Mediaweek‏Verified account @MediaweekAUS  3h3 hours agoMoreFri TV International Football #BRAvARG Metro 269k: 9GO! 150k (Syd 95k Bri 32k Ade 17k Per 7k), Nine Mel 119k

what it shows is an afl peak audience with saturation media coverage (similar to nrl in nsw/qld) mentioned on every tv/radio/newspaper report
and Football match with minimum coverage and on a second channel a lot of fans outside of Victoria didn't even know the match was on

Blubird,

Ratings from two games in Adelaide and two games in Melb,prove very little we didn't already know.
We expect there was more promotion for each game in the city where they were played.Which you need to get an actual crowd to a game that was a one off.That's 30k people to watch the Socceroos in Adleaide and 95k to watch Argvs Brazil in Melb.That should translate to more viewers in those cities as well.Results confirm the obvious for those two cities.
Ratings for other cities likely had zero promotion.Hence very similar ratings for both games in Sydney,Bris and Perth respectively.
AFL ratings presumably are what they always are for the teams involved.But what a sorry sight for Sydney and Brisbane.In a city of 5million plus ,a game invloving Sydney gets less than 40k.Geez two and a half times as many watched in Adelaide and they didnt support either team.Then there is Brisbane .20k in a city of 2million.With the amount of money AFL has poured into Brisbane and GC I can't imagine how dissappointing that is after 30yrs.What a waste of money.
For all the issues Football have.We still have the belief that given enough money we get more teams,better players and get more people watching games.But wholy crap,AFL suits must be close to slashing their wrists.30yrs and truckloads of cash and Sydney and Brisbane people really don't give a rats.Yet AFL expand there and spend more and more money.In another 30years i wonder if they will be any different.

As ever, bluebird schooling this forum with his statements. 

If the socceroos and a Brazil v argies game, can only get about a third of what the nrl/afl pull in together, it shows that the sport has a long way to go. 

And a good laugh to all those predicting the A-league will pull in these type of numbers on Channel 10. 

BB
HHHMMmmmmmm the Australian sports media landscape has both paid and free promotional actives.

Traditional Australian sports cricket, league, AFL enjoy every weeks 100's of hours of radio, print media with things like 16 page pre and post weekend wrap around's and often 6 or more pages during the week, enormous cross promotional support on FTA TV networks.

This follows decades of similar coverage.

Combine this with many folk in senior positions within say the police stadium management etc are hardly ever Football folk... most politicians want to be seen supporting a major sport.

Best example I have is during the Asian Cup held in Australia the then PM made one appearance.

Meaning the promotion of one game when the code as a whole has been largely demonised for years is and will have little effect.

We need for want of a better title .. a circuit breaker  ... something that will create the water cooler talk, something to break the cycle, something to put our best face forward...something that will get people talking ... we have never had this ever in Australia...

10 will be the start of this, the project enjoys something of a status of being new and fresh, ...

Also I hope beyond hope our media grow up as well... on match day last Thursday,  in arguably our most important match since the Asian Cup final, the Roar paid journalist sent in an article about Kruse & Troisa and should they play in the A-League arguing they were not good enough to play overseas..... the article could have been written anytime but why the journalist did not write about the system who would play where etc I have no idea but it is typical of many writers on Australian football who struggle to be able to write positive articles.

Back to my main point, constant and positive media will have an effect ... the longer it goes the better the results will be but no great uptake overnight I agree, 

   

Read this on another forum pertaining to Thursdays night match... the poster Ken Spacey ... is well written and does IMO ways get to the heart of why we need to start getting the message out.

"""Part of the problem as far as football is concerned is that the concept of football as the only truly global team sport is still not fully grasped and given the gravitas it deserves. I have been able to observe this much closer as this critical match (more by fate than SA initiative) fell to my home state. There was no real push from the govt,tourism or transport folks to promote event or give info about the more stringent terror risk checks. As soon as the Manchester incident occurred our media were talking about the risks to AFL events at Adelaide and yet even after London that was not mentioned in the lead up to a game. But many fans were still trying to find their seats at kick off because its assumed we all love and visit the venue. No notable MP commented or spruiked attending the event and despite the Huddersfield miracle and the return of former Reds coach Gombau we got no interviews or .. in the same way the local hacks never interviewed John Aloisi after…. But we are already seeing strong promotion for a one off NRL game. Yet despite the importance of Football connecting Australia to Asia and the world, the Port Adelaide China stunt gets the kudos and the SA Govt money. The event was pitched in a way that hoped people turned up but other events at the Adelaide Oval are actively supported by systems designed to ensure that the stands are filled. I also note that despite the assurances and the hype, the pitch was fairly average. Football needs to be respected for its true place in the world and the hard question is do you want to be part of the world or not."""

Well on the 17k game there was an Adelaide AFL match so i assume a number of viewers were watching that which explains the Adelaide differential, especially considering 174k in Adelaide watched that AFL match when an Adelaide team was playing compared to the 91k on a non Adelaide match.

As for the Melbourne increase i believe being on the main channel with a bit of advertising before hand lead to an increase of views by almost 50% on the night before. The sample size however is very small so what were some of the figures in other world cup qualifiers in Melbourne? Is 119k one of the strongest figures for Melbourne or is it not an outlier?

Whats interesting for me is that the WCQ attracted a bigger audience than BRAvARG. So my question is where were all the so called EUROSNOBS  
on Friday night?
 I would have thought they would all be attached to their tv sets for  BRAvARG.   Yet the world cup qualifier attracted a bigger audience by far. 
We keep getting told the Eurosnob population is in the millions. So where were they? On a night where there was plenty of sport to choose from
 I would have thought that BRAvARG would have attracted 500 000 plus audience. Is the EUROSNOB just a Myth????

Could be

Its hard to say, because breakdowns havent always been available.

Aus v Japan -  115,000
Aus v UAE - Melbourne 95,000
Aus v Tajikstan - Melbourne 43,000
Aus v Bangladesh - Melbourne 61,000

Note though that overall metro ratings were over 300k for Aus v Jordan and that breakdown isnt available.

In terms of Exhibition games - the ICC series Manchester City v Real Madrid had 125,000 in Melbourne. Victory v Liverpool had 262,000 in Melbourne alone.

It's because the term Eurosnob is  used (rather lazily) to describe a very wide swathe of fandom:

 - those genuinely interested in continental football (or more specifically, the bigger West European leagues)
 - those who follow the European cup competitions religiously
 - those who follow clubs and leagues from their native lands, or that of their parents/grandparents (including a lot of lesser European leagues and clubs)
 - those who talk big about following continental football, but in truth, are just jumping on the bandwagon of the six or seven biggest clubs (i.e. try hards)
 - those who have been following English football for decades, even generations
 - those who keep an eye on a range of football competitions, including the A-League, without following religiously
 - mere event goers who don't follow anything
 - in the case of Bra vs Arg, we also have those of Sth American descent, who still keenly follow Sth American football, and who, by definition, cannot really be labelled as eurosnobs.

@ pippinu

A reasonable list there but I would have thought there was one characteristic that defines a eurosnob - that's the ability to dismiss or put down the A League because it's not as good as a European competition?

Following the HAL and EPL doesn't make you a eurosnob, but following the EPL and dismissing anything Australian does.

Pretty much this, they "follow" euro leagues and couldn't give a toss about Australian football and continually put it down. While also knowing nothing about said european leagues or culture, this then leads to people sitting in silence for 90 minutes throwing paper planes and doing the wave.

Thanks for this, damn those exhibition games got a lot of views.

To add to this, I also find it amazing that AFL is always one of the major sports stories on the Sydney news bulletins.

As mentioned, not only did the Socceroos get more than double the viewers than the AFL grand final rematch in Sydney on FTA (featuring the Swans no less) and also beating the AFL match in Brisbane, the much joked about Peppa Pig on ABC2 also attracted more viewers than the AFL match in Brisbane and Sydney.

Yet if an AFL player breaks a fingernail it's one of the major sports stories on Sydney news bulletins. Even the networks with no broadcast deal with the sport such as Channel 10 do this. It's bizarre.

Battle of the codes FTA(MetroRegional)/Gem/Go/7Mate/FOX

Thursday
1.NRL
2.AFL
3.Football


Friday
1.NRL
2.AFL
3.Football

Clear winner and it is not AFL.

But how often do you hear people putting the A-League down?

Having a preference for another competition is hardly a hanging offence.

@ pippinu

Mate. Seriously. They're at it all the time - you can read their posts all over the interweb.

It is not supporting an overseas league or club, even passionately that's the problem, it's doing that on one hand while putting Australian football down with the other.

Plenty of Roar fans support Liverpool, Rangers, Celtic, Spurs, just to name a few. But they love Roar and Australian football too. It's not exclusive. And that's repeated across the A league but there are a few that turn it around hence the eurosnob tag

Could be worse. We could be this lot.

https://twitter.com/MediaweekAUS/status/873772570545463297

Question?

If we do have to go into a playoff with the other 3rd placed asian team and (if we win) the 4th placed Concaf team, will the games be on Gem or One?

I have a feeling those games, if they happen, will rate pretty well.

If we have to play America in the playoffs, it'll be so incredibly hyped they'll put it on the main channel.

And that's Ten.

But which one? Ten or Nine

Good point

All FTA games for this world cup campaign have been onsold to Nine. it'll depend on Nines mood I guess.But not One.

2 International Football – Bra v Aus -Match 9GO! 221,000

Three games in quick succession with each game heavily promoting the next. Even the AFL were talking about the games in every one of the games on the weekend

All matches hit what one would reasonably expect. The World Cup Qualifier and the Brazil / Argentina match which sold out the MCG hitting the same peak audience. The lesser preferred Socceroos vs Brazil which fell short of 50k in attendance getting a reasonable but lower rating than the other two games

When the AFL / NRL was on that's what AFL / NRL fans watched. And when those games weren't on they decided to watch Master Chef instead


Its a reality that people here don't want to face up to. I guess we'll just have to put this down as three exceptions to the rule. Play down the level of promotion. And come up with excuses for the A League games on 10 / One

The best thing about giving up $5m and HD coverage is no mater what the outcome, fans will rationalise the decision as a good one based on these imaginary differences that don't appear in the ratings but really do exist

@ bluebird

221,000 on FTA, how many watched on Fox?

Don't know. The preliminary tweets are just coming out and the media week site is confusing at best

Might been known over the next couple of hours

Fox 143k

364k overall is quite good for a Tuesday night