I didn't think there was anything wrong with "It's Football: but not as you know it." from the inaugural season. It works in that it gets our preferred name out there in people's faces loud n proud. A-League football also similar to the EPL(lots of eurosnobs snorting now;) ) but not as fast so if you've only watched EPL it works too.

Helps they are all over FTA in the Summer even if its only for 7-8 weeks. The cross-promotion and contra advertising is huge for them.  Also they are playing a form of Australia's 'traditional' Summer sport. We are trying to change a culture and the habits of a lifetime that Summer = cricket. We are fighting the establishment every step of the way for our gains.
With regards to the OP... I don't hate the proposed new AU logo. I think overall its a pretty good effort.  The Wellnix phoenix probably needs to be bigger, but overall, most of the new logos are good:)

Dave - please mock this up?

Emerald/cinnamon & gold as opposed to red/blue & gold. Ta. 

Can you post it up anyway haha

-PB

My other option was a tomato sauce bottle for CC I reckon it's a close second

Yeah, I miss that striped kit

Nice work, for me I really like the Mariners and Victory logos. Great to see some imagination at play!

Doing it 'our way' is what's wrong

And the fact that 'our way' is actually just 'Franks Way'

Pushing shit up hill redesigning badges

I saw it as calling a sapde a spade. ffa arent trying to target the football literate. Thetre targeting bored afl fans who profess to know football because they own a liverpool strip.

And the Problem with us doing it our own way, is that its incompatible with a world game. Its arguable that we are being held back as a football nation because of the fact that we're doing it our own way. 

Interesting. I actually meant it in a totally different way. To me the issue with the A-league to those who are not interested in it is that they too often just try to compare it the premier league with off the cuff comments like "well it's shit compared to the (insert top level league here)". There is a constant comparison that we just can't comepete with and the a league shouldn't have to. No one with a half brain would ever think there was a comparison to make but unfortunately people still do - so I think any reference like "Australia's premier league" is the worst way to approach it to be honest.


I think of "our game our way" as taking ownership of our game, being proud of it and saying this is how we play football - this is our contribution to the global game as you say.

I didn't know that, it's not bad for an amateur, he obviously has more talent than being a convicted meth dealer.

It is more Wainui than Wellington though, but fits in well with some of Garage Projects branding. It wouldn't look out of place next to a can of Pills 'n' Thrills ofr instance. Although, a Phoenix beer would have to be low alcohol and watered down based on the teams performance thus far (maybe Garage Project can introduce their first Shandy with Phoenix branding).

Lol. agree. appeal to peoples intelligence rather than insult/underestimate it. Ffa should let them know that they know that they know lol

The only think I didn't like was "our game, our way"

We are part of something big and great and that's why people watch. Any attempt to be the black sheep of football simply alienates us from our fan base - evident with the ~78% of registered players ignoring the game

If it were me, I'd make the tagline "It's Australia's Premier League" or simply "Australia's Premier League"

Otherwise we might as well borrow from the "Un-McDonalds" advertising and have something like "A top 6 in a 10 team competition? How very un-football". "A rigged national cup draw to guarantee an underdog? How very un-football"

Good efforts Dave. I'm not going to knock them at all but... as an Adelaide United supporter that design does nothing for me. I think AU def need a redesign but aside from the shape of the shield and the font I wouldnt fiddle with the current one as on a nice red shirt and on black it looks pretty fab. The state tricolour tape or ribbon is pretty neat and other than that I prefer just seeing lots of red and yellow and black as AU are not a state team but the tricolour thing just gives a simple nod to where the club is from.

I would like to see AU come up with a really ornate alternate crest though too.

Phoenix and Mariners are two I would just fiddle the original as well. Phoenix itself needs to spread its wings and wrap around the crest, not be so contained within the shape of it. Other than that I like it.

And Mariners circle football wave logo is an absolute classic I reckon. just ditch the silly font and wrap words around it in a circle like you've done with the AU logo and that would suit it better.

Hal logo is great. Vic looks good. Jets is an improvement I think as well.

Good work.

And like i said try one without the fc isolated at the bottom... and tsf raises a valid point about it looking like vic pol.. dunno what could be done to alleviate it.. im suspecting thats why the orig designers went the way of bubbling-out the crest in the first place.. perhaps a completely different shaped emblem could work...like circular, for lack of a better suggestion...

FFA should get in contact with you ASAP! some of these are outstanding, particularly the A-league logo, CCM and Sydney fc.

Not a fan of Newcastle and Wellington though. I think the current ones are better though, sorry.

Overall, you certainly got talent.

Crazy how a fella on a forum can do a better graphic design job then the people in charge.

-PB

Not real keen on the A-League logo - I very much like it (and the typeface) as is - but some of the TV graphics look very nice.

Crests? I reckon that Newcastle and Wellington actually have two of the better logos getting around - and I hate those clubs - Central Coast isn't an improvement even we really need one, but the Sydney FC one is pretty good.

Needs more Eureka flag lel.

-PB

I'd say very few Victory fans are the type to have a hard on for Imperial or Colonial history and symbolism. 

I like most of them, great job Dave. I do agree with toffee when he says they lack individual flavour though I guess that's difficult to achieve when it's a one person job. Great work.

Adelaide one is awesome I think. The Victory Sydney CCM and Wellington look great. Looking forward  to the tweaks coming.

Would the A-League logo colour perhaps look better being green and gold or the colour of the flag? I can't put it in my mind but seeing and image would help to see if it's even worth changing.

You could substitute the crown for the "Victorian" southern cross that appears on the state flag. Which is different from the national flag (points on stars)

I wouldn't mind seeing Adelaide and the mariners adopt those I think they are definitely better then there logos now.

I was tossing up whether or not to include the crown, put it in since Melb was formed as 'crown colony' so a nod to the cities heritage, but I agree maybe not as relevant to the current supporters. Hard to know what all the supporter groups really think about what their club represents so I was hoping posting this would give some insight.

I'll pop up a version without the crown. 

Yeah, I purposely gave it a nod to the union jack, as much as we like to take the piss out of the poms, I thought a bit of a nod to our colonial roots might be nice. I was probably wrong though haha

yeeaaah haha I couldn't be bothered creating a different version of the stars / ball at the time so just placed that in as a placeholder. I figured it got the point across until I got around to it (which I'm currently messing around with at the moment)

Cheers mate.
Nope, didn't touch Bris since they re-did theirs and I don't mind it. might have crack at some point though

thanks mate, haha how the feck did I miss that!