Actually that is not bad even the attendance in Canberra shocked me. The game was a stretch even for many supporters who saw it as a training drill. Adelaide v Sydney in which the outcome was difficult to foresee was much more entertaining. 

Adelaide v Sydney 52k on Fox Sports. 

Anything over 50k is pretty good these days.

A-league Season opening match Fox Ratings 2012-2019

2011/12 - NJ/MH 65k
2012/13 - MV/MH 129k
2013/14 - Syd/NJ 115k
2014/15 - MV/WSW 122k
2015/16 - WSW/BR 71k
2016/17 - BR/MV 129k
2017/18 - MC/BR 100k
2018/19 - AU/SFC 67k
2019/20 - AU/SFC 52K

Wow the ratings continue to slide on FoxSports.
I guess clean air means nothing.
It proves if FFA do the same thing over and over again ,.........when it doesn't work,it still wont work.
And Foxtel  are heading the way of Blockbuster.

WEL there it is. 

Lowest Round 1 ratings. Ever. 

Early this year the total Pay TV numbers overall were reported up by around 11%. 

Netfix up by more than 25%. 

Stan up 45%

YouTube Premium up 32%

Fetch up 9%

amazon up 132%

and Foxtel .... Foxtel were down nearly 10% 

its a dying platform 

lol but you’d have to be an absolute idiot to make such a statement without acknowledging the emergence of Kayo which is a raging success for Foxtel 

The ratings arent literal, they are estimated across the total population based on the viewing habits of a small sample. If Fox havent adjusted their ratings calculations to reflect the decline then they are comparable to previous seasons

What we know are membership numbers are down and the season opener was also down (although very marginally)

And it is going to be even more dead, pretty sure they are rising the prices again. Foxtel that is

Fark ... on Kayo? 

If they do I’ll stick to Telstra only. 

I know they’re not literal. 

and this is a debate for a different forum but I’m
not actually sure these numbers would pick a switch to Kayo anyway - they’d have to adjust their algorithms but maybe they have. 

But the reality is there’s thousands of people watching on Kayo and the purpose of this thread is now questionable given we don’t have all the facts anymore 

The question is are they new fans or existing fans who have found a different means of following the A League?

There isnt always a direct trend between viewership and attendances. The AFL has higher attendances than the NRL, but the NRL seems to be watched by more people. However whatever we have gained from a streaming platform has not translated into anything we can measure

What about other sports?

didnt AFL go up last year on Fox? and yet they would have more Kayo viewers than we do. 

Don’t try using facts in this discussion, the iHAL fanboys much prefer good conspiracy theories to explain things

22% drop year on year, over 50% drop compared to when Foxtel deal was done, what do you think the next deal is worth?

NRL just had their worst Grand Final ratings since 2003. 

You’d have to be a moron to think that the emergence of streaming platforms would have no impact on A-league ratings, particularly given the younger skew of our fanbase. I think it was estimated in last years ratings thread that streaming had about 1/3rd the the ratings of TV. 

Can estimates in one thread be used as a reference in another thread?

The average subscription TV audience (Foxtel) for the NRL was 240,879 in 2018.

https://www.smh.com.au/sport/nrl/nrl-trumps-afl-in-tv-ratings-war-20180910-p502u1.html

NRL fans were also watching an average of 3.5 hours each week, with some regular season games reaching nearly 70,000 users.

https://www.mediaweek.com.au/kayo-audience-data-details-how-foxtels-audience-is-growing/

If you use the same ratio, you can bump it up the Foxtel ratings by an extra 30%. That's also not taking into account MyFootballLive, Telstra etc. 

Nope

FTA is an estimate of the total population. They dont calculate the ratings and then subtract a % of people they think will be watching Fox or streaming

Any other system that isnt a literal count works in the same way. So if a household has access to FTA, Fox and the Internet they will be proportionately added 3 times

Ratings are just an indicator. If we are popular enough as a sport then we'll see an indicator of that somewhere within the sample chosen. Its the only method we have. But once people start putting together every viewing platform and trying to estimate how many people are watching the A League it becomes nonsensical

Yes it does. In both senses - once you have a disruption to the market the whole thing is a mess. 

That Kayo article is one of the rare occasions we have seen any Kayo numbers (but it's more an article to pump up Kayo).

This paragraph caught my eye:

“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across Fox Sports, Foxtel Now and Go, making it the third most watched Sunday game on Foxtel this season. When you add Kayo’s 130,000 unique users, the Foxtel group is reaching a very large and diverse audience,” said Ogrin.

So they got 130,000 unique users on Kayo (which is not the equivalent of a TV rating unless they watched the whole broadcast), that's a good number, very good, but the thing that caught my eye is that they still got 628K on traditional Fox Sports, which is a massive number.

So even with a big number on Kayo, they're still getting a massive number on Fox Sports.

Shhh...by posting actual industry information you’ll be accused of being an AFL shill. 

Only info that makes us look better please. 

It just misses a couple key points, that no shit the AFL has a much larger audience than us and that Foxtel has 24/7 AFL content and targets the majority of its sports subscriptions for AFL fans. So they are more inclined to actually use Foxtel and the demographic of the sport is much more likely to use traditional pay tv services compared to a younger footballing audience.

Having said that if Foxtel still had the EPL, you'd find that the A League would get a lot more viewers than they currently are because more football fans would actually have a foxtel subscription. That's the moral of the story, AFL has a lot of content on Foxtel to make it worthwhile for people to actually spend a ridiculous amount of money on it, while football coverage is barebones at best, aka not worth. 

#WSWvCCM
ABC 47k (Metro only, Reg NA)
FoxSports 35k

#MelbDerby
FoxSports 60k

Next channel please...

I find the whole discussion around TV audiences, particularly over the last 12 months, quite an interesting one. TV audiences have always been an estimate, I think it used to be based off 1,000 box tops and now more recently I believe it's based off 10,000, but now with digital subscriptions (i.e. Kayo, MyFootball) all of a sudden audience data is a lot more measurable (which is great for advertisers and also to have a better understanding of our audience's digital behaviours). Overall, viewership looks to be trending down and so it would be - the attention span of users these days has only dwindled as we enter more into the digital age, making it even harder to hold our audience's attention - go back 10 years, and people weren't browsing their phones etc. during live sport or anything.

This has led to an impatience with people and sport, if we look at the 'Red Zone' for NFL broadcasts, this allows users to only see the 'good bits' of the games rather than sitting through the entirety of the game - a big challenge for a game like football is how do we buck this trend and ensure we're holding the engagement of our users? I think what NPL NSW & VIC are on to a good thing with YouTube, not only would broadcasting the A-League here drive incremental reach, it would unlock audiences who aren't able to be reached on TV and allow us all this audience insight and targeting capabilities for digital marketing and help retain and acquire new audiences in our key demographic.

I'm not convinced FTA deals are what they used to be, with reach diminishing and costs increasing I think it's time we take control and partner with a digital provider (i.e. Facebook Live or YouTube) and lean in to the digital age, at the end of the day this is where our target audience of millennials are and that's where they'll continue to be.

Pretty concerning numbers overall. Those sbs figures a few years ago look like nrl compared to this. 5.30 is a real dead spot for fta let alone abc. As for fox it looks like we will have a huge cluster of games not even making the top 20.

as I mentioned in the derby thread I set up a kayo trial for the birthday party I was at last night so people could watch the game, everyone just glanced at it a few times and walked away. Those same people a few years ago would crowd around the tv and watch. A lot of people have dropped fox and just don’t know what’s going on, a few years back during the week you could just pop it on channel 500 for a bit and pretty much be in the loop with what’s going on. Those days are gone. Interesting times ahead.

No fucking shit, no one is contending that the AFL and NRL don't pull massive numbers compared to the A-league. The point is to find an estimate of the Kayo numbers relative to the A-league Fox ratings to try and see exactly how big the impact of streaming services is. If the ratio across the NRL holds true to the A-league, you can guess that about 30% of people that would have watched on Foxtel have abandoned it in favour of Kayo.

A-league ratings are in the pits, but if you only looking at Fox ratings then you're not getting the whole story. 

The numbers are looking dire. 

Its hard to ascertain actual performance in the modern day media landscape, but it certainly doesn’t look promising on initial viewing.

Those SBS numbers now look absolutely amazing.
We've probably forgotten that they gave us $7 mill a year to broadcast the A-League (no doubt thanks to some lobbying from Frank).
Amazingly, one of Gallop's first actions back then was to publicly rubbish SBS.
Hard to believe now.