The SBS myth is that the public don't know about SBS. The non SBS myth is that people will watch it because it isn't SBS

Neither of these seem to be true in this case

Come off it bb. When was it announced this was live on 9? This result doesn't fit your narrative. Perhaps the next home game will but this deal was done too late to accurately assess the impact.

This is what the marquee fund is about. Having big names provides these kinds of viewer numbers. Its no coincidence that when there are no big names the ratings go down. The catch is you need new ones each season to keep hype and interest up 

It was also a do or die fixture. We needed a result in order to stay in world cup contention. I remember the buzz around it and the following games against Jordan and Iraq.  

That was th we first non world cup qualifer on FTA in like 8 years.

Im talking about the first game which was only on Fox in Brisbane. I know becuase i didnt have fox and i couldnt watch it

And it was do or die. A loss and we would have been in dire straits against Iraq the following week.

Sorry i meant first non world cup socceroo game on FTA.

For about 8 years or more, Fox tied up every single game outside the world cup games on SBS

As said in other thread:
Nice try but the argument has always been average Aussie flipping through stations to see what is on and watching it because it's on

Now you are saying there needs to be a large amount of build up to create awareness otherwise average Aussie will miss it

Myth busted

So you're suggesting that several ads featured prominently in recent episodes of the Block, 9 news, the NRL grand final etc, pumping up the game and letting everyone know it was on Go wouldn't have helped increase the total audience for the game..?

Right.... 

Speculation vs fact

Whatever gives you hope

This shows why having big name marquees is important. Its no secret that when there have been big names the ratings have gone up and when they leave they have gone down. Its why the marquee fund is in place. The only catch with big name marquees, is that you need at least a few new ones each season to build hype.

It would be nice if people if you agree with the big names or not, at least acknowledge that they do provide greater exposure and in turn tv money.

I think you are overlooking the print media hype that is attached to going with a big network.

There are a lot of fairytales I am overlooking

Seriously brilliant post. 

A great civilization is not conquered from without until it has destroyed itself from within.

What a sad lot we football supporters are, a game of Sokah gets a combined tv audience of 583k and we're disappointed lol.

583k is a decent showing, especially for fox.

At least its not the Socceroos rights that are up for grabs

The figure should be 5 or 6 million .... not 450k FTA and 200k on Fox....

Its not a decent figure is another missed opportunity.. to showcase our game but we continually get lost in beyond stupid  in fighting and maybe this reflects broader society almost a total loss in faith and trust in those that lead us...But this has been happening for Fing years.

How sad are we, in pre hal 11 it was almost like a civil war issue after issue, coming into Hal 12 with most issues behind us rather celebrate what we have achieved and understand we are in the year we resign the media deal... we write endless articles about P & R and then endless articles about giving the Barkies, Tong Sage, Charlesworth, the Nux rugby owners etc the right to run the competition, then all these articles about FIFA are coming to tear to shreds FFA... then the day before the major event our writers are writing about Fing flares and FFA... Go back and check in the month leading up to the Socceroo match against Japan and see how many articles were written both in a positive light about Football in Australia the Socceroos match against Japan and then negative articles and mostly about P & R, a new B League...

Most articles written as if FFA and the board of the FFA are a clueless rabble ... now this is from the football community ... it sends what kinda message to the broader community does ya think... 

As I see it many in the football community have no idea how to be positive and promote the game... they feel big and have bigger dicks if they can join in with the other big dicks and expand on all the problems and faults ...

Mate we should pull for that game between 5 & 7 million and we totally F it up all the time by football folk thinking they have all the answers and our leaders have no idea what they are doing and how to do it. .... thats why we get 600K ... because we have not learnt how to promote the game and trust people in charge to get it mostly right... I defy anyone to find a better person than Frank Lowy, over 50 years experience from the late 40's and one of Australia's best businessman and someone who deep down in his soul wants to make it work... he gets research done and they say at this point in time we need to go here .... and people say thats all BS this is how it should be done... in a real world the person thats says BS would be run of out town but we assume that person is right often and we base that on ???

@ Midfielder

I'm not sure where the rant came from and I don't think I want to get involved lol

NRL in 2016 was pulling combined viewing figures of 750-950k typically, that was Fox and C9 so in comparison soccer just pulled around 600k including the top 2 on pay tv and 3 out of the top 5 on Pay. That's pretty good.

Could it be better? Yes it could, had it aired on 9's main channel it would have rated higher, at least by a few tens of thousand, and as someone else pointed out the major FTAs advertise and cross-promote with their hit shows to the benefit of whatever else is being aired which has to be the goal of the FFA - get at least one match each weekend on the main channel of 7, 9 or 10.

But all I was saying is let's keep some perspective

Its encouraging to note that this is the sparkling diamond. The national team that everyone is supposed to identify with. 

@Waz
And the Aus v NZ rugby league Test got 1.35m earlier this year, although it was in the middle of the NRL season, it will be interesting to see what the Perth test rates on Saturday in the offseason with little publicity.

Waz

My rant was not directed at you in any way i am becoming more than  frustrated with the negativity that is around today when all I see if Football screaming nay surging ahead .... and yes a match against Japan should do a lot better than it did and my 5 to 6 million is what it should be ...

We need to have faith and trust in our game ... further just get on with growing the game... 

FFS we just drew if I read the media right the eight biggest crowd for a sports event over the last 1 2 months and MV want to go to the G to beat it... the Mariners are now in serious negotiation according to SBS in buying Gosford stadium...MV, WSW, SFC building academies M City already have one...

Holma, Jumpie how exciting are these guys ... The Jumpie guy from Japan by heck he is exciting to watch ...

We have 'the Trent Boy""' this kid will be a Socceroo just watch his progress he has speed to burn and the touch of an angle .... 

Why can't we just look at least in part at the achievements ..and all the doom sayers and death riders wanting FFA to fail so they can brag about the the size of the dick ... these are not Football folk they are hangers on...

Midfielder I think you need to get off the forum a bit more. I sincerely doubt the kind of conversations that happen here are reflective of the average conversation at work during breaks

Football is not an engrained mainstream sport. It is not a cultural protected species like the AFL, NRL and cricket. It does not have broader casual appeal where people can pick up and start watching, or form regular weekly viewing habits. The Australian leg of the global game is lower quality on both the International and domestic front. Even Australians have second national teams

There is no reason to be disappointed that we aren't number 1. That we don't match ratings and attendances of more mainstream sports. Your post is contradictory because a lot of the problems with our sport is not accepting our place and trying to grow from our own fan base

There is nothing wrong with our ratings and attendances. They aren't broken. We aren't a victim of having a network buy the rights so as to suffocate our sport as in the past (although this season suggests otherwise). Despite problems of the past we have reached a stage where the highest part of our game is 60,000 watching a derby or 25,000 becoming members of a single club

Football just has to grow in its own stride and accept its place. It needs to accept its ratings and accept the amount of coverage it gets. As I have long said the metrics obsession is destroying the game

We have reached a stage where we don't even advertise the season before it kicks off. Its all well and good to point out the negativity surrounding our code but where is the counter message from our code?

Football simply has to work out what's best for itself and find out the best way to deliver it. If we have a viable and professional league with the national teams performing well, and 50% Aussie based players in fringe squads - then we have achieved the goal of what we set out to do. Trying to become the number 1 code and match dicks with other codes is taking us on a pathway to nowhere

@ Mid

I know where you're coming from but you're putting too much emphasis on blog sites like this (and Roar.com) where there are bloggers who's sole intent is to portray the sport in a negative light no matter what the situation is.

The worst thing we can do is work at the extremes of this commentary where everything is all bad/everything is all good which is never the case - despite some obvious areas for improvement there's more to be encouraged about than not at the moment so don't get drawn into all the negativity mate :)

Every time i read a midfielder post i think my IQ drops by 1 or 2 points.

He champions every single word that comes from Gallop's mouth, and if we don't get AFL/NRL type ratings, he craps on about the media being against us.

Fark.  Football is doing fine.  We aren't a massive sport yet, we're growing at our own pace.  Guys like Midfielder who peddle conspiracy theories about why we don't get 2M+ viewers for every game, seriously wake up.

Lol, I think you've forgotten to take off your deluded SBS employee hat for a minute if you're of the belief that hundreds of thousands of dollars worth of free advertising wouldn't have any impact on the ratings of any given tv show.

Just on the ratings, there value and games played.

Union received roughly 60 million for 94 games played in reasonable time zones, i.e Aust and NZ. Games included both Super Rugby and Test matches.

This works out at 638K per match..... difficult to determine how much of this is for the test i.e higher rating and the Super Rugby matches. Last year they rated slightly more than Football.

Our ratings are up this year... taking a random figure of $ 500, 000 per game, look at the difference a 10 and 12 team competition makes.

10 team, 27 rounds of 5 matches plus finals.... 140 matches @ $ 500, 000 is 70 million or 7 million per team.

12 team, 33 rounds of 6 matches plus finals .... 203 matches @ 500, 000 is 101.5 million or 8.458 million per team.

You could assume also if the new teams created more derby matches then the rating would be higher.

No idea if my $ 500, 000 per game is near the mark, however it does demonstrate if the rating remain the extra games would bring more revenue than the costs of the new teams.

TV show, yes
Sport, no

Don't forget the hundreds of thousands of dollars of free advertising the sport already enjoys in all forms of media. Not to mention the impact players like Cahill, Del Piero and Kewell have had

How did we get 60,000 to a single game if we are hidden away on SBS?

Without knowing for sure, I suspect that Football would not receive as much revenue 'per match' as Rugbies and AFL, simply because those sports have a lot more 'dead time' where an ad can be shown, whereas football has limited time when nothing is happening and less spaces to put an ad in the telecast. If you're basing your $500,000 figure on that, then I think it's reasonable to estimate as you have.

Fox shows sports ad free. Apart from halftime etc.

But there's also more bundy rum replay etc in other sports, whereas we don't have any of those gimmicks.

76k on SBS2, 104k on Fox for last night.

Laughing at SBS2 being outrated by a pay TV program again but only 25 more weeks to go before we get on a proper network, eh?

That FOX rating is really positive as well.