Football Federation Australia (FFA) and The Walt Disney Company Australia join forces for the Star Wars Round, which kicks off Friday 8 December, 2017.

The Star Wars Round will see Hyundai A-League clubs battle it out on the field ahead of Star Wars: The Last Jedi releasing in cinemas 14 December, 2017.

The Star Wars Round will feature character appearances, big screen content, themed activities, special signage and giveaways.

To celebrate the Star Wars Round, a limited edition BB-8 supporter ball has been produced, which will be available for purchase through the official Hyundai A-League online store, shop.a-league.com.au, club stores, and selected Rebel stores in Queensland. Western Sydney Wanderers FC and Melbourne City FC will also have a select range of club-specific co-branded merchandise available.

FFA chief executive David Gallop said FFA is thrilled to partner with Lucasfilm on this exciting initiative.

“Star Wars is one of the world’s most powerful brands and football is the world’s biggest sport. Like football, Star Wars has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting.

“We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties,” Mr Gallop said.

“We are thrilled to bring Star Wars, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of Star Wars: The Last Jedi on December 14,” Managing Director of The Walt Disney Company, Australia and New Zealand Kylie Watson-Wheeler said.

“Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of Star Wars films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike.”

As part of Star Wars Round, a co-branded video has been released, showcasing the excitement, entertainment and high-stakes of both brands.

To view the piece, please click HERE.
https://www.a-league.com.au/news/stars-wars-round-hyundai-a-league

FFS just get rid of these clowns.

I just don't even know what to say anymore

Of fucking course we're playing at home this round as well

hahahhahahahahahhaa

Featuring Var-Var Binks?

I hate star wars.

Wtf is this shit

Oh for fucks fucking fuck arse sake 

RBB should get a pass to bombard that section in flares.

Apparantly the Rebel Alliance have spotted a flaw in the Emporer Lowys monstrosity

could show red and yellow light sabres instead of cards

what a joke

headexploding.gif

So is 'Star Wars round' before or after 'The Real Housewives of Melbourne Round'? 

Would be apt if this turns out to be Gallop and Lowys last contribution to Australian Football

This is not confined to Australia, and I don't really have a problem with it in a sporting environment where they are trying to raise the sports profile (Star Wars is popular with kids and adults alike ... so might get more through the gates and return) and gives money to a league that is cash strapped.

Doubt it as Stars Wars is much more directed at the demographics of who the A-League are trying to draw into the game. Kids (especially boys) and young males.

When you think it can't get worse, it always can

Wow

FFS was my first reaction too

I was already getting over this league. This confirms it for me.

Why in gods name would a smallish sporting league with little money, trying to gain traction in a market dominated by other wealthy codes possibly want to leverage off a global juggernaut with an audience almost perfectly aligned with it own target market?

Preposterous! 

I'm done with this joke of a league. 

star wars round? wtf is this shit? 

btw i heard the new star wars game is a peice of shit.

You forgot to mention a league that posters on here have been complaining about failing to market the season so far too.

I think its a great idea, Good on FFA for making it happen in what is a dull league atm. Wonder if they will add SFX for goal scoring??.

I love Star Wars and the HAL.
I hate this idea.

Ohh Look at that more Gimmicks.

Curious where the line is here

What would you 2 actually find too tacky for a serious football match ?  

Players in Storm Trooper outfits ? Ref's in Vader helmets ?