Inside Sport

Manchester City's poorly executed influencer campaign highlights a wider sports markteting phenomenon.


https://forum.insidesport.com.au/Topic2853115.aspx

By petszk - 14 Nov 2019 1:02 PM

Thought this was an interesting article.
https://ministryofsport.com.au/manchester-citys-poorly-executed-influencer-campaign-highlights-a-wider-sports-marketing-phenomenon/

Particularly the part about targeting students/young professionals/manchester newbies to attend champions league matches against "relatively" unknown overseas clubs because the hardcore won't attend the matches. 
By Slimer - 30 Nov 2019 12:08 PM

Today, just Manchester City is playing against Newcastle United, who will watch on TV? I have a schedule of football games, if anyone is interested https://777score.com/ .