It wouldn't surprise me if in a few years time once Fox Sports current licensing arrangements with Foxtel end that News starts looking at ways to spread their content out over IPTV, the current numbers are around 5% penetration for IPTV, they will want more before they make a large play over to IPTV. If the NBN manages to survive and pushes that penetration level up News will be in a prime position with the most valuable media assets, sports. They also have the Fox international channels to help supplement the sports assets and are really the only ones with content and brand awareness at the moment, the major problem with Foxtel making the jump over to IPTV is the potential ACCC concerns about Telstra having such a large stake in Foxtel and their ability to impact competition in other area's.
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