Australian Football TV Ratings Season 2017/18


Australian Football TV Ratings Season 2017/18

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bigpoppa
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I was using my old mans Foxtel Go account on my computer and when he spoke about getting rid of it I subscribed to Bein Sports for $20 a month. Throw in EPL for the price I pay for a phone plan and I'm set. Might occasionally pull up a A-League game on the GO account but with the option the 'catch up' on games with the streaming services I have round the clock football for a fraction of te price.

I wonder how many people are switching off with all the other options available?
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crimsoncrusoe - 14 Mar 2018 12:09 PM
I doubt very much that Foxtel have any idea how many people subscribe to their sports channels based on a particular sport.As much as I like to watch football,I also watch other sports.So If there was no HAL,I dont know that i would get rid of sports channels.They have never asked me why i have Foxsports.Maybe they monitor channels we watch and know every detail of our viewing habits.Maybe there is also a blocking component.Keeping sports off competitors channels limits leakage away from Foxtel.When they lost the EPL,they responded by getting individual channels of some EPL clubs.For the number of viewers involved it seemed a waste of time.But clearly there is an issue of being seen to be the premier sports provider for viewers,so having as much coverage of sports as possible is important.Otherwise how are they different from everyone else?That's why they show as much content as possible.Every interest group,no matter how small is of value to them,because if you only have an interest in say alpine skiing,its a way of keeping you subscribed to other content.To a skiing enthusiast getting foxsports to watch skiing,knowing you can get AFL or NRL may be the tipping point.Without it the skiing enthusiast might say,im not that interested in AFL or NRL to get a whole Foxsports package.So the bottom line is HAL,EPL,FFA Cup and eventually even Div 2 NPL are all important to Foxsports.It helps build subscribers and keep them.Keeping those sports off competitors channels is also important.

When you sign up for Foxtel they ask you this specifically. They also know both from ratings, and as a secondary measure, they record data of what channel the set top boxes are tuned into (this data they need to play around with to account for things such as people leaving the boxes on all day, etc).

They know.
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bohemia - 15 Mar 2018 2:43 AM
crimsoncrusoe - 14 Mar 2018 12:09 PM

When you sign up for Foxtel they ask you this specifically. They also know both from ratings, and as a secondary measure, they record data of what channel the set top boxes are tuned into (this data they need to play around with to account for things such as people leaving the boxes on all day, etc).

They know.

Agree with this, they'd have a pretty good idea one way or another, they'd be running a pretty poor business if they were doing it blind.
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It's interesting if Foxtel are asking why people are subscribing to Foxsports.It never happened to me and I find it hard to believe that happens for FOXTEL NOW,which is purely online.
Nevertheless it makes business sense to monitor subscriptions/ connected to footabll and ratings/viewing habits.
Thus valuing content,such as the HAL must be split into a subscription component ,an advertising revenue component and a blocking /loyalty component.
What the split is ,i dont know.
For subscriptions ,ratings are relevant to indicate subscription loyalty .
As long as peak ratings are respectable ,the low value is of little importance to subscription numbers.
If for example 100k watch one game it shows that that many subscribers have an interest in HAL and would keep their subscription for HAL.
A low value of say 15k doesnt affect loyal subscribers.They are still subscribed for HAL even if they dont watch most games.
The fact they choose to watch only some games is only relevant to advertising revenue.
I guess the main reason for raising this is point out its not all doom and gloom if some games rate poorly.

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crimsoncrusoe - 15 Mar 2018 1:56 PM
It's interesting if Foxtel are asking why people are subscribing to Foxsports.It never happened to me and I find it hard to believe that happens for FOXTEL NOW,which is purely online. Nevertheless it makes business sense to monitor subscriptions/ connected to footabll and ratings/viewing habits. Thus valuing content,such as the HAL must be split into a subscription component ,an advertising revenue component and a blocking /loyalty component. What the split is ,i dont know. For subscriptions ,ratings are relevant to indicate subscription loyalty . As long as peak ratings are respectable ,the low value is of little importance to subscription numbers. If for example 100k watch one game it shows that that many subscribers have an interest in HAL and would keep their subscription for HAL. A low value of say 15k doesnt affect loyal subscribers.They are still subscribed for HAL even if they dont watch most games. The fact they choose to watch only some games is only relevant to advertising revenue. I guess the main reason for raising this is point out its not all doom and gloom if some games rate poorly.

If I'm to be honest I watch mainly for Aus NT, ACL and FFA Cup games. Although I watch the HAL if the game is interesting. Usually, it's not. The base package the misses and I watch docos and crime etc.


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Over 10k views for the NPL Tas last night.


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TheSelectFew - 17 Mar 2018 7:14 AM
Over 10k views for the NPL Tas last night.

More if you count YouTube.

Why am I posting this you ask? Due to the sports battleground taking place in Tassie. My advice is you see a NPL Tas live stream, share it wherever you can. :)


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#TVratings Friday STV #ALeague #FoxSports
#ADLvMCY 40k https://t.co/o7HrITS5Dg


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SU58 vs Blacktown City 22.9k views at halftime!!
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bigpoppa - 17 Mar 2018 8:42 PM
SU58 vs Blacktown City 22.9k views at halftime!!

52k at the end .

Where are those shit comments from libel.


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NBL outrated the an league last night.

Nothing to see though. Business as usual.

SOURCE: Offsiders ABC


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TheSelectFew - 18 Mar 2018 12:05 PM
NBL outrated the an league last night.

Nothing to see though. Business as usual.

SOURCE: Offsiders ABC

Cheers new mister football.

(VAR) IS NAVY BLUE

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sydneyfc1987 - 18 Mar 2018 12:41 PM
TheSelectFew - 18 Mar 2018 12:05 PM

Cheers new mister football.

What a way to react. Fuck i hope you lot fold before the nix. 


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TheSelectFew - 18 Mar 2018 1:45 PM
sydneyfc1987 - 18 Mar 2018 12:41 PM

What a way to react. Fuck i hope you lot fold before the nix. 

Why wouldn't you mention that it was the final?


Beaten by Eldar

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Eldar - 18 Mar 2018 1:55 PM
TheSelectFew - 18 Mar 2018 1:45 PM

Why wouldn't you mention that it was the final?

Why would or should that matter? It's the NBL.


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TheSelectFew - 17 Mar 2018 10:43 PM
bigpoppa - 17 Mar 2018 8:42 PM

52k at the end .

Where are those shit comments from libel.

27.5k for APIA Olympic.


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TheSelectFew - 18 Mar 2018 9:44 PM
TheSelectFew - 17 Mar 2018 10:43 PM

27.5k for APIA Olympic.

God knows what they are counting. At no point during did I see more than 350 viewers. Still a good number but they'll need to lift their game to make the streams watchable. The camera work for this match was unwatchable.
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bohemia - 18 Mar 2018 10:11 PM
TheSelectFew - 18 Mar 2018 9:44 PM

God knows what they are counting. At no point during did I see more than 350 viewers. Still a good number but they'll need to lift their game to make the streams watchable. The camera work for this match was unwatchable.

Agreed. But its a start. Obviously nothing special involved in the broadcasts but it gives us something to watch.

Also from what i have heard those figures are the total views over 3 seconds. I cant varify that though.

Also: https://m.facebook.com/story.php?story_fbid=10155665198794582&id=18923194581


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TheSelectFew - 18 Mar 2018 10:30 PM
bohemia - 18 Mar 2018 10:11 PM

Agreed. But its a start. Obviously nothing special involved in the broadcasts but it gives us something to watch.

Also from what i have heard those figures are the total views over 3 seconds. I cant varify that though.

Also: https://m.facebook.com/story.php?story_fbid=10155665198794582&id=18923194581

All indications I've seen are the NPL's are a watchable product. Not cancel your plans sit on the couch and watch level, but "popped up on my news feed, why not" watchable. Nothing is free though and they will need to invest a little more in the production standard. It's pretty inconsistent. Last night the Tassie game was watchable. Today the NSW game... the camera man had the camera jammed right up on the players as if he was taking wedding photos.
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TheSelectFew - 18 Mar 2018 10:30 PM
bohemia - 18 Mar 2018 10:11 PM

Agreed. But its a start. Obviously nothing special involved in the broadcasts but it gives us something to watch.

Also from what i have heard those figures are the total views over 3 seconds. I cant varify that though.

Also: https://m.facebook.com/story.php?story_fbid=10155665198794582&id=18923194581

It is hard to know. I watched a match on fb uninterrupted. 

I dont think the 3 second rule resets every 3 seconds. As that would mean 90+15 * 20 = 2100 intervals per match.

I guess refreshes and people scrolling up and down within facebook. 

I think another factor is that NPL NSW fb pages has 111k likes. So people may have stopped or scrolled past the page without actually activating it. It would count as view (when things start auto on fb and stop when you scroll down. 

It may also explain why the numbers were so much higher for the Saturday night game as fb may have more trafic during this time than Sunday. Now think if FFA and Foxtel ran A-League Saturday match on fb 1.7 million likes. Surely it makes more sense than One. Not sure about overseas contracts but they should be able to stream to Australain based viewers no problem. 
Edited
7 Years Ago by scott21
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scott21 - 18 Mar 2018 10:44 PM
TheSelectFew - 18 Mar 2018 10:30 PM

It is hard to know. I watched a match on fb uninterrupted. 

I dont think the 3 second rule resets every 3 seconds. As that would mean 90+15 * 20 = 2100 intervals per match.

I guess refreshes and people scrolling up and down within facebook. 

I think another factor is that NPL NSW fb pages has 111k likes. So people may have stopped or scrolled past the page without actually activating it. It would count as view (when things start auto on fb and stop when you scroll down. 

It may also explain why the numbers were so much higher for the Saturday night game as fb may have more trafic during this time than Sunday. Now think if FFA and Foxtel ran A-League Saturday match on fb 1.7 million likes. Surely it makes more sense than One. Not sure about overseas contracts but they should be able to stream to Australain based viewers no problem. 

Well, that's the main thing for mine. If FFA can't get us back on SBS then they just need to forget about jumping on the sinking FTA ship and be the first to jump on the FB raft. Or dare I use Dave's words..... be brave. The only advantage from being a poison pill for FTA is there's no opportunity cost trying something different.
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bohemia - 18 Mar 2018 11:47 PM
scott21 - 18 Mar 2018 10:44 PM

Well, that's the main thing for mine. If FFA can't get us back on SBS then they just need to forget about jumping on the sinking FTA ship and be the first to jump on the FB raft. Or dare I use Dave's words..... be brave. The only advantage from being a poison pill for FTA is there's no opportunity cost trying something different.


Here is the original deal article-

Football Federation Australia announced on Friday Fox Sports will live simulcast its coverage of Saturday night A-League matches - and all finals matches - on Ten's 'One' channel.

Ten will also broadcast Socceroos games once the current FIFA World Cup qualifying cycle has ended, as part of the agreement that includes streaming rights.

It essentially means FFA failed to sell the free-to-air (FTA) rights directly to a major commercial network despite it being a better deal than what was sold to SBS, who had the rights to Friday night matches and had to broadcast the entire finals series on an hour delay.

FFA have subsequently reverted to Fox Sports under its six-year, $346 million deal to broadcast all games.

Fox Sports would then have on-sold the FTA rights to Ten in a deal likely to be worth significantly less cash for FFA than what incumbent FTA partner SBS has been paying.

Regardless, FFA chief executive David Gallop described it as a "win for football fans and an opportunity for us to showcase our game on a commercial network with a recent history of successfully covering major sport".


“We will take the biggest matches of the A League - such as the Saturday night derbies - into every household in Australia live for the first time,” Gallop added.

Fox Sports chief Patrick Delany said the deal - reported to be two-years - was a "great result for football fans" while Network Ten chief executive Officer Paul Anderson was proud to come on board.

"We will provide a consistent timeslot on One for 30 weeks of the year, promoting the A-League and its best game each week to all of Australia," Anderson said.

The new relationship will end FFA's deal with SBS, and take it to a network that has enjoyed success through its Big Bash League coverage.

It comes after the ABC was heavily criticised last week over its disastrous coverage of Sydney FC's friendly with Liverpool.

While the national broadcaster had not been the frontrunner to win the A-League rights it's understood its attempts at a comedic approach to the coverage ruled it out of calculations.

https://theworldgame.sbs.com.au/article/2017/06/02/league-be-broadcast-network-ten-new-free-air-deal

Eitherway next season will be on One. I am unsure if in the current deal with 10 they can show it on fb and twitter during this time. The next deal could/should be ten and social media, I think they can do everything .SBS has approx 700k likes they could do the same. 



Edited
7 Years Ago by scott21
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scott21 - 18 Mar 2018 10:44 PM
TheSelectFew - 18 Mar 2018 10:30 PM

It is hard to know. I watched a match on fb uninterrupted. 

I dont think the 3 second rule resets every 3 seconds. As that would mean 90+15 * 20 = 2100 intervals per match.

I guess refreshes and people scrolling up and down within facebook. 

I think another factor is that NPL NSW fb pages has 111k likes. So people may have stopped or scrolled past the page without actually activating it. It would count as view (when things start auto on fb and stop when you scroll down. 

It may also explain why the numbers were so much higher for the Saturday night game as fb may have more trafic during this time than Sunday. Now think if FFA and Foxtel ran A-League Saturday match on fb 1.7 million likes. Surely it makes more sense than One. Not sure about overseas contracts but they should be able to stream to Australain based viewers no problem. 

It is each view of at least 3 sec, so watching 9 sec counts as 1 view, not 3.  It also doesn't multi count I think (not entirely sure on this), so if you watch a bit, stop, then go back to it, it isn't 2 views.  It also counts autoplay, so if you are scrolling down your FB feed, and a video autoplays, if its on the screen 3 sec, its a view.  It also doesn't account for video length, so a view is counted the same way regardless of whether its a 3 sec video, or 3 Hr video.
For these reasons, views are about the least significant publicly available stat for FB.  If a video is on lots of FB feeds, it will get lots of views, even if no one actually watches it.

Comparing the number of viewers displayed when watching, to the number of views listed generally shows a really big discrepancy.

There are other more accurate stats available to the sites that they would be making decisions on rather than views (FB like to make views public as its generally a nice big number and makes them look good - compare 350 viewers to 27.5 K views) 
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jatz - 19 Mar 2018 3:24 AM
scott21 - 18 Mar 2018 10:44 PM

It is each view of at least 3 sec, so watching 9 sec counts as 1 view, not 3.  It also doesn't multi count I think (not entirely sure on this), so if you watch a bit, stop, then go back to it, it isn't 2 views.  It also counts autoplay, so if you are scrolling down your FB feed, and a video autoplays, if its on the screen 3 sec, its a view.  It also doesn't account for video length, so a view is counted the same way regardless of whether its a 3 sec video, or 3 Hr video.
For these reasons, views are about the least significant publicly available stat for FB.  If a video is on lots of FB feeds, it will get lots of views, even if no one actually watches it.

Comparing the number of viewers displayed when watching, to the number of views listed generally shows a really big discrepancy.

There are other more accurate stats available to the sites that they would be making decisions on rather than views (FB like to make views public as its generally a nice big number and makes them look good - compare 350 viewers to 27.5 K views) 

I dont think that matters olive balls. Because if those 350 refreshed 20 times each (as an average) you are still left with 20k views. This can still be the amount of people that came into contact with the live coverage via fb. Whether that is multiple or not is not determined. It may well be that 10k people came in contact with that live match as appose to 40k for the A-League match. Length in this case is not so important. 
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jatz - 19 Mar 2018 3:24 AM
scott21 - 18 Mar 2018 10:44 PM

It is each view of at least 3 sec, so watching 9 sec counts as 1 view, not 3.  It also doesn't multi count I think (not entirely sure on this), so if you watch a bit, stop, then go back to it, it isn't 2 views.  It also counts autoplay, so if you are scrolling down your FB feed, and a video autoplays, if its on the screen 3 sec, its a view.  It also doesn't account for video length, so a view is counted the same way regardless of whether its a 3 sec video, or 3 Hr video.
For these reasons, views are about the least significant publicly available stat for FB.  If a video is on lots of FB feeds, it will get lots of views, even if no one actually watches it.

Comparing the number of viewers displayed when watching, to the number of views listed generally shows a really big discrepancy.

There are other more accurate stats available to the sites that they would be making decisions on rather than views (FB like to make views public as its generally a nice big number and makes them look good - compare 350 viewers to 27.5 K views) 

I doubt it counts multi views but I still need a reference for this. I have heard this many times but no one has provided me a shred of evidence.


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Syd v Brisbane got 51k



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Those are good considering.


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Puts on helmet and suit of armour.... and hopes for discussion.

Seeks the forums views, without getting into arguments about the type of system i.e. full FIFA or tiered franchise. 

Also I am going from a bit of memory  .. 

I have been closely following the MLS over the past 12 months pertaining to how they think regarding new markets and where to get teams etc.

A point that has stood out for me is the belief is new teams in a Div 1 competition add ratings…. 

So I went back to last season, as I think this is going to be a one off bad season, so many issues, so must anger, so much infighting etc.

So I went back to last year and we averaged about 74K per Fox broadcast and we have 10 teams… thats roughly 7.4 K per team… OK Nix viva V WSW I understand not all are equal…

Say we add 6 teams and assume the same average … that's another 44.4 eyeballs … so adding the 74 to the 44 is 118K per match… 

Next bit

Assume we get our act together to add a second division .... does not have to actually exist ... just say this is the plan and we work towards adding another say 16 teams and lets assume there are 20 teams being considered for the second division.

Using the same logic that the addition of teams adds eyeballs to screens... assume an first team pick up of only 40% of a team actually in Div 1.

40% of 7.4 K is ... say 3 k ... by 20 teams is 60k ...

Add the 60K to the 118K or 178 K ... and we have a 200 million dollar media product.

Am I off with the faires smoking to much weed ... or is there some logic there.

MLS rating last year increased by between 3% & 12% depending on the broadcaster does not seem much but all other codes fell a lot... so far this season their rating are up over 30% and in each year they have added new teams... and the thinking by those I have been reading is extra teams add ratings to every match...

 
bettega
bettega
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MLS is a tiny speck in the biggest professional sports market in the world.
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