Twitter is priming itself to play a central role on the upcoming battle for the rights to broadcast soccer in Australia, but has vowed it does not want to be a “disruptor” Jonno Simpson, head of partnerships and food at Twitter Australia, told Mumbrella that the FFA broadcast rights hunt would be the first time Twitter had joined in the negotiation process for sporting rights locally. The tender for the broadcast rights to the Hyundai A-League closes on Friday, with the FFA hoping to realise as much as $80m per season amid increased interest from free-to-air broadcasters. The social media network has worked closely with the Seven Network in Australia, with its first major sports streaming event the Melbourne Cup, while in the US it has a $10m deal to broadcast the NFL’s Thursday Night Football. More here: https://mumbrella.com.au/twitter-readies-for-role-in-a-league-broadcast-rights-negotiations-413517
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