I've never bought this idea about "negative news".
It's a nonsense.
The majority of all news is negative, and that's why it leads the FTA TV ratings each night.
The real concern is NOT negative news, but when people cease talking about you. Then you have a real issue.
For example, how much negative news is the Australian cricket team copping right now?
How much negative news are all the pampered tennis stars copping right now?
How much has Rugby Australia copped the past decade?
How many scandals does the NRL and AFL sit through every season. Never ending.