately and the game would be rolling in money.



+100000000000000000000000000000000 Good comment ecce!
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Ecce wrote:
skeptic wrote:
[quote=4wanderer4]The top rating aleague games thus far are still a third of that of the top rating afl paytv ratings and about 20-25% of the nrl paytv ratings.


I'd take a third of $1 billion or whatever it is they managed to get for the tv deal for the A-League rights. Sell the Socceroo rights separately and the game would be rolling in money.


Would be nice. But about half the afl deal was for prime time, primary network, fta rights. Interesting to note, the experts claim afl has a distinct advantage in tv rights negotiations re the length of the telecast and the available long break periods between their 4 quarters affords available advertisement revenue potential other codes can't hope to compete with.

Even though nrl demolishes the afl in paytv ratings and is about on par on fta, they claim for the reasons above that the new nrl contract will be appreciably less than the afl. Will have to wait and see.
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skeptic wrote:
Ecce wrote:
skeptic wrote:
[quote=4wanderer4]The top rating aleague games thus far are still a third of that of the top rating afl paytv ratings and about 20-25% of the nrl paytv ratings.


I'd take a third of $1 billion or whatever it is they managed to get for the tv deal for the A-League rights. Sell the Socceroo rights separately and the game would be rolling in money.


Would be nice. But about half the afl deal was for prime time, primary network, fta rights. Interesting to note, the experts claim afl has a distinct advantage in tv rights negotiations re the length of the telecast and the available long break periods between their 4 quarters affords available advertisement revenue potential other codes can't hope to compete with.

Even though nrl demolishes the afl in paytv ratings and is about on par on fta, they claim for the reasons above that the new nrl contract will be appreciably less than the afl. Will have to wait and see.


I'd be perfectly happy for a 20 second half-time show and the rest of the 9 or 14 mins to be adds if it meant we got more $$$ and our league was being viewed by millions all over the country. Hell, I wouldn't even mind every minute or so if 10 put up an ad at the bottom of the screen, if it meant we got $300m and everyone in the country had the opportunity to watch and support their team all the time.
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TV companies do not want long chunks of ads - people change channels or leave the tv if they know there will be no 'entertainment'. The ideal sports for tv are those with regular opportunities for breaks - that's why in the USA the kings are NFL, Basketball and Baseball - easily broken up for short advert breaks the viewer struggles to dodge. AFL has a perfect set-up for tv here - as a result, none of them want to lose it, or to have a higher rating sport which generates lower advertising fees. That's what we've got to fight.

In Europe/South America, football grew it's audience long before tv became a factor.

Meanwhile, the AFL rights aren't so much higher than ours because of the ratings alone - they are so much higher because of the competition in the bidding arena. Hopefully (as suggested above) Setanta and ESPN will be willing to push the figures up next time round, along with one or two of the FTA channels... But will FTA be willing to pay big for a sport that doesn't offer great opportunities for advertising?
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Benjamin wrote:
TV companies do not want long chunks of ads - people change channels or leave the tv if they know there will be no 'entertainment'. The ideal sports for tv are those with regular opportunities for breaks - that's why in the USA the kings are NFL, Basketball and Baseball - easily broken up for short advert breaks the viewer struggles to dodge. AFL has a perfect set-up for tv here - as a result, none of them want to lose it, or to have a higher rating sport which generates lower advertising fees. That's what we've got to fight.

In Europe/South America, football grew it's audience long before tv became a factor.

Meanwhile, the AFL rights aren't so much higher than ours because of the ratings alone - they are so much higher because of the competition in the bidding arena. Hopefully (as suggested above) Setanta and ESPN will be willing to push the figures up next time round, along with one or two of the FTA channels... But will FTA be willing to pay big for a sport that doesn't offer great opportunities for advertising?


Surely at the very worst we could come out with a one hour highlights show on FTA on tuesday nights prime time, which they can have a few ads after every game and some at the bottom of the screen or whatever they want so long as everyone gets the opportunity?
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skeptic wrote:
bluebird wrote:
Mulhollanddrive wrote:
Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.


Is that people or homes?


People. The amount in the home/watching at the time of a telecast is required to be entered.



I have pay TV and watch A-league,but have never been the subject of any poll or questionnaire on viewing habits.So I am curious how Foxtel know how many people are watching any program.It seems it is based on extrapolation.
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crimsoncrusoe wrote:
skeptic wrote:
bluebird wrote:
Mulhollanddrive wrote:
Reemphasises to me the need for FTA games. Even with those numbers only about 140,000 in the whole country see the biggest A-League games of the season.


Is that people or homes?


People. The amount in the home/watching at the time of a telecast is required to be entered.



I have pay TV and watch A-league,but have never been the subject of any poll or questionnaire on viewing habits.So I am curious how Foxtel know how many people are watching any program.It seems it is based on extrapolation.


It is and based on a statistical entry into self recording system of group polling they claim has an accuracy of plus or minus 6%, as far as i remember.
Look up the Astra site. They have descriptions of their ratings systems.
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Are the ratings broken up into viewing in each city/region?
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I don't have pay tv nor could not afford it. If I could I might well get it for the Socceroos and A-League only and I'd tell them specifically that.

I hope others who DO HAVE, or who have in the past got, Foxtel especially for the Socceroos and/or the A-League, have made that known to Foxtel? As I remember reading from people here in another discussion, that this can help contribute, if even only a small way, in conveying to Foxtel the demand, or more the difference having the Socceroos/A-League product makes?

skeptic wrote:
Top 10 Sport Broadcasts Week 43: 16 - 22 October 2011

1 LIVE: RWC: SF#2, AUSTRALIA V NEW ZEALAND FOX SPORTS 3 Sun 18:55 719

2 LIVE: RWC: BRONZE FINAL, AUS V WAL FOX SPORTS 3 Fri 18:25 385

3 LIVE: RWC CENTRE FOX SPORTS 3 Sun 20:54 213

4 LIVE: FOOTBALL: A‐LEAGUE MELB V V MELB H FOX SPORTS 1 Sat 19:30 105

5 LIVE: FOOTBALL: A‐LEAGUE POST GAME SHOW FOX SPORTS 1 Sat 21:30 86

6 LIVE: FOOTBALL: A‐LEAGUE ADE V SYD FC FOX SPORTS 1 Sat 17:30 73

7 LIVE: CRICKET: ODI RSA V AUS GAME 1 FOX SPORTS 2 Wed 23:00 69

8 LIVE: FOOTBALL: A‐LEAGUE BRIS V G COAST FOX SPORTS 1 Fri 20:30 63

9 RACEDAY LIVE: COX PLATE DAY TVN Sat 11:30 59

10 RACEDAY SATURDAY Sky Racing Sat 11:00 56

MV and Harry watch for the first 3 rounds has been 153, 125 and 105

As a matter of interest, the AU/NZ RWC semi is the highest rating fox telecast since it's inception, by a country mile. About 50% higher than the previous best. It also rated close to 2 mill. in 5 city metro fta. (no regional centres included)

http://astra.org.au

Edited by skeptic: 24/10/2011 10:37:32 AM


Just from viewing superficially from my more ignorant viewpoint - those figures/ratings seem pretty good to me - especially considering relative to the Australian ODI cricket game? Maybe you or others may put that in context, like i.e. the Cricket doesn't rate that much generally, or got disappointing numbers too, but yeah, just taking on face value that all seems decent to me. If the A-League sustains around that level this season, that would surely be pretty reasonable?
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4wanderer4 wrote:
Benjamin wrote:
TV companies do not want long chunks of ads - people change channels or leave the tv if they know there will be no 'entertainment'. The ideal sports for tv are those with regular opportunities for breaks - that's why in the USA the kings are NFL, Basketball and Baseball - easily broken up for short advert breaks the viewer struggles to dodge. AFL has a perfect set-up for tv here - as a result, none of them want to lose it, or to have a higher rating sport which generates lower advertising fees. That's what we've got to fight.

In Europe/South America, football grew it's audience long before tv became a factor.

Meanwhile, the AFL rights aren't so much higher than ours because of the ratings alone - they are so much higher because of the competition in the bidding arena. Hopefully (as suggested above) Setanta and ESPN will be willing to push the figures up next time round, along with one or two of the FTA channels... But will FTA be willing to pay big for a sport that doesn't offer great opportunities for advertising?


Surely at the very worst we could come out with a one hour highlights show on FTA on tuesday nights prime time, which they can have a few ads after every game and some at the bottom of the screen or whatever they want so long as everyone gets the opportunity?


Yeah because one hour highlights shows are going to have people running for their nearest TV.

This fascination with highlights shows, the reason TV networks pay big $$ for live sport is that it draws viewers, highlights shows do not. If the HAL is only drawing 100k ish, that's about on par with the new digital channel's poor rating TV shows/repeats.

Even if you use the old excuse that only 30% have access to fox, and go with a generous multiplier, and assume the rating will increase with exposure, your still only looking at 200-300k viewers. If a prime time TV show rated that, they cancel the show and move the remaining episodes to 2am.

About the only thing going for the HAL is that it is potentially live sport in summer, a traditionally slow period for TV networks, and particularly slow compared to winter for sports.

Can't see ESPN or Setanta biding, why would they risk pissing off Foxtel just to pick up the very small viewers that the HAL could bring them. Why would they throw large portions of cash at the league too. If they want the international rights they will bid for them the same way WSG did, remember of the 120m, 40m was for the international rights, this has the potential to increase the most imo.

The one great hope for the HAL is that the FFA can extract a good deal using the Ant siphon list to entice a FTA to create a joint broadcasting deal with Foxsports, where you get one game of the round on delay, so they can insert their own ads, and live Socceroos games based in aus on FTA, with the rest & simulcast rights going to foxsports.

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Gyfox wrote:
Are the ratings broken up into viewing in each city/region?


At times the 5 city metro ratings are available, but those listed above are all inclusive and without separate cities/regions listed.

Quote:

Just from viewing superficially from my more ignorant viewpoint - those figures/ratings seem pretty good to me - especially considering relative to the Australian ODI cricket game? Maybe you or others may put that in context, like i.e. the Cricket doesn't rate that much generally, or got disappointing numbers too, but yeah, just taking on face value that all seems decent to me. If the A-League sustains around that level this season, that would surely be pretty reasonable?


That cricket match was unusually low for an international one day, but remember, it started at 11pm and played all night but was still very poor regardless. They would usually be quadruple that amount. The domestic cricket rates ok but nothing special, with the 20/20 big bash doing the best at about 150-200k for the better general games.

To see the aleague comparisons, have a look at the paytv ratings achives, including the winter sports and S15. You can find them here



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danp638 wrote:


Yeah because one hour highlights shows are going to have people running for their nearest TV.

This fascination with highlights shows, the reason TV networks pay big $$ for live sport is that it draws viewers, highlights shows do not. If the HAL is only drawing 100k ish, that's about on par with the new digital channel's poor rating TV shows/repeats.

Even if you use the old excuse that only 30% have access to fox, and go with a generous multiplier, and assume the rating will increase with exposure, your still only looking at 200-300k viewers. If a prime time TV show rated that, they cancel the show and move the remaining episodes to 2am.



As an example of fta football shows, and the best i an give, is The World Game on sbs which i've never seen in the top 100 fta ratings, (5 city metro) with #100 rated 'show' at around or below 100k. So i've no idea of it's ratings other than it's somewhere below that figure. Plus the 'World Football'? show that used to be on OneHD, i only spotted it's ratings on one occasion and it was from memory, around 60k.

I'm also yet to see Foxpsortsfc make to top 50 paytv ratings (all genre) with #50 usually around 50k, or the top 100 5 city metro ratings i've seen (they don't always publish them) with #100 at around 20k. So again, it's somewhere below those figures.

Regardless of the ratings above, it's also difficult to imagine a fta network telecasting and promoted a show of the highlights of a league only available on a competing network/paytv.

Edited by skeptic: 25/10/2011 01:59:52 PM
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