Australian Football TV Ratings Season 2019-20


Australian Football TV Ratings Season 2019-20

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Feed_The_Brox
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Waz - 30 Oct 2019 11:43 PM
The Roar Supporters Federation (RSF) run regular polls on their members and no, no ones yet been publicly shamed and sacked (see, it can be done FFA). 

Since the arrival of Kayo we’ve polled where people watch the A League, in the latest poll nearly 300 people responded with:

53% watching on Kayo/Telstra 
47% on Fox Sports 

(a concurrent poll on twitter gave 40% Kayo, 18% Telstra, 42% Fox Sports - with 67 respondents)

so today, it’s 1:1 ... for everyone that watches on Fox someone else is watching on Kayo/Telstra. 

At the end end of last season the ratio was 3:1 with a little over three people watching Fox for every one on Kayo. 

About last March the ratio was 5:1 with five watching on Fox for every single viewer on Kayo. 

A few observations - these are just random polls, there’s no control/science/rigour behind them so they always come with a pinch of salt. The question asks where they watch not how often - so although the ratio is 1:1 today, we’ve no idea if that translates to 1:1 viewing 

so what does it mean? 

Well it paints a clear picture - Kayo is popular and increasingly more popular than Fox Sports. 

It means Kayo/Telstra are significant viewing platforms for the A League. 

It means attempts to minimise or dismiss alternate viewing platforms to Fox are flawed. 

thats fascinating. and encouraging. 
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Feed_The_Brox - 31 Oct 2019 1:05 PM
Waz - 30 Oct 2019 11:43 PM

thats fascinating. and encouraging. 

Well we do always get told by professional researchers that our demographic skews young so it wouldn't surprise me if the % of our fans streaming was a lot higher than other sports.

Disclaimer for the miserable: yes yes our ratings still suck and are dwarfed by other sports and we had it better before. It's just an interesting talking point. You can still feel safe that you are right and Australian football is dead in the water etc etc etc etc etc etc etc etc etc etc
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Feed_The_Brox - 31 Oct 2019 1:05 PM
Waz - 30 Oct 2019 11:43 PM

thats fascinating. and encouraging. 

That’s certainly encouraging. 

But with a total of 67 people surveyed, it’s a bit, well ........
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Footballer - 31 Oct 2019 6:07 PM
Feed_The_Brox - 31 Oct 2019 1:05 PM

That’s certainly encouraging. 

But with a total of 67 people surveyed, it’s a bit, well ........

If you read the post it’s nearly 300 people surveyed plus 67 on twitter so it’s a bit, well .... more than enough? 
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Waz - 31 Oct 2019 6:51 PM
Footballer - 31 Oct 2019 6:07 PM

If you read the post it’s nearly 300 people surveyed plus 67 on twitter so it’s a bit, well .... more than enough? 

Definitely more than enough to get statistically significant data if the sample matches what the actual breakdown of A League viewers are.
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City Sam - 31 Oct 2019 7:01 PM
Waz - 31 Oct 2019 6:51 PM

Definitely more than enough to get statistically significant data if the sample matches what the actual breakdown of A League viewers are.

I would guess that getting people on Twitter to answer a poll would probably skew results a bit (being on Twitter means you're likely to be more tech-savvy and online than the average punter, so you're more likely to stream a game yadda yadda). 

However, if you've just randomly selected 300 Roar fans then that's a pretty fair reflection of the general A-league fan and a good sample size as well. 

It does support the other findings that our fans skew younger and more online than other codes, meaning that streaming would have a greater impact on us than AFL/NRL. 


Edited
6 Years Ago by 433
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433 - 31 Oct 2019 7:44 PM
City Sam - 31 Oct 2019 7:01 PM

I would guess that getting people on Twitter to answer a poll would probably skew results a bit (being on Twitter means you're likely to be more tech-savvy and online than the average punter, so you're more likely to stream a game yadda yadda).

However, if you've just randomly selected 300 Roar fans then that's a pretty fair reflection and a good sample size. 



Ye i don't think you can read much into the twitter results. But it seems that the Roar member survey should be far more representative.
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I'm sitting at my desk, listening to Radio Continental live from Buenos Aires as they run through the pre game getting ready for the Velez-Huracan match that will start in a few minutes, and listening to all of the ads, and it gets me thinking about radio in Australia for the A League.

I wonder what sort of ratings we get here for radio broadcasts of matches?

I wonder what the rights are worth?
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MarkfromCroydon - 1 Nov 2019 8:58 AM
I'm sitting at my desk, listening to Radio Continental live from Buenos Aires as they run through the pre game getting ready for the Velez-Huracan match that will start in a few minutes, and listening to all of the ads, and it gets me thinking about radio in Australia for the A League.

I wonder what sort of ratings we get here for radio broadcasts of matches?

I wonder what the rights are worth?

I recall reading about a year ago, probably on the Sports Industry site, that the AFL was earning about $10 mill per annum from radio rights.

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MarkfromCroydon - 1 Nov 2019 8:58 AM
I'm sitting at my desk, listening to Radio Continental live from Buenos Aires as they run through the pre game getting ready for the Velez-Huracan match that will start in a few minutes, and listening to all of the ads, and it gets me thinking about radio in Australia for the A League.

I wonder what sort of ratings we get here for radio broadcasts of matches?

I wonder what the rights are worth?

I regularly listen to the radio streams through the MyFootball app - something nostalgic about listening to sport on the radio.
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Waz - 30 Oct 2019 11:43 PM
The Roar Supporters Federation (RSF) run regular polls on their members and no, no ones yet been publicly shamed and sacked (see, it can be done FFA). 

Since the arrival of Kayo we’ve polled where people watch the A League, in the latest poll nearly 300 people responded with:

53% watching on Kayo/Telstra 
47% on Fox Sports 

(a concurrent poll on twitter gave 40% Kayo, 18% Telstra, 42% Fox Sports - with 67 respondents)

so today, it’s 1:1 ... for everyone that watches on Fox someone else is watching on Kayo/Telstra. 

At the end end of last season the ratio was 3:1 with a little over three people watching Fox for every one on Kayo. 

About last March the ratio was 5:1 with five watching on Fox for every single viewer on Kayo. 

A few observations - these are just random polls, there’s no control/science/rigour behind them so they always come with a pinch of salt. The question asks where they watch not how often - so although the ratio is 1:1 today, we’ve no idea if that translates to 1:1 viewing 

so what does it mean? 

Well it paints a clear picture - Kayo is popular and increasingly more popular than Fox Sports. 

It means Kayo/Telstra are significant viewing platforms for the A League. 

It means attempts to minimise or dismiss alternate viewing platforms to Fox are flawed. 

We ran some polls on twitter for preffered viewing and people who switched over in August on twitter.

414 respondents - preferred method of watching
FTA - 15%
Foxtel - 46%
Kayo - 31%
telstra - 7%


356 respondents -
kept Fox - 46%
Switched from Fox to Kayo - 23%
Took up Kayo, didnt have Fox before - 31%



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25k Sydney vs newcastle
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Women’s Big Bash League
Second session: 40,000



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5,000 watched the first session of that WBBL match. Fox Cricket switched from the Australia v Sri Lanka match to the WBBL during the second session and there was no play for about 30 minutes due to rain. Were there really that many people watching filler content while the covers were on. How long does someone have to tune in to a match to be counted as a viewer?

Honestly there would be more 'clear air' in the middle of winter. Again tonight has the Rugby World Cup final, multiple Rugby League internationals etc.


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We need to stop with this clean air nonsense, we are competing with sports that have little overlap with ours in terms of dual interest, how many union, cricket and horse racing fans really follow the A league?

Id buy the argument if we were up against the winter codes, where historically many fans of those sports follow ours as well. But this just sounds silly.


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FMD ratings are getting worse game by game.


Wellington Phoenix FC

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25k for the start of November is pretty horrific, you expect those numbers a little later on.
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it's lucky they let in Western United to rejuvenate the competition.

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Schillaci - 2 Nov 2019 12:23 PM
5,000 watched the first session of that WBBL match. Fox Cricket switched from the Australia v Sri Lanka match to the WBBL during the second session and there was no play for about 30 minutes due to rain. Were there really that many people watching filler content while the covers were on. How long does someone have to tune in to a match to be counted as a viewer?

Honestly there would be more 'clear air' in the middle of winter. Again tonight has the Rugby World Cup final, multiple Rugby League internationals etc.


5k for the WBBL, that is pretty big drop. I notice the mens international T20 is really struggling to pull crowds too.


Beaten by Eldar

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A-League ABC
Western Sydney Wanderers v Brisbane Roar
Metro 53,000

WBBL Seven
Perth v Melbourne Stars
Session 2: 140,000 (Metro 82,000 Regional 58,000)
Session 1: 123,000 (Metro 70,000 Regional 53,000)



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Western Sydney Wanderers v Brisbane Roar 53k
on abc highest of the season and they have gone up every week. Only problem it what a terrible match 
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Melbcityguy - 3 Nov 2019 10:51 AM
Western Sydney Wanderers v Brisbane Roar 53k
on abc highest of the season and they have gone up every week. Only problem it what a terrible match 

What's that, about a 10% increase on last week. Yeah you are right, the quality of the match would have likely seen a few viewers turn off.
Australia Tonga was 132k 


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A-League: Fox Sports
Melbourne City v Western United 40,000
Western Sydney Wanderers v Brisbane Roar 32,000


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southmelb - 2 Nov 2019 12:47 PM
We need to stop with this clean air nonsense, we are competing with sports that have little overlap with ours in terms of dual interest, how many union, cricket and horse racing fans really follow the A league?

Id buy the argument if we were up against the winter codes, where historically many fans of those sports follow ours as well. But this just sounds silly.


I would have said there was a fair cross over.  People that like a punt on the races seem to be pretty broadly distributed through society, so I would have said the proportion of football fans that like the horses is about the same as it is for the population at large.  Unless you can come up with a reason that would make football fans less likely to be into horses than anyone else?
As for cricket, your own logic says there must be overlap.  There is a huge overlap between AFL and NRL fans, and cricket fans, and you have said there is overlap between the football codes.  So, again, unless you can come up with a reason that says only AFL fans that dont like cricket, like the A league, I would have said the proportion was broadly similar.

Any argument that relies on football fans being unlike all other people in society is dodgy as fuck imop.
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jatz - 3 Nov 2019 3:23 PM
southmelb - 2 Nov 2019 12:47 PM

I would have said there was a fair cross over.  People that like a punt on the races seem to be pretty broadly distributed through society, so I would have said the proportion of football fans that like the horses is about the same as it is for the population at large.  Unless you can come up with a reason that would make football fans less likely to be into horses than anyone else?
As for cricket, your own logic says there must be overlap.  There is a huge overlap between AFL and NRL fans, and cricket fans, and you have said there is overlap between the football codes.  So, again, unless you can come up with a reason that says only AFL fans that dont like cricket, like the A league, I would have said the proportion was broadly similar.

Any argument that relies on football fans being unlike all other people in society is dodgy as fuck imop.

I'd say the majority of football fans have a non-anglo background when compared to the traditional Aussie games
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conm - 3 Nov 2019 4:16 PM
jatz - 3 Nov 2019 3:23 PM

I'd say the majority of football fans have a non-anglo background when compared to the traditional Aussie games

I think that’s fair to say.

its far more balanced than it was though in the past. The game has a broader base of support now, which shows the true diversity the game appeals to. 
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conm - 3 Nov 2019 4:16 PM
jatz - 3 Nov 2019 3:23 PM

I'd say the majority of football fans have a non-anglo background when compared to the traditional Aussie games

Most of these people don’t follow cricket or union, they absolutely follow aussie rules and rugby league.
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Melbcityguy - 3 Nov 2019 10:51 AM
Western Sydney Wanderers v Brisbane Roar 53k
on abc highest of the season and they have gone up every week. Only problem it what a terrible match 

worst game of the round by far was the only one on FTA. frustrating. 
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Both games yesterday failed to make top 20 cutoff at 35k. For comparison sake, round 4 Sunday games last season: mvc v ccm 61k adl v per 34k
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TheRealFootballSupporter - 4 Nov 2019 10:15 AM
Both games yesterday failed to make top 20 cutoff at 35k. For comparison sake, round 4 Sunday games last season: mvc v ccm 61k adl v per 34k

Yikes

if we’re consistently getting 20s and 30s now, I can only imagine what it’ll be like in early jan/ feb. 

there will so many games below the cutoff, this season will be almost meaningless as far as comparative ratings go to previous seasons. 
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