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Mclachlan says the AFL broke even on China, while Port and the Saints made a million each. “(It costs us) not really anything … we might make a few dollars this year … we basically break even,” McLachlan said on 3AW.




Prety hard to believe this is true

AFL continues China push with fourth Shanghai showdown

St Kilda and Port Adelaide confirmed for 2020 rematch at Jiangwan Stadium.

• Posted: September 13 2019
• By: Steven Impey

Getty Images

The Australian Football League (AFL) has confirmed that clubs St Kilda and Port Adelaide will once again go head-to-head in Shanghai next year as the organising body for Australian rules football continues its push into China.

The two teams faced off at Jiangwan Stadium on 2nd June during round 11 of this year’s regular season, which saw Port Adelaide defeat St Kilda 139-69 and coincided with the opening of the AFL’s first office in China.

After another successful event, the AFL will return to Shanghai for its fourth annual game at the stadium where both sides meet again at the same stage of the 2020 AFL campaign on 31st May.

• AFL teams up with Google on new fan voting features

David Stevenson, the AFL's general manager of China, said that the league was hopeful of “unlocking” the Chinese market by bringing games to the region.

"More than a game, the AFL's increased presence in China including an office opened earlier this year, extends beyond the match day, with Festival of Australia delivered in partnership with the Australian government around the game," he added.

"It's a wonderful opportunity to give the local AFL fans a match in their home town, encourage Australian-based football fans to travel to China and continue to introduce footy to a new set of fans."

http://www.sportspromedia.com/news/afl-st-kilda-port-adelaide-shanghai-china-2020-fixture

Reads like something out often Seinfeld. You're caught between laughing and wincing 

So for what passes as 'journlism' these days  is non existent and is just paid AFL content and PR. 
Beyond a joke..

"David Stevenson, the AFL's general manager of China..." lol

The state’s gambling watchdog has been referred to IBAC amid claims of corruption in its handling of three major footy scandals.

Two whistleblowers claim the Victorian Commission for Gambling and Liquor Regulation did not properly investigate the Jaidyn Stephenson gambling issue, Melbourne tanking saga or Talia brothers cheating allegations.

They allege the investigations were whitewashes and the body is beholden to the AFL.

The claims have been referred to the independent Broad-based Anti-Corruption Commission (IBAC).

“Pretending the VCGLR is a watchdog is worse than having no watchdog at all. Because right now, Victorians think someone is watching. But AFL fans need to know, nobody is watching, and that the AFL is making money from the madness and the badness,” one whistleblower said.

“Half the staff at the VCGLR are desperate for IBAC to step in and clean up the regulator. “There are good people inside the VCGLR who want to be allowed to fight corruption.”

Record TV ratings in China for Tigers' Grand Final triumph

THE AFL's push into China is gaining momentum on the back of record viewership numbers for this year's Grand Final.

A total of 5.67 million people in China watched Richmond hammer Greater Western Sydney by 89 points at the MCG on September 28.

That represents a sizeable increase of 15 per cent from the previous year's encounter between West Coast and Collingwood.



The Shanghai Media Group (average of 2.852 million, up from 2.415m in 2018) and Guangzhou TV (2.589m, up from 2.503m) broadcast the Grand Final on free-to-air television in China, while Tencent and BestTV showed the game on streaming platforms.

There was also strong interest in the lead-up to the decider, with up to 1.36 million people tuning in to each week of the finals.

The centrepiece of the AFL's China strategy is the annual game featuring Port Adelaide, which this year was watched by 4.01 million people in China.



The game was shown on two free-to-air television networks in China.

The Power hosted St Kilda at Jiangwan Stadium in Shanghai for the first time this year after having Gold Coast as their opponents in 2017-18.

The Saints will return next year, with their clash with the Power locked in for round 11 of the 2020 season.

😂😂😂😂😂 sure  it did 

:laugh:

It's the equivalent of 500 people watching something in Australia

 Hyperventilating 4 page PR in murdoch rag to follow..
Must talk the ALF up up up....

I'm going to consider the AFLs continued involvement in China as endorsement of their genocide against the Uhygers. 

https://www.foxsports.com.au/afl/afl-2023-china-game-sydney-swans-vs-west-coast-eagles-scg-dragon-dance-chinese-players-gillon-mclachlan-interview/news-story/3e022a3568e8b0063b4d96a8775d0bb3

AFL CEO Gillon McLachlan has confirmed a report Sydney will host a China-themed game against West Coast in round 15 at the SCG.

China’s ambassador to Australia, Xiao Qian, is among several high-ranking government officials expected at a sold out pre-game function at the SCG, as well as AFL CEO-elect Andrew Dillon.

There will be a dragon dance performance on the SCG surface before the match, with Qian to toss the coin.

On the eve of the match, the AFL is also set to release the book Celestial Footy: the Story of Chinese Heritage Aussie Rules by Patrick Skene.

- Fox Footy

“China-Themed” RODL how absolutely cringe

AFL considers establishing Chinese academy

https://www.3aw.com.au/afl-considers-establishing-chinese-academy/

So the AFL’s somehow gained access to literature from a parallel-universe❓ LOL we are screwed🤣

I can't think of ever of the most insecure sport or organisation in Australia than the AFL, they are living rent free!

"Since the Miners versus Market Gardeners ‘Celestial football match’ on the Victorian goldfields in 1892, Chinese-Australians have embraced Australian Rules football and been among its most enthusiastic followers."

Said no-one ever:hehe:

The AFL attempting to establish links with the Chinese communist regime is pretty scary when you come to think of it. How do they justify it?

The communist party trying to learn about propaganda from the experts

The Chinese ambassador to Australia was slagging us off not long ago; now he is being enlisted to support an AFL "Special Event".

This is concerning.

Bring back STAR WARS ROUND - stat !

I had a good laugh at this.

tooo funny but the commos would outplay the gayfl heirachy in one qrtr :) .

Well, they ALL have a "commo" salary cap (yes even the non gay, absolutely manly men in the NRL)

Lets play "Where's Wally" lol