I believe so too.  

Isn't it the minimum production cost figure that anyone the FFA managed to on-sell to would have to give back to Fox.

Basically Fox are contractually obliged to provide the Saturday game for FTA, but no-one bid $2m, so they'll put it on 10 in order to make some return.

FFA have made nothing extra from this.

10, if they manage to refinance the $200m loan, stick the $2m on the Fox loan account and try to generate some cash flow from the game.

That's right, but all in all, it's still a good outcome to have one game per week on commercial FTA.

I don't realistically know what people expected with the FTA deal. The networks aren't stupid. They are not going to pay top dollar to put a third rate product on their main channel. The HAL is a classic niche market pay TV comp. Unless the FFA shake up the comp it will continue to just plod along. Competition is coming from everywhere now, BigBash, Womens AFL, Basketball, Netball.....The FFA are in a state of inertia. 
I'm not having a go at the competition but apart from the big city derbies the casual sports fan doesn't really care and has more choices..

Get Waleed involved.

-PB

Throwing a tantrum doesn't change the way society functions. Anyway, I'm glad I have this:

Very good. Cross-promo, ONE (with a chance to move up to 10) and taking Fox's full coverage. Good good good.

Expecting 200-250k for smaller games and 350-500k for derbies. No excuses now


We will see once and for all who was right. My prediction:
250k-275k for the Sydney derby which is the biggest game and never been on FTA
225k for the Melbourne derby, same size as the MV and WSW game on SBS
170k-174k for the round 2 or 3 game either side while the season is still hot - similar to SBS peak numbers for normal games
125k-175k for games rounds 4-10 - sustained interest, similar to SBS
75k-100k for games rounds 11-27 - summer sports overlap, similar to SBS

Conclusion: No different to SBS

Any chance of an FFA Cup game on FTA too? Will channel 10 be doing da sokkahzoos too?

It only says friendlies. The other games still on SBS.

Deal mentions that Socceroos friendlies will be on the channel and that qualifiers will be on the channel once the current round of qualifiers is finished (as the rights have already been onsold to GEM). World Cup and Confederations Cup are obviously on Optus Sport/SBS, whilst I don't think the rights for the 2019 Asian Cup will have been sold yet.

I'd imagine that what will happen is that Foxtel will spend the money procuring the rights for the Socceroos and then just give them to TEN for a nominal fee (or even free), which is not necessarily a bad thing.

A-League to be broadcast on Network Ten in new free-to-air deal

"Network Ten have signed on as the A-League's free-to-air broadcast partner in conjunction with Fox Sports. Football Federation Australia announced on Friday Fox Sports will live simulcast its coverage of Saturday night A-League matches - and all finals matches - on Ten's 'One' channel.Ten will also broadcast Socceroos games once the current FIFA World Cup qualifying cycle has ended, as part of the agreement that includes streaming rights.It essentially means FFA failed to sell the free-to-air (FTA) rights directly to a major commercial network despite it being a better deal than what was sold to SBS, who had the rights to Friday night matches and had to broadcast the entire finals series on an hour delay.FFA have subsequently reverted to Fox Sports under its six-year, $346 million deal to broadcast all games.Fox Sports would then have on-sold the FTA rights to Ten in a deal likely to be worth significantly less cash for FFA than what incumbent FTA partner SBS has been paying.Regardless, FFA chief executive David Gallop described it as a "win for football fans and an opportunity for us to showcase our game on a commercial network with a recent history of successfully covering major sport". “We will take the biggest matches of the A League - such as the Saturday night derbies - into every household in Australia live for the first time,” Gallop added. Fox Sports chief Patrick Delany said the deal - reported to be two-years - was a "great result for football fans" while Network Ten chief executive Officer Paul Anderson was proud to come on board."We will provide a consistent timeslot on One for 30 weeks of the year, promoting the A-League and its best game each week to all of Australia," Anderson said.The new relationship will end FFA's deal with SBS, and take it to a network that has enjoyed success through its Big Bash League coverage.It comes after the ABC was heavily criticised last week over its disastrous coverage of Sydney FC's friendly with Liverpool.While the national broadcaster had not been the frontrunner to win the A-League rights it's understood its attempts at a comedic approach to the coverage ruled it out of calculations"

http://theworldgame.sbs.com.au/article/2017/06/02/league-be-broadcast-network-ten-new-free-air-deal

April 28, 2017

extract from http://www.smh.com.au/business/media-and-marketing/network-ten-facing-fire-sale-if-turnaround-fails-to-improve-earnings-20170427-gvtxl1.html

I know these things can be difficult to compare, but I would be surprised if there isn't at least a smallish uplift in ratings, say, around the 10% mark.

Bluebird,.........
You have OCD....no one cares whether you are right or wrong with the crystal ball gazing.
We just want Football to be more successful.No doubt you will be death riding ratings to fit your predictions..

To be honest I think that's what we'll get in the first season, around a 10-15% increase on SBS ratings, which is pretty good.

If the quality of football improves, a few big name marquees for the casuals, it could rise further.

your prediction is bullshit. 

A 10% increase on 100k is 110k. If one game gets 100k and another game gets 110k you couldn't even rule out error in the way ratings figures are obtained

The FFA have thrown away $5m a year so we can be on a mainstream channel with cross promotion

If the net gain is margin of error and hypotheticals about the next gen average Joes then it would have been all for nothing

I'd say anything less than a 25% increase in games 4-10 would be a disaster. 50% would be a pass

I'd actually say the ratings will be at least as high as Fox (70k) and peak at over 200k for the derbies. I guess we'll know in about 12 months time

All finals and the grand final live, too.

Just confirmed on Melbourne radio.

It's true that you can put a 10% uplift down to a variety of factors, but one thing is for sure, that so called "margin of error" will be 10% positive rather than 10% negative - I reckon you can take that one to the bank.

Yes, the FFA has lost a minimum of $5 mill on the FTA side of things (more than made up by Fox) - but across clubland, you'd expect at least that much value in exposure for sponsors - they need exposure otherwise it's pointless them paying millions of dollars in sponsorship.

Having said that, clearly four or five clubs will benefit disproportionately to the remainder of the comp (in terms of giving their sponsors exposure).

Almost guaranteed that every game will surpass 70k, that's a pretty low benchmark, I think that's a pretty good prediction re derbies, given circumstances on the day, could even be higher.

@ pippinu

You might be right; I've looked at netballs results on FTA and they've been solid but not spectacular. So I think Football has to work hard with TEN to build up a loyal following that will tune in regularly before ratings are consistently high. Two years is enough time but only just.

So your saying Next Years A-league grand Final is live on One HD? Hopefully its 2 big drawing sides.

Had the big blue derby been live on Ten this season, it would of drawn huge numbers.

you will be proven wrong

Are SBS about to get the sulks again...

Taken from the SBS article on the deal..

It essentially means FFA failed to sell the free-to-air (FTA) rights directly to a major commercial network despite it being a better deal than what was sold to SBS, who had the rights to Friday night matches and had to broadcast the entire finals series on an hour delay.

FFA have subsequently reverted to Fox Sports under its six-year, $346 million deal to broadcast all games.

Fox Sports would then have on-sold the FTA rights to Ten in a deal likely to be worth significantly less cash for FFA than what incumbent FTA partner SBS has been paying.

Regardless, FFA chief executive David Gallop described it as a "win for football fans and an opportunity for us to showcase our game on a commercial network with a recent history of successfully covering major sport".

Again... I don't give a stuff.... I know that no FTA network was going to pay 10-15 million a year for 1 A-league game a week.

Again, If A-league games are regularly pulling 300-500,000 a week on Saturday Nights then it is irrelevant.

Dont worry the arse clown bluebird is arguing exactly that. Cross promotion means nothing to him. You should already know games are on so wont make a difference. That's what he thinks. 

With this $2mill /yr for fta added to the $50mill/yr (plus extras maybe) the totl tv deal is $52+ mill .This compare to $6mill/yr for SBS and $40mill for Fox=$46mill. So an uplift of $6mill /yr ,but over 6 years.So you could say starting at $4mill in the first year and finishing at $8mill in year six.As we dont know the skew in payments per yr.
If anyone believes Bluecuckoo ,then the fta ratings wont improve ,so all FFA have managed to do is increase tv revenue by $4mill -$8mill /yr over six years.....it's not surprising that growth of the game is linked to growth in revenue.No expansion...equates to limited growth in earnings.Hardly a surprising result.

They haveny been on sbs for a while. Sbs only has world cup and confed cup

there's no evidence there is any more cash from this announcement

how many households can't get SBS but can get TEN ?

I think it's more the talk of derbies etc never been on every household tv before. That's the way I read one of the articles.