One....
......

most people on sites like this one were predicting that "once we get on FTA, we'll get 200k av per game".

I don't think anyone predicted the HAL ship would sink so quickly in one year.

The pattern was there from last season though.

17

LIVE: FOOTBALL: A-LEAGUE WSW V ADELAIDE

FOX SPORTS 501

40,000

I'm constantly surprised by how long it's lasted

Huge. Do or die clashes dont normally peak this high.

Or do they? Gyfox? Can you tell me. 

The nadir of a very sad season!

My observations from looking at ratings for a number of years now is that in the A-League there is a clear split between what the Brisbane, Sydney and Melbourne clubs rate and what the other clubs rate.  You would expect a game between two clubs from those cities to rate up to double what a game between two of the other five clubs rates.

Clubs in the two smallest viewing markets, Wellington and Newcastle, have the lowest average ratings.  Slightly above them is Perth whose ratings are affected by the time of broadcast in their home market.  Central Coast comes next with average rating above Wellington, Newcastle and Perth due to it being part of the Sydney broadcast market where a significant number of ex Central Coast people live and where STV penetration is the highest in the country.  Adelaide games average rating is generally around the average for the League.  There isn't a lot of difference between the top five clubs for average rating with Sydney FC and Victory swapping top spot regularly, Wanderers normally a couple of points down on them and Brisbane and City another two or three points lower.  Of course ratings vary from year to year for each club depending on how the club is performing.

With so many data points not available this season I can't tell whether my previous assessment held true this season but what is abundantly obvious is ratings decline has been very concerning at about 20%+.  An example of the drop is that the Wanderers v Adelaide rating of 40k was near the top of ratings for the last 3 rounds but in the previous season that would have been slightly below average for those same rounds.

OK now that the train wreck is over does anybody have the final average for ONE?

Obviously its lower than last season but how does it fair against our worst ever season?

I guess the lure of making the finals (Something 60% of teams do) wasn't attractive enough :/

Finals footy isnt what its all cracked up to be.

54k for City v Brisbane on Fox.  First final last season was112k.

#TVratings #ALeague #ALeagueFinals #ONE#MCYvBRI 51k

More than halved hahahahahahaha

FFA have given up.
Zero publicity

Some brave Journo needs to collect all these figures and shove them in the faces of Gallop and Lowy during their next press conference. How can they possibly justify these numbers? And the attendances? What excuses or deflections could they possibly create if confronted with them?

Have you seen twitter .The journos swallow FFA baby juice for kicks.

Gallop already has

All codes are having a downturn
Ashes
Tennis ?
Commonwealth games ?

Can't remember exactly what he blamed

Yep, and nobody asks them the real difficult questions at press conferences either. I just want someone to one day directly confront Gallop/Lowy on camera with these “metrics” and the encyclopedia-sized list of all the objective failures that have occurred under their reign (missing expansion deadlines, failing to deliver on promises, falling viewership and attendances, all the conflicts of interest, the governance dispute, their shenanigans behind the scenes, shifting the goalposts, etc.) and getting a response from them.

The only way this gets better if we stop watching and attending. I've gone local for my football fix for the past two years.

MV v AU - 69k on FOX

Oh .Das not good mane.

Yikes!

So apart from letting teams sign a bunch of decent players what else can we try?

The expansion announcement during "one more year of this shit" didn't help season 4 from being nothing but core support. And that has now dwindled

Next season may well be a non event

65k metro on One.  Last season on SBS it was 64k.

Perth are close to the lowest draw for viewers.

This proves beyond doubt that we should never have gone to commercial FTA. 

Primetime on Sunday night is by far the biggest ratings timeslot for anything on TV - especially sport.
Its why we have our GF on Sunday night, and the NRL, and the Aus Open final, and the Grand Prix etc etc etc.

For a game this important, between rivals that hate each other, at the home ground of the biggest club in the country, Sunday primetime, 65 and 69 is seriously abysmal tv numbers. We barely exist. And 15k attended it live.

fark me

I really can't see how anything will improve next season either.No new teams,an off season of management self distruction ,no bling and Chase style marketing will not bring people back.
FFA has done a great job of disengaging fans.
Active support destroyed.Check.
Chase style marketing .Check
No regional fish fans.Check
Plastic franchise clubs,available for sale.Check
99% of real clubs not alllowed to play at the top level.Check.
The job is almost complete.
We look like we are heading down the Rugby path.People know its there but there is no compelling reason to watch.

Don't confuse abysmal [to kind a word]  atrocious, maybe horrendous management with a key decision.

Details are emerging of how poor nay amateurish was FTA  media  negotiations, and the implementation of  same even worst.

Let me give you an example, NSW club rugby the Shute Shield is an amateur competition and they pay Ch 7 to broadcast one match each week.

Included in their negotiation was 7 would run at least 4 ads on match day and another 7 ads during the week and in selected shows the broadcast would get 5 mentions each week.

FFA did none of this and thus the expected cross promotion never occurred.. add how toxic the general media was ... and Ten simply said Fuck it.. 

Its emerged that during the Big Bash the A-League was to get a certain number of mentions... this never happened but was never put in writing all on a hand shake with the belief it was in 10's own interest...

I guess I am saying the appalling management of the contract with 10 has caused a lot of the trouble..... not the idea of going FTA..

Having said that some months ago I posted I think we would be better streamed live on a good platform than FTA anyway ... 

Does it?  Fox ratings have halved for the first weekend of the finals while One is fractionally lower than SBS last season even allowing for the participants.

Out of interest last season average ratings for each club was approximately*:-

Sydney FC - 76k
Melbourne Victory - 75k
Western Sydney - 73k
Brisbane Roar - 71k
Melbourne City - 70k
Adelaide United - 62k
Central Coast - 57k
Perth Glory - 57k
Newcastle Jets - 53k
Wellington Phoenix - 49k

* Not including estimates for the missing data.

Just goes to show how foolish it is to not let our best 4-5 teams reach their potential

Fans love going to the football and watching their team play. its why we have never seen a crowd of zero despite poor seasons and dead rubbers. I can't see the ratings for the bottom 4-5 teams dropping lower even if they are largely non competitive (which they are becoming anyway)

Yet the potential of the top teams have been capped. When TV networks are looking at the value of the A League they aren't thinking "if only CCM, PG and NCJ could get 60k instead of 55k". The value is the top teams pushing towards average ratings of 90k or even 100k as only they can attract a casual following and add a bit of wow factor