Who killed Ford Falcon?


Introduced in 1960 to stop the Holden steamroller in its tracks Falcon fell victim to a changing market

Who killed the Ford Falcon? In short, it was YOU...

You – who wanted a high driving position... and paid more for an SUV that grazes its floorpan entering a driveway.

You – who didn't want to buy a 'thirsty' six-cylinder... so you bought a small SUV instead, with 'economical' permanent four-wheel drive, petrol engine and auto transmission.

You – who wanted to downsize to a small or mid-size sedan for the daily commute... only to find it won't tow ski boats or accommodate the whole family at weekends.

You – who really wanted something that delivered cutting edge style... and settled for a Taurus*.

You – who was put-off by the lack of a diesel option... and ignored the EcoLPI option and the EcoBoost alternative.

You – who wanted better resale... and then paid through the nose to have your volume-selling European sedan serviced.

You – who couldn't be seen in a taxi... and bought a Prius.

You – who complained about Australian build quality... and bought a Cruze.

You – who didn't want to be tagged as a bogan... so you bought a dual-cab one-tonner with a bull bar.

You – who boasted about buying Australian... but failed to find out your SUV was built in Korea.

You – who lamented the death of the local V8 sedan... and then didn't buy it when it returned.

You – who preached Australia needs a vibrant local auto industry... and then made Mazda3 the most popular car in the country.

You – who screamed black and blue about a third brand entering V8 Supercars... but you haven't bought a locally-built new car in the past 20 years.

But don't feel guilty, you're one of about a million new-car buyers every year who chose to buy something other than the locally-built large car. And, to start another sentence with a conjunction, it wasn't just you, the general public that ended the Falcon's long run. It wouldn't have happened without the assistance of you, the government bureaucrats; you, the Ford Australia management team; you, at GM-Holden... and us, in the specialist media.


* Yeah, okay, you got us; few actually bought the Taurus.

http://www.motoring.com.au/news/2013/large-passenger/ford/falcon/who-killed-ford-falcon-36772?WT.z_csource=Outbrain&WT.seg_4=Outbrain