Australian Football TV Ratings Season 2018-19


Australian Football TV Ratings Season 2018-19

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Eldar - 21 Aug 2019 1:57 PM
Part of the problem for FTA is they need to make a quantum shift into the new media era, with younger audiences, niche/targeted programming, streaming, content sales etc and they are stuck overpaying for mature sports with flatlining audiences, reality TV and content that has limited youth and international appeal.

Yep and it does not help when their sports departments and key decision makers come mostly from AFL & Cricket backgrounds.... if we ignore Football and compare how Basketball with a massive international presence and having male and female international sides and in domestic competitions for yonks in Australia and compare to Netball essentially a NZ & Australia code and look at the media bliz Netball has received over the last two to three years our mainstream media buyers are very heavily influenced by mostly AFL & Cricket folk... 
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Midfielder - 21 Aug 2019 2:47 PM
Eldar - 21 Aug 2019 1:57 PM

Yep and it does not help when their sports departments and key decision makers come mostly from AFL & Cricket backgrounds.... if we ignore Football and compare how Basketball with a massive international presence and having male and female international sides and in domestic competitions for yonks in Australia and compare to Netball essentially a NZ & Australia code and look at the media bliz Netball has received over the last two to three years our mainstream media buyers are very heavily influenced by mostly AFL & Cricket folk... 

Does Netball get the better rub of the green over basketball because of the AFL/Cricket folk?  How does that make any sense?

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bettega - 21 Aug 2019 3:57 PM
Midfielder - 21 Aug 2019 2:47 PM

Does Netball get the better rub of the green over basketball because of the AFL/Cricket folk?  How does that make any sense?

Netball and AFL have a very close relationship and have co supported each other for decades many AFL clubs wanta a Netball club in new league... 
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Midfielder - 21 Aug 2019 4:30 PM
bettega - 21 Aug 2019 3:57 PM

Netball and AFL have a very close relationship and have co supported each other for decades many AFL clubs wanta a Netball club in new league... 

I think its different things though, netball is a legitimately popular sport that is also starved of money and exposure because all the eggs are in the AFL/NRL/Cricket basket. Basketball and Football as well.


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YouTube/FB/Twitter/Insta.

Sell it to Foxtel/Kayo for peanuts.

Put in hard ads. Increase the audience by encouraging sharing and subscribing. And share the videos on Fed webpages.

Like, why are we chasing our asses? This is not 2010. Tech is moving rapidly.


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Midfielder - 21 Aug 2019 4:30 PM
Netball and AFL have a very close relationship and have co supported each other for decades many AFL clubs wanta a Netball club in new league... 

In Victorian country towns, AFL and netball clubs are combined. its been a long-held tradition. Thats why they are closely linked. 
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Feed_The_Brox - 22 Aug 2019 10:24 AM
Midfielder - 21 Aug 2019 4:30 PM

In Victorian country towns, AFL and netball clubs are combined. its been a long-held tradition. Thats why they are closely linked. 

It happens in Southern NSW as well, but it's a bit of a stretch to say that because clubs in regional areas are combined that the sports at Head Office level are so tightly entwined that the TV execs are giving preference to Netball over Basketball.

Sometimes we are so keen to look for excuses for our underperformance that we start seeing excuses everywhere.

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TheSelectFew - 22 Aug 2019 10:18 AM
YouTube/FB/Twitter/Insta.

Sell it to Foxtel/Kayo for peanuts.

Put in hard ads. Increase the audience by encouraging sharing and subscribing. And share the videos on Fed webpages.

Like, why are we chasing our asses? This is not 2010. Tech is moving rapidly.

The J-League did something similar and increased their revenue by about 4 times... 

I like it.... best of all with the existing owners we have they have pockets deep enough to bankroll it til it gets off the ground....

Imagine this ... [PS I understand you already understand this but its for others]... imagine we connect to the regional associations and via them to our park teams... and via the committees of the park teams players are encouraged to pick up the streams... we could within a reasonably short period of time build a base and then interest to enable P & R to be introduced... 



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“Juventus eye Asia growth with bid for earlier kickoffs The "big five" European Leagues enjoyed record revenues in the 2017-18 season, earning a combined 15.6 billion euros ($17.30 billion), but Serie A lags behind the Premier League, Bundesliga and La Liga. "We have to find the right balance between domestic and global audiences," Ricci told BBC Sport. "It is not just about the broadcasting times, it is also about the rights distribution and who is showing the games. "In that sense, the difference between the Premier League and Serie A is huge. This is a very old story and one of the more frequent reasons for fights with the league." Juve say the evening kickoffs in Italy reduce the scope to attract viewers in Asia. The current television rights deal for Serie A matches runs until 2021. The new Serie A season kicks off on Saturday with champions Juve playing at Parma.”

https://au.eurosport.com/football/juventus-eye-asia-growth-with-bid-for-earlier-kickoffs_sto7415987/story.shtml


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Serie A has missed the boat.  They're miles behind the Premier League, and that ain't about to change.

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Why TV networks still bet billions on football

Concerns of a “broken” sporting rights model appeared far from the minds of television executives upon the release of full-year earnings last week, and media buyers suggest the football codes still afford networks the best seat at the table with major advertisers.
Amid poor financial results and commentary about “ageing formats”, Seven’s AFL season was among the network’s highlights, while Nine also celebrated the success of its sports line-up to date.In its annual report Seven said that AFL viewership was up 10 per cent year on year, while Nine reported revenue from the NRL had climbed by 1 per cent from last financial year.
Nine said it would commit $876.87 million to the purchase of television and subscription video programming and sports broadcasting in the next one to five years.

https://www.theaustralian.com.au/business/media/why-tv-networks-still-bet-billions-on-football/news-story/f797e0c159123265f461942216b3eabf



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bettega - 27 Aug 2019 8:09 AM

Why TV networks still bet billions on football

Concerns of a “broken” sporting rights model appeared far from the minds of television executives upon the release of full-year earnings last week, and media buyers suggest the football codes still afford networks the best seat at the table with major advertisers.
Amid poor financial results and commentary about “ageing formats”, Seven’s AFL season was among the network’s highlights, while Nine also celebrated the success of its sports line-up to date.In its annual report Seven said that AFL viewership was up 10 per cent year on year, while Nine reported revenue from the NRL had climbed by 1 per cent from last financial year.
Nine said it would commit $876.87 million to the purchase of television and subscription video programming and sports broadcasting in the next one to five years.

https://www.theaustralian.com.au/business/media/why-tv-networks-still-bet-billions-on-football/news-story/f797e0c159123265f461942216b3eabf



Yeah but where does this leave football? After ARL get there $100m a year TV deal in 3 months I cant see anything left for HAL form Fox or Ch 10.


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nomates - 27 Aug 2019 1:04 PM
bettega - 27 Aug 2019 8:09 AM

Yeah but where does this leave football? After ARL get there $100m a year TV deal in 3 months I cant see anything left for HAL form Fox or Ch 10.

Why not?  TEN need live sport, A-League is the logical one.

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bettega - 27 Aug 2019 3:23 PM
nomates - 27 Aug 2019 1:04 PM

Why not?  TEN need live sport, A-League is the logical one.

Because the article says that despite 7 being in strife financially, afl is the highlight of its content. 

HAL was no highlight for TEN or Fox. We know Fox is looking to shed it. I dunno if TEN would be paying big bucks. 
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Footballer - 28 Aug 2019 12:02 PM

HAL was no highlight for TEN or Fox. We know Fox is looking to shed it. I dunno if TEN would be paying big bucks. 

well you can guarantee the HAL won't be receiving less money that what they are currently getting. 
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Footballer - 28 Aug 2019 12:02 PM
bettega - 27 Aug 2019 3:23 PM

Because the article says that despite 7 being in strife financially, afl is the highlight of its content. 

HAL was no highlight for TEN or Fox. We know Fox is looking to shed it. I dunno if TEN would be paying big bucks. 

I still think TEN can make football its point of difference and attract a new audience.
At the moment, TEN struggles to stay ahead of the ABC.

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Here's the thing, If Optus had money then why didn't they buy the NBL? Same thing with Ch10 if they had money why not buy the NBL? The same thing will happen with the HAL no one will buy it.

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“Kayo Sports reports record online audiences, as Aussies embrace multiple streaming TV services Jennifer Dudley-Nicholson, National technology editor, News Corp Australia Network an hour ago Australians are rapidly embracing streaming television for everything from live sport to kids’ shows, with figures released today showing new entrant Kayo Sports more than tripled its subscribers in less than a year. And experts say the streaming trend will continue to take over Australian viewing habits, with subscriptions predicted to soar from 12 million this year to more than 21 million in 2023. The forecast from Telsyte also comes just months before two new big-name services arrive in Australia — Disney+ and Apple TV+ — asking viewers to make more difficult entertainment choices. Kayo Sports, which launched last November, revealed it attracted 382,000 subscribers by June — more than three times as many as its 115,000 users at the end of last year.

Chief executive Julian Ogrin said many of those subscribers tuned into watch the recent Cricket World Cup, including 220,000 viewers who streamed the New Zealand vs England final alone. MORE IN TECHNOLOGY NBN chief financial officer Stephen Rue. Supplied. NBN plan shows delays, rising costs NBN plan shows delays, rising costs Australia’s matches at the tournament attracted an average of 175,000 viewers, although even more viewers tuned into India’s games, with an average audience of 187,000. Other streaming sport highlights included Ash Barty’s French Open Grand Slam victory, which attracted 64,000 subscribers, the NBA Finals, German Formula 1 Grand Prix, and the recent West Coast versus Richmond AFL game. Mr Ogrin said AFL and NRL fans were both streaming 3.5 hours of their brand of football every week, and most subscribers were streaming more than just one code. “Kayo is really transforming the way people watch sport,” he said. “They’re watching over eight hours of streaming sport on average per week, and they’re spanning six different sports. This level of engagement is unprecedented.”

Mr Ogrin said viewers typically streamed more sport on the big screen rather than a mobile device, and he expected the audience for streaming services to more than double in Australia in the coming years. “The growth of streaming services in households is enormous,” he said. “People have a very strong appetite for all the different fields of content.” Telsyte managing director Foad Fadaghi said research showed Australians had taken out 2.8 million more subscriptions over the past year, and two in five households now subscribed to more than one service. “Consumers are used to paying for streaming now, particularly because the music industry went that way,” he said. “It’s logical for them to look at video in the same way. “In the past, they would have bought DVDs, rented movies, or bought downloads. “Now we’re seeing them shifting that spend to a subscription with a brand that has the content they want.”

However Australian viewers may face some tough choices this year. In addition to existing streaming services including Netflix, Stan, Kayo Sports, and Foxtel Now, Disney has announced plans to launch its streaming service in Australia on November 19, and Apple is expected to launch its TV+ service later this year. But Mr Fadaghi said most viewers were comfortable signing up to more than one streaming service, with one in three Australians claiming to have “no set limit” for the number of services they would take out at once. Kayo Sports is part-owned by News Corp.”
https://www.themercury.com.au/technology/kayo-sports-reports-record-online-audiences-as-aussies-embrace-multiple-streaming-tv-services/news-story/d2c4dffdd3508dcee0da2e45fbd84be9


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nomates - 28 Aug 2019 6:29 PM
Here's the thing, If Optus had money then why didn't they buy the NBL? Same thing with Ch10 if they had money why not buy the NBL? The same thing will happen with the HAL no one will buy it.

NBL Grand Final = 50k viewers 

HAL GF = 500k

Regular NBL games pull about 20% of regular HAL viewing figures. 
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Correct me if I’m wrong but those Kayo viewing figures quoted in the article above are some of the first to be made public are they not?

Question is; why are they so secretive/hard to find?
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CHEP - 1 Sep 2019 10:26 PM
Correct me if I’m wrong but those Kayo viewing figures quoted in the article above are some of the first to be made public are they not?Question is; why are they so secretive/hard to find?

Streaming viewing numbers relate directly to value. 

If only Foxtel know the actual streaming numbers then they have the upper hand in any rights negotiations. 
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In the case of the aleague, it seems like they conveniently withhold Kayo figures because it suits their narrative that traditional broadcast viewership is in decline.
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more Kayo data here
https://media.kayosports.com.au/media-release/aussies-cant-get-enough-sport-on-kayo/?irgwc=1&extcamp=1337429-aff-imp-lnk-acq-gen-mti&channel=8808&marketing=impact-1&campaign=launch&voucher=LAUNCH



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CHEP - 1 Sep 2019 10:26 PM
Correct me if I’m wrong but those Kayo viewing figures quoted in the article above are some of the first to be made public are they not?Question is; why are they so secretive/hard to find?

Another reason would be that each Kayo streamer who switches from Foxtel provides 3x less revenue to Newscorp. They don't really want to highlight the huge revenue hit taken when people churn even to a service they own.
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“No Free-To-Air coverage as Australia's World Cup Campaign Commences Next Week Australian Football Fans will require a subscription if they wish to follow the Socceroo's fortunes, as the World Cup qualifying campaign commences next week. 3 September 2019 Despite initial hopes a deal would be done with the 10 Network, the road to the World Cup now looks set to be a Foxtel/Kayo exclusive after the Football Federation Australia (FFA) failed to secure a free-to-air deal for the opening match in time. The Australian team will play 8 World Cup Qualifier matches over the next ten months with the first contest to be against Kuwait on September 10. Teams in the qualification group include Jordan, Chinese Taipei, and Nepal. The free-to-air set back comes as little progress appears to have been made regarding an A-League broadcast deal. 10 had been hoping to secure A-League broadcast rights for the next four seasons. The deal would see two matches per round broadcast on free-to-air television in Saturday and Sunday late afternoon timeslots. FFA released the fixture for 2019/2020 A-League last month. The draw features regular Saturday marquee matches in the 5:15pm AEST timeslot. The early evening timeslot is understood to be an essential requirement from 10 for a potential new broadcast deal. Negotiations between 10 and the FFA have been taking place for much of the year. The FFA has scheduled Sunday matches at 4pm AEST. A move also designed to fit in with 10's schedule. Speaking at the Fixture announcement last month, FFA Head of Leagues, Greg O'Rourke stated "Our discussions with potential free to air broadcasters are ongoing and we hope to have a positive announcement before the Hyundai A-League 2019/20 Season commences.” A key factor for 10 in securing A-League broadcast rights will be the requirement to obtain the matches exclusively. Fox Sports currently broadcasts all games of the competition. The Pay-TV broadcaster would be willing to give up two games per round, but only if it receives significant compensation from 10. Caltex Socceroos – FIFA World Cup Qatar 2022 Kuwait v Australia Date: Tuesday, 10 September 2019 Venue: Kuwait Club Stadium, Kuwait City, Kuwait Kick-off: 6.30pm (local); 1.30am + 1 (AEST) Broadcast: Live in Australia on FOX SPORTS, Kayo Sports, and via the My Football Live App, Live, Fast and Data Free for Telstra mobile customers  Australia v Nepal Date: Thursday, 10 October 2019 Venue: GIO Stadium, Canberra Kick-off: 7.30pm (AEDT) Broadcast: Live in Australia on FOX SPORTS, Kayo Sports, and via the My Football Live App, Live, Fast and Data Free for Telstra mobile customers”

https://tvblackbox.com.au/page/2019/9/3/no-free-to-air-coverage-as-australias-world-cup-campaign-commences-next-week

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Some detail of what is happening with subscription loss and Kayo and Foxtel Now uptake.

https://www.adnews.com.au/news/foxtel-revenue-is-falling-but-subscriptions-surge-through-its-new-streaming-services
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[quote]
scott20won - 3 Sep 2019 1:31 PM
FFA released the fixture for 2019/2020 A-League last month. The draw features regular Saturday marquee matches in the 5:15pm AEST timeslot. The early evening timeslot is understood to be an essential requirement from 10 for a potential new broadcast deal

LMAO

So our best games have been put in our worst time slot in hope that Channel 10 may secure the games, and everybody will watch them in large numbers during our worst timeslot if they do




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Gyfox - 3 Sep 2019 4:48 PM
Some detail of what is happening with subscription loss and Kayo and Foxtel Now uptake.

https://www.adnews.com.au/news/foxtel-revenue-is-falling-but-subscriptions-surge-through-its-new-streaming-services

That’s a good read 
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bluebird - 3 Sep 2019 5:42 PM
[quote]
scott20won - 3 Sep 2019 1:31 PM

LMAO

So our best games have been put in our worst time slot in hope that Channel 10 may secure the games, and everybody will watch them in large numbers during our worst timeslot if they do

What an absolute joke. Thanks new ffa/indy hal...
Edited
Last Year by libel
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scott20won - 3 Sep 2019 1:31 PM
“No Free-To-Air coverage as Australia's World Cup Campaign Commences Next Week Australian Football Fans will require a subscription if they wish to follow the Socceroo's fortunes, as the World Cup qualifying campaign commences next week. 3 September 2019 Despite initial hopes a deal would be done with the 10 Network, the road to the World Cup now looks set to be a Foxtel/Kayo exclusive after the Football Federation Australia (FFA) failed to secure a free-to-air deal for the opening match in time. The Australian team will play 8 World Cup Qualifier matches over the next ten months with the first contest to be against Kuwait on September 10. Teams in the qualification group include Jordan, Chinese Taipei, and Nepal. The free-to-air set back comes as little progress appears to have been made regarding an A-League broadcast deal. 10 had been hoping to secure A-League broadcast rights for the next four seasons. The deal would see two matches per round broadcast on free-to-air television in Saturday and Sunday late afternoon timeslots. FFA released the fixture for 2019/2020 A-League last month. The draw features regular Saturday marquee matches in the 5:15pm AEST timeslot. The early evening timeslot is understood to be an essential requirement from 10 for a potential new broadcast deal. Negotiations between 10 and the FFA have been taking place for much of the year. The FFA has scheduled Sunday matches at 4pm AEST. A move also designed to fit in with 10's schedule. Speaking at the Fixture announcement last month, FFA Head of Leagues, Greg O'Rourke stated "Our discussions with potential free to air broadcasters are ongoing and we hope to have a positive announcement before the Hyundai A-League 2019/20 Season commences.” A key factor for 10 in securing A-League broadcast rights will be the requirement to obtain the matches exclusively. Fox Sports currently broadcasts all games of the competition. The Pay-TV broadcaster would be willing to give up two games per round, but only if it receives significant compensation from 10. Caltex Socceroos – FIFA World Cup Qatar 2022 Kuwait v Australia Date: Tuesday, 10 September 2019 Venue: Kuwait Club Stadium, Kuwait City, Kuwait Kick-off: 6.30pm (local); 1.30am + 1 (AEST) Broadcast: Live in Australia on FOX SPORTS, Kayo Sports, and via the My Football Live App, Live, Fast and Data Free for Telstra mobile customers  Australia v Nepal Date: Thursday, 10 October 2019 Venue: GIO Stadium, Canberra Kick-off: 7.30pm (AEDT) Broadcast: Live in Australia on FOX SPORTS, Kayo Sports, and via the My Football Live App, Live, Fast and Data Free for Telstra mobile customers”

https://tvblackbox.com.au/page/2019/9/3/no-free-to-air-coverage-as-australias-world-cup-campaign-commences-next-week

I'm just starting to understand that if TEN gets the two games per week, it involves an outlay of cash to Fox, NOT to the FFA.  The FFA get zero, and when they say they are involved in negotiations, well, they are a bit like an innocent bystander.  The ball is entirely in Fox's court, and they are trying to offset a bit of what they paid for the rights, maybe looking for $10 mill per annum, or something similar, and TEN are obviously wanting the product for next to nothing,

GO


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