yeh, just noticed that, mini replay actually out-rated the live game and made last night's top 20:

17	A-LEAGUE MINI: MVC V ADL RND12	FOX SPORTS 503	28,000
18	AFTERNOON AGENDA	Sky News Live	27,000
19	PAW PATROL	Nick Jr.	26,000
20	DOC MARTIN	UKTV	26,000

That’s interesting 

Hmmm very interesting, if it's rating 28k on fox box ratings the minis must be doing pretty well on Kayo itself

So do they not have minis for NRL or AFL, why do these minis never feature?

they do and have over the last few months. same with cricket

Massive NRL ratings in Rd 1, across all platforms, including Kayo, from TV Blackbox:

NRL was back with a bang on Fox League with Round One of the 2021 season, becoming the all-time highest rating opening round in subscription television history and the second-highest rating NRL Round ever with an audience average of 372,000, up 28% on R1 2020.

All Foxtel Group platforms saw significant growth, with Foxtel broadcast audiences up 14% and streaming on Kayo, Foxtel Now, Foxtel GO up 74%.

Thursday night’s season opener featuring the Storm v Rabbitohs was the number one game for the round with an average audience of 487,000.  The season opener was the highest rating Round One match ever and the highest rating Thursday night match ever.  Friday night’s Broncos v Eels clash drew the next largest number of viewers, with an average audience of 429,000.

And yet none of the minis made it into the top 20, interesting.

INteresting article from the SMH about broadcast rights.  It is predominantly about the NFL US experience, but it does mention the A-League and some of the streaming services we might be interested in:

https://www.smh.com.au/sport/why-nfl-s-100-billion-broadcast-deal-is-great-news-for-nrl-afl-20210322-p57cx5.html?fbclid=IwAR0DiGwyAeBWWlh7S1q-C5iBPhHHerN5rIOJ6u-eJUEEDF7TqCE4mgh9_ic

A record broadcast rights deal for the NFL in the US demonstrates that sport is still the axis on which the TV world turns.

Despite Nine’s former chief executive, Hugh Marks, claiming “it’s not a given that NRL has to be part of our future”, the $US100 billion ($129 billion) 11-year deal signed over the weekend between the major US broadcasters and the NFL shows networks can’t exist without leading sports.
“This is good news for the NRL and AFL,” says one of Australia’s top sports rights advisors, Colin Smith of Global Media and Sports.

While the pandemic forced a renegotiation of TV rights in Australia and created an expectation the fees paid by broadcasters would fall globally, Smith argues there are two exceptions: where a sport is a nation’s unique or dominant game (AFL in Australia, NFL in the US, IPL in India), or where it is the dominant nation for a sport (NRL in Australia, NBA in the US, EPL in England).

“In Australia, we have two world-class leagues in the AFL and NRL that are ‘must watch’ across media platforms that fans passionately follow,” he said.

Smith’s analysis is bad news for Australian rugby, which is seventh in the international rankings. The A-League is ranked the 11th league in Asia behind countries like Iraq, Iran, Thailand, UAE and Uzbekistan.

“The COVID-19 interrupted 2020 season proved that even without crowds attending games in Australia, fan interest on TV across both codes was very strong,” Smith said. “What this means for the NRL and AFL is the value of their media rights will continue to be very strong and likely to grow in a competitive market.”

The NFL deal is both stratospheric in terms of the dollars involved and the long-term commitment of broadcasters.

The $US100 billion-plus agreement is a doubling of the value of NFL rights; beginning in 2023 and to be shared across the traditional linear broadcasters of CBS, NBC, Fox, ESPN and ABC. It will be broadcast on free-to-air TV, pay TV and streaming platforms.

Amazon Prime is the new broadcast entrant, buying the 18-game NFL Thursday Football Package for the first time on its streaming service. This is Amazon’s largest investment globally in sports media rights, spending about $US1 billion per year. While very significant, it represents only 10.5 per cent of the total value of the NFL media rights.

Meanwhile, in Australia, streaming appears the platform of the future, with Foxtel’s Kayo promoting NRL and AFL games, and Nine Entertainment’s Stan Sport showing the majority of its Rugby Australia games.

Yet Amazon Prime’s contribution to the NFL deal is the equivalent of only $36m a year in terms of the NRL’s original $1.9 billion five-year contract.

The NRL has extended its pay-TV rights with Fox until 2027 for an undisclosed fee, although ARL Commission chairman Peter V’landys revealed it represents about two-thirds of the code’s broadcast income. It is not known whether exclusivity of streaming rights is part of the deal.

V’landys is poised to enter negotiations for the sale of NRL free-to-air rights, with the current renegotiated arrangement expiring at the end of next season.

The Australian view that FTA rights are a diminishing proportion of broadcasting fees is at odds with the NFL experience, where the chief executive of CBS Entertainment, George Cheeks, described American football as “must-have content that stands above the crowd in a fragmented television universe”.

Smith says: “In negotiations with FTA broadcasters, if I were the NRL I would be using the ‘NFL Playbook’, stressing it is a must-have product and also be seeking offers for FTA packages over an extended term across free content and pay content for terms extended to 2030 and beyond.”

A decision by the federal government to delay a review of the anti-siphoning list until April 2023 means FTA networks continue to have first choice of NRL and AFL, although it has already relaxed those rules with Australian cricket ODIs, now broadcast exclusively by Foxtel/Kayo. Fox chief Patrick Delany has implied Kayo Freebies, which gives subscribers access to top sports for no extra charge, satisfies the current legislation. Similarly that would apply to Amazon Prime if it bids for all or part of the FTA rights for the NRL.

Channel Ten, which telecast NRL and AFL more than a decade ago, is now the third FTA network in the nation.

It's Roy Masters, he always talks up the NRL value. Probably has a fair point about the A-league being the 7th best league in Asia diminishing its value though. This is why the salary cap is self defeating and why unless the league starts to develop world class talent again it could be just treading water until implosion.

A major difference between NFL,AFL & NRL, is that AFL & NRL are not dominant throughout Australia.
NRL is QLD and NSW and the AFL is the rest.That surely is an issue for FTA,when you cant own both.
NFL dont have that issue and can sell advertising to the whole of the USA.
In Australia how does an advertiser get the same bang for its buck?
Thats one advantage Football does have.If only it can drive up interest.

Do we know who the AL bidders are? The only ones acknowledging it publicly is Stan Sports. While some corners of the media are saying Fox Sports (although that is more than likely to be strategic than legitimate). There has been no acknowledgement from Optus Sport at all yet. But that doesn't mean they won't come over the top at the last minute.

Just read this post. It isn't interesting at all. I'll explain. No one wants to watch a full replay of an aleague game, because it's mostly boring, so , they watch the mini. I'm sure you know this, but, like politicians who dance around an answering a question, you didn't want to state the obvious.

Nobody is watching NRL or AFL mini’s because they already watched the live game.The reverse  is true for A -League.
I’m surprised there isnt a highlights package,as everyone grew up watching Premier League highlights and loved it.

Minis are even more popular in this modern world because of the extremely short attention span of young people, who have trouble watching more than 3 minutes of any one thing.

The NRL's Fox ratings so far this year, including Kayo, are extraordinary.

Sports Industry tweet:
If your playing at home, NRL R1 had a Fox group audience average of 372,000 (streaming ~116k ave), up 28% on R1 2020. The AFL R1 had a Fox group audience average of 238,000 (streaming ~84k ave), pretty much in line with 2020.


Streaming number includes Kayo and Foxtel Go;  it's a fraction under half the Foxtel rating (for the NRL).

Mini matches on Optus are great mate....  even for the oldies....  Can honestly say I have been able to sit through even 20 mins of Manure or Chelski matches this season snd can get a whole round of football viewing done on a Tuesday night after work... Still watch the Liverpool game in full and of course South Melb game in person most other NPL games in full on youtube, either live or replay as many are played at same time this year... but for EPL and Euro WC qualifiers, mini matches are awesome....

Right, so AFL and NRL full replays aren't boring but mini replays are, gotch ya. You are so smart.

A-League
#MCYvWSW 

I don't believe that figure. 

Was reading the Guardian Article on MLS expansion and found below link re US TV rights and found it really interesting. Some key exerts below:

https://www.sbnation.com/soccer/2018/2/8/16973944/soccer-united-marketing-sum-us-soccer-presidential-election-kathy-carter

 

What the hell is Soccer United Marketing?

  U.S. Soccer sells its TV and sponsorship rights to a sports marketing company run by MLS owners. Here’s why that matters and how it affects the presidential election.       By             Kim McCauley@lgbtqfc                  
Feb 8, 2018, 1:35pm EST     

SUM is a sports marketing company and the commercial arm of Major League Soccer. Its owners are the league’s club owners. It holds the rights to market U.S. national team TV broadcasts and sponsorships through 2022.

As MLS has grown in stature and the U.S. national teams’ progress has slowed considerably, SUM has become an American soccer bogeyman. It’s not particularly strange for a federation to sell its rights to a sports marketing company, but what is unconventional about this arrangement is that SUM packages U.S. Soccer’s rights with MLS rights and sells them together. That raises questions about whether U.S. Soccer is getting maximum value for its product or is being used to prop up MLS instead.

Detractors of the partnership between U.S. Soccer and SUM — including the former second division North American Soccer League, which is suing USSF — believe that the dealings between the two organizations are an example of cronyism at its worst, redirecting money that should go to the women’s national team, player development, and underfunded programs into the pockets of MLS owners. The defenders of U.S. Soccer’s partnership with SUM — Gulati, Garber, and Carter chief among them — believe the deal has benefited all parties greatly and has been an engine for growth at all levels of soccer.

SUM went on to take over U.S. Soccer’s marketing out of necessity at a time when there appeared to be little money to be made off the national teams. “Our master licensee at that time in 2002 was a joint venture between Nike and IMG,” Gulati said at his United Soccer Coaches convention panel, “and IMG wanted out.” SUM took over the deal in 2004, and it has been renewed three times since.

SUM is why MLS can charge a $150 million expansion fee

After paying a $150 million expansion fee, spending somewhere in the nine figures on a stadium and other facilities, and paying staff for multiple years before a team gets on the field, an MLS owner will be left with a team seemingly worth less than what was spent to get it off the ground. On top of that, most MLS teams report losing money year over year.

So why buy in? There’s a strong argument that it’s to get an equity stake in SUM, something currently much more valuable than an MLS team itself. Here’s an excerpt from a Forbes piece on MLS team valuations regarding SUM’s rapid growth:

Providence bought a 25% stake of SUM in 2012 for $150 million, valuing the property at $600 million. The recent sale of Providence’s remaining 20% stake – its holding had been diluted by the league’s expansion – was for a little over $400 million, valuing SUM at more than $2 billion, or a nearly 250% increase over the last five years.

A $150 million expansion fee for an MLS team is a bad deal, but a $150 million fee for an MLS team and an equity stake in SUM, one could argue, is a bargain.

“The operations of SUM are not intended just to make a lot of money, but to create a lot of money” for its partners, Carter said, insisting that SUM is not just a business that exists to make money for its stakeholders, but an organization intended to grow soccer in America. In an interview with Grant Wahl at Sports Illustrated, Garber notes that the structure of the deal, which guarantees U.S. Soccer the same payment every year, allows the organization to “invest more deeply in the growth of the sport at all levels and to engage in long-term planning based on a guaranteed consistent cash flow.”.

Wynalda agrees with Solo that SUM is primarily used to make money from non-MLS soccer, then put it into MLS. “Looking at where that money is coming from, it’s not coming from MLS, but it’s going to MLS through the Mexican national team and other contracts,” he said.

Haven't seen an A-League rating for a while, this article shows last night's rating:
https://www.mediaweek.com.au/weekend-tv-ratings-saturday-april-9/

A-League Fox Sports
#MACvBRIS 13,000

you could show a fish tank screensaver and get higher ratings than 13k.

ALeague Fox Sports

#ADLvWSW 19,000
#SYDvMCY 11,000
#NEWvMVC 10,000

matildas: 9k

No A-League in the top 20 yesterday, which cuts out at 29k.

W-League grand final didn't make it either.  Haven't seen what the ratings were on ABC, but I'm expecting them to be decent.

The numbers are just messy to read, but this season is a write off really and really not going to get better.

The product on the park has been one of the best seasons yet, and that’s operating on a reduced budget. It goes to show that money isn’t everything, but we really need better cut through to truly build excitement. 

Never did find out what the W-League grand final rated.
Important to keep track of this sort of data in the lead up to hosting the WC.

In slightly better news for MV the match rated 11k on fox so nobody watched it.
8k for the Western United Tassie adventure.

50k watched the South Melbourne game on community TV at the Hellas Club.

Thats a great effort!

No about 4k in youtube and probably 6 to 7k (I'm told) on Facebook
https://m.youtube.com/user/NPLVictoria/videos