It always raises a smile when people complain about lack of marketing for the coming season and it makes me wonder what people expect?
In Brisbane in looks something like this:
* Roar just completed their 10th publicity event with about 25,000 people attending so far (their next one is coming up soon with 5,000+ expected in Hervey Bay).
* Roars insta, Twitter and Facebook pages are full of new season stuff and you can’t avoid it if you’re connected to them. These platforms reach about 250,000 users.
* Same for the A Leagues socials; if you’re connected you can’t miss it. These platforms reach nearly a million users.
* Football Queensland socials have done some (but fairly limited) promotion which normally ramps up after finals has finished. This is another 100,000 users.
* Roar have been attending various clubs Presentation Days. Yesterday my clubs junior presentation day was attended by about 5,000 people and at the Center of it all was a giant inflatable pitch branded Roar, and at the awards speech itself Rory the Lion is handing out prizes in his Roar shirt.
* Suncorp Stadium socials have been promoting the new season and the fact Roar are next up at the venue. These platforms also reach about half a million people.
* In the next couple of weeks around 30,000 junior players will be contacted offering them free Roar Rascals membership for the new season. (Personally I think this should be done a month sooner as timing is everything).
Whats not working all that well and could be improved:
* Local (print) media coverage is generally poor and they carry more EPL stories than Roar, and in fact more Adelaide Utd stories than Roar. And what they do have is pay walled.
* TV/Radio coverage exists, especially ABC local and C10 who both report frequently but there’s not enough of it.
But basically if you are “connected” you can’t miss the season countdown which started at 100 days, 50 days, and just passed 28 days ...
If you’re not connected it’s a different story. But then again how many people know:
- if the Netball Grand Final was last weekend or next?
- when the Super Rugby season starts?
- when the NBL season starts?
All three have had major news stories this past week - who read about those??
So so what do people expect?
(and huge assumption other clubs are doing similar things to Roar)