Mostly agree.... our differences ... are important to discuss and its the debate I believe JJ is starting....

Take as a given, I want P & R...

Take as a given, I want all of Australia involved...

The issues we have unsolved as of today, the costs, and IMO today Sydney & Melbourne would finish up with most teams if not all teams, second we have to build a stronger base at the professional level, ..... however all these are solvable and we need to be a little patient and gets these to a certain point... 

Mate, totally off this issue, would value your input into the following youtube, its from Bloomberg Business... anyway its way to long and in fact a tad boring at times.... however the bit between 12:40  min and 18:40 min I found it, if nothing else interesting.... BTW its about future marketing of Football and specifically women's Football in the US.

How Hollywood's Backing is Making Soccer a Big Business - YouTube

What Costs ? -
All the NST applicants (except Brisbane United) have survived for years with no external income, and the Annual fee pays the travel.
A-League manages to run at a loss every year anyhow

Sydney & Melbourne..... 
Your total guess, and so what if it came true ?

"stronger base at the professional level"
What does that even mean ? and why ?
A full pyramid provides opportunities for every level of player to move up or down more quickly and smoothly than now

Bloody scaremongering annoys me

It's the amounts of money being fearmongered about that get me. Like, community clubs with thousands of members can't mobilise the capital the equivalent of an Adelaide house? Fucking lol

I suppose time will tell in the next few years whether you are correct or not.

Mid,  like stated by others costs for NSD and levels below that is a non issue... OK maybe "non-issue" is a bit misleading but at the least it is an easily achievable issue. The majority of member owned and run clubs that will be in this initial setup dont have any mandate to make a profit remember, they exist solely to participate in the game and have been around for decades running, sometimes, off the smell of an oily rag. Any boost in professionalism, crowds and exposure is surely going to mean more money to fund things, not less.....  The "newer" entities or amalgamated clubs may very well have a rich benefactor using it as a stepping stone to whatever else however even then, the modelling suggest the costs are covered... This IS the only way to EVER build a strong professional base at this level...  There are over 700 clubs that enter the Australia Cup every year yeah? That is a massive base to aim to professionalise.. Give them a clear path and incentive to do better and many will try... 

As for the commercialisation of football in the US, mate all I heard on this video was "revenue" this and "content" that..... Great, like Ive said before, Americas only talent is turning their population into a consumer resource.... Soccer is the ultimate combination of religion and art to me (and billions of others around the world) NOT a product to be sold to a target demographic which has sadly lost any semblance of sense a long time ago. Soccer in the States will be (I agree with you) HUGE ...... until its not and something else comes along..... Hollywood doesn't make Westerns and teenage Tits and Ass movies anymore for a reason....

But we will never find out if it's constantly put off, waiting for some miraculous sign that only if we do it NOW it will work.

Reading the tea leaves, they will be starting in 2025 & they will be announcing the clubs in the next couple of weeks.
It's only after that can we tell whether it's feasible.

Great video Mid, thanks for sharing. This is no doubt women's sport & especially football on a huge growth spurt.

Interesting point, that for clubs that say they will get 5k+ to games (even more) and claim to have 1000s of members, the amounts are not prohibitive. Unless some are not as popular as they lead people to believe. 

I got a lot from it..... first  my recognition that in the US Football is a long way off the number one ...  second recognition is to compete with other sporting codes and today E-games and Robo-Games you need revenue streams to get people to choose you rather than someone else.

From the vid, I got this, first was a new market demographic was identified being young and unattached and often women, second was how to we connect to this base, and also recognise that this fan will be different to older generation fans... they even created a name for them """Liquid Fans""" ... having identified who to market to and what to market they determined what platforms to use to connect with the """liquid fan""" ... then once having done all this how do we make the connectivity produce revenue..

Tis said by many in the US, that the only sport to connect with Gen Z and Millennial's is Football especially MLS & USL... 

For me it showed a chasm between older and younger fans....   

good points by the previous posters and tsf but this is thing overall, who doesn't talk themselves up no matter what and seriously who cares we all know split it down by 50% for some + or -.
MSC's post covers mostly where it at, running on sniff of an oily rag and very few are large $$ revenue but for the likes of SMH and a couple of others.
The non supporters of NPL will always look at it what they have come accustomed to regards to the metrics and all, NPL has survived being on the outer.
Just 5/10% increase will be a huge boost for any of these clubs they never would have got and depending how well run they become can only be a positive compared to the past 20yrs.
Sure were gonna suffer some crowd behaviour issues but I expect there will be alot more peril to pay from NST on.
Main thing is most of the Clubs own their patch, known, a new structure and presence can only draw in some new and old fish.

Mids vid is great as mentioned but again I hate being the black hat ofcourse Womens football is the next BIG thing in the game world over nothing new here.
The US more than anywhere needs to embrace FOOTBALL in their own plastic way that suits them good on them, its got nothing to do with us in comparison, in numbers, $$$'s, their approach suit them not us and besides, we have embraced womens football long ago and can't service it properly, its hold back is our whole eco system and previous FFA and FA, funding and the ongoing lack of our governace's winning over Gov support.

I feel IF the NST does prove its worth and as robbos mentions does sustain its model moving forward our game finally has some hope to breath some fresh air.
No big deal it may not be completely National, you guys need to accept we are not the USA with the resource to support that originally, if its east coast only based thats what it needs to be, needs to grow fellas.
 

Hey mate, I get all that but "liquid fans" is what the APL is chasing with its need for a return on investment for the foreign investors who now own the Aleague. 

We seem to have the same circular conversation round and round and round again.. This second division, benefits the game here in Australia by bringing more clubs, players, coaches, staff, referees etc etc to the game at a professional level... Some sort of interest from the public is needed, of course, to pay for it all but running before you walk is something the APL needs to worry itself about, not the "rest" of football.... at least for the moment. 

Its make or break time for the old guard.... thats absolutely 100% for sure....I cant even begin to know who many people are going to "flock back" to the old clubs, or how many are even actually interested anymore... Even if its only a 1000 people though mate, isnt that better than the 200-300 hundred some clubs get now? Not even going to rubbish the low hanging fruit of 1st tier gold standard APL attendances like WU and Macarthur :P

In 10 days we will effectively have double the amount of football clubs in Australia, who will be paying at least a minimum wage to its playing roster, have full time staff on the books and be playing at a national level..... If nothing else, that is something to celebrate... 

I expect the current Aleague fans will flock to support the new NSD clubs, you know "for the good of the game in Australia" and all that malarkey... I expect some forumites on here to buy multiple memberships, subscribe to the latest streaming service and buy merch and tickets to games to truelly support "football" 

Sorry just a quick note on the "generation gap" Mid if I can add another 2 cents worth.
Watching mens football from all around the world I notice (and if anyone disagrees [please let me know)
Older more established leagues like Bundi, EPL etc the fanbase in the crowd is predominately 21+ and male
Lower tier football (at least in Victoria) seems to be either very young kids (mainly from the junior ranks of the actual club itself) or again 21+ males - although plenty of player mums and g/f wives etc... 
Maybe the "game' is missing out on a segment of the male 15-21 population to Esports and other persuits but  visually, at least so far, it looks like they grow out of it.
Aleague and MLS seems to be alot younger and a hugely higher proportion of females in the crowd and it seems to be the only two places (at least in the men's game) where it is noticeable.... 

Of course Aleague and MLS are "unique" in that a vast percentage of the population in each country either hates the game or doesnt even know about it locally... But....... having said that we have, at the very least, 1-2 million people that show some sort of appreciation for the sport of soccer here, thats more than enough of a market to appeal to, dont need to find new ways to engage millenials with marketing campaigns and tik tok, just need to give them a reason to support their preferred club.

EXACTLY this :

Just 5/10% increase will be a huge boost for any of these clubs they never would have got and depending how well run they become can only be a positive compared to the past 20yrs.

Oh and another thing to ponder, which will blow peoples minds and piss alot of people off here, but in my opinion is undeniably true.

If the MLS was operating in Australia and understood the nature of clubs like Sydney United and Melbourne Knights... their first "Step" would be to re-brand these clubs back as Sydney and Melbourne Croatia and begin a massive campaign in the local Croatian printed media and radio, and community groups and church groups and anywhere else they could imagine Croatian -Australians would gather... pushing the whole CROATIA nationalism thing..... The yanks dont care who pays the ticket, they just wanna sell sell sell... 

Cheers - but don't get me wrong, I am not at all for greedy FA etc and consultants to take money 

I don't even buy a membership for my A-League team lol

But I hope the Vic Clubs do well in NSD (besides Knights lol, but that;s no secret). Once Northcote come in (if ever) then I will get my membership :) 

Actually TBH, I am just excited about an NSD and hope it's a massive success.

Hating the Knights is why I want them in the NSD to begin with... Also something that will give an interest to the neutral fan of the league, everyone loves to hate the pantomime villain... The Cros will play this role nicely, already there are a bunch ot tosspots floating around the internet claiming they will actively boycott this league if the FA allows the "Nazi Clubs" in. hahahahahahahah

If this thing takes off like I hope and pray it does, Irakli will one day be in this league and then ......... Ill buy my first ever "second membership" hahahahahahah 

Can you enlighten me as to what money the ‘greedy’ FA is taking and if you are referring to the paying of consultants to cross the i’s and dot the t’s then they are doing the right thing as far as I’m concerned.
Heaven forbid they should be taking advice from a bunch of forum posters!

Oops! dot the i’s and cross the t’s is what I meant.

Yes, you are right. The consultants have run football remarkably for the last ten years 

this is a discussion for another time, but my comment was more in regards to corporate culture.