@ bitza

Tend to agree. It sounds like an excuse that poor promotion by 9 might result in lower viewing figures and that football fans should really just know it's on tonight; but 9 are just carrying it and not even promoting it on their sports section/Facebook which is just bizarre - there's at least a million people out there who care about football (7 million if you believe the ffa) why wouldn't you try and alert them to the game??

Average weekend ratings for the AFL a couple of weeks back were 540,000/game which is excellent, if football gets half of that with no promotion, burried on a secondary channel and being the junior code it will be a bargain for 9 - and just maybe they'll wonder what they could have got if they actually promoted it??

As I posted yesterday, there was not one post on any of their Facebook pages promoting the match. I have seen one today though. 

Obviously they have no interest in the match. As noted, the Thursday NRL match rates around 400k. They obviously believe a hyped up, promoted crucial Socceroos world cup qualifier would not rate more than around 400k on their main channel. I disagree. Tonight's match promoted right could have and should have been a huge ratings winner for 9. 

But if it just going top take away viewers from the league game which their advertisers pay more to be promoted during than the socceroos game why would they advertise the hell out of it. Robbing Peter to pay Paul. Paul is also worth less money to you and you have invested heavily in Peter while Paul is going to run off and play somewhere else in a few months.

@ davide82/Ricochet

Both good responses. It surely just emphasises the importance of getting the right broadcast partner. In this case you have to wonder why 9 bothered but let's hope TEN is better, much better.

It's a crucial world cup qualifier, of course there will be interest.

From last Thurs night, this is what we need to beat to get into the top 20.  I think it's achievable:

10	HEY DUGGEE-PM	ABC2	173,000
11	BEN AND HOLLY’S LITTLE KINGDOM-EV	ABC2	172,000
12	PEPPA PIG-PM	ABC2	172,000
13	CHARLIE AND LOLA-PM	ABC2	163,000
14	FLOOGALS-PM	ABC2	161,000
15	THE NUMTUMS-PM	ABC2	152,000
16	PEPPA PIG-AM	ABC2	147,000
17	FIREMAN SAM-PM	ABC2	143,000
18	TREE FU TOM-PM	ABC2	142,000
19	SARAH & DUCK-AM	ABC2	140,000
20	SPICKS AND SPECKS-EV	ABC2	139,000

I recon Ange can take Fireman Sam out but Pepper Pig may just be a pig too far. prepare for disappointment folks.

Excellent ratings:

Rank	Description (grouped)	Channel\Market	(r) 5 City Metro	Sydney	Melbourne	Brisbane	Adelaide	Perth
1	SOCCEROOS – WORLD CUP QUALIFIER	9GO!	262,000	84,000	83,000	32,000	54,000	9,000
2	THE VICAR OF DIBLEY-PM	7TWO	220,000	59,000	61,000	30,000	29,000	40,000
3	SHAUN THE SHEEP-EV	ABC2	218,000	43,000	49,000	60,000	20,000	47,000
4	PETER RABBIT-EV	ABC2	199,000	48,000	36,000	61,000	16,000	39,000
5	LITTLE ROY-EV	ABC2	198,000	50,000	47,000	51,000	13,000	37,000
6	PEPPA PIG-AM	ABC2	191,000	38,000	48,000	36,000	28,000	40,000

Plus, good ratings on Foxtel, 441k ratings in total.

Rank	Description	Channel\Market	(r) National STV
1	LIVE: NRL SHARKS V STORM	FOX LEAGUE	234,000
2	LIVE: AFL SYDNEY V WESTERN BULLDOGS	FOX FOOTY	187,000
3	LIVE: FOOTBALL: WCQ: SOCCEROOS V KSA	FOX SPORTS 506	179,000
4	LIVE: THE LATE SHOW WITH MATTY JOHNS	FOX LEAGUE	86,000
5	LIVE: NRL THURSDAY NIGHT LEAGUE	FOX LEAGUE	79,000
6	LIVE: FOOTBALL: WCQ: POST GAME	FOX SPORTS 506	75,000

how does that compare to the AFL on ch 7? and do we know the fox figures?

Thu WCQ FTA (Nine Go!) - Aus v KSA - 262,000 (Syd 84,000, Mel 83,000, Bri 32,000, Ade 54,000, Per 9,000)

Thu WCQ Fox - 179,000

Fox breadown
Thu STV World Cup Qual #FoxSports #AUSvKSA National 179k: Metro 162k (Syd 74k Mel 43k Bri 19k Ade 16k Per 10k)
Thu STV #NRL #FoxLeague #NRLSharksStorm National 235k: Metro 168k (Syd 79k Mel 31k Bri 50k Ade 1k Per 7k)
Thu STV #AFL #FoxFooty #AFLSwansDogs National 187k: Metro 149k (Syd 33k Mel 74k Bri 10k Ade 12k Per 20k)



comparatively

NRL Thu FTA - Including viewers on 9Gem in Melb, Adel & Per (38k total), #NRLSharksStorm rated 410k

NRL Thu Fox - 234,000

Thu AFL FTA (7/7mate) - Swans v Bulldogs - 464,000 (Syd 36,000, Mel 261,000, Bris 20,000, Adel 91,0000, Per 55,000)

Thu AFL Fox - 187,000

Foxtel figures are just above your post.

The AFL was on the main 7 channel:

13

SEVEN’S AFL: THURSDAY NIGHT FOOTBALL

Seven Network

464,000

36,000

261,000

20,000

91,000

55,000

so the socceroos game was 440,0000 in total v about 640,000 each for NRL and AFL?

So decent results then, Pepper Pig has been bested in a rare win for Gallop lol. A couple of questions remain:

- 54,000 people watched in Adelaide so clearly plenty of interest, what could the ffa have done differently to get another 10,000 through the gate?

- 262,000 watched on Go despite minimal promotion. How many would have tuned in with some decent promotion?

AFL 650,000
NRL 645,000
WCQ 441,000

This is all without regional FTA

Socceroos almost knocked off AFL on Foxtel, that's huge.

Unless I'm reading it wrong, it looks like on fta the Socceroos beat afl in Brisbane and got more than double the swans figures in Sydney. Not bad considering there was hardly any promo from 9.

This could just be because I hadn't ever watched GEM's coverage of football, but I was pleasantly surprised by their pre-game panel last night. Actually insightful football discussions with good panelists, looking forward to seeing how they go with the next few games coming up. Then again, maybe ABC2 just lowered my standard for FTA coverage so much that anything impresses me.  

The Foxtel coverage of the game was excellent. Happy to pay my sub if they continue that.

I think what this does is definitively prove that there is about 285k interested in the Australian game. We saw this with the grand final (90 minutes). We have seen this with past Socceroos games. This is just the reality of our code and it will take rare exceptions to beat this

Socceroos vs Uruguay. Manchester United or Beckham. Liverpool's first game here. World cup games

I suspect Arsenal's first game here might do well. Also the first FTA Sydney derby will do well given we managed 188k on payTV. That aside we really need to accept our ratings. We know the AFL and NRL are more popular and that's exactly what the ratings show


It also spells an end to the myth about promotion. There was little to no promotion on 9 for this game yet it managed to get ratings that would have seen it in the top 10 in pretty much every night of the week, every day of the year. How the fuck can a game that nobody knows about rate over 280k. How can it be a coincidence that the same number of people who watched 90 minutes of the A League grand final just happened to be flicking through Gem and saw this game?

As I have said maybe twice, professional elite sport has social and cultural interest. The knowledge and interest in this game was established long before it was announced who was even going to show this game


In the past few years we have been on SBS1, SBS2, ABC, ABC2, 7, 7mate, 9, Gem and now Go. Every single channel is dishing out the same results based on event and match importance that falls within a range we can expect

The only thing left to see is whether Channel 10 and OneHD are the key to unlocking this inevitable bored Aussie flicking through three channels phenomena, or whether advertising cant change people's perception on the Australian part of football

And we will know once and for all this year

and on every single channel we've had bugger all promotion

Nine will show the game on Nine itself in Melbourne tonight. Go! everywhere else.

Peppa Pig only 191k, disappointing.

Agreed. This is the real story here.

Fri TV International Football #BRAvARG Metro 269k: 9GO! 150k (Syd 95k Bri 32k Ade 17k Per 7k), Nine Mel 119k
Fri TV #AFL #AFLCrowsSaints 469k: Metro Seven 371k (Mel 197k Ade 174k) 7mate 98k (Syd 20k Bri 19k Per 59k)

Thu TV World Cup Qual GO! #AUSvKSA 262k (Syd 84k Mel 83k Bri 32k Ade 54k Per 9k)
Thu TV #AFL #AFLSwansDogs 464k: Seven 353k (Mel 261k Ade 91k) 7mate 111k (Syd 36k Bri 20k Per 55k)

So there it is. Identical figures for the AFL and the football games

More people in Adelaide watched the Socceroos Thursday (in Adelaide) and the Crows Friday (in Adelaide)
More people in Melbourne watched the Dogs Thursday and Brazil Friday (in Melbourne)

We have seen time and time again that the host city has a larger than normal attendance. Not surprising that an event of social significance for a region would have more people tuning in to watch

The Perth figures are quite atrocious really, all the other states seem to be making massive progress and have a consistent solid viewer base but Perth is still 600-900% behind the AFL in ratings and there isn't even a WA team playing

Totally identical... no promotion of the Football match, almost no popular lead discussion by the media... negative story found after the game as the main discussion point...

So if we assume 10 can make a difference in the promotional side of things we should see a change....

The change does not have to be dramatic to have an effect...   

The change we saw was sports fans making a choice in which sport to watch based on established interest and local events

What you are suggesting is promotion will determine whether AFL fans watch their team play or whether they watch the football instead
You are also suggesting that the promotion on 10 is worth more than the promotion on 7

A change in ratings generally means a drop in ratings for one show to see an increase in another. The figures don't work in isolation, and this is a perfect example of that

If you think macro you might be able to see why more promotion on 9 wouldn't have made a difference

The promotion did make a difference on channel 9 though in Melbourne, 36K improvement is significant.

You over state my post.

Promotion and positive media will add to audience, where this comes from I don't know now.

But to assume promotion and positive media will have none or little effect on ratings ..... runs against all available evidence .. no one is suggesting a take over or  a mega increase.. but there will be an effect. 

My guess is somewhere between 5 to 12% ... 

What about the 37k improvement in the Adelaide market for the Socceroos game?

Secondary channel and no promotion, yet a 37k improvement on the other AFL game

The Melbourne game had 36k extra viewers in Melbourne
The Adelaide game had 37k extra viewers in Adelaide

One was on a main channel, the other was not. The AFL didn't change channels. How can the exact same result be due to two different things?