I'm not sure whether you can really do a like-for-like comparison on the GA tiers - at Hunter Stadium you're limited to the hills at either end of the ground, whereas at Bluetongue you can pick from seating on two and a bit sides of the stadium. To me, that's probably worth $75 - about $5/game - over the course of the season (having said that I forked out $350 for a Platinum membership).

IMO every club except WSW and MV should do likewise (not those two as they obviously don't need to).

Sydney and maybe Brisbane don't really have an excuse to get under 10k members because they're a major city - Sydney particularly should be upset if they're less than 15k IMO, it's a disgrace they aren't bigger.

Perth, Heart, CCM, Adelaide could all do as well, if not better than the Jerks

^ CCM then should adopt the same pricing model. The demographic are similar enough to suggest the risk of reducing ticket prices should increase CCM memberships, hence crowds.

They are the "community" club.

Pricing structure was brought in when Tinkler took over. There was something like 4 home games left when he took over, which he offered like $20 tickets to, and then the cheap memberships the year after.

Memberships went from somewhere around the 3-6k mark, to 10k then 11k the year after - and I estimate around 8-10k this season after the horrific results last season.

You're right, this is pure MARKETING at it's best. If, that is, the price is the ONLY motivator for the Jerks to be selling more than CCM.

When was this pricing structure brought in? Last year? What impact did it have on "pre-marketed" pricing member numbers? That will only be the true measure to see if the Jerks are leaving money on the table.

Either way, it's bums on seats.

So I decided to research into how much cheaper Jerks memberships actually were compared to the Mariners. The Mariners because they are our local rivals that we share a border with, etc. Also because it makes me feel good when I can conclude that the Jerks are better than CCM at something.

So GA unreserved seating, both clubs use the term "blue membership". For a full adult membership in blue, CCM is $195 and Jerks are $120. For gold membership full adult, CCM are $260 and Jerks are $255 (so bugger all difference). I CBF looking at the inclusions in the memberships (getting hats/scarves/keychains/whatever) but I assume it's relatively similar.

So the top notch tickets - CCM are $5 more expensive. They also have a platinum ticket, for three bays somewhere in the top of their stand, which I assume is even more expensive.

The only real way Jerks seem to be cheaper is $75 cheaper for GA tickets. Now if we look at the membership numbers..

Assuming every single membership is a blue GA ticket, for arguments sake as this is the biggest price difference range the two clubs have.

CCM = 3000 x $195 = $585000
Jerks = 6000 x $120 = $720000

The Jerks have double the numbers, and if you listen to every man and his dog "the only reason Jerks have more memberships is Tinkler is giving out nearly free membership tickets!". The Jerks are also making more money out of said memberships - and then they have more people inside the stadium to buy food/drink/merch/general interest.

In conclusion - clubs are crazy not to go with this "cheap" option - which after you raise the price $5-$10 each year like Tinkler is doing, the price difference really isn't that much difference - and people are renewing each year because it's become a habit.

Edited by pv4: 29/7/2013 06:59:43 AM

2013/14 Membership Sales

Adelaide - 3,374
Brisbane - 3,000
Central Coast - 3,000
Heart - 2,885
Newcastle -6,000(closing in on 7,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 14,000

Central Coast

2013/14 Membership Sales

Adelaide - 3,374
Brisbane - 3,000
Central Coast - 2,912
Heart - 2,885
Newcastle -6,000(closing in on 7,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 14,000

Wanderers

No, they are going to cap membership in the 15-16k range. Apparently they have consultants working on their financial model to decide the exact figure.

Edited by gyfox: 27/7/2013 12:07:19 PM

FAAAARK!
Looks like it will be a members only stadium!!

2013/14 Membership Sales

Adelaide - 3,374
Brisbane - 3,000
Central Coast - 2,912
Heart - 2,885
Newcastle -6,000(closing in on 7,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,695

Heart - 2,885

2013/14 Membership Sales

Adelaide - 3,374
Brisbane - 3,000
Central Coast - 2,912
Heart - 2,769
Newcastle -6,000(closing in on 7,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,695

Edited by Joffa: 26/7/2013 05:11:35 PM

Have a Wanderers membership update. At COB on Thursday night memberships were at 13,695. This is direct from the club.

Response from Club on Adelaide Reds wesbite re a question asking for a membership counter

I don't want to upset you, but selling memberships does not guarantee bums on seats.

Just so you know.

we will still have 13k+ at every game regardless when we start to lose a few. ill be going to every game possible, regardless how they go this year. not every wanderers fan is a bandwagoner; alot of us took a strong interest in the club when the forums were being held in western Sydney - when we were tipped to get belted in the a-league! now walk away child.

2013/14 Membership Sales

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,912
Heart - 2,769
Newcastle -6,000(closing in on 7,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,000(almost 14,000)

Jerks facebook just posted 6,000 confirmed and "closing in on 7,000"

Central Coast - 2912

2013/14 Membership Sales

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,542
Heart - 2,769
Newcastle -5,000(nearly 6,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,000(almost 14,000)

]2013/14 Membership Sales

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,542
Heart - 2,769
Newcastle -5,000(nearly 6,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,000

2013/14 Membership Sales

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,542
Heart - 2,769
Newcastle -5,000(nearly 6,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,000

Cheers

2013/14 Membership Sales

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,542
Heart - 2,769
Newcastle -5,000(nearly 6,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,153
West Sydney - 13,000

Phoenix - 2,153
Heart - 2,769

To be fair to this thread, I'd put Newcastle's tally back to 5k until further notice. That link you posted said "nearly 6,000".