Seven’s prime time commercial free-to-air network share across days 1 to 7 of the Games was 60.3%. That increased to 61.9% across days 8 to 16.
Data: 7PR

Mumbrella article on latest Fox numbers, also mentions Australian football and Paramount:

https://mumbrella.com.au/patrick-delaney-on-why-foxtels-growth-should-not-come-as-a-surprise-to-advertisers-697934

After years of doomsayers predicting the demise of Foxtel, the future of the business seems assured, after News Corp reported 40% growth in subscribers across Foxtel for the 2021 financial year.
The streaming focus has been an unarguable success, and though numbers of residential Foxtel customers continue a slow decline (down 5.2%), the growth of Kayo and Binge has been substantial.
Foxtel chief executive officer, Patrick Delany, admits that some in the industry will likely be surprised by the subscriber numbers, but if they didn’t expect it, “they should have”.

Total numbers across Foxtel’s paid subscriber services grew to 3.891 million, with 2.006 million of those across Kayo, Binge and Foxtel Now.

The growth also reflects a strategic decision, which is “to invest in growth sports”. Evident in today’s announcement that it has secured the rights to every MotoGP practice, qualifying and championship race from 2022 onwards.

“Other sports that might have suited us 20, 15, even 10 years ago might not be what suits us in the future. I’m glad to see that we have invested in netball. I’m really looking forward to next winter. I’m [also] thrilled with the progress of basketball in this country,” Delany adds, noting Australia’s recent bronze medal at Tokyo 2020.

“Basketball is a good example of where we want to invest. Plus being able to have the NBA and NBL. That’s the type of stuff that will keep Foxtel and Kayo growing.”

One of those sports that Delany says “may have suited us” in the past but no longer fits in, is Australian football. Foxtel recently ended its relationship with the A-League and all Australian football after 15 years of broadcasting. The A-League and W-League will be broadcast on new ViacomCBS service Paramount+ which launched this week.

“I think football is one of those sports that has a high concentration of passionate fans but doesn’t necessarily break through to the mainstream of the Australian population,” Delaney suggests.

Sounds like sour grapes from FOXTEL but ultimately having 40% growth in a market with a lot more competition is a very positive thing for them. I guess they where right to dump the Aleague and dont really care about all of the die hards who have cancelled their subscriptions...... Hope FA is listening and driving home to themselves and the APL the message that pitching a "new sport" to mainstream consumers DOES NOT WORK!!!!!!!! We are a football mad nation, admittedly not in massive numbers, but end the bullshit division between Aleague, rest of Australia, Eurosnobs and get everyone on the same page.... Grow the 100s of little pockets of support around the country in an organic way and connect them to the top organically... its not hard.....

Should the FA have the ability (if it were legal) to ban the broadcasting of international leagues and continental comps unless they use the FA's preferred partner 

It's a good question, or perhaps better phrased as:  would the FA desire it?
The answer is yes, without doubt.
The myriad of quality football which can now be watched, across 3 or 4 or 5 platforms, makes it that little bit more difficult to focus the attention of all Australian football fans where it benefits Australian football the most, and that's the local product.
If 51% of all Australian football fans are wanting to watch the Premier League to the exclusion of all else, then I can't see how that helps Australian football one iota.

Lol, 40% growth because of Kayo freebies and free Binge for 3 months if you have a mobile or internet plan with Telstra, which is just done in desperation to try and keep customers that are leaving in droves and to try and suck in some new customers. They can say they have a  40% increase in subscriptions, sounds impressive but how many are paying subscribers and how many are only subscribing while the free content lasts.

Great idea, football fans have no idea whats good for them, they should be forced to watch the AL because it's good for Aus football. It doesnt matter that the AL product is stale, full of retirees and recycled players, seriously, every football fan should be busting to watch Liam Reddy juggle the ball for 2 minutes waiting for the half time whistle - Eurosnobs wont see that in The EPL!!!

You can lead a horse to water as the saying goes....... Why not  let every single soccer fan in this country follow whatever club and league they want and make them feel ALL part of the same sport here. Having thousands of people talking about, watching and playing the sport is what's good for Australian football NOT how much money the people who invest in it get as a return for their investment....  You might find that the conversation may change from "us vs them" to just "us" .... Those 51% of fans that ONLY watch the EPL for example may respond positively to being included as part of the "Australian Soccer Family" rather than being dismissed as Eurosnobs by the new dawners and constantly having to explain why their loyalties lie with a club most of them have and will never see live..... 

I don't disagree, I'm just making the point that it's harder to get a hold of that 51% because they are on another platform, watching 2 or 3 games, watching the various chat shows, maybe even engaging in forums exclusive to the platform.  It just makes it that little bit harder for them to engage in the local product to the same extent.
So of course everyone should be included in the Australian soccer family, but there is a risk that scarce resources are being diverted away from Australian football.  You are right that that's more of a commercial imperative, and as things are currently structure, the upshot is that it is affecting the pockets of private franchise owners.

Mate sometimes overseas soccer is the ONLY way to find any common ground with other soccer fans in Australia. From personal experience, every single time I have come across someone willing to talk about football in a gathering, socially or professionally, they ask what Aleague club I follow, I say "none, what NPL club do you follow?: they say "none" and then the conversation turns to Liverpool vs United or Ange at Celtic or Messi leaving Barca etc etc.... 

Mono

You make quite an astute observation that we tend to hold those that don't support nah more those that support another Football brand.

Actually you almost repeat what Danny Townsend from APL said in a recent interview... and its actually part of APL plan to bring all Australian Football fans to one place.

I may have rose coloured glasses ... and I may be over reading 

But, In JJ & Danny Townsend we have two Football people of a far younger age than anyone who has led us in recent memory .... moreover they are both Football folk and both acknowledge   the many aspects of Football in Australia that need adjusting / repair / fixing or by whatever name things need...

One aspect I particularly liked about DT is he said the CBS deal had a three year trigger and that the value will be in the latter parts of the deal with the first part being development and laying foundations.

Hopefully as you suggest / want too ... is that we start to unite and respect each other... 

If this comes to pass  NSL fans won't call A-League clubs plastic and A-L fans won't bag out NSL fans and clubs having two heads 12 feet and live in some time locked past.

 We all become happy little vegemite's in turn with the spirit of the game. 

MIDFIELDER,
I'm sorry I really don't see what you see. Townsend is in it purely for the APL and by extension his owner's financial investment and holding in it... And rightly so, he is the chairman of a board of investors looking to make a living. . Maybe you misunderstand my point buddy? There are two "faces" to the sport and its health in Australia and while they both are very different they are in some ways very co-dependent and united would make the earth tremble and the seas run backwards... scarring the shizen out of everyother sport in this land....  APL wants to bring all football fans to one place "to make money off them" how does that serve any purpose other than to make money for 12 franchise license holders?.....

CAT #1 is obviously the APL and by extension the Aleague and Wleague... the more money they make the better they can improve the league. Bring in better players, develop better academies and coaching systems so they can attract bigger revenues, more bums on seats, sell more chips and hotdogs on game day etc etc and the cycle continues... great, no problem. But that is not all of football mate

CAT #2 is the rest..... non professional grassroots, mini roos, futsall, even spectators and fans, eurosnobs, ex NSL bitters whatever.... there are literally 100s of thousands of people that in one way or another are football fans/participants... the sport is very healthy here in Australia there is a groundswell of support, its just that alot of it doesn't end up in the APL bank account.... who cares?

DT has no interest in Cat #2 and financially that is probably his prerogative while JJ should be supporting both Cat #1 and #2 but I fear, being a shill of the CFG he is no better than the previous 100 years of money hungry bastards running the federation... time will tell but so far no movement on NSD, national transfer system or getting more gametime, and better structures for national squads... its all about getting money from broadcasting to keep the APL and PFA happy ......

Oh and another thing to clear up..... no such thing in my book as an Aleague fan or an NSL fan or an NPL fan....... I follow my CLUB, for richer or for poorer, in sickness and in health, whatever division we are relgated (or ethnically segregated) too till death finally puts an end to this miserable life. The be all and end all is the CLUB all this other rubbish that the APL is struggling so hard to control the narrative of and seggregating us vs them is rubbish....

Just noticing this morning that the first seven football articles on the Roar are about the Premier League.

You can see the impact of the Olympics on TV ratings below:

AFL thanks supporters for strong ratings in Week One of the 2021 Toyota AFL Finals Series
The first week of finals saw a total average audience of 5.48 million, up 15 per cent on 2019
The opening match of the Finals Series between Port Adelaide and the Geelong Cats attracted an overall audience of 1.49 million with the TV audience in Adelaide reaching 178,000 viewers, a 54 per cent increase compared to the first week of the 2019 Toyota AFL Finals Series.
Saturday afternoon’s Sydney Swans vs. GWS GIANTS Elimination Final – which was decided by one point – attracted an overall audience of 1.33 million including a Sydney TV audience of 172,000, the highest ever TV audience in Sydney for the first week of finals.
An overall audience of 1.52 million tuned in to the Qualifying Final between Melbourne and the Brisbane Lions played on Saturday night, an increase of 22 per cent compared to the same timeslot in 2019. The game also attracted Brisbane’s highest ever Saturday night TV audience in the first week of finals.
Sunday’s Elimination Final between the Western Bulldogs and Essendon attracted a national broadcast audience of 1.51m, including an audience in Melbourne of 529,000.

Long-term TV future of NRL hinges on next free-to-air deal

https://www.smh.com.au/sport/nrl/hold-long-term-tv-future-of-nrl-hinges-on-next-free-to-air-deal-20210830-p58n4c.html

If Channel Nine loses its NRL rights, it would not only precipitate the rapid decline of the network but also challenge the code’s future on free-to-air TV, according to Colin Smith, one of Australia’s leading sports and media rights experts.

“The AFL and NRL are ‘must haves’ for FTA TV,” Smith said. “Channel Ten’s decade of misery began with the loss of AFL and NRL rights.”

Sunday Bledisloe
9GEM Metro only 281,000
Data: Oztam

While we wait for some football ratings to come through, here are some very interesting general sports ratings from the weekend:

Hearing #AFLLionsDogs did 1.6m broadcast + couple hundred thousand more Live Stream (KAYO / Fox Now / GO).
Fox Footy broadcast hit 500k in dying minutes (biggest in few years), metro #6 TTL TV program (beat much of FTA!)
Seven 1.1m (doubled Nine's NRL in BRIS).

Socceroos rated 91k last night

was actually 132k metro

Mumbrella Z. Wilson 6.8.21
Wilson said, re y/e 30.6.21 Foxtel Aust. nos.
"...a significant increase in Foxtel’s paid subscriber numbers, which increased 40% to 3.891 million, largely fuelled by growing numbers on Binge and Kayo.
1.885 million subscribers were residential or commercial broadcast Foxtel subscribers, while 2.006 million were subscribers to Kayo, Binge and Foxtel Now.
Kayo ended the financial year with 1.054 million paid subscribers, up from 419,000 paid subscribers the year prior. Binge meanwhile had 733,000 paid subscribers, compared to 56,000 at the conclusion of FY21.
Segment EBITDA for FY21 was up US$36 million, or 11%, across News Corp’s streaming products.
In Q4 specifically, streaming revenues were up 33%, an increase of $135 million year-on-year.
News Corp chief executive, Robert Thomson, said: “ We also saw record subscriber growth at Foxtel, where, at the end of June, our paid streaming subscribers reached over 2 million, an increase year-on-year of 155 percent.
“That sterling performance has clearly given us much optionality as we consider Foxtel’s future, which is certainly bright, given that revenues rose 33% in the fourth quarter. ”
The streaming update came as News Corp revealed its “most profitable” financial year in its current form, with revenues rising 4% in the full year and up 30% in the fourth quarter. Revenues were US$9.36 billion, compared to US$9.01 billion in the prior year (My emphases)".
News Corp streaming revenues up US$188m as Foxtel subscribers grow 40%
Revenue from News Corp’s streaming video on demand (SVOD) services saw growth of US$188 million, or 10% growth for the financial year ending 30 June, 2021.That was driven by a significant increase in Foxtel’s paid subscriber numbers, which increased 40% to 3.891 million, largely fuelled by...
mumbrella.com.au
The NRL, who re-negotiated a lower, covid-effected Rights' deal with Foxtel from 27.5.20, for the period 2020-2027, may be squirming at these good figures for Foxtel. The NRL claimed it got a good, 8-year deal, but refuses to provide any details, or quantum.
Goldman Sachs, R. Masters in the SMH, G. McLachlan (around 10.6.20, to a private meeting of AFL executives), & other MSM experts claimed the NRL (which was desperate- no property ownership collateral, unable to secure a low interest loan) was forced to accept a reduction of c. 25% on its previous Rights' deal. The NRL was in survival mode then.
There has been widespread MSM commentary in recent years that Foxtel was in major financial difficulties; & it had to be granted an emergency $500m loan from its parent co., NewsCorp, in 2019.
It appears, however, Foxtel's predicted demise is VERY unlikely; & it is now becoming quite profitable, & is having strong growth.

Telstra dropped streaming rights to NRL and AFL and instead offered a discount rate for Kayo, so that would account for Kayo increase. 

AFL Grand Final just finished, twilight Saturday night in lockdown Melbourne.... I reckon the ratings will be huge.....

Just noticed the score.
Another blow out.
Will cause a big drop in ratings.

MMM mentioned 4 million in Victoria alone ..... 

Cool good for them