I thought as much...
Four years ago, the media interest in the Socceroos grew with each game. Now, right from the beginning, everybody wants their cut. All the papers, television networks and radio networks (most of which have shown no interest in football since 2006) want to cash in on the Socceroos trademarked World Cup campaign. Does it boost football's profile in Australia? Of course it does, massively! That's why the FFA were so open-slather in giving people access to the Socceroos in Melbourne.
But does it boost Australia's chances of succeeding at the World Cup? No... not in the slightest. In fact it's a big distraction. The same in-demand players like Lucas Neill have to run around like headless chooks giving the same answers to the same questions from countless journalists who wouldn't know a football from an ostrich egg, while at the same time, trying to prepare for a World Cup. Then, ironically, the same journalists are the first to query these same players as to why their performance against New Zealand was so crap! Anyone who thinks dealing with the mass media is easy must be kidding themselves.
Hopefully now that they're in South Africa the media circus will die down, but I'm not confident on that front. Every major outlet seems to have their man in Jo'burg, chasing a comment whenever they can get it and even the South African media has taken an interest with Australia being first to arrive. The sponsor's advertising boards have been erected around the Socceroos training ground because the FFA know the news networks will have their cameras trained on it for the next two weeks.
The Socceroos are a brand which is currently the hottest commodity. If the FFA wants to strike while the iron is hot, it must be careful not to get burnt.
|