Thats because they want subscribers

Fair enough.

Lol

23k for adelaide and Perth

Nbl 25k

one of the grand finals, but still, very rare for the NBL to beat the A-League

Further clarification

Super Rugby got 43k and 77k
Nrl 238 and 252

Let's face it a 10 team tournament that is anti competitive,  this is the result.

Nbl started at like 10.30pm eastern time as well.

only 23k bother to watch the best team in the country in prime time.

Cant find the ratings on mediaweek.

They must be bad.

Yep they must be. Found Sydney vs Melbourne city though, 39k on Fox.

#MVCvBRI 19k#F3Derby 16k Sunday#WELvWSW 22k 

oh dear.

jiminy crickets 

:blink:

5 games for 119k...these are the numbers that lead the sport to being taken off tv.

Screwed with afl starting this week as well.

Bad signs for HAL had been there for a while, but FFA too obnoxious to see and happy to blame others (like SBS) for their stale product.

Also general vibe from my office is AFL rule changes have sparked renewed interest and there is a bit of excitement so expect AFL ratings to be strong

LOL damn eurosnobs

Personally it's the ethnics fault.

I blame kayo sports

The rain did it for me I reckon

Yeah, losers, while there were hundreds of thousands watching NPL matches.......and I remember back in the NSL, packed stadiums every night TV figures of half a million .

They are barred so we will never know. Hundreds of thousands is ridiculous. 

No stadium in the country holds more than the MCG and no one plays there.

No seriously, tell me why no one watched the NSL, was it rain, kayo, better cartoons, lack of clean air?

Black of pro rel and poor administration, no transfer fees. 

Trying to make the league like AFL. Sound familiar?

Well AFL Live App streaming numbers are out for 2018-450M minutes which is an average of 12K streams per game across a live pass subscriber base of 1.6M.

Given the My Football App has about 1/10th of the installs and probably 1/10th of the live passes we can see there'd be lucky to many A-League games getting an average of 2K streams in a match!  Even if you assume A-League does optimistically about 25% of the AFL then it is about 3K per match.

Maybe some games are only doing hundreds of average viewers and not even breaking a thousand average viewers.

Just trying to get my head around these numbers.  When you say a live pass subscriber base of 1.6 million, is that the number subscribing specifically to online access to AFL?

@RossL

Surely your logic looks a bit flawed. Haven’t you basically decided the answer you want and then presenting the evidence to support it?

Consider the differences:

How does FTA coverage for AFL compare to HAL? There is one game of HAL on FTA and how many of AFL (4 or 5?). So why would anyone watch AFL on Telstra if exactly the same game is on FTA? The answer surely is they wouldn’t.

Then consider AFL on Fox Sports. They get a dedicated channel, unlimited re-runs, numerous midweek chat shows on the soort, and are pretty much front n Center of every news program. The HAL gets all the games but virtually nothing midweek and is rarely in the news. It’s easy to see why an AFL fan would keep Fox but less so a HAL fan.

If you’re an AFL fan and have Telstra you’d watch FTA for free not Telstra, and if you can afford it you’d have Foxtel and soak up the extra coverage. If you’re a HAL supporter why not just go with free Telstra and ditch Foxtel for Netflix?

So extrapolation of AFL viewing habits, that are well served by Foxtel and FTA, to HAL viewing habits (that are not well served by Foxtel or FTA) is risky without some form of evidence to underpin it.

It’s no conincidence that HAL viewership fell off dramatically when Optus got the EPL, it split the audience and the FFA should have seen that coming.

And it’s no coincidence that ratings are tanking with free Telstra coverage of all games and the arrival of a cheap streaming provider in Kayo - they’ll be up to 150,000 subs by now .... what are they all watching?

It’s not that all this doesn’t present challenges. Fox are rightly concerned about their viewership numbers and if people are shifting to cheaper Kayo that will impact valuation of rights later on. Equally Telstra may not value HAL broadcasts

And it’s not that viewing isn’t down significantly, it is and in line with crowds falling off.

But the probability is that HAL viewers have abandoned Foxtel for free Telstra or the cheaper Kayo. I did and I know I’m not alone.

Number of AFL Live Passes that were activated, specifically just the app to be able to stream games.  Means the average subscriber watched a bit less than 2 games or 5 hours.


Not really.  What ratio do you think HAL does vs the AFL streaming wise?  AFL may be on FTA but AFL also has a few games each weekend that overlap.  You could say this is a disadvantage because people can't watch every game this way, or it is an advantage because they can stream and watch the TV at the same time.

Given cricket outrated the HAL about 5-1, we're talking less than 16K subs being attributed to HAL when it was at 100K.  I've been through Google Trends before as well, where A-League has ZERO association with Kayo-reality is less than 10K are even HAL related.  Recent subscribers would be Super Cars, F1, AFL and NRL related.  Maybe 25% of subscribers are watching at one time-so 4K per game if 16K could be attributed to HAL.

Alternatively, let's say there's only 1M Fox Sports viewers (there's far more) with sports packages, A-League just got 2.4% per game this weekend.  That's 3.6K average per game with 150K subscribers.  (But Fox Sports actually has over 2M viewers weekly-so you could probably halve that number.)

Sometimes there is no magic thing that can be done...

We are in a pile under to our necks....

We as a community have become a rabble...  we are leaderless and clueless on what to do...

Those that want to cast all blame at FFA also need to dig a little deeper....

I won't hold my breath ... to me it obvious ... we need a workable plan over the short, medium and long term... however we have become so divided with many arguing their positions  as a matter of fact... unity seems light years away.

I read today with sadness in many ways on TWG site, an article who FFA are supporting for the next president of the AFC... essentially it widens the gap between say the Craig Foster and his supporters and the current stakeholders ... 

I hope and pray the new Hal ownership group are savvy and can connect, lead and grow the game... 

@Midfielder

A few months ago someone posted about the chaos that follows the fall of a political dictator, we’re still in that chaos phase.

I’m not sure I can point to any area of our game that’s working okay, even locally Football Brisbane had to postpone the opening rounds of their competition last weekend after an administration stuff up which seemed to sum things up nicely.

Everything the FFA Board seems to takes too long. And when they do come to a decision it appears to be a questionable one (Stajcic sacking, West Melbourne first not SW Sydney, AFC President support .... and why haven’t they filled those vacant Board positions?)

It’s a proper cluster fuck but we should recognise the fall of the dictator often leads to this. But man, we have some egotistical dickheads in our sport.

@RossL

When dealing with HAL viewership we’re dealing in such low numbers that drawing parallels with AFL and NRL is problematic, it’s the same in industry market research - niche markets and mass markets have different characteristics and behaviours and to extrapolate between the two is dangerous.

Again, not to say the HAL hasn’t got problems. It has. The long term fall off of the viewing figures is the most alarming, SBS v TEN the best comparison and hard to explain.

The short term fall off is easier to analyse, albeit guess work is required.

I scrolled down this thread looking for actual averages but couldn’t find them; so let me assume pre-Kayo/Telstra the Fox average was 52k/game and it’s now say 32k/game.

That’s a difference of 20k

Various informal surveys (twitter, FB etc) suggest 1 in 3 viewing Supporters have changed habits from FoxSports to their Kayo platform. If that’s true that would be 17.5k/game. Even minor viewing on Telstra would close the remaining loss of 2.5k.

That’s still not great of course because 52k was already a number that was down significantly on previous years and 52k subscribers on the old fox packages north of $50/month generated way more cash than cheaper Kayo does. So the truth is football viewing needs to grow just to standstill in terms of revenue to Fox.

Your totally informal anecdote is accurate but not large research company that executes daily and has no reason to be biased?  HAL isn't different and isn't doing significantly better than others.

On the 300K+ platform of Foxtel Now HAL could not break more than 6K, it is not doing 18K a game on Kayo.  That'd be the best NRL game from this weekend just gone or one of the better BBL games or maybe the Superbowl.

A fair guess is an average of about 3K on Kayo, 3K on Telstra and 3K on Foxtel Now (and there are good arguments to halve those numbers, not double them).  Now that would say HAL is doing 25% of its Foxtel broadcast on some type of streaming-which is extremely high as a percentage.  AFL, NRL, BBL are all sub-20%.

I've heard that in April, all train lines in Melbourne are under works on the wknds, meaning noone will be able to get to AFL games on wknds.

Start of the AFL season will be crucified crowd-wise.  They'll have a huge drop in attendances as a result