World Cup 2010: Brazil newspaper greets victory with advert lamenting defeat

Readers of one of Brazil's biggest newspapers were surprised to read yesterday that their beloved national team had been knocked out of the World Cup despite the side having marched into the quarter-finals.
Brazil ad

This advert, created by a supermarket chain that sponsors the Brazilian team, appeared in Folha de Sao Paulo.

It expresses sadness at Brazil's "elimination", telling fans they could at least look forward to 2014 when Brazil is due to host the tournament. A translation reads: "The team exited the World Cup, but not our hearts. Thanks Brazil, we'll see you in 2014".

But five-times World Cup winners Brazil had already crushed Chile 3-0 to set up a quarter-final on Friday with Holland.

A spokesperson for the Extra supermarket group blamed the newspaper for mistakenly publishing the ad. It was, of course, meant to be held as a standby in case of defeat.

http://www.guardian.co.uk/media/greenslade/2010/jun/30/worldcup2010-brazil