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SUTHERLANDBEAR
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+x+x+x+x+xWith the split FTA game anything under 120k will be a concern and anything below 100k RIP Going to be tough, up against a D/N Ashes. Next two weeks will be up against AO. Tricky little period. But there’s always something. Clear air argument is nonsense. Aren't Aleague fans soccer fans? Do they prefer cricket or tennis to soccer? How confusing. No they are FOOTBALL fans. Fuck off with the SOCCER shite, i seriously detest that word. Before all you Aussies pile in , they tried to use this word in the 70's in the UK due to hooliganism, but it failed miserably. hmmm, based on this should the SOCCERoos be renamed the Footballeroos? Should never have been allowed. Pandering to other codes is what brought this on. AMNT is more than good enough.
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Monoethnic Social Club
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+x+x+x+x+x+x+x+x+x+xWith the split FTA game anything under 120k will be a concern and anything below 100k RIP Going to be tough, up against a D/N Ashes. Next two weeks will be up against AO. Tricky little period. But there’s always something. Clear air argument is nonsense. Aren't Aleague fans soccer fans? Do they prefer cricket or tennis to soccer? How confusing. No they are FOOTBALL fans. Fuck off with the SOCCER shite, i seriously detest that word. Before all you Aussies pile in , they tried to use this word in the 70's in the UK due to hooliganism, but it failed miserably. Irrelevant what the game is called in old Blighty my easily offended Caledonian friend. We are unique here in Australia mate...... just ask the marketing genius behind the designation of "old soccer" vs "new football" ...... Only 11 x franchises in Australia are allowed to call themselves "football" The other 700+ are lumped in with the wogs and "soccer". Like that immortal SBS jingle from my youth "Soccer is the real football" :) It is not irrelevant if the that is where the game was founded. OK, go have a chat to the FA and let them know your opinion. Maybe they will listen to you and agree to let all Australian clubs participate in this wonderful "football" you speak of :) I really think that you need to get yer hole more often. Can you explain this in Australian English mate, sorry don't know what you mean? Only speak proper English, you know, the international one. I f you don't know what "getting your hole " is, then i really do feel for you. Id rather you didnt try and feel me, especially with whatever you get in your hole pal. That international English sounds painful, no wonder your lot dont wear anything under them skirts........ lol
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Ernie Tapai
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+x20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K (Adelaide v City?, metro) Not sure if that 15/1 match counts the other match as it was geographically split. 56k total for both games RIP
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bettega
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+x20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K (Adelaide v City?, metro) Not sure if that 15/1 match counts the other match as it was geographically split. that's the total viewers for that timeslot, so yes,it's counting both games
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CityHarrison
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+x+x20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K (Adelaide v City?, metro) Not sure if that 15/1 match counts the other match as it was geographically split. 56k total for both games RIP Yikes. Embarrassing stuff. Ashes was always going to make it tough but 56K is awful. Won't get any easier with AO.
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Footballer
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+x+x20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K (Adelaide v City?, metro) Not sure if that 15/1 match counts the other match as it was geographically split. that's the total viewers for that timeslot, so yes,it's counting both games 56k nationally for both games ??
jesus - I’m terms of broadcast value, that’s the same as getting 10k.
And as every other season has shown us, it’s doesn’t get better from here.
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Remote Control
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+x+x+x20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K (Adelaide v City?, metro) Not sure if that 15/1 match counts the other match as it was geographically split. 56k total for both games RIP Embarrassing stuff. Sure is.
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Melbcityguy
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Well let’s not forget we were at war with the media then our own fans and even each other. It is what it is I’m gonna follow and probably other dummies and we won’t be where we could be but at least we can watch our games each week (unless it gets postponed)
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someguyjc
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+xWell let’s not forget we were at war with the media then our own fans and even each other. It is what it is I’m gonna follow and probably other dummies and we won’t be where we could be but at least we can watch our games each week (unless it gets postponed) Which in itself actually has quite a big effect on ratings. In today's era, saturation is important. That's why a lot of reality TV shows air nearly every day. Gong from 6 games every weekend down to 2 at the moment is a 67% drop in saturation.
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bluebird2
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Makes that thread about Archie on Master Chef seem laughable now
So much hope. So much promise. I wonder which network we need to go to next to make people watch the games
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bettega
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Pretty hard to believe these survey results, for example, can't believe that tennis would be in 3rd spot, or that aussie rules could be this dominant: 
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EBUS
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Aus Open Day 4 - 940,000 viewers
Sydney Sixers v Perth Scorchers - 334,000 viewers
Sydney FC v Perth Glory - 45,000 viewers
Very grim
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AyyLeague
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+xAus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K [Sydney derby] 27/11: 88K [Adelaide vs City] 4/12: 85K [Sydney vs Newcastle] (metro) 11/12: 89K [Adelaide vs Victory] (metro) 18/12: 63K [Melbourne derby] (metro) 26/12: 57K [Victory vs Western United] 1/1: 72K [Adelaide vs Wellington] 8/1: 84K [Victory vs Adelaide] (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth]
Edit: Included the matchup details for all games and added the televised game from New Years' Day
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Monoethnic Social Club
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+xPretty hard to believe these survey results, for example, can't believe that tennis would be in 3rd spot, or that aussie rules could be this dominant: Maybe the true Aleague believers didn't vote correctly because they couldn't stand the word "soccer" the precious dears so voted for tennis instead Soccer is what the wogs played back in the NSL days.
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Monoethnic Social Club
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+x+xAus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth] Numbers are trending down, hopefully like Omicron cases.... can't wait for those dounut days to come again.
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AyyLeague
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+x+x+xAus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth] Numbers are trending down, hopefully like Omicron cases.... can't wait for those dounut days to come again. Unless it is contractually obliged I can't see these games being allowed to be broadcast on the main channel if these kind of numbers continue...
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Footballer
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+x+x+x+xAus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth] Numbers are trending down, hopefully like Omicron cases.... can't wait for those dounut days to come again. Unless it is contractually obliged I can't see these games being allowed to be broadcast on the main channel if these kind of numbers continue... It's almost inconceivable that TEN continues to broadcast AL games on its main channel when its getting 45k viewers nationally. It could show re-runs of Masterchef 2005 and do better than that.
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Footyball
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I suggest more postponements and Now, this needs to get to zero viewerships. If someone (V'Landys type leader) had the reigns, postponements would not happen. Fill the teams with NPL players, in these unprecedented times. Stuff what the clubs say, get 20 players in from the NPL, pubs or parks and the show must go on. That's the reality. As I say, if you can't marry your fiancee on the alloted day, marry one of the guests at the wedding, the Circus Must Continue.
The football code cannot build any momentum. They shoot themselves in the foot, no one else's fault really so suck eggs.
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df1982
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+x+x+x+x+xAus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth] Numbers are trending down, hopefully like Omicron cases.... can't wait for those dounut days to come again. Unless it is contractually obliged I can't see these games being allowed to be broadcast on the main channel if these kind of numbers continue... It's almost inconceivable that TEN continues to broadcast AL games on its main channel when its getting 45k viewers nationally. It could show re-runs of Masterchef 2005 and do better than that. I imagine the Saturday game is indeed contractually obliged to be on the main channel. But who knows, maybe they have a get-out clause if ratings don't hit certain benchmarks. In any case I imagine there's a lot of consternation at 10 and the APL about the ratings. Given that most A-League supporters will probably have P+ subscriptions, and the league doesn't seem to have much traction outside of its core support right now, I wonder how much this is undermining the ratings for the FTA broadcast. At the very least they should scrap the simultaneous games at 7:45, or broadcast them goal zone style: that way you get double the goals in the broadcast, while Paramount+ can show the games individually for fans who don't want to find out the score.
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someguyjc
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+x+x+x+x+x+x[quote]Aus Open Day 4 - 940,000 viewers Sydney Sixers v Perth Scorchers - 334,000 viewers Sydney FC v Perth Glory - 45,000 viewers Very grim The reporting makes it grim reading indeed ( https://www.mediaweek.com.au/weekend-tv-ratings-saturday-january-22-2022/). Not surprised given how uninspired the game was. Total ratings so far (updating CityHarrison's post): 20/11: 146K (Sydney derby) 27/11: 88K 4/12: 85K (metro) 11/12: 89K (metro) 18/12: 63K (metro) 26/12: 57K (Melbourne derby) 8/1: 84K (metro) 15/1: 56K [Adelaide v City, Sydney vs Brisbane] 22/1: 45K [Sydney vs Perth] Numbers are trending down, hopefully like Omicron cases.... can't wait for those dounut days to come again. Unless it is contractually obliged I can't see these games being allowed to be broadcast on the main channel if these kind of numbers continue... It's almost inconceivable that TEN continues to broadcast AL games on its main channel when its getting 45k viewers nationally. It could show re-runs of Masterchef 2005 and do better than that. , and the league doesn't seem to have much traction outside of its core support right now, I wonder how much this is undermining the ratings for the FTA broadcast. I wouldn't be so sure about that. There are approximately 95k-115k a-league members at the moment. Even if every one of them had a P+ subscription, it's still a small number. Non-members represent a bigger chunk of the A-League supporter pie, however I just don't think large numbers of them would pay full price for a P+ subscription just for the A-League. All that is not helped by the fact that they don't have apps available for major Smart TV brands yet. The average Joes & Janes out there aren't going to jump through hoops and buy a Chromecast, AppleTV or Kodi box just to watch the A-League on their TV. Paramount+ does have SmartTV apps available in the USA, I don't understand why it would be so difficult to make them available in other regions. I'd be interested to see how many people have signed up for a P+ free trial only to dump it because there wasn't a SmartTV app available for their TV.
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bettega
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Don't want to add to the doom and gloom, but bloody hell, it's pretty dire, let's not kid ourselves.
And it's clear to me that the 30% sell off isn't really about ongoing investment - it's about keeping the A-League afloat for a few years.
Think about this.
Just learned on twitter that an NFL game got 100k in ratings.
Double that of the A-League game.
And it was on 7Mate.
And it was shown around midday, usually absolute death for anything on TV.
It's quite extraordinary.
In short, if Ten has an absolute death wish, then yes, they will keep the A-League on the main channel.
If there is anyone half competent involved in the channel, and if they have authority, they'd be ripping it out of there quicker than I can finish this sentence.
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CityHarrison
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It really is dire. 45K is an awful figure and Ten would be stupid to continue this. Ten have made a big outlay and are committed to making this work. They want it to succeed but they live in the ‘real world’ and would be starting to worry when other networks are pulling in enormous numbers in the same time slot. 3.2% share of the time slot is garbage. It’s surely unsustainable.
Makes me wonder about the contract. The league would’ve pushed hard for an obligation for Ten to show it every Saturday night on the main channel no matter the ratings. Ten want it to succeed so interests are aligned there but at some point it becomes untenable and commercial realities become impossible to ignore. Couple this with the facts that industry sources said Ten overpaid at the time of the deal being announced.
And then there are streaming numbers. I’d love to get some indication of these. Hopefully data is leaked soon. I keep seeing the ‘most watched program on Paramount’ line being trotted out but that tells me that the subscription base is mostly football fans. Paramount’s overall SB would be paltry compared to other platforms. Perhaps the streaming numbers are good but that’s just speculation. Anecdotally, the people I know are not subscribing to the platform and I’ve seen plenty of others on social media who are the same.
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AJF
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A-LEAGUE audience figures fall to alarming new lows on Channel 10 Kevin Perry
It was never going to be easy, but it’s fair to say Channel 10’s attempt to turn A-League football into a mainstream TV sport is off to an extremely rocky start.Faced with intense competition from the Australian Open and Big Bash cricket, last Saturday night’s A-League broadcast fell to its lowest figure this season with a national audience of just 58k (45k metro) tuning in for the clash between Sydney FC and Perth Glory. Most concerning for the network is the damage the poor football figures are doing to the networks overall broadcast share. Channel 10’s primary channel attracted just 3.2% of the viewing audience on Saturday night. By comparison, Channel 9 won the night with a share of 27.5%, while Channel 7 secured 16.1% of viewers. The ABC was also well ahead with 14.3% of the audience watching its primary channel, while SBS maintained a share of 4.3%. Prior to the launch of the season, Channel 10’s Sport Sales Director Nick Bower expressed confidence in the networks ability to find a new audience for the code, stating the network had “a fantastic pedigree in making pay-tv sport big”, adding that in the first year of the networks Big Bash deal it “grew the audience for that sport by 3.7 times and it continued to grow.”The A-League is now attracting some of the smallest free-to-air broadcast audiences for sport in Australia. The competition is now falling behind other codes, including Super Rugby, Super Netball, AFLW and the WBBL. Ratings for the code have been on a gradual decline since the season opened in November when a national audience of 146k (102k metro) tuned in for the Saturday night clash between the Western City Wanderers and Sydney FC. Channel 10 was likely hoping to build an audience for the sport over summer before the big football codes return in March Channel 10 is understood to have invested $200 million to secure broadcast rights for the men and women’s A-League competitions for the next five years. As part of the deal, every match of both competitions is broadcast live on the recently launched new streaming service Paramount+. The network is yet to provide any data regarding how the investment in football has benefited subscriber numbers. COVID-19 has significantly disrupted the current season with a number of matches being postponed and rescheduled.
https://tvblackbox.com.au/page/2022/01/25/ratings-a-league-audience-figures-fall-to-alarming-new-lows-on-channel-10/
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Footballer
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+xA-LEAGUE audience figures fall to alarming new lows on Channel 10 Kevin Perry
It was never going to be easy, but it’s fair to say Channel 10’s attempt to turn A-League football into a mainstream TV sport is off to an extremely rocky start.Faced with intense competition from the Australian Open and Big Bash cricket, last Saturday night’s A-League broadcast fell to its lowest figure this season with a national audience of just 58k (45k metro) tuning in for the clash between Sydney FC and Perth Glory. Most concerning for the network is the damage the poor football figures are doing to the networks overall broadcast share. Channel 10’s primary channel attracted just 3.2% of the viewing audience on Saturday night. By comparison, Channel 9 won the night with a share of 27.5%, while Channel 7 secured 16.1% of viewers. The ABC was also well ahead with 14.3% of the audience watching its primary channel, while SBS maintained a share of 4.3%. Prior to the launch of the season, Channel 10’s Sport Sales Director Nick Bower expressed confidence in the networks ability to find a new audience for the code, stating the network had “a fantastic pedigree in making pay-tv sport big”, adding that in the first year of the networks Big Bash deal it “grew the audience for that sport by 3.7 times and it continued to grow.” The A-League is now attracting some of the smallest free-to-air broadcast audiences for sport in Australia. The competition is now falling behind other codes, including Super Rugby, Super Netball, AFLW and the WBBL. Ratings for the code have been on a gradual decline since the season opened in November when a national audience of 146k (102k metro) tuned in for the Saturday night clash between the Western City Wanderers and Sydney FC. Channel 10 was likely hoping to build an audience for the sport over summer before the big football codes return in March Channel 10 is understood to have invested $200 million to secure broadcast rights for the men and women’s A-League competitions for the next five years. As part of the deal, every match of both competitions is broadcast live on the recently launched new streaming service Paramount+. The network is yet to provide any data regarding how the investment in football has benefited subscriber numbers. COVID-19 has significantly disrupted the current season with a number of matches being postponed and rescheduled.
https://tvblackbox.com.au/page/2022/01/25/ratings-a-league-audience-figures-fall-to-alarming-new-lows-on-channel-10/
"Most concerning for the network is the damage the poor football figures are doing to the networks overall broadcast share."
This is they key takeaway.
If a program starts hurting other content, and the network's performance overall, it is a dead man walking.
Consider this comparison ------ a few years ago, TEN invested heavily into a dance show called So You Think You Can Dance. It poured millions into it. It promoted it non-stop.
Robbie Williams was flown in for the opening show. It attracted 378k viewers, which was considered a disaster.
After a few weeks, the TEN primetime slot had shrunk to only a 6.4% market share and SYTYCD was axed, after all the weeks of investment, big names and advertising.
6.4% is double what TEN is currently getting with the ALeague in primetime.
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bluebird2
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Prior to the launch of the season, Channel 10’s Sport Sales Director Nick Bower expressed confidence in the networks ability to find a new audience for the code, stating the network had “a fantastic pedigree in making pay-tv sport big”, adding that in the first year of the networks Big Bash deal it “grew the audience for that sport by 3.7 times and it continued to grow.”
The BBL was popular on Fox but it was also exclusive. So people without Fox couldnt watch it. As a new and unproven concept it had no real traction and therefore no real mainstream appeal. Once it hit FTA it became accessible to cricket fans so it started to grow. Dont forget also the BBL as a state vs state failed (even the A League rated higher), but as city vs city became more successful
The A League isnt popular or mainstream. The Socceroos and Matildas ratings are decent because they are popular brands and internationals have a different audience. But the week in / week out stuff has always been a tough sale
Fact is people were never going to become BBL "fans" when it was Fox exclusive because it really was just another gimmick. The free price tag and accessibility meant people who liked cricket had something else to watch with minimal effort, and from that a new audience grew
The A League on the other hand is the elite national competition and grew even as a Fox exclusive. People with an interest knew how to find it particularly as most football content was pay exclusive. FTA simply gave fans access to what they were already watching in pubs and the ratio between FTA and Pay (compared to other sports) reflected this
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Footyball
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+xI suggest more postponements and Now, this needs to get to zero viewerships. If someone (V'Landys type leader) had the reigns, postponements would not happen. Fill the teams with NPL players, in these unprecedented times. Stuff what the clubs say, get 20 players in from the NPL, pubs or parks and the show must go on. That's the reality. As I say, if you can't marry your fiancee on the alloted day, marry one of the guests at the wedding, the Circus Must Continue. The football code cannot build any momentum. They shoot themselves in the foot, no one else's fault really so suck eggs. Glory, postponed. Now, postpone the whole round and after that FA/APL cancel the season. Euro footy is more than adequate. No one will be watching soon, l hope it falls over. This will ultimately show these actions must damage the code and will to enforce change. Get stuffed. Go NPL!
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df1982
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A potential upside of the lowly ratings is it gets rid of one of the arguments against switching to a winter season. At the moment it's generally accepted the quality of play is better in winter, but broadcasters weren't interested in it due to the clash with AFL/NRL. But it's becoming clear that, between the Ashes, Australian Open, BBL and god knows what else, there isn't really "clear air" in summer either. The only months where that is somewhat the case are October-November.
So, switch to a March-November season and accept that ratings are going to be niche level for the regular season, even if it means Ten putting the Saturday game back on its secondary channel. It can show the final round (with simultaneous kick-offs), FFA Cup final and finals series on its main channel after the NRL and AFL seasons have wrapped up and before the summer sports kick into gear. In that window, they might actually get some decent ratings, and at least the A-League would get some attention for a month or two.
This then also allows things like lengthening the season to 30+ rounds (since the impetus to avoid the winter sports season would no longer be there), and aligning with the NPL/NSD/grassroots seasons, introducing promotion-relegation, etc., etc.
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Georgeg
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+xPrior to the launch of the season, Channel 10’s Sport Sales Director Nick Bower expressed confidence in the networks ability to find a new audience for the code, stating the network had “a fantastic pedigree in making pay-tv sport big”, adding that in the first year of the networks Big Bash deal it “grew the audience for that sport by 3.7 times and it continued to grow.”
The BBL was popular on Fox but it was also exclusive. So people without Fox couldnt watch it. As a new and unproven concept it had no real traction and therefore no real mainstream appeal. Once it hit FTA it became accessible to cricket fans so it started to grow. Dont forget also the BBL as a state vs state failed (even the A League rated higher), but as city vs city became more successful
The A League isnt popular or mainstream. The Socceroos and Matildas ratings are decent because they are popular brands and internationals have a different audience. But the week in / week out stuff has always been a tough sale
Fact is people were never going to become BBL "fans" when it was Fox exclusive because it really was just another gimmick. The free price tag and accessibility meant people who liked cricket had something else to watch with minimal effort, and from that a new audience grew
The A League on the other hand is the elite national competition and grew even as a Fox exclusive. People with an interest knew how to find it particularly as most football content was pay exclusive. FTA simply gave fans access to what they were already watching in pubs and the ratio between FTA and Pay (compared to other sports) reflected this Good comments. There is definitely some truth to what you are saying, though I think we cannot ignore the current climate from both a marketing and viewer aesthetic. From my own viewing habits I will watch Sydney regardless but other games do not have any appeal The Sydney appeal was built long term with great games and hype and has kept me watch8ng regardless. My point is even as an A-league fan I’m struggling with games that don’t involve my team. I think Covids impact on crowds and lack of star power Is exacerbating the challenges. The casual international fan or the Eurocentric will not bother if there is no selling point. It is why stupid reality shows work they are cheap to make but have hooks that drive up interest. Just putting a game on free to air won’t change things, there needs to be a hook to get eyeballs watching, it won’t always sustain but it ensures new viewers come and some stay. I feel on both the clubs and network there is a wait out the covid storm, there appears much better marketing at least earlier on which gave the viewership a bump but I don’t think it is sustainable without a clear path to properly operate.
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bettega
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Barty got a massive TV audience last night. Nine's overall ratings for the night absolutely through the roof.
So expect the A-League ratings last night to be the very, very worst on record.
It shows that there is still an FTA audience out there, and sport is a good driver for FTA viewership.
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Footballer
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+xBarty got a massive TV audience last night. Nine's overall ratings for the night absolutely through the roof. So expect the A-League ratings last night to be the very, very worst on record. It shows that there is still an FTA audience out there, and sport is a good driver for FTA viewership. Barty had an average audience of 3.6M on FTA. FTA has always been good for sport, despite what we read on this forum.
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