About 7 years ago, SBS would regularly get 150-200k. Midfielder would say that's terrible, SBS are disrespecting us, need to put us on the main channel etc etc.

About 4 years ago, ABC would regularly get 100-150k. Midfielder would say that's terrible, ABC are disrespecting us, need to put us on the main channel etc etc.

Today, we are get about 140k (very early in the season), and Midfielder is popping champagne corks and making comparisons to the bad ol days of the ABC.

You gotta love this thread.

Depressing. 

You tell em Midfielder..... Things are great in the Aleagues. At least they aren't being beaten in the ratings by rednecks throwing corn in a hole and track and field like they are in the MLS
https://mobile.twitter.com/HelltownBeer/status/1466770160581324807
Thank God almighty Uncle Frank  didn't model the Aleague on a franchise pay to play system like the MLS eh?  

To tap into the trend, AL could include some corn hole as part of its half time entertainment.  Or if scores are level after the 90,  there could be a corn hole off to determine who gets the 3 points.

Horrible idea 

Tim Burrowes (17:21):

Now, something you touched on about the importance of live TV of course is arguably the two staples of live TV are sport and news. Arguably, if I had to pick the three sales directors, you've got the toughest job because you've got the least sport and arguably the least news resource as well. Is that a fair observation?

Rod Prosser (17:45):

I love being an underdog, Tim. It's the way we roll. Look, I don't see it that way. I mean, I'm sure others might, but I don't see it that way. I see we have such a huge opportunity with football, otherwise known as soccer in this country, but we're now the home of football and we position ourselves that way. We'll continue to grow that sport. Look, we always went into football knowing that it was such a huge opportunity to grow the sport. It meant a lot to us in terms of how that positions, it's really inclusive, it's diverse, it certainly stood for a lot of the things that we stood for, so it made a lot of sense. And of course it's a global game.

Tim Burrowes (19:31):

With A League, I presume something like that takes a year or two to really get all of the sponsors aligned. So presumably these few months, we are not really seeing everything you'd hope to see yet in terms of support.

Rod Prosser (19:45):

Well, look, I think from sponsors, we've got the commitments and the categories that we were chasing. So I'm really pleased with where we've landed and we've actually exceeded expectations commercially. The journey now we have is to really get Australians aware that it's actually being broadcast and where it's being broadcast, obviously a lot of the games are on Paramount Plus. That's a really good subs driver for us, but equally we want to make it available to all Australians. So there's games on 10play. Of course, there's games on Ten as well. So we always knew it was a building journey with this sport, but we've been really encouraged with both A-League's ratings and of course the international games, they dominated the demos and have performed really well for us. But yeah, it's a long partnership. We've got five years, we've taken equity within the APL. So we're behind it 100%.

https://www.unmade.media/p/unmade-podcast-ten-sales-boss-rod?utm_campaign=post&utm_medium=web&utm_source=twitter

Matildas v USA
30/11 Cons +7
Ten
410,000Metro
296,000Regional
87,000
BVOD 17,000

Paramount+ not included.
Data: Oztam

89k watched a pretty exciting match last night 

2nd highest rating so far

Ten ratings for Saturday night, 5 City Metro:  63k.
It's up against the Ashes, but considering that's on the main Ten channel, it's a very, very poor result (it was an excellent game too).

https://www.mediaweek.com.au/weekend-tv-ratings-friday-december-17-2021/

The bad news doesn't end there for Ten.  For the 2nd week in a row (maybe it's the 3rd week in a row). SBS defeated Ten for total ratings for Saturday prime time.

Saturday TV ratings Metro primetime shares primary/network

ABC 8.6% (13.6%)
Seven 33.3% (44.3%)
Nine 15.7% (24.4%)
10 4.1% (10.2%)
SBS 4.3% (7.5%)

Ten's news didn't even make the top 20 rating shows for the day.
That rating would not have even made the top 20 of the multi channels.

In the meantime, three episodes of NCIS on Ten Bold, I'm assuming all repeats, got higher ratings and made the top 20 of the multi channels.

I seriously doubt this can continue for a whole season.  You can't have a situation where a commercial FTA is constantly coming 5th, getting beaten by SBS.

What a  disaster ...

Waiting for a delusional Paramount fanboi to tell us that the figure is low due to the hundreds of thousands who naturally would have viewed the game via the top notch, award winning and  heavily subscribed streaming app as opposed to FTA. 

Yeah hopefully the a league fails and we don’t have to come on here and listen to negative opinions anymore 

Now you're making sense bro :). Well said. Hahahahahahahah

Ken Oath!!

Begs the question why you’re on here if you hate the a league so much?

just to put that 63k into perspective -------

On Saturday, the 3rd session of the Adelaide Test got 822k (5 city metro) and a further 369k on Fox.

Peppa Pig got 107k on ABC Kids in the morning.
NCIS New Orleans (repeat) got 76k on 10Bold in the evening.
Big Bang Theory (repeat) got 72k on 10Peach in the evening.

FTA TV relies on live sport and reality tv shows to make money.  When 10 is showing NCIS repeats on secondary channels and they are outperforming our premium APL games, its shows you how small 63k is for a national audience. The interest just isn't there.

All this talk of the derby saving the league…laughable when only 63K watched it (plus however many streams). Ashes is always going to take away a lot of sports fans but that is just a terrible, terrible figure. Really sad to see how far this league has fallen. 

I get a hard on watching the capitulation unfolding. 

You’re gonna get blue balls! Maybe you’ll find another person on this site 

https://mobile.twitter.com/sophieelsworth/status/1472804098521001993
Wowsers

The games look terrible on TV. Just endless empty seats. I've worked in the screen industry for over 30 years and I can assure you that optics are more important than the quality of the football.

I recall a poster about 4 years ago argued that the A league metrics showed that the competition had entered a commercial "death spiral", a point of audience disengagement from which there was no return. I personally felt that the only hope for the competition's survival was a rebrand and relaunch under club ownership leading into this season (and I speak from considerable experience). Of course it didn't happen.

The botched expansion looks to have been the final nail. In my view the inclusion of Western United has proven to be the worst decision FFA ever made. 

Can't come up with a solution if you dont understand the problem

Ever since the A League first launched on FTA the league has been channel hopping in some naïve hope that if x people watch the news, then x people will watch the league. Or if a total of x% of people watch channel 10 during the week, then a total of x% of people will watch the league

The most laughable thing I read in this thread was criticism that being on 10 means we dont get coverage on the other networks, Really? So what network do we go on so that the other networks use their media space to cover our game?

I'm not one to go on and on about things so the bottom line is that the onus was always on the FFA to grow the game and make it palatable for audiences. Every network we have moved to, every dollar we turned down, it was all wasted time, money and resources spent chasing dead ends that could have been better used in developing the game

Where the game could have been today if we made sensible choices, and where it is now, was always the danger in chasing a prime spot on a major network. The game has lost a decade and I get a sense there are a few more years of denial and dead ends to chase still to come

There were many posters on here who thought not being on a primary FTA channel from 7,9 or 10 was holding AL back from mainstream, but figures above clearly show that the AL as a "product" itself is the issue.

CBS will only have so much patience and no doubt there will be performance KPI's in the broadcast agreement so there will be pressure mounting to reverse trends. Private Equity money will provide some liquidity in the short term but those guys will also want a return, but unfortunately nothing from the APL is showing any indication of making a positive impact (actually can anyone name a single thing they have actually done other than create a new logo?) so really cant see this ending well.

exactly

so far we have blamed every broadcast partner we have - SBS, ABC, Fox and now TEN.

I wonder when people will accept that the product is the problem, not the vehicle. As i said above, the interest just isn't there.

Of course there's a problem in the A-league. Think about the number of football fans that have been abandoned/alienated due denying their club access to the top flight in order to keep the fans of the 12 franchises and casual sport supporters happy. The A-L can't even embrace all the football fans in Australia.

What...the 500 people at Sydney Olympic, Sydney United, Woolongong etc? Half the South Melbourne supporters converted to Victory anyway.

https://twitter.com/ViacomCBSANZ/status/1473171391558078465?t=j81xbh38vN_xuQVQw8CO2Q&s=19

Funny. Add up the 500 people at each of those clubs and the clubs across the country.

It doesn't work like that.  Our code is full of fragmented loyalties.  There aren't too many neutrals that watch would watch a local game, unless there was some expectation of quality play.  Our local games - whatever the level is always going to be compared to the best available, notably EPL, La Liga, Serie A, etc .  Interest in a local club is more of an emotional attachment.  So how does A-League clubs get some of this loyalty?  The new teams are struggling big time. 

Promotion and relegation can engender interest, but can that be converted into dollars?  Clubs in the second tier need to secure viability.  In my view the code is best served by switching to winter, when the European leagues have the summer break.  Our competitors are not the other codes, but sources for better quality games.