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Davo1985
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Group: Forum Members
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+x+x+x+x+x+x+x+x+x+xIf channel 10 do what they did for the Big Bash then we will be in a fantastic position next tv rights deal. They should have marketing included as part of the deal I'm not sure 10 did anything for the BBL. The BBL was already averaging 300k ratings on Fox. Ten was the only FTA to take a punt on BBL for a measly $20 mill per annum and were immediately onto a winner. They didn't really need to do anything apart from taking a very low risk punt on it. I saw billboards and advertising from 10 about it everywhere Fox didn't need billboards to attract 300k ratings when they had the BBL, and the jump from that to 1 mill for Ten on commercial FTA would not have relied on billboards either. Yes they did. Thats why they paid for the advertising to be swamped everywhere. Do you thing they felt like splashing millions to advertising companies? Idiot. You reckon Fox were averaging 300k in ratings for the BBL because of billboards? Right.... Would like to know how many would tune in without the amount spent on TV advertising, Billboards and Articles about a tv show. Delusional It would appear that it's only the A-League which doesn't experience that same ratio, often getting 1:1 between Fox and FTA. No surprise there really Football was an exclusive PayTV product for a long time. You couldn't watch the A League, Euros, EPL or even the Socceroos A lot of football fans would have subscribed or found regular spots where they could watch games. I predicted the ratio would be 45:55 before a game was even played on FTA and I was pretty damn close Some people did a simple multiplication of 3.33 on the payTV numbers and decided they were broken. It was SBSs fault etc... The numbers were never broken. It was foolish to expect 250k-300k for Friday night A League games based on drawing a straight line between two numbers for other sports I agree with your possible explanation of why the ratio doesn't hold true for the A-League, which has proven to be pretty reliable for other sports, perhaps more accurate to say I agree in part. There is still something strange going on there which cannot be explained merely by assuming that all football fans already had Foxtel (that's a huge assumption), and let's be honest, the ratio was often less than 1:1 which is crazy in the extreme. Other possible things at play:
- the ratings system often gives odd results for SBS, different demos, generally attracts a specific socio-economic crowd, etc.
- I would argue it's a sign that the A-League, and perhaps football more generally, lacks the wide mass appeal associated with other sports. People often mistakenly point to participation rates - but that has zero correlation with the sort of rusted-on support which makes people set aside time and money to watch their favourite sport (be that live or on TV). Ahhh only problem with what you are claiming is that the same could have been said back in 2004. Yet amazing how 12-18 months can do to a sport with the right marketing, structure etc. Crowds and interest literally went up 3-400%. You could have said that the game just didn't have any mass appeal to grow any further. Yet that was proven completely wrong. So I think you will find that football actually has a major amount of growth potential, despite your desire of it remaining capped at where it is now.
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AJF
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Group: Forum Members
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+x+xFrom a personal perspective, there are a few things that interplay with the poor FTA ratings. Firstly, majority of the people in my football circle that regularly watch games have Foxtel and this is their default source of football content, be it HAL or other leagues. Irrespective of which FTA channel games are on, they will watch Fox, not FTA.. I believe these guys are the core rusted on viewers that will always watch. The more casual football watchers don't have Fox, but they know games are on SBS and they will turn on if there is a game of interest, meaning Socceroo's, visiting Euro teams and things like finals attract their attention, but often HAL games wont be watched because it isnt their team, or they have other "habits" on Fridays but they will keep up to date with scores & "follow" a team. With respect to the wider non-football community, unfortunately there isn't enough engagement/promotion and so there is little to no connection or interest. My background is European and have a fairly large family, I am the only one that actively follows the HAL. The only HAL players my family can name are Archie Thompson and Cahilll, but they know Messi, Ronaldo, Neymar, Suarez, Ibra, etc and it is nothing to do with being Euro-snobs (they are AFL nuts), its the fact these players and Euro teams are constantly in the main stream news. Final point is HAL is getting stale. 2 years ago (before we got Fox) , we would watch every HAL game on SBS & stream others of interest, this year we probably only watched half of the matches and also didn't attend as many as previous years. This lack of interest is driven by: - the repetitiveness of a 10 team league (Victory & City played 4 times this year & was almost 5x) , - the constant recycling of players among clubs makes it hard to create any attachment with the team as who knows where they will be next year, - it's increasingly becoming a retirement league (just check out the average age stats) - a few of us also feel that the quality has dropped off compared to a couple of seasons ago, some matches this season were un-watchable - active support has also dropped off dramatically and matches dont have the same energy This sentiment is also being shared by others in the football circle and majority feel we have stalled, if not going backwards. Cant say that I have the answers, but 1 thing I know for sure is that more variety, interest & media attention is required and probably easiest way to do that is by adding more teams. Some good points. May I add that I hear a lot on this board about the league being stale, etc. But to be honest, you could describe pretty much every club competition in the world as stale (Juve has just won the Serie A for the 6th consecutive season, which is about as stale as things get). It's too easy to throw around words like stale. The old VFL had the same 12 clubs unchanged for 61 years before a new team was admitted. In truth, it takes many decades to establish solid rusted on support, who follow club and league regardless of what's happening on the pitch. In the meantime, there's a massive churn factor. That churn factor exists in all sports, i.e. people losing interest, and new people getting an interest, meaning there's never a massive drop off in interest, lost fans are constantly being replaced. The main problem is not so much that there's a churn factor, but being only 12 years old, there are fewer people to draw on to replace those who naturally lose interest from year to year. AFL clubs like Collingwood might have one million potential fans out there who are willing to purchase a membership from year to year - the churn factor does not affect them because there is such a huge fanbase to replace lost members (unless they have a very long run of poor results). A club like Victory might have 250,000 potential fans from which lost members can be replaced, which is a good position, but clubs like the NIx and Mariners might only have 75,000 potential fans to replace lost members, so it becomes a big challenge overcoming the churn factor - over a 12 year period, the Mariners may have lost 30,000 members, some of whom may have re-signed years later, others need to be replaced, but that gets harder because you are eating into a small base of only 75,000 potential fans, of whom less than a quarter are likely to buy memberships from year to year. I agree with your comments to a large degree re audience, but whole purpose of a summer league is that it doesn't directly compete with AFL or NRL during winter so all those AFL & ARL fans should be added to the pool of available supporters/viewers, unfortunately HAL just cant manage to get these people interested enough on either FTA or Fox to get decent ratings. Your comments about other leagues also being stale is not correct as when you compare any of the major leagues, there are always only a handful of teams capable of winning the league, yet there is always plenty of interest. The biggest difference between those leagues & HAL is that normally the clubs represent their local area so have a deep connection with their community which then translates into supporters, viewers, passion, etc. No doubt, being a relatively young league does reduce the history, but without that community connection you only get spectators, not supporters. Great example of this in HAL is Melb City vs Wanderers, Wanderers have tapped into a community and they have some of the most passionate fans in the league, whereas City doesnt have that identity and despite the $$ spent doesn't have the following. Also what many non-Melbournians dont realize is that when Victory started off in Melb they actuall spent heaps of time & effort engaging with the local soccer community and this is what helped them develop the stranglehold (although they have done stuff all recently). Also foreign leagues (AFL & NRL also) always have plenty of side stories & narratives going all season, which adds to media & fan interest. In Italy you had the rise of Napoli & Roma, Champions League spots, relegation, Dymballa, Totti, and many other things going on that all add to the overall picture of the league. Same for Germany, EPL & other leagues. Other than Cahill & FFA's troubles, what were the side stories from last season? I struggle to think of many and guarantee most posters on here would recall more stories/events from the EPL than from HAL, again not because they are Eurosnobs, but because EPL is an ongoing soap opera that many many people are interested in following. P&R would assist, however biggest issue we probably have is that sport is run by sports administrators who just want to "manage" the operation, what we need is leaders who are actually passionate about the game and know what fans want.
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Davo1985
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Group: Forum Members
Posts: 4.6K,
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+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers..
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bluebird
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Group: Forum Members
Posts: 10K,
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+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them
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RBBAnonymous
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Group: Forum Members
Posts: 3.8K,
Visits: 0
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+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard.
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And Everyone Blamed Clive
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Group: Forum Members
Posts: 6.3K,
Visits: 0
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+x+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard. Full P&R 1. Won't change that, but doesn't require Marquees to pretend it is. 2. Will fix that 3. Will find the right number 4. Will self publicise, is media godsend 5. Will unite all markets
Winner of Official 442 Comment of the day Award - 10th April 2017
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Footballer
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Group: Forum Members
Posts: 1.2K,
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+x+xWith what FFA have achieved with the new deal for Foxtel and the inpending disaster for FTA,I would like to know why FFA aren't accountable.Gallop and co like to talk up higher memberships,crowds and ratings,yet when this translates into a well below expectations six year Foxtel deal.(Probably less than Buckley and Lowy could have got almost two World Cups ago) and less for FTA on a Sat night ,surely that is a massive fail.Normally when a new CEO promises to grow a business and fails they get the boot.What is the Board doing?What are the KPI's? You make a reasonable point and I think the collapse in the relationship between FFA & SBS reduced the ratings to what they could have been... This has had an effect on the FTA part of the deal.I think the Fox deal is OK, 57 million for 6 matches is not that bad given our Fox ratings... The Fox A_league part has gone from 25 million to 57 million.... So lets get this straight, you think that the poor relationship between the SBS CEO and David Gallop resulted in a dip in ratings for the ALeague??? Well fark me. Who knew? You should have gone over there to give them both a cuddle and a beer and POOF! the ratings would have jumped. And its not $57M, its $44M over 5 games.
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Midfielder
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Group: Forum Members
Posts: 4.7K,
Visits: 0
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+x+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard. Don't entirely disagree but your reply to me seems to imply that the answers / solutions are simple when I see some as very difficult. Further that much of the work FFA have done is wrong ... maybe I got that wrong maybe you just have not mentioned the difficulties. 1. The A-league is not the best competition in the world Never will be, we can play a tactically astute as other leagues but we will never come close to having the best competition in the world. I would argue since Ange and Arnold had that year where they were the stand out coaches all teams have decent coaching staff today. 2. We do not accept the football model that is universal around the world. We do aside from the top tier professional level and that is about to change to what is yet to be seen, but I have faith in the many many many many people in Football today and the combined interest of major stakeholders will put in place a new direction and I think within five months... is going to get messy very messy but will happen. 3. We only have 10 professional teams We have many professional teams, but only 10 that earn revenue to attack top players. 4. We are not good at sending out our message Fully agree, however I maintain its both a collective and FFA issue. Essentially this is about poor leadership and leading the conversation and setting the tone become much more listening etc... See my note at the end on Stephen Lowy. However there is a difference between constant arguments about FFA structures and policy and the game.. to me we are approaching a trend of ""'What ever they say & What ever they do""" is wrong and somehow tainted ... that IMO is simply not true. 5. We have a fractured football market ie divided along many lines Wow yer + 999999 ... This requires good nay excellent nay extreme skills and is a 60 + year issue. Example taking only two tribes of which you speak.. Home Ends and Soccer Mums & their Kids ... both sort after and considered important to the growth of the game.. yet with the media to convince the Soccer Mums its safe to bring their kids .... FFA take a hard line with Home Ends... This is not easy.. Closing note. Having said all this we have stalled, and FFA have made some huge fuck ups in the past 12 months to 2 years... IMO a lot comes down to a desire by the FFA board to maintain the existing controls they have ... as I indicated earlier I am convinced its going to change within five months ... I think that Lowy probably realises that he's in the middle of a clusterfuck of cosmic proportions, but his instinct based on running a corporation like Westfield is to deny reality and try to intimidate and use market power to dissolve opposition. Unfortunately for FFA they no longer have market power and so far, no one has been intimidated. So it will change.
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Midfielder
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Footballer o wise one ... This is what I posted the other day and you attacked me because you said SBS did not get Saturday night I then copied what I posted and said whats wrong so the question still stands. I said .... Was a mess from the start FFA gave the wrong games in season 1.... SBS refused change their broadcast style... I think FFA from season two provided decent games, but never the best ...always saved for Saturday night. Still waiting for you to point out what part is wrong. 1.... FFA gave the wrong games in season 1 2.... SBS refused change their broadcast style 3..... I think FFA from season two provided decent games, 4.... but never the best .....always saved for Saturday night You then replied to a post I made that the relationship between FFA & SBS hurt the rating with the following comment ... your answer implies you agree with me. +x+x+xWith what FFA have achieved with the new deal for Foxtel and the inpending disaster for FTA,I would like to know why FFA aren't accountable.Gallop and co like to talk up higher memberships,crowds and ratings,yet when this translates into a well below expectations six year Foxtel deal.(Probably less than Buckley and Lowy could have got almost two World Cups ago) and less for FTA on a Sat night ,surely that is a massive fail.Normally when a new CEO promises to grow a business and fails they get the boot.What is the Board doing?What are the KPI's? You make a reasonable point and I think the collapse in the relationship between FFA & SBS reduced the ratings to what they could have been... This has had an effect on the FTA part of the deal.I think the Fox deal is OK, 57 million for 6 matches is not that bad given our Fox ratings... The Fox A_league part has gone from 25 million to 57 million.... So lets get this straight, you think that the poor relationship between the SBS CEO and David Gallop resulted in a dip in ratings for the ALeague??? Well fark me. Who knew? You should have gone over there to give them both a cuddle and a beer and POOF! the ratings would have jumped. And its not $57M, its $44M over 5 games. So why keep playing the man and read whats been said ... Or is it I don't say Gallop is the anti-Christ and say some things FFA have done are OK... Grow up mate... or take your meds more often... or get off the weed...
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bluebird
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+x+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard. I don't disagree but I'll add another point 6. If you have a local 2 man operation take away shop with $100,000 annual profit, you are not a failure just because KFC is bigger Football only needs to a) be viable, and b) achieve what it wants. The size of the AFL / NRL is irrelevant Facebook didn't set out to become a global social network with over a billion users. It was essentially a canvas dating site which became bigger You are right - there is huge potential for our game if we have all pistons firing at the same time, and we can convert all fans of football into fans of the Australian game. But that is by no means the objective
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RBBAnonymous
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+x+x+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard. Don't entirely disagree but your reply to me seems to imply that the answers / solutions are simple when I see some as very difficult. Further that much of the work FFA have done is wrong ... maybe I got that wrong maybe you just have not mentioned the difficulties. 1. The A-league is not the best competition in the world Never will be, we can play a tactically astute as other leagues but we will never come close to having the best competition in the world. I would argue since Ange and Arnold had that year where they were the stand out coaches all teams have decent coaching staff today. 2. We do not accept the football model that is universal around the world. We do aside from the top tier professional level and that is about to change to what is yet to be seen, but I have faith in the many many many many people in Football today and the combined interest of major stakeholders will put in place a new direction and I think within five months... is going to get messy very messy but will happen. 3. We only have 10 professional teams We have many professional teams, but only 10 that earn revenue to attack top players. 4. We are not good at sending out our message Fully agree, however I maintain its both a collective and FFA issue. Essentially this is about poor leadership and leading the conversation and setting the tone become much more listening etc... See my note at the end on Stephen Lowy. However there is a difference between constant arguments about FFA structures and policy and the game.. to me we are approaching a trend of ""'What ever they say & What ever they do""" is wrong and somehow tainted ... that IMO is simply not true. 5. We have a fractured football market ie divided along many lines Wow yer + 999999 ... This requires good nay excellent nay extreme skills and is a 60 + year issue. Example taking only two tribes of which you speak.. Home Ends and Soccer Mums & their Kids ... both sort after and considered important to the growth of the game.. yet with the media to convince the Soccer Mums its safe to bring their kids .... FFA take a hard line with Home Ends... This is not easy.. Closing note. Having said all this we have stalled, and FFA have made some huge fuck ups in the past 12 months to 2 years... IMO a lot comes down to a desire by the FFA board to maintain the existing controls they have ... as I indicated earlier I am convinced its going to change within five months ... I think that Lowy probably realises that he's in the middle of a clusterfuck of cosmic proportions, but his instinct based on running a corporation like Westfield is to deny reality and try to intimidate and use market power to dissolve opposition. Unfortunately for FFA they no longer have market power and so far, no one has been intimidated. So it will change. I will answer the points for you seeing as I got a nibble. 1. We will never have the best competition in the world and that is ok. What we should be doing is aiming to have the best competition we can possibly have in Australia. That means not restricting our teams to salary caps, not rigging draws in the FFA cup, working towards P & R, rewarding clubs based on merit (good example is A-league criteria for A-league inclusion). Its about looking at a proper and fair draw (home and away, not possible yet), its about making the draw easier for those participating in the ACL, its about allowing for larger squad sizes, working on a second tier, having good governance structures in place, allowing our clubs to grow, allowing our clubs to be rewarded for effort rather than allowing the FFA to be a collection agency (ie registrations, licence fees, match fees, sanction fees (EPL matches and 250K nonsense) 2. Whats the point of not following the football model if we can't do it at the top end. Is it because we are not ready. When will this readiness occur, when we have totally exhausted willing investors patience and the FFA's intransigence. I am honestly waiting for FIFA to step in here because I know the FFA wont. 3. We essentially have 10 professional football clubs in Australia, every other team is semi-professional. Primarily because they have been locked out of the A-league and because they are being denied promotion on merit. 4. Self explanatory - except for the fact the FFA is the mouthpiece for football in Australia. They need to be sending out a positive message for football and when something is being reported on negatively they need to refute it in a neutral or positive way, much like they handled the ABC fiasco recently. I was happy with that response, it could have been worded a little more harshly to be fair. The FFA needs to stop some of the chest beating as well which is "grating" on a lot of people ie "We will one day be the biggest sport in Australia", "We are the largest game in the world" or "We are the beautiful game". We already know these things, there is no need to spell it out for people. 5. Fractured football market includes - A-league, NSL, Eurosnobs (hardest lot to win over), casuals If you follow point 1 you will capture the majority and more IMPORTANTLY it will continue to grow. The home ends are easy to solve but the clubs need to be given more control on how to handle the situation. It doesn't mean HIRING more POLICE and SECURITY or coming down like a ton of bricks. In fact it requires more OPEN dialogue and explaining positions on both sides and then coming to a meaningful agreement. It doesn't mean signing crap like Memorandums of Agreements. The FFA loves restrictions on home ends because they are scared to death of them and that's part of the problem. Trying to enforce control over something that for a start should rely with the clubs. ie Restriction of movement, restriction of tickets, more police than is necessary. Then claiming they are for active ends when clearly they aren't. Either embrace it or get rid of it totally like in the UK but don't be a fucking hypocrite about it. Either way I am ok with it.
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MarkfromCroydon
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I know there is a State of Origin Rugby league match tonight at 7.30 on Channel 9. I'm in Melbourne and NRL is not big here.
I have not watched any NRL matches this year and am not an NRL fan. I couldn't tell you with certainty how many teams are in the NRL or name most of them, or tell you who's where on the ladder or name many of the players.
AND YET, I have seen glimpses of the Today show the missus has on in the background as I walked past the t.v getting ready for work over the past couple of days and saw the Herald Sun today. I could not have avoided knowing the State of Origin was on tonight. I know it's on Channel 9 at 7.30.
Me, a person with no interest in rugby league, and yet I know State of origin is on and I know the time and channel. I haven't even had to look it up, it's been told to me numerous times by the t.v in the background and by the advertisement in the Herald Sun even though I didn't read the article about the match. I would have had to actively avoided finding out about it by putting my fingers in my ears or closing my eyes whenever I saw anything that looked like a rugby ball.
I've also got nothing planned tonight and there's no football I'm planning to watch, so I'm actually thinking of tuning in for a bit of the second half when I get done with all the other things I have to do tonight.
I compare this to the A league grand final when a friend of mine didn't even know that it was on, as it had not been advertised one twentieth as much as this match has been advertised.
Thats what we need with the A league. A bombardment of advertising that can't be ignored or avoided. you are guaranteeed to get some people watching just to see what it is all about. Even if most of them don't become regular watchers, this will still deliver a significant increase in viewership for each match.
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bluebird
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+xMe, a person with no interest in rugby league, and yet I know State of origin is on and I know the time and channel I've also got nothing planned tonight and there's no football I'm planning to watch, so I'm actually thinking of tuning in for a bit of the second half when I get done with all the other things I have to do tonight. Those two things contradict each other
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Footballer
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+xStill waiting for you to point out what part is wrong. 1.... FFA gave the wrong games in season 1 2.... SBS refused change their broadcast style 3..... I think FFA from season two provided decent games, 4.... but never the best .....always saved for Saturday night So why keep playing the man and read whats been said ... Ok then, here goes: 1.... FFA gave the wrong games in season 1 - WRONG. The FFA didnt "give" the wrong games to SBS. The FFA negotiated with Foxtel to specifically provide Friday night content to SBS. The FFA didnt draw the games out of a friggin hat. FoxSports had contractual rights to all games - including Saturday nights - which it had paid for. 2.... SBS refused change their broadcast style - THIS IS JUST BULLSHIT and feeds into your bogus idea that David Basheer's voice is the real reason the ALeague drew pissy ratings on SBS. 3..... I think FFA from season two provided decent games, - AGAIN REFER TO 1 ABOVE, BUT what does this have to do with the souring of a relationship between SBS and Gallop? 4.... but never the best .....always saved for Saturday night - OK NOW I'M LOST. WHAT ON EARTH ARE YOU ON ABOUT? HAL ratings on SBS started average, and didn't improve. Gallop might have handled the relationship with SBS like a sooky amateur, but that didn't cause a drop in ratings. And to suggest so is stoopid.
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bluebird
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+x+xStill waiting for you to point out what part is wrong. 1.... FFA gave the wrong games in season 1 2.... SBS refused change their broadcast style 3..... I think FFA from season two provided decent games, 4.... but never the best .....always saved for Saturday night So why keep playing the man and read whats been said ... HAL ratings on SBS started average, and didn't improve. Gallop might have handled the relationship with SBS like a sooky amateur, but that didn't cause a drop in ratings. And to suggest so is stoopid. So what caused a 50% drop in audience?
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And Everyone Blamed Clive
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+x+x+xWith what FFA have achieved with the new deal for Foxtel and the inpending disaster for FTA,I would like to know why FFA aren't accountable.Gallop and co like to talk up higher memberships,crowds and ratings,yet when this translates into a well below expectations six year Foxtel deal.(Probably less than Buckley and Lowy could have got almost two World Cups ago) and less for FTA on a Sat night ,surely that is a massive fail.Normally when a new CEO promises to grow a business and fails they get the boot.What is the Board doing?What are the KPI's? You make a reasonable point and I think the collapse in the relationship between FFA & SBS reduced the ratings to what they could have been... This has had an effect on the FTA part of the deal.I think the Fox deal is OK, 57 million for 6 matches is not that bad given our Fox ratings... The Fox A_league part has gone from 25 million to 57 million.... And its not $57M, its $44M over 5 games. Yep. there's an extra $6m when it goes to 6 games, but FFA has already foregone a season of that
Winner of Official 442 Comment of the day Award - 10th April 2017
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bluebird
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+xI know there is a State of Origin Rugby league match tonight at 7.30 on Channel 9. I'm in Melbourne and NRL is not big here. I have not watched any NRL matches this year and am not an NRL fan. I couldn't tell you with certainty how many teams are in the NRL or name most of them, or tell you who's where on the ladder or name many of the players. I know I have already responded to this but I'm going to raise another point: Despite the fact that channel 9 promote the hell out of the NRL, you don't watch the NRL and you are not an NRL fan. You don't know the teams and you don't know the players The other thing is that you have identified you are from Victoria and how the lack of social / cultural significance puts you in a position where you are less inclined to watch the NRL, understand it, or give a shit about it And this is exactly what I am talking about where people here have one rule for them and one rule for the rest of Australia If you have no interest in the NRL and have not watched a single game despite the heavy promotion and media coverage - why do you think people in the exact same position as you (for our code) will start to watch the A League? If you immediately identify social / cultural reasons for not watching the NRL. Why do you think "wogball" will suddenly take off just because channel 9 showed an ad for blah blah vs blah blah. That's right. They wont even register the names of the teams like you The state of origin is a significant sporting event. Arguably the biggest in the country. Obviously people are going to want to be a part of it because it forms part of the next day social discussions. But despite your interest in state of origin, it has not, nor will it ever, translate to a lesser event like a regular NRL game Yet you think a few ads on TV and suddenly people are watching CCM and Perth Get a grip
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Midfielder
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Ok then, here goes:
1.... FFA gave the wrong games in season 1 - WRONG. The FFA didnt "give" the wrong games to SBS. The FFA negotiated with Foxtel to specifically provide Friday night content to SBS. The FFA didnt draw the games out of a friggin hat. FoxSports had contractual rights to all games - including Saturday nights - which it had paid for.
Sorry you lost me FFA allocated the Friday night games in their schedule which means they allocated to the FTA provider, and I have already said it was wrong.
2.... SBS refused change their broadcast style - THIS IS JUST BULLSHIT and feeds into your bogus idea that David Basheer's voice is the real reason the ALeague drew pissy ratings on SBS.
It was far more than that, Foster condensing attitude, Culina and many other co hosts where very negative about the game... lets talk about some co-promotion eg on the Central coast at the time of the SBS rights the biggest rating local radio station on the Coast 2GO on match days ran a "'Count Down to Mariners" and essentially from three to four hours from kick off every single break be it news or ad break they tried to talk about the game. They were local jocks and needed lots of help....never once did SBS come on and help the jocks and promote their program. SBS ran a product that was not inclusive to non knowledgeable casual Football fans....
3..... I think FFA from season two provided decent games, - AGAIN REFER TO 1 ABOVE, BUT what does this have to do with the souring of a relationship between SBS and Gallop?
Your kidding right broadcasters want the best games keep giving them not the best games FFA never gave SBS or hardley ever the best games always keeping the best games for Fox on Saturday night.... That would have pissed off any FTA CEO...
4.... but never the best .....always saved for Saturday night - OK NOW I'M LOST. WHAT ON EARTH ARE YOU ON ABOUT?
Well the best game was always saved for Fox on Saturday night the big derbies i.e.WSW V SFC, SFC V MV & MV V ADL, MV V MC... As a CEO of a FTA station I would want these games... but FFA kept them for Fox only.
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City Sam
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+x+xI know there is a State of Origin Rugby league match tonight at 7.30 on Channel 9. I'm in Melbourne and NRL is not big here. I have not watched any NRL matches this year and am not an NRL fan. I couldn't tell you with certainty how many teams are in the NRL or name most of them, or tell you who's where on the ladder or name many of the players. I know I have already responded to this but I'm going to raise another point: Despite the fact that channel 9 promote the hell out of the NRL, you don't watch the NRL and you are not an NRL fan. You don't know the teams and you don't know the players The other thing is that you have identified you are from Victoria and how the lack of social / cultural significance puts you in a position where you are less inclined to watch the NRL, understand it, or give a shit about it And this is exactly what I am talking about where people here have one rule for them and one rule for the rest of Australia If you have no interest in the NRL and have not watched a single game despite the heavy promotion and media coverage - why do you think people in the exact same position as you (for our code) will start to watch the A League? If you immediately identify social / cultural reasons for not watching the NRL. Why do you think "wogball" will suddenly take off just because channel 9 showed an ad for blah blah vs blah blah. That's right. They wont even register the names of the teams like you The state of origin is a significant sporting event. Arguably the biggest in the country. Obviously people are going to want to be a part of it because it forms part of the next day social discussions. But despite your interest in state of origin, it has not, nor will it ever, translate to a lesser event like a regular NRL game Yet you think a few ads on TV and suddenly people are watching CCM and Perth Get a grip There's advertisements about NRL in Victoria?
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Midfielder
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+x+x+x+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them So the FFA is asking the wrong questions? The game of football is already popular in Australia. Plenty of people play the game and it is the largest participant sport by a long way. So why isn't the A-league more popular than AFL and NRL. 1. The A-league is not the best competition in the world 2. We do not accept the football model that is universal around the world. 3. We only have 10 professional teams 4. We are not good at sending out our message 5. We have a fractured football market ie divided along many lines Work on those 5 items and you will be surprised what happens to football in the country. Its not hard. Don't entirely disagree but your reply to me seems to imply that the answers / solutions are simple when I see some as very difficult. Further that much of the work FFA have done is wrong ... maybe I got that wrong maybe you just have not mentioned the difficulties. 1. The A-league is not the best competition in the world Never will be, we can play a tactically astute as other leagues but we will never come close to having the best competition in the world. I would argue since Ange and Arnold had that year where they were the stand out coaches all teams have decent coaching staff today. 2. We do not accept the football model that is universal around the world. We do aside from the top tier professional level and that is about to change to what is yet to be seen, but I have faith in the many many many many people in Football today and the combined interest of major stakeholders will put in place a new direction and I think within five months... is going to get messy very messy but will happen. 3. We only have 10 professional teams We have many professional teams, but only 10 that earn revenue to attack top players. 4. We are not good at sending out our message Fully agree, however I maintain its both a collective and FFA issue. Essentially this is about poor leadership and leading the conversation and setting the tone become much more listening etc... See my note at the end on Stephen Lowy. However there is a difference between constant arguments about FFA structures and policy and the game.. to me we are approaching a trend of ""'What ever they say & What ever they do""" is wrong and somehow tainted ... that IMO is simply not true. 5. We have a fractured football market ie divided along many lines Wow yer + 999999 ... This requires good nay excellent nay extreme skills and is a 60 + year issue. Example taking only two tribes of which you speak.. Home Ends and Soccer Mums & their Kids ... both sort after and considered important to the growth of the game.. yet with the media to convince the Soccer Mums its safe to bring their kids .... FFA take a hard line with Home Ends... This is not easy.. Closing note. Having said all this we have stalled, and FFA have made some huge fuck ups in the past 12 months to 2 years... IMO a lot comes down to a desire by the FFA board to maintain the existing controls they have ... as I indicated earlier I am convinced its going to change within five months ... I think that Lowy probably realises that he's in the middle of a clusterfuck of cosmic proportions, but his instinct based on running a corporation like Westfield is to deny reality and try to intimidate and use market power to dissolve opposition. Unfortunately for FFA they no longer have market power and so far, no one has been intimidated. So it will change. I will answer the points for you seeing as I got a nibble. 1. We will never have the best competition in the world and that is ok. What we should be doing is aiming to have the best competition we can possibly have in Australia. That means not restricting our teams to salary caps, not rigging draws in the FFA cup, working towards P & R, rewarding clubs based on merit (good example is A-league criteria for A-league inclusion). Its about looking at a proper and fair draw (home and away, not possible yet), its about making the draw easier for those participating in the ACL, its about allowing for larger squad sizes, working on a second tier, having good governance structures in place, allowing our clubs to grow, allowing our clubs to be rewarded for effort rather than allowing the FFA to be a collection agency (ie registrations, licence fees, match fees, sanction fees (EPL matches and 250K nonsense) 2. Whats the point of not following the football model if we can't do it at the top end. Is it because we are not ready. When will this readiness occur, when we have totally exhausted willing investors patience and the FFA's intransigence. I am honestly waiting for FIFA to step in here because I know the FFA wont. 3. We essentially have 10 professional football clubs in Australia, every other team is semi-professional. Primarily because they have been locked out of the A-league and because they are being denied promotion on merit. 4. Self explanatory - except for the fact the FFA is the mouthpiece for football in Australia. They need to be sending out a positive message for football and when something is being reported on negatively they need to refute it in a neutral or positive way, much like they handled the ABC fiasco recently. I was happy with that response, it could have been worded a little more harshly to be fair. The FFA needs to stop some of the chest beating as well which is "grating" on a lot of people ie "We will one day be the biggest sport in Australia", "We are the largest game in the world" or "We are the beautiful game". We already know these things, there is no need to spell it out for people. 5. Fractured football market includes - A-league, NSL, Eurosnobs (hardest lot to win over), casuals If you follow point 1 you will capture the majority and more IMPORTANTLY it will continue to grow. The home ends are easy to solve but the clubs need to be given more control on how to handle the situation. It doesn't mean HIRING more POLICE and SECURITY or coming down like a ton of bricks. In fact it requires more OPEN dialogue and explaining positions on both sides and then coming to a meaningful agreement. It doesn't mean signing crap like Memorandums of Agreements. The FFA loves restrictions on home ends because they are scared to death of them and that's part of the problem. Trying to enforce control over something that for a start should rely with the clubs. ie Restriction of movement, restriction of tickets, more police than is necessary. Then claiming they are for active ends when clearly they aren't. Either embrace it or get rid of it totally like in the UK but don't be a fucking hypocrite about it. Either way I am ok with it. We actually don't disagree on much except the starting point. While at times I defend FFA research and some of the things they do I equally have many issues with their management. I listed not in order as its to hard to rate them my 3 mega FFA issues are:. * FFA from Hal 1 to date to not be able to explain Football Culture to the media, This has been the cause of a lot of un-necessary issues. Maybe even unwillingness to explain. * FFA's inability to hold meaningful discussions with NPL clubs after establishing the competition. * FFA's unwillingness to share or provide more control of the A-League to the clubs... which leads to fully implementing the Crawford report. All of this or the last two points are coming to a head within five months... I have a lot of faith and belief that when the clubs, PFA, State Associations come together with FFA under FIFA's watchful eye things will change for the better... I have never been more confident. Only two things are missing from the puzzle as I see it... you may see it differently ... Revenue or lack of it inhibits many things, ... secondly the starting point . IMO if we go to early we could set ourselves back ... I have written some posts on this I could find and copy below if you want ... but nothing we do can cause major change overnight no matter who is in charge or what structure is in place until we solve Australian behavioural habits. This equally applies to the Euro Snob and the soccer mum... My looking at trends is we are approaching a % that will change normalisation across Australia ... to achieve this update in behavioural change requires a number of things but importantly in this is a change in the way people look at Australian Football. When we approach this % which IMO is within two years we need to have solved many outstanding issues... including the 3 points I have listed above. At this point we can rapidly push for the changes you want and they will naturally happen. I just don't see all the doom and gloom others see ... I see it could be better maybe even a lot better... equally it could be worst a lot worst.
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MarkfromCroydon
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+x+xI know there is a State of Origin Rugby league match tonight at 7.30 on Channel 9. I'm in Melbourne and NRL is not big here. I have not watched any NRL matches this year and am not an NRL fan. I couldn't tell you with certainty how many teams are in the NRL or name most of them, or tell you who's where on the ladder or name many of the players. I know I have already responded to this but I'm going to raise another point: Despite the fact that channel 9 promote the hell out of the NRL, you don't watch the NRL and you are not an NRL fan. You don't know the teams and you don't know the players The other thing is that you have identified you are from Victoria and how the lack of social / cultural significance puts you in a position where you are less inclined to watch the NRL, understand it, or give a shit about it And this is exactly what I am talking about where people here have one rule for them and one rule for the rest of Australia If you have no interest in the NRL and have not watched a single game despite the heavy promotion and media coverage - why do you think people in the exact same position as you (for our code) will start to watch the A League? If you immediately identify social / cultural reasons for not watching the NRL. Why do you think "wogball" will suddenly take off just because channel 9 showed an ad for blah blah vs blah blah. That's right. They wont even register the names of the teams like you The state of origin is a significant sporting event. Arguably the biggest in the country. Obviously people are going to want to be a part of it because it forms part of the next day social discussions. But despite your interest in state of origin, it has not, nor will it ever, translate to a lesser event like a regular NRL game Yet you think a few ads on TV and suddenly people are watching CCM and Perth Get a grip My missus usually watches Channel 7 programs and only this week has tried watching Channel 9 morning show after the recommendation of a friend. It's the first time channel 9 has been on in our house that I can remember since the cricket back in Jan or whenever. I haven't seen an NRL ad. I don't have an interest in NRL. I have only watched the Grand final last year when Storm were in it, but I decided to tune in last night for a bit, because there was no football on that I wanted to watch and I had nothing else to do after about 9 o clock. I watched the second half (well bits and pieces) and I was mildly entertained with some of it.
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pippinu
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+x+x+xWith what FFA have achieved with the new deal for Foxtel and the inpending disaster for FTA,I would like to know why FFA aren't accountable.Gallop and co like to talk up higher memberships,crowds and ratings,yet when this translates into a well below expectations six year Foxtel deal.(Probably less than Buckley and Lowy could have got almost two World Cups ago) and less for FTA on a Sat night ,surely that is a massive fail.Normally when a new CEO promises to grow a business and fails they get the boot.What is the Board doing?What are the KPI's? You make a reasonable point and I think the collapse in the relationship between FFA & SBS reduced the ratings to what they could have been... This has had an effect on the FTA part of the deal.I think the Fox deal is OK, 57 million for 6 matches is not that bad given our Fox ratings... The Fox A_league part has gone from 25 million to 57 million.... So lets get this straight, you think that the poor relationship between the SBS CEO and David Gallop resulted in a dip in ratings for the ALeague??? Well fark me. Who knew? You should have gone over there to give them both a cuddle and a beer and POOF! the ratings would have jumped. And its not $57M, its $44M over 5 games. More accurately, the cash component is $44.5 mill over 5 games, rising to $50.1 mill with the addition of two new teams.
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rooboy91
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+x+x+xStill waiting for you to point out what part is wrong. 1.... FFA gave the wrong games in season 1 2.... SBS refused change their broadcast style 3..... I think FFA from season two provided decent games, 4.... but never the best .....always saved for Saturday night So why keep playing the man and read whats been said ... HAL ratings on SBS started average, and didn't improve. Gallop might have handled the relationship with SBS like a sooky amateur, but that didn't cause a drop in ratings. And to suggest so is stoopid. So what caused a 50% drop in audience? You know those rating systems are flawed. They don't take in account houses that have more than two television sets and other things of that nature.
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bluebird
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+x+x+x+xStill waiting for you to point out what part is wrong. 1.... FFA gave the wrong games in season 1 2.... SBS refused change their broadcast style 3..... I think FFA from season two provided decent games, 4.... but never the best .....always saved for Saturday night So why keep playing the man and read whats been said ... HAL ratings on SBS started average, and didn't improve. Gallop might have handled the relationship with SBS like a sooky amateur, but that didn't cause a drop in ratings. And to suggest so is stoopid. So what caused a 50% drop in audience? You know those rating systems are flawed. They don't take in account houses that have more than two television sets and other things of that nature. Of course they are flawed. But they are consistently flawed If 50% "people" don't watch from one season to the next, that is significant As Davide found out, a lot of people involved in football are only interested in the political side of the game. This comes from decades long angst of a poorly mismanaged game. We saw it in season 6 when some of the best football was on display, yet people were too concerned with how the FFA were seen to be ignoring the game in favour of the world cup After the dummy spit, and SBS's retaliation, there was a sharp drop in A League viewing figures. Not a coincidence, especially when you consider that less people abandoned the A League in favour of the summer sports at the tail end of SBSs second season
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Davo1985
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+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them Settle down dumbo. If you want your voice to be heard it requires money to do it on the right platforms and lots of it. You are drumming some deluded idea that the FFA choose to stay quiet. When in reality its all about the money. Then you can self promote as much as you like and control that message.
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Davo1985
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Group: Forum Members
Posts: 4.6K,
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+x+x+x+x+x+xFor those that don't know about advertising and how it works, I'll give you an example. A few years ago, service stations had old signage not the whizbang stuff you see today. About 8 years ago I helped get a sign approved for a convenience petrol station, and the cost of the signage was around $30k. After one month of the sign being up, the sign had paid for itself through increased patronage and revenue. There were no other external factors at play (ie. no roadworks, no recent upturn in vehicle traffic, no new traffic attractors that had opened or reopened in the vicinity in that month). In one month, the signage added enough new customers from the passing traffic that it generated an additional $30k for the store. that is why people advertise. it works. Let me ask you this: Is your company on the news 4-5 times a week? Is your company in every major newspaper? On every major radio station? Does your company occupy 2hrs a week on an FTA network for 30 weeks a year? Do kids idolise your staff and have posters of them in their rooms? Is your company broadcasted across the globe? Do 60,000 people flock to see your company at a day at work? Is your company on every major sports website? Or to ask another way - do people pay your company millions a year to advertise their brand on the front of it? The only point advertising serves for the A League is controlling the message. As midfielder has stated, there is a lot of negativity surrounding our code. If we stay silent, then we don't control the negative undertones in the bulk of what is being said about our game Being on channel 10 doesn't stop 7, 9, SBS or ABC from being negative. Being on one billboard doesn't stop another from being negative The FFA simply have to create their own message and broadcast it. That's why an unknown and unproven league of largely state league players was able to kick off in the heart of the AFL / NRL finals When the FFA stay silent, no amount of billboards advertising the match day and time will counter the constant negativity And when they do speak, 3 days before the season kick off, its telling people they gotta have a team. Gimme a fucking break This world is like being in a crowded room of 100 people all talking at the same time. The FFA's current approach is to wait until everybody draws a breath at the same time and then beg people to pay attention. The early FFA knew the only was forward was to be part of the constant chatter. That's why it was able to do much much more with less resources, a less appealing product, and being broadcasted solely on payTV Put it this way. Your generic sports fan, who watches all sports half the time doesn't even know the HAL or FFA cup is on due to the lack of advertising. These are the people who dont hate football but would watch it. A lot of Eurosnobs fall in this category too. I disagree On one hand you have invented a mass of ignorant people who have missed the A League despite it existing pretty much every where for 12 years Then you go on to demonstrate that as a normal human you do normal things, like socially interact, and by doing so you are informed Every Australian is a human just like you. People act like people (surprisingly) There is no such thing as a generic sports fan who only watches the ads of 3 stations. There is also no such thing as a Eurosnob who will suddenly pick up the A League because they saw an ad for it I'm not special by knowing about the A League. Neither are you. We haven't done anything remarkable to get insight into this 12 year old league that is on the news of every major station and an in every newspaper, and on the radio for over 30 weeks of the year This is not an ignorance issue. It is an apathy issue. The solution is not to create a message. It is to choose what we are syaing It's just amazing how sports organizations such as the AFL, NRL, Cricket Australia just keep pumping more and more money into their advertising and marketing campaigns when really the answer is right here with you. Quick give them a call and tell them that all their efforts are just going to waste. Millions upon millions of dollars being spent in advertising and marketing their sports which really as you think make no difference at all. Funny how all these organisations are doing it wrong and you instead have the right answers.. You really are thick aren't you? I have said repeatedly that the whole fucking point of advertising for these large sports and companies is about controlling the message. You cant stop what people say about you, you can only control what you say about yourself. When organisations like the FFA say nothing then there is no counter balance to the continual negative rot that midfielder points out But you continue to go down the line of using advertising as means of informing people that something exists If you want to believe that after 12 years people don't know about the A League then that's your problem. Your sheltered reality doesn't change where the sport is or the issues that lie ahead if we are to overcome them Here's another person that clearly has it all wrong. Or they are just yet another person that thinks it the same way as me. Ie its a funding issue in order to promote your product which what a i was saying earlier. You need money to promote and control your message. https://www.fourfourtwo.com.au/news/football-will-never-be-no1---ex-roo-463655
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TheSelectFew
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Davo1985
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+x+xMe, a person with no interest in rugby league, and yet I know State of origin is on and I know the time and channel I've also got nothing planned tonight and there's no football I'm planning to watch, so I'm actually thinking of tuning in for a bit of the second half when I get done with all the other things I have to do tonight. Those two things contradict each other No what is strange here is the fact that you can't comprehend that humans can be like that. The intrigue is there when you know everyone is talking about it, whether you are a fan or not. You can add my gf last night to that list of people that has no interest in the game at all, but because she likes to listen to the Grill Team on Triple M and that they talk about it daily on their program, she was intrigued. So it might be contradictory but it's fact. You are trying to claim that because Mark from Croydon or my gf couldn't have possibly done what they did because it would make it all a contradiction. SO FUCKING WHAT? It happened and that's what matters, at least for the administrators of the sport and tv networks. Stop trying to rationalize something that just doesn't fit with your viewing habits.
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And Everyone Blamed Clive
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+x+x+xSo far no broadcaster has been signed for the two Arsenal games against Sydney FC and Western Sydney in July, with the value of such games having fallen from almost $1m paid by Channel Seven for Liverpool against Melbourne Victory in 2013 to effectively zero. Maybe this is a sign that we are finally getting tired of these sorts of games. A sign that even gullible Strayians are realising there's more to football than plastic and glitter I think 72k at the ground says otherwise. More people than those who attended the derby. Very much a viable exercise The networks are going to play hardball with the FFA who have become desperate. The TV component of these games might be dead. But the fixtures themselves are very much alive and a big event on the football calendar I wouldn't mind seeing them go back to Fox Those who actually attend are there for the camaraderie, Bi-annual get together, chance to wear the shirt, whatever Couch potatoes get nothing, surprised it's taken them that long to realise. but hey ....Straya!
Winner of Official 442 Comment of the day Award - 10th April 2017
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bluebird
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+x+x+x+xSo far no broadcaster has been signed for the two Arsenal games against Sydney FC and Western Sydney in July, with the value of such games having fallen from almost $1m paid by Channel Seven for Liverpool against Melbourne Victory in 2013 to effectively zero. Maybe this is a sign that we are finally getting tired of these sorts of games. A sign that even gullible Strayians are realising there's more to football than plastic and glitter I think 72k at the ground says otherwise. More people than those who attended the derby. Very much a viable exercise The networks are going to play hardball with the FFA who have become desperate. The TV component of these games might be dead. But the fixtures themselves are very much alive and a big event on the football calendar I wouldn't mind seeing them go back to Fox Those who actually attend are there for the camaraderie, Bi-annual get together, chance to wear the shirt, whatever Couch potatoes get nothing, surprised it's taken them that long to realise. but hey ....Straya! If A League teams only played state league teams, and games in the ACL, it would be a loss to the sport I don't see why it is such a crime that Liverpool or Manchester United would come to our shores with their line up of stars (or coaching staff with a bit of run in their legs) and play a game here It isn't an insult to the game. It isn't a bad thing. Brazil coming here to play Argentina is a strange move. I can say we have definitely outgrown the need for exhibition matches But really? All this commotion over a football team doing what they are designed for??? Football fans crying about a football match. It really is the icing on the cake
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