WE haven't had an update on TV ratings for a while, I check the weekly weekend ratings to see if the A-League ever breaks into the top 20, but of course, it never does.
There is a twitter account dedicated to the A-League ratings, actually called A-League Ratings.
It's last entry was January 11, was just having a look then, and it's a huge shock to the system to see these numbers:

A-league Ratings@ALeagueRatings
Sunday Week
10 MetroTen Bold:  9,046
Ten Play:  621

40% on week 9
Lowest rating Sunday match of the season.

[Me:  yes, that number you see is 621, as in below 1,000]

621?! Far out. Someone at Ten is getting reamed big time over this deal they made.

621???? Shit that is pretty low... wow who was playing?

Macarthur vs Newcastle

The APL have done a terrible job of match scheduling for FTA these two seasons.
if Paramount were going to dump two matches on 10 Bold then it should have been for Friday night instead of Sunday Afternoon, at least then the quality would have been better.

holy cow

No-one is watching. no-one cares. someone at TEN is getting fired for this deal.

when does this deal expire?

Three seasons after this one.
Unless they pull the plug early...

A-League Ratings twitter account is back up and running, here's a catch up, I'm guessing Week 13 takes up up to last weekend, therefore that lowest Saturday figure of 28k would have been the 2-2 draw between Mariners and Wanderers.
The good Week 11 rating of 55k must have been Adelaide v Melb Victory (1-1)

Week 11
Saturday
Ten Bold 55,476
Ten Play 2,822

Sunday
Ten Bold 26,105
Ten Play 1,240

Week 12
Saturday
Ten Bold 46,975
Ten Play 1,541

Sunday
Ten Bold 21,616
Ten Play 1,029

Week 13
Saturday
Ten Bold 28,745 *
Ten Play 2,167
*Lowest Saturday

Sunday
Ten Bold 25,080
Ten Play 1,366

https://www.afr.com/companies/media-and-marketing/australians-cancel-1-3m-streaming-accounts-in-three-months-20230131-p5cgs5

UNCONFIRMED RUMOUR!
Ch10/Paramount+ have markedly reduced payments to #APL due to #ALeague subscriber numbers being 15k & not 100k 1st & 200k 2nd yr, as contractually required
Also almost half Silverlake has been wasted on Keepup, website, staff & franchises loans due to losses

Hard to imagine that the contract didn't include some kind of performance markers that the APL needed to hit. I think there's a very real chance that Paramount will find the pretext to pull the  plug early on the TV deal before the 3 years is up. The ratings are beyond bad. 

The APL should be ashamed of itself after promising so much in their negotiations to take control of the A-League.

Sold a pup by them as they say.

Remember when Gallop fired SBS for underperforming on ratings? 

What promises ?

Lederer :  Mar 2021 re APL deal

“No one wanted to do the deal. Trust me on this one,”
“I had to force this deal, and I mean force it.”
“It’s making them realise there’s no option. But you’ve got to be quite subtle. No one likes to have a gun put to their head.”

If the "supposed" best footballers in the country can't play good enough to get people watching what makes anyone think that some organisation will pick up the NSD or that anyone in sufficient numbers will bother watching it.

If the 15k is a correct number then we don't deserve a professional league.

It's $8.00 a month plus whatever else is on.

Ok it's not perfect but it's not crap either.

 We are weird we scream and yell but never support to many folk want it a different way.

Has been this way for 68 years now as supporters we are F...ING joke we only support the in last idea that entered out head.

That's how we got APl, because Lowy did nothing right everything he did was wrong, and that's why the NSL fell over as they did nothing right, and the people befo the the NSL fell over as they did nothing right, and the builders pre 1955 well they did nothing right and that's why they fell over.

What a sorry bunch of first world sorties we are

At last, someone who actually gets it.




At last, someo

Yesterday's Matildas ratings:

5

FOOTBALL: MATILDAS V SPAIN

10 Bold

106,000

50,000

15,000

27,000

6,000

9,000

Only 15,000 in Melbourne.  Any thoughts as to why it is so low comparatively?

yep pretty frustrating thats for sure......
My take rightly or worngly
The game has been on the back foot from the beginning due to this countries weird mixed up DNA from way way back imo Middy, I just don't know how and why its struggling to grow to the expectations of the countless many people who love the game but don't attend but their own involvement locally. They are the real good fish.
Sockha was always looked as the wimps game in this outpost back in my youth, I recall my school days of the macho attitude by the countless rugby anglos and when out generally to the pubs you wouldn't mention sockha  - no matter what right or wrong was done admin wise it never got widely accepted, one especially by the media. Its only grace media wise was through Lowy/AL early days and the Roos making the WC.
The wogs rightly or wrongly we're on their own due to having to care about themselves - partly due to the racisim that hardly is mentioned hence their own sticking by them and neutrals not feeling comfortable attending and I understand that......
Some may say otherwise or dis agree but it was real, I was able being a ghost at times being a north wog with blonde hair, I was able to mix both sides of the fence and my eyes and ears were wide open. I'm not excusing some club supporters behaviour one bit, in fact I hated it occuring it even scared me back then much like I've felt at some WSW home games standing by SFC support that I'll never go back to as well.
Pity SA couldn't figure out or better the product but without support by all involved and improving their outlook just wasn't to be, no ability to coax Gov support and media bashing the game it was on the slow burn but Lowy was there.
Lowy not happy and one of the wealthiest in the country flipped them all to set up his own league thanks to his ongoing relationship with Johnny as we know.
Hey having a PM's ear behind you is great no doubt about it.
I didn't mind the thought of a new Pro league one bit heck we needed to climb the mountain and present a better product, infact I went with it but his massive wrong imo was the closed shop franchise league due to his business DNA and control freak.
Sure any new venture needs a strong CEO to lead but can you afford losing a huge core of football supporters and survive let alone expect a game of sport to operate like shopping mall......and if one tennant falls down put up another, thats not sport/football as our mixed up world knows it unless you have Merican DNA.
Money can slow down alot of wrongs and that it did.
He thought he could convince many of old and attracting many newbie supporters that did originally but these types of people are not stayers as we have seen.
He actually quoted saying at the launch the latent fan base that has traditionally proved so elusive, he appealed, unashamedly: "I'm sure they will come. I hope they will come, I beg them to come, they must come."
ONeill a ex ARU CEO, seriously, he rode off the back of a successful period in ARU into the Pro era due to impeccable timing, the Wallabies were in the phase of their Golden Era winning so many tournaments etc that he was gold to Lowy I suspect.
Buckley, ex AFL executive and the WC bid debacle of tax payers $50M got the better of them all.
Gallop was a wrong appointment another riding off the back of a successful NRL tenure going through highs, full stop period he was a failure the collateral damage he left behind.
I'm surprised Lowy didn't chase a ex CA executive for thats the 3 main codes trifecta right but no, not appoint a real Football bloke for he didn't want anyone to butt heads against I guess.
Maybe a large % of the sorry bunch of sorties we are just really want the game that is expected and not like the other codes here, even H/A games, decisions made for the better of the game like the rest of the world excl USA, open up the cap, show intent of a pyrimad (not that it will happen with the APL), get fees lower so as more kids can get into YL/NPL, the last most impirtant ones - show some fucking unity and leadership more than anything else.......
No offense Mid most of the above is general POV.

Interesting read going back in time and alot of food for thought
https://www.smh.com.au/sport/soccer/from-the-archives-2005-a-league-of-their-own-20200820-p55nmr.html


 

You need to understand that the media / Foxtel, main sponsors etc still didn't fully trust soccer to manage itself and the high profile in Gallop was appeasing to them.

As much as we all wanted a "real football bloke", there weren't any with the credentials and experience.

Not that I think those numbers are way off the mark (they seem credible), but what is the Twitter feed's source for these? TV ratings are notoriously imprecise (particularly for secondary channels) and are usually measured in the thousands rather than the single digits, since they are based on volunteers with set-top boxes. Streaming numbers can be way more targetted, but are also usually kept a closely guarded secret. So where are they gettting their numbers from? The feed itself doesn't seem forthcoming about this.

Without a source it's hard to make anything of this. I heard elsewhere the first year target was met but not the second year, and anecdotally a lot of people seem to have signed up and then were put off by the poor platform (lack of pause/rewind, etc.) and dropped their sub. Neither party is really delivering satisfactorily. Making it a mandatory part of membership would in theory restore those numbers (the A-League probably has around 100k members all up), but probably also piss a lot of people off.

But then how do they know how many people signed up specifically for the A-League? There were member codes but that wouldn't cover everyone. Would it be the number of subscribers who tune into an A-League match at least once in the month?

I've got two media related articles coming up.

Firstly, this podcast discusses the most influential Australian sportswoman, and Sam Kerr has come up on top, and most probably, daylight is second.
Link:

https://www.theage.com.au/sport/please-explain-is-sam-kerr-australia-s-greatest-athlete-20230307-p5cq41.html

2nd article of interest, this one from Mumbrella that often has articles about media reach of the various sports.
They've just put up this one, showing that Fox Footy (the AFL channel on Foxtel), has 19 confirmed sponsors for the upcoming season (these are just sponsors for the Fox Footy channel on Foxtel).

https://mumbrella.com.au/sponsorship-line-up-for-2023-afl-season-announced-778821

It's an impressive list of sponsors, and that got me thinking, what would the APL and Paramount be able to boast in relation to the A-League and the streaming partner.

It would be an interesting bit of info if we are able to track it down.

NRL is getting amazing STV and streaming numbers, first two rounds are probably the best I've ever seen.    It would appear that Fox sport has gone from strength to strength since it let go of rugby and football.

Sat NRL on Fox

Sharks/Rabbitohs 635,000
Foxleague 362,000
Streams 273,000

Cowboys/Raiders 545,000
Foxleague 307,000
Streams 238,000

SEagles/Bulldogs 450,000
Foxleague 253,000
Streams 197,000

Data: Oztam subtv cons+7, Streaming from media reports.

Just to put all of this into perspective, last night's A-League game, shown on FTA, would be struggling to get a national audience of 50,000, while the the NRL can get over 600k on a subscription service only available to about 30% of the population.

It is what it is. We made a lot of mistakes that got us here. Those who watch are really hardcore fans at this point 

The raw ratings data recieved from oztam IS down to single digits - not many get this any more as subcription costs are criminally high. As a rule though, Oztam generally round up to the nearest 1,000 and by convention everyone that releases uses the Oztam media release.

I dont know who ran the feed, and i havent been able to confirm the numbers - but i suspect they were told to knock it off. Theres only a limited amount of information you can publish from oztam and only certain ways it can be published. I had to deal with this myself a few years ago.

It occurs to me that in the A-League's 18 year history, if you were to pick the one comp which has grown in that time above all others, you'd have to say it's the NRL.

What about the NBL?