Professional football is changing in so many ways that it has become almost impossible to chart their implications, but gaining traction recently has been the emerging science of sports psychology as an evolution from basic self-help and visualization strategies which have taken deeper and more intuitive turns both in terms of developing talent and uncovering factors about players as diagnostic tools. Former Tottenham and Norwich City and Northern Ireland international player Paul McVeigh joins Phil and Anto to not only discuss the merits of his recent book - The Stupid Footballer is Dead - but also explore the many facets of how self-help strategies have become more advanced and industrial with respect to targeting player development, strategies to improve performance and how football as an industry is beginning to soften its stance on these concepts and area of expertise. -