Pretty solid

121k is outstanding

Sat TV #ALeague #ONE #MelbDerby 125k (Metro 90k Regional 35k)

Quick, somebody add the 90k, 35k, and 121k together so it looks like a good figure


90k for a derby is absolutely fucking shithouse when SBS was getting 150k-175k metro for second rate Friday night content

Every 10 game so far has been lower than the Fox figure. Must be this cross promotion everybody is raving about

Total 246k - fans still adapting to Saturday FTA live

This is fine

So One only 4k more than Fox .. again not alarm bells but in no means is that good.

Lackluster start to the league so I'm not really that surprised.

Didn't SBS get like 50k metro for the 2nd round last year? What 10 should bring is higher consistency, lets see if they deliver that and as of right now it is higher than the average of SBS, by a decent margin aswell.

So you'd rather just make shit up instead of looking at page 4 and seeing the actual figures

SBS last year: 118, 76 = 194
10 this year: 84, 90 = 174 (note: includes big blue and derby)

Oh, but 10 is much higher than the average SBS second worst season figure by a margin. This loss of $5m and ad free HD coverage was totally worth it

SBS second year: 215, 175 = 390

10 are currently at 44% of what SBS used to deliver for Friday night games
SBS average in that season was 114k metro. A figure 10 hasn't managed for a single game despite Saturday night big game content


People decided this move was a success long before it was implemented. And now its much better to rationalise it than accept they were wrong about something for 4 years because pride is more important than progress

If I paid $5m for a 56% drop in business I'd be looking for somebody to hang

If you guys invested the same level of pretending and rationalising into SBS figures as you are doing for 10's figures we wouldn't be in this mess

SBS got 93k metro first game last season and wasn't it also 78k including regionals for the 2nd match last season? It is also completely irrelevant the ratings SBS got in their 2nd year, the recent comparisons is what matters initially. So as mentioned if ten keep up the average then that'd be a good sign, but we won't find that out for a while to come.

That's garbage, and bluebird is right. 90k for a derby - on commercial TV on Saturday primetime - is shocking.

These figures are less than half what SBS2 was getting 3 years ago.

People may not like what he has to say ,but all these figures prove bluebird has been right all along.

The figures posted on the forum last year copied from media week are a single figure. They do not show a metro and regional split and no indication to suggest they are combined

But that's a moot point

Essentially what you are saying is SBS's figures last season were good, and if they had shown Saturday games instead there would have been no change

All you have done is proven what I already knew: You made up your mind before you even saw the data. There is no point of failure for channel 10

No, i am undecided on 10 as 2 games isn't a significant amount of data to form an accurate judgement. The only fact so far is Ten is above the overall average but smaller than the ratings at the same rounds so lets see if they can avoid the usual fall in ratings, if they don't avoid it then it is a failure.

Compared to what? Last year same fixture got 132K on Fox. 

When the FFA stormed away from SBS and publicly lashed them for ratings its because ratings of 150k-175k were not good enough

These sentiments were echoed by thousand of football fans who believed we could be doing better with our Friday night content

Now I don't know what kind if reality you are living in where 150k-175k figures are not good enough but 90k for a round 2 derby is good enough, based on the average of a very poor ratings season

Not sure what you are trying to achieve here in standing by these figures but I wish you the best

Keeping a level head is all, 2 games is not enough to make a judgement.

SBS figures in the first eight rounds from Hal 12 & 11

118,000	78,000
76,000	68,000
86,000	58,000
85,000	39,000
56,000	57,000
96,000	58,000
57,000	44,000
49,000	NR

One is slightly ahead, but 90K is unbelievably disappointing ... 

Fox first 8 rounds for hal 12 & 11 as well...

467,000		296,000
457,000		312,000
473,000		325,000
435,000		326,000
396,000		317,000
351,000		277,000
362,000		318,000

The Sydney derby will be a great opportunity next week to see how it rates on FTA.
If it flops it will paint a bleak picture for the rest of the season.

Is this the first time FTA ratings have increased for the second game of the season?

From those lists, no game in two seasons ever out rated the opening game.

But last year it didn't have a live simulcast of the game on FTA at the same time.

I understand. Some people have to go on a long journey before they find out what is obvious to everybody else

Everything will be fine. Don't stress. 🤙🤙🤙

The FTA ratings for TEN are plainly terrible.
Somehow a lot of viewers who tuned in to the first year of SBS coverage have gone amd continue to not watch FTA in ever decreasing numbers.
The fact derby games are supposed to be the best games and highest rating games is proven by the Foxsports ratings. So what is happening with FTA viewers?
Is the slide in FTA ratings indicative of general viewership changes or is it because HAL games have lost their mojo or maybe a bit of both?
Foxsports ratings seem to be stable if stagnant.But this is not much different to AFL and NRL.

The bottom line is Football is struggling and will continue to slide if nothing changes to add interest.So FFA can look at metrics all they want ,but maintaining the staus quo is a slow death into mediocrity like Rugby.If they want more cash in the game ,they need to generate more interest.That comes with big names,expansion,relegation and Div2.
Milking derby games to death is taking the gloss off those games in a 10team competition.Soon they will be nothing special.
Another few years like this and we will devolve into NSL mk2.

That's an astute post .....

There is no easy answer and however to some difficult to accept there is no magic thing we can do to turn it around.

The answer to turn around a century of viewing habits is not easy...

Also we should never forget the market for sport is far smaller than many assume ... take Nov 2005 or Kathy Freeman the two most watched sporting events in Australia by most counts around 5 million watched or 5% of say 23 million or 22% ... 

Am preparing something but will take a while.

However nothing can change these are extremely disappointing ratings....

Of what you list, only big names would have an immediate affect on ratings, you could bring in expansion, relegation tomorrow and it would have zero affect on the ratings, possibly make them slightly worse with a drop in quality and smaller teams. That's not to say it isn't worth while or even necessary but these ratings here, now are just the reality of the Australian publics interest in an Australian soccer league. You can point out SBS figures from the first year but the fact is they got worse because the FTA public lost interest.

For me, I see the rise in ratings as encouraging because no matter what you do you need to grow the ratings from here, something SBS and the FFA failed to do. The positive is we have had two pretty good games so far.

https://twitter.com/MediaweekAUS/status/919382046224478208
Sat TV #EPL #SBS Liverpool v Manchester United 234k (Metro 196k Regional 38k)

234,000 for the EPL game that kicked off at 10:30pm, those are good ratings.

The way I see it, there are a couple of explanations for the A-League's ratings this seasons:
1) The A-League is not seen as a premium competition like the European Leagues or the international games. The wider football audience just isn't interested and/or they have no connection to the A-League because they're not represented or because they perceive it is stale. Of course, we have the FFA to blame for both of these issues.
1) No HD. Seriously, it's 2017 and we can't watch an A-League football match here in HD on FTA? It's criminal. Heck, they can't even get that right let alone include a free HD streaming option so we can watch it on other devices.

If the A-League games were available in HD on a FTA channel (with streaming options to back it up) and the league was seen as a bigger product (more teams, more areas represented, exciting new faces, etc.) and wasn't stale as hell then we'd see an increase to the kind of numbers we see the EPL and even some of the Socceroos games get. At the moment, the above factors are the main reason to blame for the numbers.

Anyone have the Brisbane v Adelaide figure?

By Les Murray 
13 NOV 2015 - 4:44 PM UPDATED 13 NOV 2015 - 6:22 PM

Bad ratings show up the league, not the networks

When it comes to discussing broadcast rights for the A-League, let’s begin by cutting the crap. It is not SBS who is losing ratings. Neither is it Fox Sports, whose figures are also down, who is losing ratings. It is the A-League that is losing ratings.

If there is one thing that I learned while spending ten years as SBS head of sport it was that viewers, certainly when it comes to watching sport, don’t choose channels when it comes to deciding what to watch. They choose content. And it matters not a hoot to them which channel broadcasts the content they want to watch.

In recent times there has been quite some chatter about the future of the A-League’s current broadcast partnership with SBS. The suggestion, or certainly the innuendo, is that the Football Federation Australia is not happy with SBS and are looking for a new free to air partner.

This, to be frank, is unseemly. By which I mean the way commercial partners should publicly act while they are in commercial partnership. SBS’ current four year deal as the A-League’s free to air broadcaster is barely through its half way stage. It is due to expire in mid-2017.

Yet as long ago as last December, when SBS was barely half way through only its second season as the A-League broadcaster (and that of the Socceroos’ World Cup qualifiers), FFA’s David Gallop was already sending loud signals in the media that the FFA was courting other suitors.

It was not a nice thing to read at SBS headquarters in Artarmon.

I too found it a strange thing to read, given that I was in the room just two years earlier when Frank Lowy announced the new deal with SBS and Fox Sports, describing it as "a bloody good day".

Problems between SBS and FFA began early because of a number of factors. SBS chose to put the A-League on SBS 2, something that peeved FFA. SBS countered that SBS 2 was free and just as accessible as SBS.

SBS also said, "You give us Saturday games and we’ll put them on SBS One."

From the beginning SBS was not happy with the content they were getting: Friday evening games only, no derbies, no Big Blue, all of which were played on Saturdays or Sundays. SBS fought hard to get a better deal but were thwarted at every turn.

While I never supported the notion that the A-League games should be slotted on SBS 2, neither can it be argued that that under their contract SBS were ever given games that could potentially rate. In the current season allocation the two highest rating teams in the league, Melbourne Victory and Sydney FC, will appear on SBS just eight times between them out of 27 rounds. The allocation avoids Sydney FC like a leper. They appear on SBS just twice.

But what of the reasons why Fox Sports' ratings have also slipped, despite being able to screen the big blockbusters?

This can only be for one reason: the A-League has lost much of its entertainment value. And one reason has to be the total absence of genuine marquee players. The league which once boasted players like Dwight Yorke, Robbie Fowler, Romario, Benito Carbone, Kazu Miura, Juninho, Harry Kewell, Alessandro Del Piero, Shinjo Ono and David Villa, now has none of that ilk.

Nondescript imports of doubtful appeal are now being paraded as marquees under the supposition that football fans who come through the turnstiles are both blind and stupid.

The recent Sydney FC top of the table clash against Brisbane Roar, admittedly played on a drizzly Friday evening, attracted just 12,000 fans. Just 80,000 watched, out of the rain, on free to air SBS 2 and 73,000 on Fox. This would not have happened while Del Piero was playing.

There are two reasons for the lack of investment in marquees: (1) clubs have become more financially risk averse than ever, and (2) the coaches, who govern the acquisition process like self-serving czars, don’t want them.

I remember when one coach told the agent of Juninho, who was prepared to lower his wage demands by more than half, "I don’t want him."

I remember Tony Popovic telling the courtiers of Michael Ballack the same thing: "I don’t want him."

Sure, the technical quality of the A-League is as high as maybe it has ever been. But the star quality, so essential for financial growth and market penetration, is not there.

SBS has nothing to apologise for, nor to be ashamed of when it comes to football audiences. SBS attracted an audience of 11 million for last year’s FIFA World Cup. The 2013 World Cup qualifier between Australia and Iraq had an SBS audience of 1.5 million, despite being on a one hour delay.

Yet FFA is now embarked on a new broadcasts deal in the hope that it will get bigger rights fees, bigger ratings and bigger exposure. This is despite the fact that SBS and Fox Sports have iron clad contracts and the rights cannot go elsewhere unless those networks are willing to let them go.

My news to them is this: As long as the ratings continue to be low and on the slide on SBS and Fox Sports, no network will pay more for them. And if the A-League is not good enough to rate, it ain’t gonna rate on Seven, Nine or Ten either.

If the FFA wants better ratings for the A-League it should start its work at headquarters in Whitlam Square. By fixing the A-League.

I'm at a loss
1/ A 20k drop is not a rise
2/ Last year's ratings were shithouse which 10 has not matched let alone exceeded
3/ 10 have shown 2 of the 3 biggest games of the A League (1 more to come next week) and still haven't matched what SBS did last year for Friday content
4/ We left SBS for 10 because ratings of 150k-175k were not good enough

Its clear you have an agenda. Either an anti SBS agenda, a pro FFA agenda, a pro commercial TV agenda, or all 3

If you can defend an 84k big blue opener followed by a 90k derby, both lower than the payTV audience, and 44% of what SBS managed with Friday games - then I cant take your posts serious

FRI TV FoxSports BRI v ADL = 89k 

Just to put the Channel 10 ratings in perspective. 

Sat TV Netball NINE AUS v NZL 117 K metro 53k regional 170k total

Even the netball is more popular that then A-league........

Les Murray, Bluebird et al were right. Its not the channel making the difference, its the product.

It might be early doors in this season, but the ratings on Commercial TV so far, are a disaster. 
 

More teams and a higher quality of football required, plain and simple.