http://www.offthepostnews.co.uk/?p=8660TPN Interview | Simon Hayward: Head of Youth – Exeter City
Posted by: Richard Amofa December 23, 2015 in OTPN Interviews Leave a comment
He studied at one of the best universities in the country. He got the economics degree. He got the stockbroking job in the city.
Simon Hayward turned it all down. The chance to work at Exeter City provided much more pulling power. Ten years on, it seems that his decision has been vindicated. Now Head of Youth at the club, Hayward is overseeing an efficient youth system in the quiet county of Devon, producing good quality players such as Matty Grimes (now at Swansea) and Sean Goss (now at Manchester United) capable of playing at Premier League clubs.
Continuity is not a word synonymous with football anymore. The increased demands for success is responsible for many short term strategies. Exeter do things differently. First team manager Paul Tisdale is the longest serving manager in the Football League having been at the helm since 2006 (four years ahead of second-placed Carl Robinson at MK Dons) and this consistency has transcended down to the youth sides as well.
Hayward has been overseeing Exeter City's Academy for ten years (pic: Exeter Express & Echo)
Hayward has been overseeing Exeter City’s Academy for ten years (pic: Exeter Express & Echo)
Hayward says: “All in all it’s the players who benefit from continuity.
“At academy level consistency is important because then, all the players get the same messages and learn the same style of football – it’s why schools have curriculums, and academy pathways need same directions.
“Some clubs chop and change and as a result lose the continuity in their philosophy; this makes a player’s journey harder.”
In terms of journeys, Hayward’s path to Head of Youth at the Grecians is far from conventional.
A Business and Economics student at the University of Exeter, Hayward had aspirations of being a stockbroker.
His first interaction with Exeter City came in 2000 whilst he played for the Exeter University football team. As one of the senior members of the team, Hayward approached Exeter City to request a coach for the university team.
Here, Hayward met Joe Gadston, a former Exeter City striker who was then a director at the club. Gadston saw the coaching potential in the young Hayward, and got him involved with the club’s community courses. The rest, they say, is history.
Hayward with Exeter academy graduate Matt Grimes (Pic: ECFC)
“When I graduated in 2001, I turned down the banking job and started on £10,000 a year because I was intrigued by the chance to work at a club,” Hayward remembers.
“Within 3 years I was employed full time overseeing the 9-16s, and soon after it was the whole academy.”
Despite the early success, Hayward’s coaching education was still in its infancy, and took it upon himself to travel the country and learn from the best academies: Bryan Klug (Ipswich Town), Dario Gradi (Crewe Alexandra), Tony Carr (West Ham United) and Les Kershaw (Manchester United). What was the thing that bound all four of these leading academies? Consistency.
“All four clubs were an inspiration,” Exeter’s academy chief says.
“They were all so different but all so welcoming and open with their ideas. I was 24 years of age and I was being exposed to all of these new ideas and I definitely mate progress.”
The good student that Hayward was, he took all the advice on board and worked hard to build a strong, sustainable structure in the Grecian’s academy. It’s all about pathways, and the most high profile player to profit from Hayward’s philosophy is Matt Grimes.
Having been at St James’ Park from the age of 10, Grimes spent nine years in the academy, making his first team debut aged 18 in 2013. At the end of that season, Grimes was awarded the club’s Player of the Year award. Bigger clubs were circling, and in January 2015, Grimes was signed by Swansea City for £500,000.
Grimes, who also captains the England U20 side, was signed by Swansea in January 2015 (Pic: SW Evening Post)
“When players make a move people chase to stay in touch, but I don’t pester him too much,” says Hayward.
“As a coach I have a responsibility to build well rounded young men as well as footballers, and with Matty, he’s a well brought up lad from good family and is very self-sufficient.
“Matty’s adjusting to life in Swansea and the challenge of playing with Premier League players.
“If he has an inkling on games where he’s gonna start I’ll get to the game – but I’ll always be there for support if he needs it.”
Indeed, Grimes is not the first to emerge up the Football League from the Devonshire club. Players such as Dean Moxey (to Derby County – now at Bolton Wanderers), George Friend (to Wolves – now at Middlesbrough), Dan Seabourne (to Southampton – now at Partick Thistle) are all graduates of the Exeter City youth system who, under the guidance of former academy director Eamon Dolan, flourished into players who have been capable of playing at a higher level.
Sean Goss, now at Manchester United, posing for a picture during his time at Exeter City’s academy (Pic: ECFC)
A talent that Hayward did help nurture was Sean Goss. After progressing through the ranks at Exeter City, was signed by Manchester United for an undisclosed fee in 2012.
The midfielder made an instant impact for the Red Devils’ U18 side in his first season, making the three-man shortlist for the Youth Team Player of the Year under Paul Mcguinness. He also played a key role in the 2014/15 Barclays U21 Premier League title winning campaign.
A skilful and creative footballer, Goss has impressed United boss Louis Van Gaal, with the midfielder making the First Team’s Premier League bench on a number of occasions already this season.
Goss has already made a name for himself at Mancester United after joining their academy in 2012. (Pic: Sky Sports)
“Sean joined as a 7 year old and spent eight years with us before Manchester United signed him signed him at 16 on a two-year scholar,” Hayward says proudly.
“He now has a two-year pro and went on their US pre-season tour – he was the only non-1st team squad member present.
“Hopefully he’ll continue to progress but it won’t be easy.”
Furthermore, the Grecians are now producing players ready to compete at international level with Hayward, once again at the forefront of this unprecedented success.
Exeter’s South-West Seven:
Jake Gosling (now at Bristol Rovers) – Gibraltar
Jamie Reed – Northern Ireland U19, U20, U21
Christy Pym – England U20
Max Smallcombe – Wales U16, U17
Ethan Ampadu (left) & Jack Sparkes (right) are among the Grecian batch getting international recognition (pic: ECFC)
Ethan Ampadu (left) & Jack Sparkes (right) are among the Grecian batch getting international recognition (pic: ECFC)
Ethan Ampadu – England U16s, Wales U16, U17
Jack Sparkes – England U16s
Gabriel Rodgers – England U15s