Optus signs deals for UEFA Euros and Nations League

Optus is believed to have finalised a deal for local broadcasting rights to all European national team football for the next four years, including the UEFA European Championship and the Nations League.

The telecommunications provider is pushing forward with its football-focused content strategy, seeking to learn its lessons from its disastrous World Cup campaign and leave it behind.

The Euros deal, first flagged by The Australian Financial Review in March, and Nations League will bolster Optus' football coverage as the telco seeks to differentiate itself by securing a suite of rights across the sport.

Sources said Optus had acquired the rights to all European national team football for the next four years, excluding any Socceroos matches played outside Europe.
This includes the 2020 Euros and qualifiers, the new Nations League starting in September.

The Nations League is a new international competition involving 55 Union of European Football Association (UEFA) member nations. The Nations League is broken up into two parts, the league and the finals, both of which Optus is understood to have locked in the rights.