Last night's game didn't make the top 20 which cut out at 43k:

18	PEPPA PIG	Nick Jr.	43,000
19	MILES FROM TOMORROWLAND	Disney Junior	43,000
20	MICKEY MOUSE CLUBHOUSE	Disney Junior	43,000

So true! Everyone was complaining "where is the marketing ?" " where is the hype? "  And yet we get these ratings! 
I cant wait until we have real media space and hype and see the ratings then.

I still don't remember seeing an article or statements from FFA that the semis and GF will be live on FTA in such a deal.

There is no FTA deal in place for the moment.

I believe that was the point

lol

460k ratings on Fox is a very large number, in anyone's language, but we need to understand that that figure is essentially for the penalty shoot out.

You can't really draw any conclusions about that.

In fact, that almost twice as many people were wanting to watch the pens as  were wanting to watch the actual game can lead us to the opposite conclusion of what many are reaching on this board.

God help us if we need pens to get Australians interested in the sokkah.

So the rating was 460k?

Anybody who has any inkling of the history of sport, particularly football codes, in this country will know that marketing and cross promotion are not the obstacles that sit between our current status and where we want the code to be

It is naïve and hopeful thinking and comes back to the debate about ignorance vs apathy

For the post-game show, i.e for the pens:

1

LIVE: FOOTBALL: A-LEAGUE POST GAME SHOW

FOX SPORTS 505

460,000

pretty sure it peaked at 553k for the pens

Sorry the 460K rating was for extra time ... and the penalty shot out... 

The match ...... is part of the match

I'm not sure what you mean. I think marketing, hype and cross promotion is the main thing lacking and that will deliver a huge boost to ratings and general interest. The quality of the football on show is a secondary issue that doesn't drive ratings. If most people in Australia followed football and knew about the quality of different games within different leagues it may have a minor effect, but in reality, Joe Public is not a football fan. Only about 4-6% of the total population are playing football of some sort. It's the 90 odd % of the population that don't play football that we need to get a buy in from. They don't know about the quality of the play in the A-League and if it's in the top 10 or top 50 leagues in the world, and even if they did, they'd watch it if it was hyped up and promoted well. Advertising, marketing, cross promotion all work and thats why billions and billions of dollars are spent every year on those activities. Hype the A League well enough, and it will grow.

A peak is at one point in time, ratings are averaged over a time period.

Actually, the pens are not the match.

There is a big difference between what the actual match rated and what the pens rated.

As I said, god help us if we need pens to make sokkah popular.

What are the ratings? Are they peak, total or average? Or neither. 

This has to be a joke right?

Not conciously

Why? Because he offers a fairly valid argument that is different from your own?

Works for Wrestling

Marketing and cross promotion may not be the silver bullet to our codes growth, although you'd be foolish for thinking there is one because these things are always multifaceted, but it will be an important ingredient in the success we want to have. MarkfromCroydon was on ball for the most part. Despite our current problems we are in a lucky position demographically owing football's popularity with the youth, high immigration rates in the last decade and popularity of the sport outside the HAL (ie those who only watch overseas football). All these groups are pliable to varying degrees to effective marketing provided the product continues to grow.

Pippinu, drawing conclusions about parts of a match from average and peak values is meaningless.Averages are just that.Who is to say the latter half of the match rating wasn't three times the start of the match?
Logically the viewers would pick up as the game gets close to the end and the game is in the balance.To suggest people are waiting to see if there is a penalty shootout and then turning on the tv is ridiculous.

RE Mark & Bluebird above.

Business rule 101,

[a] Promote an event [any event] be positive, say how great it is, get the media to say how great it is … increases ratings and crowds.

[b] Little media of an event [any event] will get less than [a] above

[c] Poor media of an event [any event] will lesson crowds and ratings and normally results in less crowds and ratings than [b] above.

[d] A toxic media environment of an event [any event] often results in that event struggling not to lose considerable crowds and ratings and struggle for growth.

The A-League is a professional sporting event ... similar to other codes who also have professional sporting events.

To assume the media environment plays only a minor role and has a,  minuscule, insignificant effect and is immaterial to growth I think is well off the mark.

The actual game, the 90 minute bit, got a rating of 275k.  Yes, that's averaging out the whole 90 min, and yes, the last 15 min are probably rating higher than any other 15 min portion of the game, and that final 15 minute portion is lifting that average up marginally.

We then get the post game component, about 45 min which includes extra time and the pens, and that jumps up to 460k, and we know the actual pens peaked at 500+k.

Wonderful - but really, the more important bit is who is bothering to sit through the actual game, and it looks like about half as many were wanting to sit through the actual game as were wanting to watch the pens.

So I simply say, don't worry about how many were wanting to watch the pens because most of them are never going to sit though a 90 minute game.  If they can't sit through a grand final, they are never going to sit through a run of the mill game.

Yep. Hence why a proper platform such as a big commercial tv station would ALWAYS do better than poor old SBS. But hey, who gives a toss about marketing and cross promotion hey..

But let's be honest, if the game had rated all the way through with 460k you would have found a different angle to down play it all. Come on be honest. All ur posts are pretty much smack on the "how shit is the a-league and how its run: blah blah blah. 

point of the matter is that there was an interest for our game even if it was the pens so what? People are still tuning in. There is no advertising value during matches anyway, so fox would have been pleased that at the end of the game half a mil were tuning in to then see their ads etc. 

spot on

No, if the actual game had rated 460k, that is a huge number, that's an entirely different story - that's really the point.

The actual game didn't rate that much, it rated much less.

A large part of that is if it isn't your team in the final the only real incentive to watch the match is if its competitive which is why the ET and pens ratings were twice as high.