2013/14 Membership Sales

Adelaide - 3,500
Brisbane - 3,000
Central Coast - 3,200
Heart - 3,320
Newcastle - 7,500
Perth -
Sydney - 7,103
Victory - 15,171
Wellington - 2,348
West Sydney - 14,600

Total memberships sold - 59,642

2013/14 Membership Sales

Adelaide - 3,500
Brisbane - 3,000
Central Coast - 3,200
Heart - 3,328
Newcastle - 7,500
Perth -
Sydney - 7,103
Victory - 15,171
Wellington - 2,348
West Sydney - 14,600

Total memberships sold - 59,650

A few Perth Glory fans i believe emailed their club to get them to have a membership counter on their website.I'm just curious what the reply has been or if there has even been a reply.
I find it very odd why Perth have not done it already or even if they don't then at the very least just announce what the current figures are.

Edited by MrBrisbane: 12/4/2016 05:51:09 PM

Indeed, rate seems to have slowed. I 'think', going by the FB announcements, it took just over a month to go from 2k to 3k but it will have been a month in the coming days and no 'we're only a couple hundred' from the next thousand milestone message, unlike last time.

It think it's a case of a natural slowing or plateau after the initial 're-newels' and existing base re-sign up. Still strange to not see Roar racing up a little higher though, considering their base seems to be 4-5k. Maybe the last thousand or two are just lagging because the season is still a bit away?

Hopefully the McKay announcement, whenever it occurs and too an associated lift from the marketing crew at Roar, sees a resurgence by a couple hundred or more?

Hindsight - It's too bad Roar couldn't have had a high profile pre-season match this season like Sydney and Melbourne did. Melbourne apparently saw a spike after the Liverpool game and one wonders what kind of spike a Roar would have seen IF they too had hosted a Liverpool or even the likes of Celtic or what not, they've hosted before?

And given the state the game's in now - CH7 would've paid $1M to broadcast that TOO, and the local crowd (Near fullhouse) and viewer numbers would've been similar decent!

I guess there's always next year? Next year will be our World Cup year - so any big name pre-season fixtures would need to be late July or into August, so well away from the World Cup window. Though I guess that's around when these pre-season events were.

Brisbane is actually the market which can benefit best from such a fixture. 40-50k crowd for such a tie, TV audiences and the associated spin off for Roar from that. Needs to happen!

Edited by GloryPerth: 9/8/2013 07:11:54 PM

Thats a great increase. Lets hope that can continue to grow.

Theres certainly more positive vibes about the side this year than last. Round 1 last year I went to the match expecting the worst and we won. Can only hope with a better side we don't have a bad start this year.

A strong start will definitely generate more membership interest and crowd numbers in general.

UPDATE: MH has continued to add to the tally today, up to 3334 now.

Edited by heart_fan: 9/8/2013 07:18:52 PM

Brisbane need a second team, probably in Ipswich.

Edited by MrBrisbane: 12/4/2016 05:51:16 PM

I don't understand though, after your sustained success on the field, why would people expect it to drop off? It should only incrementally increase IMHO, as the club's culture, culture of success and attractive play slowly spreads by word of mouth across the region over the past few seasons.

More work needs to be put in then, by the marketing department, membership crew, wider Roar club or what not, to expand the culture of membership. Just look at SFC - Their growth in this area is NOT all because of ADP. It was a change instigated seasons ago by then CEO Stefan Kamasz and co who rightly recognised how unacceptably low not only SFC's member base was (Around 5k then) but their wider level of 'community engagement' - that's when their sought to shrug off that resting on laurels bling tag which had become a curse. And they've been building up a new record number of members every season now, for the past 3-4 seasons!

Anyway, I'm sure many of we A-League fans, IF we were based in Brisbane, would love to be watching the Roar. Good team to watch!

And their fixture away to Wanderers in the finals was one of the most entertaining AND higher standard that I had seen in this league! Roar are a good drawcard!

Edited by GloryPerth: 9/8/2013 09:05:35 PM

BTW Just generally, if we review all the A-League clubs' official pages and their official Social Media pages - I notice a slight correlation between the clubs who are doing well in memberships and/or have traditionally done well in this area, the likes of Wanderers, Jets and Victory and you DON'T have to look far to run into something to do with 'becoming a member' or something about memberships. Victory have an entire, separate, website for it! Wanderers do too, I think? Jets have all sorts, including an ad campaign about it.

On the Wanderers FB page, their FB cover is this:



EVERY A-League club should have a FB cover or headline, what not, like this!

Orientate almost everything, towards memberships or spruiking of. Connecting visitors to this!

It's no surprise SFC is doing well - if you look at just their FB page, their recent news relates to a 'Grand Goal 10,000' winner and their FB Cover is this:



Yeah, victory have something about it, though subtler:



Where as 'bad examples' include Glory who still seem stuck back in 'March/April mode'! No news, no information, barely anything. Season seems six months away as far as their marketing, membership drive or whatever is concerned. :/

And while Roar's pages are nice and active about pre-season fixtures etc, very nice activity and info there, in some key areas of 'exposure' to the viewer/website hit, people are NOT being exposed to membership info! Their $10k for 10k members is a fantastic and ambitious iniative, but compared to others they aren't spruiking their memberships/membership links ANYWHERE NEAR enough compared to the likes of SFC, Wanderers, Victory and co!


^It's a nice cover, but ATLEAST, like Victory, include a little hashtag, web address or something about memberships to help direct visitors about it?! You may not even know the '$10k for 10k members' drive exists till they post 'the infrequent' update about it! FAILED PUBLICITY AND MARKETING 101! You got the fantastic initiative, fn flaunt it!


BTW I know there is a danger of 'over-sell', 'saturation' and even turning off people. But it's about balance ofcourse. Atleast visitors to the better examples won't have to look far to be exposed or know where to go to inquire about memberships.

Edited by GloryPerth: 9/8/2013 09:25:58 PM

Edited by MrBrisbane: 12/4/2016 06:00:28 PM

Edited by MrBrisbane: 12/4/2016 06:00:39 PM

Inspired by GirtXc's little calculations for Victory to meet their target. I decided to do quick calculations for some of the other clubs and their targets here,

Say, there's 52 days till Round 1 kick off, starting tomorrow:

IF I have this right,

Roar need to sell around 135 memberships per day to reach their target of 10k members or 7k more than what they're 'listed here' as having (They surely have 2-300 more than that). Tough ask and increasing unlikely to exceed 60% of that, at this stage. :/ Though 6k members in itself would still be a new club record!

Central Coast need to sell around 32 memberships per day to achieve their target of 5k members or 1680 more than what is listed here. It's within 'achievable' at their present rate of increase.

Heart, with 3336 at present count, need to sell around 90 memberships per day to reach the 8k member mark, which I'm not sure is their stated goal? Seems a little unlikely, though they still seem to be ticking over at a reasonable rate. Their present record is around 6,500 members and they seem on-track to meet that mark, at the very least. 7k, which is achievable, would still be a new club record!

Newcastle need to sell around 48 memberships per day to reach the 10k member mark. Well achievable.

Sydney FC need to sell around 56 memberships per day to reach their 10k member 'goal'. Well achievable AND at their present rate, they MAY even slightly exceed that mark? But there may be a natural tapering as the loyalty discount period has just ended.

and

Wellington need to sell around 32 memberships per day to reach their 4k member target. Achievable, but they need to sustain their rate or see a surge closer to season.


Just a general observation - The bigger markets, you can scale up the rate per day as naturally with more people etc... there are more about to sign up etc... Where expecting any more than 25-30 per day for Mariners, Wellington and even the likes of Perth, Adelaide and Brisbane is unlikely. I doubt Brisbane are exceeding the 30 per day mark, especially as they haven't yet announced a tick over to the next thousand, despite near thirty days since the last announcement. 33 per day = roughly a thousand members per month.

I'd even go so far as to reckon all the clubs outside the Sydney clubs, Melbourne clubs and Newcastle Jets, would be gaining by no more than 20 or even a dozen or so per day. It would take some kind of big-signing announcement or literal membership drive via pre-season games or family days, occurring every now and then, to increase on that rate. Which is entirely also possible and happening at some clubs.

Edited by GloryPerth: 9/8/2013 11:02:55 PM

Heart was on 4750 last year before the season started and then got to 6500 thought 5 game memberships. If we were just able to get to 5500 before the season starts that would be a nice jump considering last season

So I just got spontaneous and bought a WSW White membership, my number was 175xx, does that mean 17.5k members? I thought I read they were capped at 16k?

I wonder how big an impact, if any, can Kewell's arival be? Can it be roughly measured as a differential?

I guess you need only 27 per day to reach that 4750 mark from where you are now. You guys MUST be ahead of where you were, this time last year? Maybe Kewell's arrival has had an impact on the number you already have?

Or has the Kewell factor diminished so much these days? Especially as he hasn't been around the Socceroos for a little while. The fanfare of his signing/re-joining was 'relatively' non-existent? Granted it was deep in the midst of off-season though, which for 'on the field' is perfect for your side and Kewell, but off it, not great if you want as much 'who-ha' as possible, media buzz and publicity wise that you'd get when signing him weeks closer to the season (Ala Victory when they signed him, or when ADP joined SFC or Ono, Wanderers?)?

Interestingly, if you guys get off to a better start AND Kewell sees Socceroos re-call as soon as the Brazil game, then you might see a greater surge during the season, than you did last time?

Membership number starts at 1000. Hence, membership count is 16.5k. [This may not mean we have 16.5k members. But for sure it means 16.5k membership has been created. (Arguable, I don't know exactly how the system count)]

The membership cap is for ticketed membership. Supporter membership is not include in the cap. I am not sure about which counter 'out of towner' membership is in.

When he signed and when he arrived we did see a rise in memberships but of course not as much as him signing with Victory and I think it could be argued that the people that signed up early when he signed were going to sign up anyway but it was just kind of an incentive. I only say this since while we are up on last year, it's not by much (about 2 weeks ahead)

I don't think kewell has had as much of an impact since we are so far out from the season but once the season gets closer and Harry starts making appearances on sunrise, the footy show etc.. and does more interviews we will see our membership total continue to rise above last years.

I think your last point will play a big part, if he's scoring goals and performing that will play a huge part especially since we have the Friday fta time slot so often that we will see a boost in members and a big boost in attendance

http://www.yellowfever.co.nz/4k
http://www.footballaustralia.com.au/sydneyfc
http://www.footballaustralia.com.au/melbournevictory

(SFC and MV both counters on website)

Impressive

2013/14 Membership Sales

Adelaide - 3,500
Brisbane - 3,000
Central Coast - 3,200
Heart - 3,320
Newcastle - 7,500
Perth -
Sydney - 7,103
Victory - 15,171
Wellington - 2,348
West Sydney - 14,600

Total memberships sold - 59,642

ty sir.

Can't see Sydneys

Edited by Iridium1010: 10/8/2013 04:22:32 PM

It's the thing at the top
I can't paste it but it says

"Become a 2013/14
Sydney FC Member"
Target: 10,000
Current 7,103

2013/14 Membership Sales

Adelaide - 3,500
Brisbane - 3,000
Central Coast - 3,200
Heart - 3,341
Newcastle - 7,500
Perth -
Sydney - 7,103
Victory - 15,171
Wellington - 2,348
West Sydney - 14,600

Total memberships sold - 59,663

Let me correct this using the actual available days before R1
Brisvegas-113
Toast-27
Hart-75
Jest-40
Sidey-47
Woolingtun-26

Oh I see it ty.

So how many days was that? I may well have got muddled - 52 days does/did seem a bit too soon?! :-s :?

What are people's thoughts on these targets and even the averages these or some of these clubs NEED to get to them?

Edited by GloryPerth: 11/8/2013 02:12:03 AM

Hint-The opening match is exactly 2 months from today;)

Heart have risen by over 100 from the last update, up to 3444. Great increase.

2013/14 Membership Sales

Adelaide - 3,500
Brisbane - 3,000
Central Coast - 3,200
Heart - 3,444
Newcastle - 7,500
Perth -
Sydney - 7,103
Victory - 15,171
Wellington - 2,348
West Sydney - 14,600

Total memberships sold - 59,763