Australian Football TV Ratings Season 2019-20


Australian Football TV Ratings Season 2019-20

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Melbcityguy
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Sydney FC v Western United 65,000
ABC 57,000
fox sports 8k
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I'm amazed by the ABC figures
virtually the same every week no matter who plays
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Melbcityguy - 16 Aug 2020 11:10 AM
Sydney FC v Western United 65,000
ABC 57,000
fox sports 8k

What were Kayo's ratings?
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Besides nix vs Perth are abc showing any other final matches live? Can’t seem to find any information 
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Melbcityguy - 20 Aug 2020 10:09 AM
Besides nix vs Perth are abc showing any other final matches live? Can’t seem to find any information 

No finals live on ABC
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Footballfirst - 16 Aug 2020 7:38 PM
Melbcityguy - 16 Aug 2020 11:10 AM

What were Kayo's ratings?

Shhh....Footballer said we weren't to speak of such things.

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Eldar - 20 Aug 2020 12:03 PM
Footballfirst - 16 Aug 2020 7:38 PM

Shhh....Footballer said we weren't to speak of such things.

no i didn't

i just told you not to post silly nonsense about foxtel cos it makes you look like a git

but if you have the kayo viewing numbers please post them, we'd love to see them.
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Kayo numbers have been confirmed as approx 50% of Foxtel proper. Last year average viewers on Kayo was 15K for AL. Those figured were released by O'Rourke so FFA obviously have access to them, the fact they arent releasing them to the public to counter the arguments the AL ratings are $hite tells you they aint that good. 

Lets stop this "Kayo is massive unknown audience" because it aint massive and it aint unknown








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AJF - 21 Aug 2020 10:25 AM
Kayo numbers have been confirmed as approx 50% of Foxtel proper. Last year average viewers on Kayo was 15K for AL. Those figured were released by O'Rourke so FFA obviously have access to them, the fact they arent releasing them to the public to counter the arguments the AL ratings are $hite tells you they aint that good. 

Lets stop this "Kayo is massive unknown audience" because it aint massive and it aint unknown

This.
Also, Fox have released public statements about good Kayo ratings for the NRL and AFL (quite big numbers when you consider how small the Kayo subscribers are).
So putting it all together, it's unlikely that we magically are attracting a greater proportion of Kayo subscribers than the other sports (which continue to get very high traditional Fox ratings).
I think we have to go back to Fox losing the Premier League to Optus for the start of our ratings woes.

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AJF - 21 Aug 2020 10:25 AM
Kayo numbers have been confirmed as approx 50% of Foxtel proper. Last year average viewers on Kayo was 15K for AL. Those figured were released by O'Rourke so FFA obviously have access to them, the fact they arent releasing them to the public to counter the arguments the AL ratings are $hite tells you they aint that good. 

Lets stop this "Kayo is massive unknown audience" because it aint massive and it aint unknown

Note that 50% applies to the AFL, its 38% for the NRL.

and this is based off a very small sample of data available.
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Footballer - 21 Aug 2020 6:14 AM
Eldar - 20 Aug 2020 12:03 PM

no i didn't

i just told you not to post silly nonsense about foxtel cos it makes you look like a git

but if you have the kayo viewing numbers please post them, we'd love to see them.

Yes, posting subscriber numbers is nonsense. Anyone who isn't an angry negative a-league hater is a git...cool, got it.

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AJF - 21 Aug 2020 10:25 AM
Kayo numbers have been confirmed as approx 50% of Foxtel proper. Last year average viewers on Kayo was 15K for AL. Those figured were released by O'Rourke so FFA obviously have access to them, the fact they arent releasing them to the public to counter the arguments the AL ratings are $hite tells you they aint that good. 

Lets stop this "Kayo is massive unknown audience" because it aint massive and it aint unknown

Posting subscriber numbers is nonsense but speculating on numbers based off of nothing in particular is smart. Righto!

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In today's Age, right on cue, an article about how Fox is delighted with AFL ratings (and I believe the Sydney press has something similar for the NRL).

But this is the most important bit, some ratings for four recent AFL games, showing total ratings, then the split between set top boxes and streaming:

Footy frenzy: Top-rating matches on Fox Footy through rounds 9-12

Round; Match; Total audience;  Foxtel (set-tops);  Foxtel Now/Foxtel Go/Kayo
R12: Melbourne v Collingwood, 389,000, 268,000, 121,000
R11: Port Adelaide v Richmond, 414,000, 273,000, 141,000
R10: Richmond v Brisbane Lions, 370,000, 225,000, 145,000
R9: Fremantle v Collingwood, 356,000, 237,000, 119,000



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Eldar - 21 Aug 2020 3:22 PM
AJF - 21 Aug 2020 10:25 AM

Posting subscriber numbers is nonsense but speculating on numbers based off of nothing in particular is smart. Righto!

What are you talking about. O'Rourke has publicly stated that KAYO (thats right KAYO only) was averaging 15K viewers per AL game  last year. That is not speculation, it is fact.

https://www.smh.com.au/sport/soccer/a-league-clubs-filling-pre-game-void-after-poor-restart-ratings-on-fox-20200721-p55e3x.html









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OK, so what were AFL and NRL averaging last year?

Are you speculating that with a-league averaging around 10k on Foxtel, that the Kayo figure is about 3-5k?

Here is a figure for you to deal with, $1.5 billion, the amount of money Foxtel is losing each year.

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Edited
5 Years Ago by Eldar
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Eldar - 21 Aug 2020 3:46 PM
OK, so what were AFL and NRL averaging last year?

Are you speculating that with a-league averaging around 10k on Foxtel, that the Kayo figure is about 3-5k?

Here is a figure for you to deal with, $1.5 billion, the amount of money Foxtel is losing each year.

For the NRL games, 2020 season live coverage has climbed 18% YOY across Foxtel & Kayo. The Sea Eagles v Eels highest rating match of round 10 had an average audience of 396,000 across Foxtel and Kayo. With a Fox League live audience of 282,000, that indicates the Kayo live audience was 114,000. (Kayo number includes streaming via Foxtel Go and Foxtel Now.)


https://www.mediaweek.com.au/fox-footy-and-fox-league-numbers-climb-kayo-audiences-revealed/











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AJF - 21 Aug 2020 8:55 PM
Eldar - 21 Aug 2020 3:46 PM

For the NRL games, 2020 season live coverage has climbed 18% YOY across Foxtel & Kayo. The Sea Eagles v Eels highest rating match of round 10 had an average audience of 396,000 across Foxtel and Kayo. With a Fox League live audience of 282,000, that indicates the Kayo live audience was 114,000. (Kayo number includes streaming via Foxtel Go and Foxtel Now.)


https://www.mediaweek.com.au/fox-footy-and-fox-league-numbers-climb-kayo-audiences-revealed/



So, the highest match of the round had an average of 114 000, over Kayo and Now, so lets take a punt and say that the games on Kayo and Now are averaging between 60-80k, now lets take another punt and split that 50-50 between Kayo and Now, so games on Kayo are averaging between 30 and 40k. Now take the figure of 15k from the a-league last year and add the 20% increase that we are seeing with streaming numbers and we are at about 18k or maybe half of the NRL average. Doesn't sound too bad at all really.

Now, over to you to find the negatives.

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Was quite surprised to turn on the tv to the ABC at 5pm only to realise the game wasn’t being shown .

Pity they aren’t able to show the finals. Was looking forward to it, but I have no interest in getting Foxtel again, or signing up to Kayo.

Given the ABC numbers have been holding up fairly well, certainly less than ideal.



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interesting from the US..

https://www.sportspromedia.com/news/bleacher-report-mls-us-soccer-tv-rights-2022


The new agreement, which according to Forbes is estimated to be worth a low seven-figure sum, will see Bleacher Report publish content across its digital channels in a bid to reach new fans. The deal also apparently creates the potential for additional revenue through branded content opportunities

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Eldar - 22 Aug 2020 7:43 PM
AJF - 21 Aug 2020 8:55 PM

So, the highest match of the round had an average of 114 000, over Kayo and Now, so lets take a punt and say that the games on Kayo and Now are averaging between 60-80k, now lets take another punt and split that 50-50 between Kayo and Now, so games on Kayo are averaging between 30 and 40k. Now take the figure of 15k from the a-league last year and add the 20% increase that we are seeing with streaming numbers and we are at about 18k or maybe half of the NRL average. Doesn't sound too bad at all really.

Now, over to you to find the negatives.

Considering actual Fox ratings have halved this season for AL, expecting Kayo to increase is highly optimistic, but even if we go with it, adding 18K Kayo to 8K Foxtel ain’t exactly healthy is it 








Edited
5 Years Ago by AJF
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Eldar - 22 Aug 2020 7:43 PM
AJF - 21 Aug 2020 8:55 PM

So, the highest match of the round had an average of 114 000, over Kayo and Now, so lets take a punt and say that the games on Kayo and Now are averaging between 60-80k, now lets take another punt and split that 50-50 between Kayo and Now, so games on Kayo are averaging between 30 and 40k. Now take the figure of 15k from the a-league last year and add the 20% increase that we are seeing with streaming numbers and we are at about 18k or maybe half of the NRL average. Doesn't sound too bad at all really.

Now, over to you to find the negatives.

just so we're clear.........

Greg O'Rourke - the Head of the A-League - publicly confirms that the aleague got on average 15k Kayo viewers per game last season.

Eldar - an internet forum poster with a video game knight as his avatar - says that's nonsense, the Kayo figures must be bigger this year, i don't have any actual figures, but they must be, and if you disagree with me youre anti-football and just looking for negatives.

Hmmmm......who to believe.......


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Footballer - 23 Aug 2020 10:24 AM
Eldar - 22 Aug 2020 7:43 PM

just so we're clear.........

Greg O'Rourke - the Head of the A-League - publicly confirms that the aleague got on average 15k Kayo viewers per game last season.

Eldar - an internet forum poster with a video game knight as his avatar - says that's nonsense, the Kayo figures must be bigger this year, i don't have any actual figures, but they must be, and if you disagree with me youre anti-football and just looking for negatives.

Hmmmm......who to believe.......


Why are Aussie rules fanatics obsessed with trolling other sports forums?

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“Whilst focusing on the next 9 days it was a good opportunity to also reflect on the record numbers of digital fan engagements in the Hyundai A-League for this Season.

FFA Head of Leagues, Greg O’Rourke, believes that these digital fan engagement numbers are a strong indicator of the health of the Hyundai A-League and the commitment of our loyal fans.

“Year on year, the Hyundai A-League has seen a 30% growth in digital followers and a 15% increase in engagements also over that time” said O’Rourke....”

https://www.a-league.com.au/news/record-digital-fan-engagement-hyundai-a-league-201920-season




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Yesterday's finals game got 20k in ratings on Fox, that's the highest ratings since the comp resumed.

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karta - 23 Aug 2020 1:26 PM
Footballer - 23 Aug 2020 10:24 AM

Why are Aussie rules fanatics obsessed with trolling other sports forums?


This is another favourite from kids who have been following football for 5 years. 

If you don’t believe in imaginary AL ratings, then you’re a secret AFL fan. 

Some of us want the facts, others just want imagined ‘facts’. 

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Footballer - 23 Aug 2020 6:31 PM
karta - 23 Aug 2020 1:26 PM


This is another favourite from kids who have been following football for 5 years. 

If you don’t believe in imaginary AL ratings, then you’re a secret AFL fan. 

Some of us want the facts, others just want imagined ‘facts’. 

At least AJF makes comments generally, I don't think I have ever seen a comment from you that would indicate you are interested in Football or the A-League.

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I haven't found any ratings figures for WU vs Roar, needless to say, we didn't make the top 20.

I was looking through the Media Week twitter feed and found this interesting article about Fox ratings for the AFL this season.  It's interesting because it includes Kayo figures for four games, so good to make comparisons with the Fox ratings.
https://www.mediaweek.com.au/foxtel-reveals-fox-footy-2020-growth/

Foxtel reveals Fox Footy 2020 growth, details streaming numbers

Foxtel has released viewer data highlighting the audiences for the AFL’s Round 9 to 12 fixture featuring 33 matches over 20-days, with live audiences for Fox Footy up 14% compared to Rounds 1 to 8, and up 59% compared to Round 9 to 12 in 2019.

Released for the first time, the data covers Foxtel set-top boxes together with streaming platforms Foxtel Now, Foxtel GO and the fast-growing Kayo. It highlights the fan engagement with the 2020 season so far with live audiences up +34% compared to the first 12 rounds of the 2019 season. Average audiences for Foxtel are up 10%, and Foxtel Now, Foxtel GO and Kayo audiences are up over 200%.



fox footy growth 

So the streaming figures are over 50% of Foxtel Linear, but crucially, the Fox ratings remain very high (and have increased over last season), and the streaming figures are up by 200% as well (presumably off a very low base).
In other words, both sides of the equation are up, they haven't leaked one side to feed the other side.

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bettega - 25 Aug 2020 10:26 AM
I haven't found any ratings figures for WU vs Roar, needless to say, we didn't make the top 20.

I was looking through the Media Week twitter feed and found this interesting article about Fox ratings for the AFL this season.  It's interesting because it includes Kayo figures for four games, so good to make comparisons with the Fox ratings.
https://www.mediaweek.com.au/foxtel-reveals-fox-footy-2020-growth/

Foxtel reveals Fox Footy 2020 growth, details streaming numbers

Foxtel has released viewer data highlighting the audiences for the AFL’s Round 9 to 12 fixture featuring 33 matches over 20-days, with live audiences for Fox Footy up 14% compared to Rounds 1 to 8, and up 59% compared to Round 9 to 12 in 2019.

Released for the first time, the data covers Foxtel set-top boxes together with streaming platforms Foxtel Now, Foxtel GO and the fast-growing Kayo. It highlights the fan engagement with the 2020 season so far with live audiences up +34% compared to the first 12 rounds of the 2019 season. Average audiences for Foxtel are up 10%, and Foxtel Now, Foxtel GO and Kayo audiences are up over 200%.



fox footy growth 

So the streaming figures are over 50% of Foxtel Linear, but crucially, the Fox ratings remain very high (and have increased over last season), and the streaming figures are up by 200% as well (presumably off a very low base).
In other words, both sides of the equation are up, they haven't leaked one side to feed the other side.

I have said it before, I don’t understand the obsession with television ratings.
Of course Fox are going to talk up AFL and NRL ratings these sports are their main focus, football is dead to them now.
 I think they only continued through to the end of next season due to the threat of legal action.

By the way, Mediaweek seems to be in thick with Sky News and we are talking about a Murdoch organisation whose newspapers are often ‘loose with the truth ‘.
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libelous - 25 Aug 2020 11:05 AM
bettega - 25 Aug 2020 10:26 AM

I have said it before, I don’t understand the obsession with television ratings.
Of course Fox are going to talk up AFL and NRL ratings these sports are their main focus, football is dead to them now.
 I think they only continued through to the end of next season due to the threat of legal action.

By the way, Mediaweek seems to be in thick with Sky News and we are talking about a Murdoch organisation whose newspapers are often ‘loose with the truth ‘.

Whether we like it or not, broadcast dollars are the lifeblood of professional football.
Also drives sponsorship, there's no surprise that sponsorship dollars have dried up once sponsors worked out that no one is watching.
I mean completely dried up.  All the major sponsors walked away months ago, none have been replaced.
Overall, we're basically back at season one, although luckily, we get to earn $32 million for one more season.

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bettega - 25 Aug 2020 12:02 PM
libelous - 25 Aug 2020 11:05 AM

Whether we like it or not, broadcast dollars are the lifeblood of professional football.
Also drives sponsorship, there's no surprise that sponsorship dollars have dried up once sponsors worked out that no one is watching.
I mean completely dried up.  All the major sponsors walked away months ago, none have been replaced.
Overall, we're basically back at season one, although luckily, we get to earn $32 million for one more season.

Watch this space.
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