Overall it is sad reading, but its an amazing result for the Asian Cup coverage, considering the times that it is played.

Crickets results are strange, given the Australian 50 over game was actually more popular than the 20/20 one.

Never thought of that. That makes sense, considering the limited timeframe that it is played.

The ODI results though go over a longer period, and are still stronger than our results, so combined, we still have a long way to go.

Asian Cup rating pretty low.

I'm not sure those figures are too bad really, what type of interest is MElb v Adel or Melb v Sydney supposed to have in Perth or in Brisbane...the Socceroos are on at an unsavouray time slot against relatively unknown teams...I would think Fox and the FFA would be relatively happy with thise figures.

N.B The AFC has had almost no mainstream promotion or discussion in the mainstream media.

And as for the cricket, well it is summer and those games are all broadcast in 'primetime' with marquees like Dwayne Bravo brought in to spice things up, by comparison compare the figures for Adelaide when Romario came to town.

If the A-League was to average 40k in the ratings for each match then that equates to an accumulative average of 6,600,000 a season and we know the A-League does better than that. I think Fox would be happy with those figures.

Edited by joffa: 17/1/2011 06:53:06 PM

High viewers over a shorter time is much more valuable that low viewers over a long period.

Not entirely true. In marketing terms, there are valid arguments in both corners. It all depends on the product/campaigns that are being run. As ads make up the core revenue proposition for sporting rights, it all would depend on the clients that Fox Sports has, and what they are looking for out of their marketing dollar.

The HAL numbers are not low, they are consistently on the average side of things yes, but are still in a good band to work from.

A 40k average is being very generous and no, we don't know the aleague does better than that. We don't see the games ratings that are not in the top 10. Most games. When sport is very lean on fox some do make the 10 and aren't pretty viewing. The average top one to two rating games is around 40-50k. The lower ratings are around or below 20k. I'd suggest an average would be much closer to 30 than 40k.


I don't understand what this has to do with paytv ratings. Those with paytv are exposed to the paytv promotions.




Take note in the next few fox telecasts and see if you notice a slow change in the target demographic for advertising over the last couple of years following Fox's own target audience with the trend towards the schoolgirl giggle fest on Saturdays and many pre game shows. It's getting younger and younger with much now aimed at teenagers and teens at heart.

In my opinion, following the trend of the league itself where the average age appears to be dropping further each year. And if research was available to display the actual age demographics of attendees over the period of the league, I'd lay money there's more than a subtle correlation with crowd averages. The narrower the target, the lesser the result.

Top HAL games used to get 80 to 100K
Couple with crowds, the honeymoon is well & truly over

Of course it will change over time, as the evolution of the market comes into play.

The youth market is actually a strong one to get hold of, but I still see many advertisers that are broader focused than a small segment you identify. Many brands want to be broader focused, cross-generational/demographically speaking, with an emphasis on gaining a foothold in numerous market segments. For example, Hungry Jacks, Good Guys and Solo all advertise heavily in football timeslots, yet none of them are focused on 1 segment only.

The largest proportion of fans is still likely to be the 20-40 type range, which has probably stablized abit, but that was bound to happen as the product matures.

TV, particularly pay TV, is a very hard market, given access and perforamnce pressures that can occur. Access is the main issue for pay tv, and performance is a hard one to get right on FTA, given its audience rating pressures that all networks are under.

Whichever way football turns, there are pros and cons. At this stage, its more important we get a good broadcast deal, and can inverst in the game. If the product becomes strong enough, we will have FTA and pay tv both at our door, wanting to broadcast the sport.

It will take time, but its now important the fundamentals are right, not just chasing FTA cioverage with a product that may not be ready for the pressures that can bring.

Its sad, but its now time to identify why that is the case. The main concern is that the level of football is now very high, yet ratings dropped off. Maybe the last couple of years (of relatively poorer standard football) has seen many turn off, or maybe the endless negativity that our code seems to have around it has taken its toll.

Fox Sports would have their targets in place, and may adjust their own internal advertising in line with those (eg. More or less promotion of matches, across fox sports and other foxtel channels).

Just a thought, since the a-league does rate as one of fox's top sports during the summer, wouldn't that make it a much more valuable product for them?

Lower ratings for the top games is more a result of who those top teams now are.

Sydney vs Melbourne the last game of the regular season where it was the top two teams that year, battling for the league premiership, that was to my recollection over 100k or 120k.

Now the top teams are Adelaide and Brisbane.. big markets sure, but not as big as Sydney Melbourne, and with Sydney and Melbourne not going as strong the league as a whole losing ratings.

It's just natural.

It'd be the same if the top teams in the NRL were suddenly Canberra, North Queensland, New Zealand, Gold Coast and perhaps the Sharks.

Edited by macktheknife: 17/1/2011 09:44:06 PM

My last post, which you replied to, was directly related to the above.

As to the bolded text, work out why 95% of those involved in the game have no interest in attending games and you'll have an answer as to why not many less have no interest in paytv telecasts of the same league.

A good place to start is 'Because they don't like it enough to give a shite', then find out what is and isn't liked, get rid of the parts they can't stomach and highlight that which they do. But the record on ridding the game of the dislikes is very, very poor. It's almost as if there's a belief one will be struck down by a bolt of lightening if any part of the game is threatened. So, shhhhhhhhhhhhhhhhhh, it might hear you.

And what about last year when the ratings dropped from the previous? And the the previous year when they also dropped? I understand your line of thought, but would be careful not to credit it too much weight. The markets sizes in each club's region/state don't generally correlate to particular game ratings with the ratings being so tiny and such a minuscule part of each area.

My view after watching the ratings since the start of the league and other codes before and since, the aleague has slowly reached saturation point with this season coming to the current head on top of a glut of midweek games. Package this increase to almost double the games, with the aleague novelty decreasing over recent years, makes fertile ground for a stale market.

A-League showed be on FREE-TO-AIR!

That will bring more attention to the league rather than only being able to view matches on PayTV... I think crowds attendances will increase with the extra exposure... OR at least have a few games on FTA TV... let SBS show a couple matches each week! Something FFS! ](*,)

Edited by fancentral: 18/1/2011 12:18:39 AM

Week 4: 16 January - 22 January 2011

1 LIVE: CRICKET: TWENTY20 BIG BASH FOX SPORTS 3 Sat 19:00 - 176
2 LIVE: FOOTBALL: AFC ASIAN CUP FOX SPORTS 3 Sat 0:00 - 98
3 LIVE: CRICKET: TWENTY20 BIG BASH PRE GAME FOX SPORTS 3 Tue 20:00 - 94
4 LIVE: FOOTBALL: AFC ASIAN CUP AUSTRALIA V FOX SPORTS 1 Tue 0:00 - 73
5 LIVE: FOOTBALL: A-LEAGUE MELB V V MELB H FOX SPORTS 1 Sat 19:00 - 56
6 FOOTBALL: EPL HIGHLIGHTS FOX SPORTS 1 Mon 21:30 - 48
7 LIVE: FOOTBALL: EPL LIVERPOOL V EVERTON FOX SPORTS 1 Sun 1:00 - 46
8 LIVE: TENNIS: AUSTRALIAN OPEN DAY 4 FOX SPORTS 2 Thu 18:58 - 45
9 LIVE: FOOTBALL: A-LEAGUE ADEL V NTH QLD FOX SPORTS 1 Fri 20:00 - 43
10 LIVE: TENNIS: AUSTRALIAN OPEN DAY 2 FOX SPORTS 2 Tue 18:57 - 42

Not included above ( below 42k)

- Sunday 16 January 2011 Newcastle Jets FC /Central Coast Mariners FC
- Wednesday 19 January 2011 Perth Glory FC /Central Coast Mariners FC
- Wednesday 19 January 2011 Melbourne Heart FC /Gold Coast United
- Saturday 22 January 2011 Gold Coast United/Newcastle Jets FC

sadly would never happen :lol: live to dream !

Week 5: 23 January - 29 January 2011

The 7 Aleague games in the above ratings period, not listed.

1 LIVE: RUGBY LEAGUE: LEGENDS OF ORIGIN FOX SPORTS 1 Thu 19:30 - 272
2 LIVE: CRICKET: TWENTY20 BIG BASH FOX SPORTS 3 Tue 19:58 - 156
3 LIVE: RUGBY LEAGUE: LEGENDS OF ORIGIN PRE FOX SPORTS 1 Thu 19:00 - 118
4 LIVE: FOOTBALL: AFC ASIAN CUP SF2 FOX SPORTS 1 Wed 04:14 - 112
5 LIVE: FOOTBALL: AFC ASIAN CUP QF3 FOX SPORTS 3 Sun 02:00 - 107
6 LIVE: FOOTBALL: ASIAN CUP: FINAL FOX SPORTS 1 Sat 01:30 - 103
7 LIVE: FOOTBALL: AFC ASIAN CUP SF1 FOX SPORTS 1 Wed 02:00 - 80
8 LIVE: CRICKET: TWENTY20 BIG BASH PRE GAME FOX SPORTS 3 Tue 19:30 - 68
9 CRICKET: WORLD SERIES CLASSICS FOX SPORTS 3 Fri 22:00 - 64
10 FOX SPORTS: FILLER FOX SPORTS 1 Thu 21:17 - 63

Top 10 Sport Broadcasts - Week 6: 30 January - 5 February 2011

1 LIVE: CRICKET: TWENTY20 BIG BASH FOX SPORTS 1 Sat 19:30 - 258
2 LIVE: FOOTBALL: AFC ASIAN CUP: FINAL AUS V FOX SPORTS 1 Sun 2:00 - 176
3 LIVE: CRICKET: TWENTY20 BIG BASH FOX SPORTS 3 Tue 19:00 - 170
4 FOOTBALL: PREMIER LEAGUE WORLD FOX SPORTS 2 Fri 22:30 - 60
5 LIVE: FOOTBALL: A-LEAGUE POST GAME SHOW FOX SPORTS 2 Fri 22:00 - 56
6 RACEDAY SATURDAY Sky Racing Sat 10:30 - 55
7 LIVE: CRICKET: WOMEN'S NATIONAL TWENTY20 FOX SPORTS 1 Sat 15:30 - 53
8 LIVE: CRICKET: TWENTY20 BIG BASH PRE GAME FOX SPORTS 3 Tue 18:30 - 48
9 CRICKET: WORLD SERIES CLASSICS FOX SPORTS 3 Tue 22:15 - 43
10 CRICKET: FILLER FOX SPORTS 3 Tue 22:00 - 42

5 aleague games played in above period are somewhere below the 42k of #10
Interestingly, the post game show listed above at 10pm appears to be the rain delayed Heart/Mariners game which would put it 56k and the only one above the 42k.

http://astra.org.au/

Edited by skeptic: 7/2/2011 12:33:15 PM

smfcTV on C31 get an average of 36K every week

nice viewing figures for Heart v Central Coast. 60,000 watched the final whistle blow....

shame about the rest

It has nothing to do with the ratings but I reckon last weekends games were the worst this season in terms of quality. I know the weather and depleted squads played their part (as well as Brisbane not playing) but my eyes hurt after watching that rubbish on the weekend.

Is this hard evidence of the lack of love football gets in the media?? I find it hard to believe that less people watched a Saturday night Final than a Mid-Week Semi Final let alone a Sunday Morning Quarter Final...

Amazing...

I don't understand your point.
This is paytv, seen only by subscribers regardless of media coverage outside Fox, whom btw, heavily promote their own special event telecasts to the only ones that can see both the promotion and the event. Their subscribers.

edit... the final was 1.30am btw


Edited by skeptic: 7/2/2011 04:22:12 PM

STV weekly ratings - Week 7: 6 February - 12 February 2011

1 LIVE: AFL: NAB CUP POOL 1 MELB V PORT FOX SPORTS 1 Fri 20:50 - 236
2 LIVE: AFL: NAB CUP POOL 1 ADE V MELB FOX SPORTS 1 Fri 19:30 - 203
3 LIVE: AFL: NAB CUP POOL 1 ADE V PORT FOX SPORTS 1 Fri 21:50 - 169
4 LIVE: CRICKET: THE ALLAN BORDER MEDAL FOX SPORTS 1 Mon 20:30 - 138
5 LIVE: FOOTBALL: EPL MAN UTD V MAN CITY FOX SPORTS 2 Sat 23:30 - 104
6 LIVE: SPORTSCENTER ESPN Mon 14:00 - 70
7 LIVE: NFL SUPER BOWL ESPN Mon 10:00 - 62
8 LIVE: FOOTBALL: EPL ARSENAL V WOLVES FOX SPORTS 2 Sat 01:55 - 58
9 RACEDAY SATURDAY Sky Racing Sat 11:30 - 54
10 LIVE: FOOTBALL: A-LEAGUE ADEL V MELB V FOX SPORTS 2 Fri 20:00 - 50

aleague matches played in above period not in top 10

Newcastle Jets - FC Sydney FC    
Perth Glory FC - Gold Coast United
North Queensland - Fury Brisbane Roar FC
Sydney FC - Wellington Phoenix FC          
Gold Coast United - Central Coast Mariners FC
Newcastle Jets FC - Perth Glory FC
Melbourne Heart FC - Sydney FC       
Brisbane Roar FC - Gold Coast United

Week 8: 13 February - 19 February 2011

1 LIVE: AFL: NAB CUP POOL 5 SYD V GC FOX SPORTS 1 Sat 20:55 - 312
2 LIVE: AFL: NAB CUP POOL 5 GWS V GC FOX SPORTS 1 Sat 21:50 - 287
3 LIVE: AFL: NAB CUP POOL 5 GWS V SYD FOX SPORTS 1 Sat 19:00 - 245
4 LIVE: SUPER RUGBY: REBELS V WARATAHS FOX SPORTS 2 Fri 19:30 - 231
5 LIVE: RUGBY LEAGUE: CHARITY SHIELD FOX SPORTS 3 Sun 19:03 - 224
6 LIVE: AFL: NAB CUP POOL 3 WC V HAW FOX SPORTS 1 Sun 19:30 - 185
7 LIVE: AFL: NAB CUP POOL 3 HAW V FRE FOX SPORTS 1 Sun 20:56 - 173
8 LIVE: SUPER RUGBY: BRUMBIES V CHIEFS FOX SPORTS 2 Sat 19:30 - 139
9 LIVE: CRICKET: WORLD CUP WARM-UP FOX SPORTS 2 Sun 19:40 - 124
10 LIVE: RUGBY LEAGUE: CHARITY SHIELD PRE GAME FOX SPORTS 3 Sun 18:30 - 121

I thought at least one of the two finals in the period might have sneaked in.
http://astra.org.au/news

Thinktv has the 5 city metro (does not include regional) top 100 paytv all genre ratings for a change. They're not often published so I hadn't checked for a long while. CCM/Jets Sunday 13 February 2011 not listed in top 100 below.
http://www.tvtonight.com.au/2011/02/pay-tv-ratings-week-8.html

Week 8
5 City Metro average
1 Live: AFL: NAB Cup Pool 5 Syd V Gc Fox Sports 1 238,000
2 Live: AFL: NAB Cup Pool 5 Gws V Gc Fox Sports 1 228,000
3 Live: AFL: NAB Cup Pool 5 Gws V Syd Fox Sports 1 187,000
4 Live: Rugby League: Charity Shield Fox Sports 3 175,000
5 Live: Super Rugby: Rebels V Waratahs Fox Sports 2 175,000
6 Live: AFL: NAB Cup Pool 3 Haw V Fre Fox Sports 1 162,000
7 Live: AFL: NAB Cup Pool 3 Wc V Haw Fox Sports 1 158,000
8 Live: AFL: NAB Cup Pool 3 Wc V Fre Fox Sports 1 108,000
9 Live: Super Rugby: Brumbies V Chiefs Fox Sports 2 99,000
10 Live: Rugby League: Charity Shield Pre Game Fox Sports 3 83,000
11 Live: Super Rugby: Blues V Crusaders Fox Sports 2 74,000
12 Live: Super Rugby: Hurr V Highlanders Fox Sports 2 68,000
13 Live: Cricket: World Cup Warm-Up Fox Sports 2 66,000
14 Live: Rugby League: Charity Shield Post Game Fox Sports 3 54,000
15 Live: Super Rugby: Post Game Show Fox Sports 2 53,000
16 Selling Houses Australia Extreme Lifestyle Channel 51,000
17 2011 Annual Grammy Awards Fox8 50,000
18 Tinker Bell And The Great Fairy Rescue Playhouse Disney 47,000
19 Live: 2011 Annual Grammy Awards Fox8 46,000
20 Live: Cricket: ICC World Cup: Ind V Bang Fox Sports 3 44,000
21 American Idol Fox8 43,000
22 Live: Cricket: National One Day Cup Fox Sports 1 40,000
23 Live: Football: A-League Finals Week 1 Fox Sports 1 40,000
24 New Tricks UKTV 39,000
25 Cricket: ICC Cricket Show Fox Sports 1 38,000
26 Raceday Saturday Sky Racing 38,000
27 Golf: USPGA Pebble Beach Round 3 Fox Sports 1 36,000
28 Live: Football: A-League Finals Week 1 Fox Sports 3 36,000
29 Camp Rock 2: The Final Jam Disney Channel 36,000
30 Alice In Wonderland Movie One 35,000
31 Good Luck Charlie Disney Channel 34,000
32 Die Hard: With A Vengeance Showtime Action 33,000
33 Lewis UKTV 32,000
34 Last Of The Summer Wine UKTV 31,000
35 Die Hard 2 Showtime Action 31,000
36 Transformers: Revenge Of The Fallen Showtime Premiere 2 30,000
37 Taboo: Prostitution National Geographic 30,000
38 Law & Order: SVU TV1 30,000
39 Live: Golf: Euro Pga: Dubai Desert Final Fox Sports 3 30,000
40 The Royal Flying Doctors Bio. 29,000
41 WWE Raw Fox8 29,000
42 True Jackson, Vp Nickelodeon 29,000
43 Marple: Nemesis 13th Street 29,000
44 Live: Cricket: National One Day Cup Fox Sports 3 29,000
45 Cricket: ICC Cricket Show Fox Sports 3 29,000
46 Hannah Montana Forever Disney Channel 28,000
47 Midsomer Murders UKTV 28,000
48 Chuck Fox8 28,000
49 The Thin Red Line Showtime Action 28,000
50 Murder By Numbers: Sandra Bullock Starpics 1 27,000
51 Britain’s Next Top Model Fox8 27,000
52 Live: Super Rugby: Pre Game Show Fox Sports 2 27,000
53 Victorious Nickelodeon 27,000
54 Golf: Uslpga Honda Thailand, Round 2 Fox Sports 1 26,000
55 Doctor Who UKTV 26,000
56 Arlington Road Movie Extra 26,000
57 Live: The Rugby Club Fox Sports 2 26,000
58 The Wolfman Showtime Premiere 26,000
59 The Simpsons Fox8 25,000
60 Dinosaur Train Nick Jr. 25,000
61 Die Hard Showtime Action 25,000
62 Country House Rescue Lifestyle Channel+2 25,000
63 Wow! Wow! Wubbzy! Nick Jr. 25,000
64 AFL: NAB Cup Pool 4 Bris V Stk Fox Sports 1 25,000
65 Super Rugby: Rebels V Waratahs Fox Sports 3 25,000
66 Cricket: World Series Classics Fox Sports 3 25,000
67 Live: Football: A-League Well V Nth Qld Fox Sports 2 25,000
68 Live: Inside Cricket Fox Sports 1 25,000
69 Buried Secrets: New Detectives Crime & Investigation 24,000
70 Pillow Talk Fox Classics 24,000
71 Cricket: World Series Classics Fox Sports 2 24,000
72 Hard To Kill Movie Extra 24,000
73 TNA Impact Fox8 24,000
74 Bruce Almighty Movie Extra 24,000
75 The Graduate Fox Classics 24,000
76 NCIS TV1 24,000
77 Marilyn Monroe: The Mortal Goddess Bio. 24,000
78 AFL: NAB Cup Pool 4 Ess V Stk Fox Sports 1 24,000
79 AFL: NAB Cup Pool 4 Ess V Bris Fox Sports 1 24,000
80 Rpa Bio. 23,000
81 Eastenders UKTV 23,000
82 Operation Repo Crime & Investigation 23,000
83 The Great Escape Fox Classics 23,000
84 Grand Designs Abroad Lifestyle Channel 23,000
85 Curious George Nick Jr. 23,000
86 AFL: NAB Cup Pool 2 Carl V Coll Fox Sports 3 23,000
87 BAFTA 2011 UKTV 23,000
88 Hairy Women Bio. 23,000
89 You Have Been Watching Comedy Channel 23,000
90 Hell’s Kitchen Usa Lifestyle Channel 22,000
91 Dcom: High School Musical Disney Channel 22,000
92 Jonas L.A. Disney Channel 22,000
93 Cooking For Kids With Lindsay Nick Jr. 22,000
94 Judge John Deed UKTV 22,000
95 Location, Location, Location Lifestyle Channel 22,000
96 Family Guy Fox8 22,000
97 Live: Football: Epl Fulham V Chelsea Fox Sports 2 22,000
98 H2o: Just Add Water Disney Channel 22,000
99 Law & Order: Criminal Intent TV1 22,000
100 Cricket: I Captured The Cup Fox Sports 3 22,000

Those numbers are very sobering reading.

Not sure what Fox makes of them, especially the finals numbers.

The Super Rugby match between the Rebels and Waratahs didquite well, at 175K.

Edited by Heart_fan: 21/2/2011 04:51:56 PM

Not great numbers but remember the Friday night game was against the NZ side, so the ratings are going to be lower anyway and the Victory played GCU on Sunday at 5pm...hardly a prime time position.

Correct, but when you see NAB cup matches, which mean nothing, get very sizable numbers, its depressing reading:(

I'm sorry but those figures are appauling. Concrete evidence that the general public don't like the A-League. Its as if we are fighting a lost cause.

More people watched a replay of Rebels v Waratahs than any of the Round 27 Sunday matches last week. Disgusting. Perhaps it is only the people reading this forum who actually are watching the coverage?