How can it be spin when it is the truth? Red and White is the flag of Melbourne. I can't see how you can say that is spin.

apart from a couple of stints overseas, have lived all my 30+ years in melbourne and i've never seen or felt red and white being associated with the place. always blue, particularly for sports teams. this line is just spin, to me.



Whilst i am an MV supporter, purely from a design point of view I think the logo fails. If they want "tradition" and "community" to be reflected in it, they should have gone with a traditional coat of arms. The juxtaposition of a traditional badge with the founding date of 2010 would have been enough. This looks like a car badge, or a transformers logo or a roman helmet. They have abstracted and simplified the design too far away from their starting point and hence it has lost it's original meaning.



From the first time i heard the name mentioned it seemed a gimmicky thing following on from all the I <3 NYC (or insert random place name) t-shirts you se everywhere post-9/11.

Edited by sugoibaka: 2/2/2010 04:04:53 PM

Yeah, that.

Just stop posting on this thread. It's a Melbourne Heart Supporter's Thread. You're obviously not one, so stop.

Edited by notveryclever: 2/2/2010 03:44:04 PM

I think the bloods is very adequate

Troll - looks like I am stuck with that term in the short term atleast - oh well - just because I stick to the Data rather than the fantasy

Melbourne's third team ?:d

OK..now i'm confused...for some reason, the FFA has made movement on the TM for "Sporting Melbourne FC"

Amendment Date Comment Type
02-FEB-2010 Adverse Report - Approved Report No. 1
02-FEB-2010 Amend Status from Indexing Approved Update
02-FEB-2010 Acceptance date Update
03-DEC-2009 Applications Filed Advert
17-NOV-2009 Amend Status from Indexed Update
17-NOV-2009 Amend Status from Filed - Approved Update
17-NOV-2009 Approve Filing Update
13-NOV-2009 Filing an Electronic Application for a TM 9 Class Correspondence

Benjamin...can you help decipher????

I hope thats a joke. Apart from Kewell or Beckham he is easily the best marquee the heart can get. there biggest challenge will be gaining supporters and having a household name in the team, even if he can't play anymore would be invaluable.

The logo looks like a transformers badge...

Edited by HeartAttack: 2/2/2010 10:47:00 AM

Double post.

Edited by HeartAttack: 2/2/2010 10:45:54 AM

The complete logo is a work of art, just brilliant.

Can't wait to see the strip.

Finally an identity, and one In am proud to associate myself with.

You're kidding right? Dukes would be an awesome marquee, so long as he can get fit. There is absolutely no doubt about his skills, he's a huge name - even people who don't follow football know who he is. Plus he's Australian, so doesn't take up a visa spot.

I see they've changed over their domain name now to melbourneheartfc.com.au rather than the syn address.

I didn't know they were using Elmwood. They are big players in the Brand Management space - working with the English FA, Coles, Nike, BBC, etc.

also...just wondering...anyone thought of any nicknames for the team yet....i kinda like "the bloods"...kinda traditional for red & white sides...don't think "The hearts" has quite the same ring to it :roll:

Melbourne’s New Heart Beats Red And White
Tuesday, 2 February 2010

Melbourne Heart FC Logo
Elmwood Designs The Hyundai A-League’s newest football team has announced it will be known as Melbourne Heart FC and wear ‘Red and White’, while unveiling its logo as preparations escalate for the club’s competition debut next season.

Nominated by 23-year-old Lee Warren Cafun, the title – Melbourne Heart FC - was one of four finalists in the ‘Name the Team’ competition, and is set to etch the Moorabbin resident into Melbourne sporting folklore.

Cafun is an avid football supporter, and played the sport from the age of three in his native South Africa before moving to Australia, most recently representing Brighton FC.

The ‘Red and White’ colour combination was derived from the official flag of Melbourne and selected following strong feedback, reinforcing the club’s desire to be truly representative of the city’s sporting public.

The colours have long been associated with some of the world’s iconic football clubs, including the likes of Ajax, River Plate, Liverpool and Bayern Munich.

Designed by international consultancy company Elmwood, the Melbourne Heart FC logo is a contemporary interpretation of the traditional heraldic shield, incorporating the clubs initials, M and H, within a subtle, stylised heart.

Melbourne Heart Chief Executive Officer Scott Munn said the selection of the club’s name and colours reflects the importance of the greater community in helping to develop the sport for future generations.

“Sport is an essential part of our city’s cultural fabric and helps bind our community in a very unique way. It essentially defines what it means to be Victorian, and we believe our name, Melbourne Heart, is representative of that,” he said.

The Heart’s inaugural Head Coach, John van ‘t Schip said: “The supporters having an opportunity to name their football team is very special. Melbourne Heart was a personal favourite of mine from early on, so I’m pleased that the supporters have gone this way.”

“Now this important step is in place, the club will continue to work hard to attract some great talent to Victoria so that we can build a competitive team and hopefully surprise a little when the A-League starts next season.”

http://www.melbourneheartfc.com.au/default.aspx?s=aleague_newsdisplay&id=32340



...figured i better post it :)

It's easier to ignore him.

DON"T FEED THE TROLL!

So why then, my dear Chris, do you keep writing about it??

Yeah I agree lets move on

the only reason I added my 2 bobs worth was due to the discussion by the insiders suggesting the hard innovative work the Heart have done regarding name colors etc where by in actually fact the place mat was there for them to put their cup on all along - FFA Branded of course

could they at least advise how many people entered the poll and the 5 leading names that were voted on

to me it looks like stained period padding.....seriously - 8-[





Edited by chris: 2/2/2010 10:20:44 PM

I don't think Dukes would make a good marquee. If he's willing to play with a non-marquee status then shit yeah, but he's getting old now, and he's very unfit, I'd assume (not that he was ever very fast).

http://www.heraldsun.com.au/sport/is-mark-viduka-a-heart-starter/story-e6frf9if-1225825684389

* Grantley Bernard
* From: Herald Sun
* February 02, 2010 12:00AM

Melbourne Heart coach John van't Schip says he had spoken to the seemingly reclusive Viduka, who has not played since his contract ran out with Newcastle United. Picture: AFP Source: AFP

MELBOURNE Heart will not be left wondering whether former Socceroos captain Mark Viduka decides to make a comeback.

Heart coach John van't Schip confirmed yesterday he had spoken to the seemingly reclusive Viduka, who has not played, nor given any indication that he will, since his contract ran out with English club Newcastle United at the end of last season.

Living in Melbourne after spending several months in Europe, Viduka, 34, has not announced his retirement, which led Van't Schip to talk to the striker.

"I've spoken with him," the Dutchman said yesterday.

"It was a good talk. We have made agreement we will catch up one day again and see how we can go on further.

"We didn't really speak about specific things. We just talked to know each other and what we could do for each other."

Asked whether Viduka, who burst on to the scene with Melbourne Knights in the 1990s, had indicated if he was open to playing, Van't Schip said: "I'm not going to talk about what we talked about. We had a talk and that's about it. That's the first step maybe and it could be interesting."

The revelation of the Viduka contact coincided with the announcement the A-League's 11th franchise would be known as Melbourne Heart, carrying on the syndicate's working title, and would wear red and white stripes when it enters the league for the 2010-11 season.

Heart also unveiled its club logo, a stylised MH in a heart-shaped shield.

Several names, including Sporting Melbourne FC, were suggested for the club and road-tested with the public through the Herald Sun website.

But Heart carried the day and made a winner of Lee Cafun of Moorabbin, who nominated Heart as the name in the online competition.

"Melbourne Heart was a personal favourite of mine from early on, so I'm pleased the supporters have gone this way," Van't Schip said.

"Now this important step is in place, the club will continue to work hard to attract some great talent so we can build a competitive team and hopefully surprise a little when the A-League starts next season."

Heart has four players on its books - Kristian Sarkies, Matt Thompson, Jason Hoffman and Dean Heffernan.

Delicious.

Very impressed, very impressed indeed.

Yummy!

Edited by notveryclever: 1/2/2010 09:58:08 PM

Has that badge been officially announced?

I hope its something similar to the Ajax outfit. I really like it.

A cynic could point out the results of the poll were provided by the Melbourne Heart syndicate - and that no independent supervision was required as no entry fees or cash prizes were involved.

A cynic could also state that if you refer to a product by a given name for over a year, then your customers begin to associate that name with that product and pretty soon it begins to 'feel' right. You are presented with a chance to vote on your favourite - with 4 relatively poor options - is it any surprise that the one with a one year head-start would fair well?

I am a cynic.

End of the day, we move on - the franchise has a name and a badge... Wonder when the FFA will get around to telling us about it?

EDIT - oh, and my guess is that the strip will be a white shirt with red sleeves and a single thick red line down the middle - an enhanced version of the badge.


Edited by Benjamin: 1/2/2010 06:23:59 PM

Even if they had already decided on Melbourne Heart as the name, people still voted for Melbourne Heart as their favourite name. So it doesn't matter if they had pre-arranged it or not. If the people chose another option as their name then it would have been interesting to see what happened?

But since that didn't happen then what are we complaining about?

The new Club Registration Regulations which the AFC says will be in force by 2013 require absolute transparency and provide an independent appeals process. Transparency provided protects information that is commercial in confidence which is fair enough.