the FFA has lodged its 2019 financials which have been posted here:

https://twitter.com/johnstensholt/status/1194202467275173888?s=21

Carrozzi makes the point that the FFA operates in 4 year cycles and that the finances should be read that way.

Revenue remains stagnant, the wage bill is down a few million, and spend on Marketing huge. 

$435,000 profit for the year which is $550k improvement over the previous year. I think we all know we can thank the new mob for this improvement 😉

Seems like a positive for Australian football. 

Thanks to the new FFA, what a team.

Tongue in cheek?
The financial report is for the year ending june2019.
Thats still pretty much old FFA as the budget is determined at the start of the financial year normally.ie...July 2018.

I don't even know any more :laugh:

LOL !

Here he/she is!

In 5,4,3,2.1... "new FFA spends 30% more on consultants"

almost $19 million spent on marketing (up $4 million) and and no ones knows we exist. incredible. and 14.3% of the budget spent on marketing. i wonder how that compares to other sports?

Part of that expense is wrapped up in the contra with Foxtel in the broadcast rights, so you have around $6 mill on both sides of the ledger which do not involve cash flows

There is contra in the sponsorship also so overall it's closer to $10m than $5m.

The spend is still $19m all the same. Even with contra in there - unless it’s more like a “discount” than actual contra?  

The Optus EPL deal saw the competition advertised on the front of Optus stores, bus stands, newspapers, internet etc ... when Fox Sports did their advertising they didn’t mention the football. 

The criticism stands for me. It’s $19m and no one knows we exist. 

It would be interesting to see the breakdown of that. Obviously that expense covers the entirety of football and not just the HAL, but we can fairly comfortably assume a substantial chunk of that figure is spent on the HAL. 
One interesting way to look at it. The NRL has huge amounts of advertising and mainstream media exposure and their Round 1 total attendance was 135k (across 8 games is an average of 16.8k). The HAL has minimal marketing and next to zero mainstream media exposure and their Round 1 attendance was 78.6k (across 5 games is an average of 15.7k). The HAL figure is not bad at all considering the practically invisible marketing and media exposure.

Yes, you're right, theoretically, we're getting the same amount of marketing, even if provided for free (as part of broadcast deal).

One question that arises is:  do we control that bit of marketing?  or does Fox just do whatever whenever and then pass it off as being $6 mill in value.

I ask this because recently, we've all noted that Fox had opportunities to mention football and the A-League while doing ads about sport generally, but have not done so.

It seems an unusual outcome when there is meant to be so much contra available.

This is hard to grasp, but the reason it is a 4 year cycle is that almost all the marketing money is spent on the World Cup, and probably Asian Cup, advertising and nothing else.

but NRL ratings v HAL ratings...


there wasn't a world cup this year and WCQ's have only just begun (1 home game). And I think the Matilda's have played 5 home games (all friendlies) this year? I'm struggling to see your point. 

The 4 year cycle refers to the big chunk of $ the FFA gets if they qualify for a wc. There’s very little $ in the lead up, flying a squad of 40ppl business class from all over the world to some remote countries like Tajikistan is an expensive exercise as are the player wages 20 odd players at 8k each or there abouts. U hope to make some money on the games you host, but again, 20000 punters with a heap of freebies given away to watch a qualifier against a 3rd tier Asian country isn’t the biggest money spinner. U wear the losses for 3 years then cash in when u qualify. U don’t qualify, then it’s a massive disaster. There would normally be $ left over in the bank to fund the next 3 year qualifying canpaign, this year, the only $ left are because of the new a league licence sales. FFA is in a tougher situation than the accounts really show...

Failure to qualify for the 98 World Cup was the death knell for Soccer Australia at the time.

If Australia fails to qualify for any subsequent World Cup's it will deal a lethal hammer blow to FFA finances.  

I'm interested to know how much went into advertising, not marketing? 

i was talking in reference to marketing spend in 2019, not how we get players to Tajikistan. My point is that there would have been very little marketing needed for international games in Australia this year. So what was the $18.9 million spent on? Coz we didn't see much.

Remember that the $18.9m is for the financial year. So when it comes to the HAL we are essentially talking marketing for last season. For the NT we are talking about marketing for the AFC Cup and the Womens WC.

FFA also decided that a new logo and branding was an important use of funds. We don't know much they spent on that exercise, but we can take a guess that it was way more than it should have been.

Financial year, would include no marketing for this current a league season, any payments for that would be classed as prepayments and be listed in the balance sheet.

18.9 would be marketing spend for the previous a league, w league season plus whatever Socceroos, Matilda’s events or matches of any kind, as well as stuff like female football week, that FFA prob receives a govt grant for. The biggest portion would be the fox contra spend, which is I believe upwards of 5mill. Then there’s all that Facebook boosting FFA does for its various assets. I believe the mArquee fund that wasn’t used was paid out to clubs to do their own advertising, that was 3m, and how much they actually spent, who knows... in terms of advertising, it seems very targeted, eg, I’ll hear ads on radio for Socceroos matches in Sydney, but not matches in Canberra or Melbourne, etc. so if you’re only getting 1 match a year in your city, you’d really wonder where’s it’s all gone. It all adds up very quick.

Had a quick look at the nrl, they don’t break there’s down well, but it’s nearly 84M for marketing, events and sponsorship and 222M given to the clubs as distributions... and the clubs still struggle financially...

Obviously NRL gets greater ratings but it's harder to compare because they have differing broadcast deals. The NRL has greater FTA presence on a core main channel. 
Attendances are a like for like comparison because the access for the public is the same.

18 million on marketing.  :laugh::laugh::laugh:

At least there not in the red.

What's the remuneration of directors?

They are volunteers $0

Just because money spent is allocated to marketing doesnt mean its actually spent advertising the HAL or WAL or Football.
If someone goes overseas and talks to someone about football,the costs can go down as marketing.
Talking,meeting,paying for consultants,travel,Merchandise,staff,etc,etc...It's purely arbitrary.Unless you can actually see a charge for services associated with TV or other media costs,its easy to stack any other costs into generic marketing if you want to hide other costs. 

Seriously,i struggle to see $1mill in advertising.

Correct, so much is listed under Marketing as you say above, not marketing of the game itself week in week out as some may see this.

Looking at the 2017 and 2018 Annual Reviews the Marketing and Media category includes broadcast contra, all production and creative costs, event costs, marquee player costs, the brand refresh and marketing.

With the new broadcast deal was signed contra went up by $2.8m pa.

Well done new FFA.

Wonder if they segment Matilda’s and Socceroos pay in the notes.

Looks good to me at got Steve Lowry and his gimp loving David Gallop out which i think we are already seeing improvements all over the game. 

We need to keep idiots who just want to line there pockets out of the game and we will continue to grow as a code i would stay we are over taking cricket and well past NBL 

Will be a different story next year. No A League money to prop up Chief wages

Good job new FFA

Would of been billions without the new mob.

Thanks new FFA...

Sometimes I struggle to comprehend how people can misread a financial return from the previous financial year. This report has nothing to do with this financial year that ends in 2020.