Pretty obvious it's FFA for forcing a model that doesn't work

I wonder who the roadblock to expansion really is?

To me Fox is the blocker, FFA just get the blame.

They have 12 months to prepare and don't know who they are , doubt there will be 12 next season even 

@Waz

Yeah, I think they're on the right track....maybe give it more oomph and get it onto the mainstream media

@433

Dying? ffs - there's about 1.7 million reasons it's not dying. I do agree its stale and I do agree two more teams are needed (they should have been in this season) but dying is well over the top.

I do agree the hype generated by two new teams coming in next season would outdo the hype of just about any affordable recruit

When you know your going to die you rape the kitty. Politics at play here.

FOX are running "I was made in the Hyundai A league" as part of their build up. So along those lines joffa?

I really hate to take another whack of the dead horse, but the league needs more teams. It's as simple as that. Getting big-name players doesn't have any impact on long-term growth. 

The league is stale and dying. 

I would like to see an advertising campaign focusing on something like 'the A-league where stars are made' and celebrate our youth and home grown successes rather than rely on short term costly sugar hits...but we're probably not there yet.

Certainly here in Victoria we need that clean air. AFL is a noxious smog that infects every facet of Victorian life. I think the main problem has been the lack of that big name signing. The pros and cons have having one have been talked about endlessly but it does generate a massive amount of publicity. The A League has had practically zero off season publicity for anything good or bad. 

We'll see how things are when there's some clean air and hopefully someone makes a big name signing. 

I think the clubs and powers that be realise that there's little they can do this season to hype up the A league at the moment - the competition is in a rut as it was last year when Cahill and Yoshi and a rumoured $10m spend on marketing (really??) didn't get it out of the rut.

We know the FFAs attention is focussed on its own survival and we know the ffa can't do two things at once, so this is what we get.

For once I don't mind it - If there's general agreement that things are broken and need fixing I'd rather they figured things out before rushing off with more Yoshi-type campaigns

It's interesting that membership is slightly ahead of the same time last year, let's hope crowds life as well.

The fast approaching A-League season seems to be overcome with a lack of hype. Apathy if you will, is this a sign of a general malaise affecting the league....or are we merely waiting for clean air post Footy season?

Matilda's are doing well
FFA cup getting good numbers
mainstream discussion about A-League......?

Or are we merely for ever more preaching to the converted?