Throughout the 90s, at Roker Park (not the biggest stadium in England), then later at the Stadium of Light (one of the bigger stadiums), Sunderland gave 2000 tickets every week to local schools and youth groups in order to encourage young kids to go to the game. If a CCC/Prem team in a one team-one sport city, can see value in doing this, I can't see why A-League sides, struggling to establish themselves in a very competitive sporting market wouldn't.
The next question is - once they are playing how do we take them to the next level - my solution...
We get the A-League far more involved at a youth level... Every franchise should have at least 2 full time, well qualified coaches assigned to touring around the local area giving coaching sessions at local clubs. The best kids in the area - based on the recommendation of their coaches, not on a mass trial, should be brought together at least once a month, and for a week in the holidays, etc., for deeper coaching sessions with those 2 full time coaches (possibly attended by A-League players, etc.). This both increases the quality of their training, and provides encouragement for them to turn up regularly, etc., and win their coach's favour and earn a recommendation to go to the training sessions. Finally, this also gives the various franchises excellent opportunities to both monitor and contribute to the development of the next generation of talent.
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