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The headline figures look great, but that is not the complete story. When you look at the population size vs viewership, the overall result is not so good at all. In the US, Football needs to connect to the richer upper and middle classes of the game to really generate the significant revenue generators required for sponsors and partner organisations to really see any real lift in the sport. The Mexican population are generally lower to middle class citizens of the US society, with less disposal income and therefore are not seen as the desired target market for most sponsors. Thats a fact of business.
The fact that Mexico is next door, and has a huge mexican population in the US, is a good thing for their bid, but the true facts are still not seeing a huge rise in the sports profile in the sporting market there inside the country itself. That is even after a '94 WC that was meant to take the game to the next level. Here we are, 16 years later, seeing an article about the rise of TV ratings, which points to either the US being slow on the uptake or a one off rise that is unlikely to hold.
Headline numbers are not always to be taken as the true story.
Edited by Heart_fan: 1/7/2010 03:10:25 PM
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