The gamble is that even if the shooter spots your jump it's hard to adjust to the other direction so could improve the chances of a missed shot or simply diving the right way. The reasoning is that many players have the ability to place and power the ball so well that if you wait to determine the direction of the shot by the time you dive you will not be able to stop most penalties anyway, unless they are poorly taken, in which case you would have saved it anyway jumping early.
Obviously the better the taker, the harder it is for this strategy to work. Ronaldo for example has the ability to adjust either way very very late and to do it almost without exception whenever the keeper jumps early.
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