That table is interesting how. Close that is to actual population percentages. Had never though of that point of view

We'll have to check, but it sounds like a reasonable assumption.

What it means is that advertisers understand that to reach the same number of people in the SYDNEY market, AFL's national FTA TV audience has to rate SEVEN TIMES HIGHER than football.

i.e. if you want 35 people to view your advertisement in Sydney you need either:

= 100 people watching a football match; or
= 700 people watching AFL

Edited by Joe Davola: 19/4/2012 05:51:17 PM

I should stop posting the weekly foxsports numbers.....

Anyway both ACL games last night were below 49,000.

Brisbane seem to do ok in the ratings for ACL games but Adelaide and CCM hold less interest.

that's incorrect and shows a poor understanding of what the numbers you put up means.

if there are 100 million viewers of AFL during the season, your figures show that 5 million came from Sydney (5% of the total)

if there are 10 million viewers of the A-League during the season, your figures show that 3.5 million came from Sydney (35% pf the total)

what you concluded only applies if the same amount of people are watching both games in Sydney

How's that any different to what I said?

If 100 million people watch AFL across Australia, it means 5 million watched it in SYD.

If 14.3 million people watch Football across Australia, it means 5 million watched it in SYD.

Exactly what I said:

to touch the SAME number of people in the SYD market, AFL needs a national ratings that are SEVEN TIMES that of Football's national ratings.

The reason why it's important to understand the breakdown of the National TV market is because, we find that ...

Even though HAL has much smaller National Foxtel ratings than AFL and NRL ...

a) more watch HAL in MEL, ADE & PER than watch NRL
(5 times as many people watch HAL on Foxtel in MEL watch NRL on Foxtel in MEL)

b) more people watch HAL in SYD than watch AFL
(nearly DOUBLE the number of people watching HAL in SYD on Foxtel compared to AFL)

Assumptions (based on figures cited by others)
1. Foxtel NRL= 263k
2. Foxtel AFL= 239k
3. Foxtel HAL= 60k



Edited by Joe Davola: 19/4/2012 11:41:52 PM

I can understand comparing and that, but ofcourse for the most part the A-League is in the Summer window so in the off-season of those leagues - So it's expected the A-League would attract and probably does some subscribers/viewers to AFL and/or NRL? I recall people discussing too, with the new AFL TV deal, that may mean more subscribers to Foxtel which, generally, could only be a good thing for the A-League, because there's more subscribers to Foxsports and maybe 'some' of them might be interested in adding to their subscription package by adding the A-League aswell - Though I have little to no idea how Pay TV subscription works, is bundled, so not sure if that's possible, works by default or whatever. Though I recall some saying some downsides could be 'less money in the pot' for any A-League TV deal and also, with AFL having such importance and more invested in it, it may squeeze the A-League telecasts a little, like some of the shows etc.. with 'more demand' for AFL?

Anyway, just wanted to point out the old thing - There's probably some expectation from Foxsports and well, everybody, that the A-League could/should pick up some/more AFL/NRL fans in their off-season, but whether it does/will or not, I don't know. But obviously we have alot of fans of both sports here on these forums and some may even be subscribed to Foxtel 'for the AFL/NRL' too?

Edit: whoops off topic a little.

Edited by gloryperth: 19/4/2012 09:29:37 PM

at least you've introduced the HAL back into the discussion

Note the AFL figure included Carlton v Collingwood which skewed the typical weekly average, the equivalent of Melb v Sydney in the HAL when it rated 160K earlier this season

Terrific HAL GF ratings again this year.


Rank
3 LIVE: FOOTBALL: A-LEAGUE GRAND FINAL    FOX SPORTS 2 201,000

4 LIVE: FOOTBALL: A-LEAGUE POST GAME SHOW FOX SPORTS 2 157,000

A couple of hours after the HAL GF, the best EPL ratings were only 75k for
8 LIVE: FOOTBALL: EPL MAN U V EVERTON FOX SPORTS 2 75,000

So, HAL GF ratings
2010: 176k
2011: 204k
2012: 201k


Based on what we know of the viewing patterns across Australia's 5 major TV markets the likely breakdown of for the HAL GF would be:



This is where it gets really interesting ..

1. To achieve the same Foxtel ratings in SYD as the HAL GF, an AFL match would need National Ratings of 1.4m (5% of AFL ratings come from SYD)

2. To achieve the same Foxtel ratings in MEL as the HAL GF, an NRL match would need National Ratings of 4.1m (1.4% of NRL National ratings come from MEL)

Interesting times!!

2007 GF got 215K on much lower subscriptions

Absolutely!

Next year HAL: GF is MVFC v INTER WEST SYD ... I'd estimate Foxtel ratings around 350-400k o:)

Do you know the subscription levels? My understanding is that Sydney peaked at 40% penetration about the middle of last decade and is very slowly receding.

I'd hope for a Sydney Derby as a grand final, but I don't know if SFC will make the finals next year.

The thread title name change by skeptic is quality.

Those trends and figures are incredibly good considering the two largest population based cities were not represented in the final.

Up and forward we go.

Would've been interesting to see the numbers if it was Brisbane v Victory

nice ratings=o

Terrific ratings hey?

Lets see what did better on the day.

http://www.throng.com.au/2012/04/free-to-air-tv-ratings-sunday-april-22-2012/

1 LIVE: AFL GEELONG V RICHMOND FOX FOOTY 224,000

2 LIVE: AFL MELBOURNE V BULLDOGS FOX FOOTY 209,000

3 LIVE: FOOTBALL: A-LEAGUE GRAND FINAL FOX SPORTS 2 201,000

The biggest game of the year for the A-league got out rated by two mickey mouse round games in the AFL.

But here is the kicker. There was not one NRL game on this weekend either. Just imagine how much lower the game would have rated if it was up against an NRL match as well. The FFA got lucky in that regard.










Edited by Sirocco: 23/4/2012 06:07:07 PM

FACT 1: The HAL GF rated higher in SYDNEY than any AFL game will ever rate on Foxtel.

FACT 2: The HAL GF rated hiher in MELBOURNE than any NRL game will ever rate on Foxtel.

When will you people get it into your thick heads - the HAL is not for theatre-watchers. The HAL fanbase is a small section of football fans in Australia.

Why would any NRL fan suddenly decide to watch the HAL GF?

I don't know a single HAL fan, who watched the NRL GF last year. The overlap in fans is insignificant.

And, why would any AFL fan want to watch the HAL GF instead of their own team?

It will be interesting to see the 5 city breakup of the ratings.

Mate, I can also interpret figures in a different way, both positive or negative, depending on what I choose.
Last year's GF also attracted 204k, and that was out of AFL season. We are now in both codes seasons, and the figures still held up.
What a ridiculous observation!
I think everyone on this forum, one eyed or not, realises that AFL and NRL get better viewing figures for their games. Thats a fact!
However, when you see Bris vs CCM and Bris vs Perth, which arent the biggest clubs in the league, and from smaller cities, getting over 200k viewers is very good numbers. If it was Victory vs SFC or Heart vs Victory the numbers would have been higher.
When you consider our whole code gets $17m a year from TV money, for both A-league and National Team, we are punching well above our weight.
Meanwhile the NRL get over $100m a year, and the AFL now get $250m a year, with all their financial muscle and friendly media.
The argument here is that our code battles against all the odds, and more than pulls its weight under the circumstances.
If anybody thinks that the FFA should get less or roughly the same for their next TV rights deal, they're kidding themselves.
Foxtel has been laughing all the way to the bank for 7 years, when they picked up all of the Football rights for next to peanuts.
We will surely get a much better deal than we currently get.
We can't better NRL or AFL ratings at this point, but all we can do is grow.

Beautifully said ... I need to learn the art of diplomacy from you o:)

I don't think anyone thinks HAL will ever rate higher Nationally on Foxtel than AFL or NRL.

But, Foxtel will be very aware that HAL rates higher in Sydney than AFL; and HAL rates higher in Melbourne than NRL.

Australia's two biggest markets - you get more bang for your buck with HAL than either AFL or NRL!

Another way of looking at this is - the HAL would be the second dominant sport in the Sydney and Melbourne markets.

That is a pretty good line for the next TV deal.

I wonder if all the Palmer and Tinkler drama negatively impacted the numbers as well (which I highly doubt).

Very good signs for GWS and weekly games in Sydney.

We are a smaller group but there are a lot of passionate supporters. I have a HD package with lots of channels but I only get them because I have already paid for the A-league, I would cancel the lot if foxtel didn't have the A-league.

I've heard many say that the bad publicity created by some owners has had a negative impact on the A-league.
I actually disagree because both these magnates have almost held the game to ransom, and I feel the general public are on the FFA's side on these issues. Palmer was just a peanut, nobody took his side.
Tinkler on the other hand, while he raised some good points, backed out of a legally binding contract, and has decided to put people's livelihoods at stake because he didn't get his way. Most people also know that our game doesn't yet have the financial muscle to pay for itself and is at this stage at the mercy of these tycoons. That's just how it is. Until the FFA can get a good TV deal and more sponsorship dollars we need all the cash we can get.

Edited by asanchez: 23/4/2012 08:26:13 PM

I'm concerned that our AFL friends haven't been updating us with TV ratings, so I'll try to fill in the blanks.

2 weeks ago average Foxtel ratings were:
NRL= 263k
AFL= 239k

In 2 weeks, AFL ratings on Foxtel have plummeted by 28%.

Current Ratings (not including current round)

Foxtel
NRL: 249k
AFL: 191k (down 28% in 2 weeks)

And, the push into new markets has been a total FLOP for NRL & AFL

NRL (GEM): 34k (MEL, ADE & PER markets) figure is probably lower since 4 matches rated too low to provide data
AFL (7mate): 57k (SYD & BRI markets) figure is probably lower since 6 matches rated too low to provide data

Source: http://www.talkingfooty.com/tv_ratings_2012.php

Exactly as I predicted on these forums a few weeks ago - once the first round sparkle wears off & the marquee games are gone, the ratings plummet.

Seemingly the same as what happened in A-league. Perhaps this is the natural pattern that ratings work with sports on fox??

Except Foxtel paid a mint in the hope it would grow subscriptions. Being the first season of the new deal, I'd say they would be banking on people taking subscriptions out as the season goes on, so ratings should go up, not down