Australian Football TV Ratings Season 2019-20


Australian Football TV Ratings Season 2019-20

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Melbcityguy
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City vs Sydney Saturday night could get good ratings 
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Melbcityguy - 29 Jul 2020 9:17 PM
City vs Sydney Saturday night could get good ratings 

Let’s hope so. We need less talk about ratings failures and more about the football itself. 
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Melbcityguy - 29 Jul 2020 9:17 PM
City vs Sydney Saturday night could get good ratings 

yes it should do well on ABC, no fans allowed to attend though which is a bit strange for a game when Sydney is lifting the plate
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TheRealFootballSupporter - 30 Jul 2020 5:19 PM
Melbcityguy - 29 Jul 2020 9:17 PM

yes it should do well on ABC, no fans allowed to attend though which is a bit strange for a game when Sydney is lifting the plate

Adelaide were presented the premier's plate at home with no fans on a weekday afternoon years before Corona aha


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WSW vs Wellington got 14k
Haven't seen any other ratings since 2nd game back, so this currently is the highest Fox rating I know of since the return.

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Watched the City TV coverage on YouTube today and thought it was well presented. 

Looking at the number of views that it appeared to receive though would be a bit disappointing for the investment that was likely required. 

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bettega - 1 Aug 2020 12:39 PM
WSW vs Wellington got 14k
Haven't seen any other ratings since 2nd game back, so this currently is the highest Fox rating I know of since the return.

Winter football won't be a long term viable option 
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Jegga7698 - 2 Aug 2020 3:20 AM
bettega - 1 Aug 2020 12:39 PM

Winter football won't be a long term viable option 

The ABC ratings have been pretty good though.

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A-League
Melbourne City v Sydney
ABC 51,000
Fox sports 9,000

1st vs 2nd was expecting more 

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Melbcityguy - 2 Aug 2020 11:43 AM
A-League
Melbourne City v Sydney
ABC 51,000
Fox sports 9,000

1st vs 2nd was expecting more 

Let’s just forget about ratings as they will not be good viewing. There’s next to no way of turning the mess we now find ourselves in into a good news story quickly.

Likely best to just focus on the football for once.
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bettega - 2 Aug 2020 9:23 AM
Jegga7698 - 2 Aug 2020 3:20 AM

The ABC ratings have been pretty good though.

ABC ratings have been about the same as they were during summer.

Foxtel ratings have been awful, and as foxtel pay the bills. They'll most likely demand the a-l go back to summer if FFA want a contract beyond next season.

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Jegga7698 - 2 Aug 2020 3:48 PM
bettega - 2 Aug 2020 9:23 AM

ABC ratings have been about the same as they were during summer.

Foxtel ratings have been awful, and as foxtel pay the bills. They'll most likely demand the a-l go back to summer if FFA want a contract beyond next season.

Unless there’s another nationwide shutdown, won’t happen, Foxtel are stuck for one more season under what was agreed. Foxtel ratings suck because people canned their subs and did not return once the league recommenced. Some may have got kayo. Regardless, Foxtel is dead under it’s current model for football. 
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Jegga7698 - 2 Aug 2020 3:48 PM
bettega - 2 Aug 2020 9:23 AM

ABC ratings have been about the same as they were during summer.

Foxtel ratings have been awful, and as foxtel pay the bills. They'll most likely demand the a-l go back to summer if FFA want a contract beyond next season.

lol. as if there is any chance the AL will be on Foxtel post July 2021. 
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I read abc news daily (I’m not a lefty). Rarely is the aleague result published on their main page of at all. It’s all afl
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Melbcityguy - 2 Aug 2020 11:43 AM
A-League
Melbourne City v Sydney
ABC 51,000
Fox sports 9,000

1st vs 2nd was expecting more 

I stumbled across a tweet today, not realising you had already put the ratings up from last Saturday.
I won't compare to the big Winter codes, but it's worth comparing to some of the less lights, ratings for the same day.

Netball
Gem:  Firebirds vs Lightning, 88k
Gem:  Thunderbirds vs Fever, 82k

Rugby
Fox:  Brumbies vs Reds, 62k
Fox: Chiefs vs Crusaders, 36k

I'll just add one thing, barely two years ago, we would have expressed concern at seeing a rating of 36k (which two NZ rugby sides achieved on Fox), but now, we'd celebrate such a number,

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bettega - 5 Aug 2020 2:52 PM
Melbcityguy - 2 Aug 2020 11:43 AM

I stumbled across a tweet today, not realising you had already put the ratings up from last Saturday.
I won't compare to the big Winter codes, but it's worth comparing to some of the less lights, ratings for the same day.

Netball
Gem:  Firebirds vs Lightning, 88k
Gem:  Thunderbirds vs Fever, 82k

Rugby
Fox:  Brumbies vs Reds, 62k
Fox: Chiefs vs Crusaders, 36k

I'll just add one thing, barely two years ago, we would have expressed concern at seeing a rating of 36k (which two NZ rugby sides achieved on Fox), but now, we'd celebrate such a number,

No Fkn way we’re that low and netball is beating us. No way
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What’s the A-league ratings before break vs after break? 
Edited
4 Years Ago by Glory Recruit
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This crap about the A-league ratings diving over the last month, which they have, is irrelevant. 

Loads of people like me went "fuck it Sydney have won it anyway,  I'll just start watching again next season".


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Coverdale - 2 Aug 2020 4:22 PM
Jegga7698 - 2 Aug 2020 3:48 PM

Unless there’s another nationwide shutdown, won’t happen, Foxtel are stuck for one more season under what was agreed. Foxtel ratings suck because people canned their subs and did not return once the league recommenced. Some may have got kayo. Regardless, Foxtel is dead under it’s current model for football. 

Foxtel is borderline dead in its current model as a whole. For the monthly value of foxtel you could subscribe yourself to Netflix, Stan, Disney and Amazon and still spend less. Along with that the younger people and younger adults are consuming more social media and streaming services. If you took the average teenager at this point and measured the amount of time they spent Youtube, Netflix, Tik tok and social media in comparison with foxtel or FTA TV it would be massive. 

The model Foxtel grew off was inventive years ago but technology adapts fast, very fast. And it seems foxtel have been very slow with their adaption. I think the departure from Foxtel could be good for A-league depending obviously on whether they can secure a deal with Optus or another possible broadcaster.
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elksy - 7 Aug 2020 8:15 PM
Coverdale - 2 Aug 2020 4:22 PM

Foxtel is borderline dead in its current model as a whole. For the monthly value of foxtel you could subscribe yourself to Netflix, Stan, Disney and Amazon and still spend less. Along with that the younger people and younger adults are consuming more social media and streaming services. If you took the average teenager at this point and measured the amount of time they spent Youtube, Netflix, Tik tok and social media in comparison with foxtel or FTA TV it would be massive. 

The model Foxtel grew off was inventive years ago but technology adapts fast, very fast. And it seems foxtel have been very slow with their adaption. I think the departure from Foxtel could be good for A-league depending obviously on whether they can secure a deal with Optus or another possible broadcaster.

Agree. I dropped foxtel in May and I don’t feel like I’m missing anything at all. I was on an expensive plan to give a broad range of content but I hardly ever watched most of it.

The way of the future is a mixed coverage deal with streaming services, FTA and an in house FFA media option thrown in to the picture. It may need bring the $$ overnight, but it helps capture a broader audience, and limits the current issues of one broadcaster effectively benching our product and then claiming the numbers are bad. Of course they are when Foxtel go out of their way to show they couldn’t care less. 



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Friday night ratings are out (from Mediawweek):
Fox

A-League:
WU v WSW:  14k  (it looks like we're stubbornly stuck in that 10k to 14k range)

Rugby:
Rebels v Brumbies:  50k

AFL:
Ess v Carl:  189k  (911k on FTA)

NRL:
Souths v Broncos: 248k (762k on FTA)
Manly v Warriors:  216k

Once again the rugby, a cobbled together comp of 5 clubs, gets nearly 4x the ratings of an A-League game on a Friday night.

The tweet I saw also had some Thursday night ratings, incredibly, the Suns vs Saints got 208k,  from what I understand, these are two of the smallest clubs in the AFL, in fact, the Suns probably have fewer fans than the Giants!
So the Suns can attract 208k on a Thursday night, playing another small club, and a huge club like the Wanderers can only get 14k on a Friday night.

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Kayo subscribers.
30/6/19= 331k
30/09/19= 364k
31/12/19= 350k
31/03/20= 409k
30/06/20= 419k
04/08/20= 542k
So with NRL restarting on May 28th we get we get no noticeable bump
with AFL restarting June 11, there is again no noticeable bump
then with the a-league restarting July 17 we get a bump of 120k.


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Eldar - 8 Aug 2020 12:45 PM
Kayo subscribers.
30/6/19= 331k
30/09/19= 364k
31/12/19= 350k
31/03/20= 409k
30/06/20= 419k
04/08/20= 542k
So with NRL restarting on May 28th we get we get no noticeable bump
with AFL restarting June 11, there is again no noticeable bump
then with the a-league restarting July 17 we get a bump of 120k.

Sure if you ignore the drop off in May that sent it down to 272k before climbing to 419k at the end of June, Id say thats a noticeable bump. I mean if you want to throw restart figures out there.

https://twitter.com/footyindustryAU/status/1291940459409899521






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The_Wookie - 8 Aug 2020 5:43 PM
Eldar - 8 Aug 2020 12:45 PM

Sure if you ignore the drop off in May that sent it down to 272k before climbing to 419k at the end of June, Id say thats a noticeable bump. I mean if you want to throw restart figures out there.

https://twitter.com/footyindustryAU/status/1291940459409899521






If you are Mr SportsIndustry then I was just reposting your original figures, though I see you have since added a figure for May.

Either way, it shows a sizeable bump well after the resumption of AFL/NRL and coinciding with the a-league, which is pretty hard to ignore.

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Eldar - 8 Aug 2020 7:00 PM
The_Wookie - 8 Aug 2020 5:43 PM

If you are Mr SportsIndustry then I was just reposting your original figures, though I see you have since added a figure for May.

Either way, it shows a sizeable bump well after the resumption of AFL/NRL and coinciding with the a-league, which is pretty hard to ignore.

graph hasnt been altered since i first posted it, unless you are talking about the text post the other day.

Its also pretty hard to assume that its all A-league connected. Super Rugby AU started on July 3. Supercars didnt resume until June 27. AFL started mid june and would still have been finding subs, as would the NRL. The NRL, AFL and A-league all have 2.50 a month deals with Kayo for ticketed club members.
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bettega - 8 Aug 2020 12:30 PM
Friday night ratings are out (from Mediawweek):
Fox

A-League:
WU v WSW:  14k  (it looks like we're stubbornly stuck in that 10k to 14k range)

Rugby:
Rebels v Brumbies:  50k

AFL:
Ess v Carl:  189k  (911k on FTA)

NRL:
Souths v Broncos: 248k (762k on FTA)
Manly v Warriors:  216k

Once again the rugby, a cobbled together comp of 5 clubs, gets nearly 4x the ratings of an A-League game on a Friday night.

The tweet I saw also had some Thursday night ratings, incredibly, the Suns vs Saints got 208k,  from what I understand, these are two of the smallest clubs in the AFL, in fact, the Suns probably have fewer fans than the Giants!
So the Suns can attract 208k on a Thursday night, playing another small club, and a huge club like the Wanderers can only get 14k on a Friday night.

don't forget the rugby is a state based comp
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The_Wookie - 8 Aug 2020 7:17 PM
Eldar - 8 Aug 2020 7:00 PM

graph hasnt been altered since i first posted it, unless you are talking about the text post the other day.

Its also pretty hard to assume that its all A-league connected. Super Rugby AU started on July 3. Supercars didnt resume until June 27. AFL started mid june and would still have been finding subs, as would the NRL. The NRL, AFL and A-league all have 2.50 a month deals with Kayo for ticketed club members.

Well, I reconnected Kayo the day the a-league resumed, it is that easy. I am sure some fans took a couple of weeks to get around to it but regardless, I think Kayo would be happy with the bump in July and August and it does lend some credence to the idea that a sizeable amount of a-league fans are viewing through Kayo.

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Eldar - 8 Aug 2020 7:53 PM
The_Wookie - 8 Aug 2020 7:17 PM

Well, I reconnected Kayo the day the a-league resumed, it is that easy. I am sure some fans took a couple of weeks to get around to it but regardless, I think Kayo would be happy with the bump in July and August and it does lend some credence to the idea that a sizeable amount of a-league fans are viewing through Kayo.

Great theory but considering we know the actual Kayo audience was averaging 15K last season (confirmed by O’Rourke) and is about 50% of Fox number, that myth has been busted!








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Dont forget netball.That started in August and its huuuge.:)
Edited
4 Years Ago by crimsoncrusoe
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AJF - 9 Aug 2020 6:56 AM
Eldar - 8 Aug 2020 7:53 PM

Great theory but considering we know the actual Kayo audience was averaging 15K last season (confirmed by O’Rourke) and is about 50% of Fox number, that myth has been busted!

Some people were hanging on to the mysterious Kayo numbers like drowning sailors to sticks of wood.  The self-delusion had to be seen to be believed.
Edited
4 Years Ago by CS
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